Selo Nordic A/S
Selo Nordic A/S is the Scandinavian subsidiary of Dutch SELO BV, supplying processing and packaging machinery to food, pet food, and packaging manufacturers in Denmark, Sweden, and Norway through direct enterprise sales and exclusive regional distribution partnerships.
- Company typePrivate
- Founded2007
- HeadquartersAalborg, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Selo Nordic A/S does
Selo Nordic A/S is the Scandinavian operating subsidiary of Dutch-based SELO BV, an industrial machinery group tracing its origins to Seffelaar & Looyen, founded in 1944 in The Hague. The Danish entity, established in 2007 and headquartered in Aalborg (relocated to new premises in August 2025), supplies processing and packaging equipment to food manufacturers, pet food producers, and packaging operations across Denmark, Sweden, and Norway, with broader reach into Southern Europe, Southeast Asia, South America, and Eastern/Central Asia through the parent group.
The company's core technology portfolio spans wet pet food production lines based on steam tunnel technology (a category it has led since 1980), fish processing lines using top-steam cooking and cooling, sauce/soup/baby food production lines, and a full packaging equipment range including rotary pouch machines with patented dual, quadplex, and gripper systems (RD Duplex up to 100 BPM, RQ Quadplex up to 160 BPM), thermoformers, tray sealers, flow wrappers, VFFS bag makers, case packers, bundling/tying equipment, and pneumatic conveying systems. Supporting capabilities include the parent group's Hengelo Technology Center (expanded in 2026), in-house plant engineering and design, and a 24/7 aftermarket service operation covering preventive/corrective maintenance, OEM spare parts, remote support, and tailored training programs certified for HACCP food safety plans.
The business model combines direct enterprise field sales with a distribution model for complementary brands: Selo Nordic is the exclusive regional distributor in Scandinavia for Bandall banding machines, VDL Packaging VFFS bag makers, AMTek microwave systems, Tramper Technology tray sealers, Siebeck tying machines, and Leepack pouch machines. Revenue is generated through one-time capital equipment sales (standalone machines to full turnkey production lines), recurring aftermarket services (maintenance contracts, spare parts, remote support), training programs, and engineering/consulting engagements, all priced on a custom quote basis with multi-year contracts. The customer base is enterprise-oriented across four primary verticals: food manufacturers, pet food manufacturers, packaging industry, and non-food manufacturers (pharma, chemicals, cosmetics).
Selo Nordic A/S firmographics
Firmographics- Name
- Selo Nordic A/S
- Legal name
- Selo Nordic A/S
- Website
- https://selo.dk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Selo Nordic A/S is the Scandinavian subsidiary of Dutch SELO BV, supplying processing and packaging machinery to food, pet food, and packaging manufacturers in Denmark, Sweden, and Norway through direct enterprise sales and exclusive regional distribution partnerships.
- Ownership category
- akta.pro rank
Where Selo Nordic A/S is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Selo Nordic A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment and Machinery Sales: Sale of food processing equipment, packaging machinery, and turnkey production lines ranging from standalone machines to complete integrated systems.
- After-sales Services: Comprehensive aftersales support including spare parts supply (OEM quality), preventive and corrective maintenance, 24/7 service availability, maintenance contracts, and remote support services.
- Training Programs: Tailored training programs for production and technical staff covering machine operation and maintenance, with certificates for food safety plans such as HACCP.
- Engineering and Consulting Services: Full plant design and engineering, product and process optimization, and advisory services for production lines and equipment selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Solution Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Selo Nordic A/S product offering
Product offeringCore offering
Selo Nordic A/S supplies and implements food processing and packaging machinery along with fully integrated turnkey production lines for food, pet food, and packaging manufacturers across Scandinavia. The portfolio spans steam tunnel-based wet pet food lines, fish cooking/cooling lines, soup, baby food, and sauce processing, plus packaging equipment including tray sealers, thermoforming, premade pouch, flow wrapping, bag making, case packing, bundling, tying, and filling/capping lines, supported by 24/7 aftersales, OEM spare parts, and training.
Product overview
Selo Nordic A/S, part of Selo BV, is a supplier of processing and packaging machinery for the food, pet food, and packaging industries since 1944. The company offers an integrated portfolio combining processing equipment (pet food steam tunnels, fish cooking/cooling lines, soup and baby food production, sauce processing, microwave systems for tempering/cooking/batch processing) with packaging solutions (tray sealing, thermoforming, premade pouch, flow wrapping, bag making, case packing, bundling, tying, and filling/capping lines). The offering includes Bandall banding systems, VDL Packaging UVA bag makers (Dynamic Hydro/Pure/Essential/Newton), Leepack pouch machines, and Tramper Technology tray sealers. The portfolio also encompasses pneumatic conveying systems, and is supported by comprehensive services including 24/7 maintenance, spare parts, remote support, training, and full turnkey solutions.
Differentiator
Problem solved
Functional benefit
Brands
- SELO BV: Global parent company and group brand under which Selo Nordic A/S operates as the Scandinavian subsidiary.
Products and services
- Food Processing Solutions Processing machinery and turnkey solutions for food manufacturers producing fish products, soups, baby food, sauces, fruit, and bakery items, including fish process lines, fruit and bakery production, mayonnaise/ketchup/sauce lines, and liquid food processing.
- Pet Food Processing Lines Steam tunnel-based wet pet food production lines offering high flexibility in shape and color while retaining taste and quality, suitable for established A-brands and new producers.
- Tray Sealing Equipment Tray sealers and denesting systems for sealing products in trays, tubs, pots, or blisters with MAP packaging capability, including Sealer types S-340, S-360, S-560, S-580, S-5100 and Tray Denester types D-360, D-380-P, D-3100.
- Thermoforming Machines Thermoforming packaging machines that create packaging directly from film, available in three models: TFF COMPACT (compact, 7-inch interface), TFF STAR (professional, 12-inch touchscreen, up to 400/300 micron films), and TFF MAX (high-performance for intensive production).
- Premade Pouch Machines Rotary filling and sealing machines for preformed bags including RT Simplex, RD Duplex (up to 100 BPM), RQ Quadplex (up to 