Selling Travel magazine

What Selling Travel magazine does

Selling Travel magazine is a UK-based B2B travel trade publication founded in 1990 and published by BMI Publishing Ltd, headquartered in Guildford, Surrey. The company serves travel agents and travel industry professionals with destination content, selling tips, industry news, product reviews, and interviews through a monthly print magazine, a weekly email newsletter, destination-specific content hubs covering markets such as Canada, Alberta, Australia, Hong Kong, Ontario, the Caribbean, Saudi Arabia, AlUla, Oman, and an Accessible Travel vertical. It also organizes the Selling Travel Connect Showcase, a series of in-person trade events that connect travel agents with global suppliers including airlines, hotels, and tourism boards.

The underlying technology is a standard digital publishing platform comprising a WordPress-based website (sellingtravel.co.uk), email newsletter distribution, and event management capabilities, supplemented by an active presence on Facebook, Instagram, LinkedIn, and YouTube. No proprietary software, API, or developer-facing integrations are disclosed. The publication's product surface has expanded beyond the core monthly magazine into interactive Canada itineraries and destination hubs, indicating a shift toward more evergreen digital content alongside print.

Selling Travel monetizes through two primary streams: paid subscriptions for the print and digital magazine, and advertising and sponsorship revenue from tourism boards, destination marketing organizations, airlines, tour operators, cruise lines, hotels, and travel brands seeking to reach the UK and international travel agent channel. A secondary revenue stream comes from ticket and sponsorship revenue at the Selling Travel Connect Showcase events. The business operates with a small team of 1-10 employees, serves no publicly disclosed named advertising accounts beyond a handful of destination marketing partners, and has no external investors, M&A history, or leadership transitions on record.

Name

Selling Travel magazine

Legal name

BMI Publishing Ltd

Website

https://sellingtravel.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Selling Travel magazine is a UK B2B travel trade publication founded in 1990, serving travel agents with a monthly magazine, weekly newsletter, destination content hubs, and trade events, monetized via subscriptions and supplier advertising.

Ownership category

akta.pro rank

Product category

Travel Trade Publishing

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Travel & Outdoors Magazines (MPAJAEAH)

Keywords

• Travel trade publication
• Travel agent content
• Destination marketing hubs
• Travel industry news
• Trade event networking

Headquarters

HQ city

Croydon, Surrey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: The publication generates revenue through paid magazine subscriptions for travel agents and industry professionals seeking trade-focused travel content, destination guides, and selling tips.
2. Advertising and Sponsorship: Tourism boards, destination marketing organizations, airlines, tour operators, and travel brands advertise and sponsor content to reach the travel agent trade audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Selling Travel magazine is a monthly UK-based trade publication serving travel agents and travel industry professionals with destination guides, industry news, interviews, and selling tips. The core offering combines a print and digital monthly magazine, a weekly email newsletter, dedicated destination content hubs (including Canada, Alberta, Australia, Caribbean, Saudi Arabia, Hong Kong, Oman, and Ontario), and the Selling Travel Connect in-person trade event series that connects travel agents with tourism suppliers.

Product overview

Selling Travel magazine is a unified travel trade publication combining print and digital channels. The core offering comprises the monthly Selling Travel Magazine publication, a weekly newsletter, interactive Canada destination itineraries, specialized travel destination hubs (including Accessible Travel, Alberta, Australia, Caribbean, and others), and the Selling Travel Connect event series. The publication serves travel agents and industry professionals with destination guides, industry interviews, product reviews, and trade networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling Travel Magazine A monthly trade publication for travel agents and travel industry professionals featuring destination guides, destination-specific hubs (Canada, Alberta, Australia, Caribbean, and others), interviews with industry leaders, travel trends, and product reviews.
• Weekly Newsletter
• Canada Itineraries Interactive itineraries showcasing Canadian destinations including Alberta Winter, Atlantic Canada, Saskatchewan, Jasper to Edmonton, Best of the East, Best of the West, Maritimes, and a two-week Alberta tour.
• Travel Destination Hubs Specialized content hubs for destination marketing including Accessible Travel, Alberta, AlUla, Australia, Hong Kong, Ontario, Selling Canada, The Caribbean, Saudi Arabia, and Oman.
• Selling Travel Connect Events Trade networking events connecting travel agents with global travel suppliers, featuring speed-dating format with exhibitors including airlines, hotels, and tourism boards.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Harbour Hotel GuildfordminorStrategic or Co-development Partner · 12 October 2026Venue partner for Selling Travel Connect Showcase October 2026 event to be held at Harbour Hotel Guildford, 3 Alexandra Terrace, High St, Guildford GU1 3DA.
• Alberta TourismcoreGTM or Marketing PartnerDedicated Alberta travel hub on the Selling Travel website featuring destination content for the Canadian province, including winter experiences, wildlife, and outdoor adventures.
• Destination Greater VictoriacoreGTM or Marketing PartnerPartnership with Destination Greater Victoria featuring content about Victoria, British Columbia including wellness, accessibility, and Indigenous tourism experiences.
• Visit BaltimorecoreGTM or Marketing PartnerContent partnership featuring Baltimore and Maryland tourism with interviews from Visit Baltimore leadership covering sports tourism, food culture, and destination selling tips.
• Travel For Every Body AwardsminorGTM or Marketing PartnerPartnership supporting accessible travel advocacy through coverage of the Travel For Every Body Awards, featuring accessibility content and disability travel advocacy.
• BMI Publishing LtdcoreOthersParent company that publishes Selling Travel magazine. Located at 501 The Residence, No. 1 Alexandra Terrace, Guildford, GU1 3DA.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ABTA Magazine: Official publication of the Association of British Travel Agents, the leading UK travel trade association. Reaches a substantially overlapping UK travel agent audience with industry news, destination content, and supplier information.
• Recommend Magazine: Travel agent-focused magazine and digital media brand producing destination and supplier content for travel advisors. Direct competitor in the travel trade publishing space with similar subscription and advertising revenue model.
• Travel Weekly: Long-running B2B travel trade newspaper and digital publication serving travel agents primarily in the US and UK. Overlaps with Selling Travel in serving travel agents with destination news, supplier content, and industry analysis.
• Travel Trade Gazette (TTG): TTG is the most established UK travel trade publication, covering travel agents, tour operators, and suppliers with news, analysis, and events. It directly competes with Selling Travel for the same UK travel agent audience and tourism board advertising budgets.
• TravelPulse: Travel industry news platform serving travel agents with destination, supplier, and industry content across the US and international markets. Competes with Selling Travel for travel agent mindshare and supplier marketing spend.
• Phocuswright: Travel industry research and events company producing trade research, conferences (Phocuswright Conference), and media serving travel suppliers, intermediaries, and tech companies. Comparable as a B2B travel trade media and events business.
• Travel Agent Magazine / Travel Agent Central: US-focused B2B media brand serving travel advisors with destination content, supplier news, and educational resources. Comparable trade media model targeting the travel agent audience with similar advertising-supported monetization.

Emerging players

• Skift: Digital-first travel industry media and research company covering the travel and hospitality sector with daily news, research reports, and the Skift Forum events. Competes for tourism board and supplier marketing budgets targeting travel industry decision-makers, including travel trade.

Others

• Hotelier Middle East / Hospitality Net: Hospitality and travel industry B2B media brands covering hotels, tour operators, and travel suppliers. Adjacent to Selling Travel's travel trade focus, with shared supplier advertisers (hotels, tourism boards) but primarily hotel industry rather than travel agent channel.

Broad incumbents

• Travel + Leisure / Travel + Leisure CO: Major consumer travel media brand owned by Dotdash Meredith that also operates a travel trade-facing component (Travel + Leisure CO). A broader incumbent in travel media with overlapping supplier advertising relationships but a primarily consumer-facing audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtsKeeBeqAl9YxtmrfzFGxw
• Facebookfacebook.com/sellingtravelmag
• LinkedInlinkedin.com/company/selling-travel-magazine
• Instagraminstagram.com/sellingtravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selling Travel magazine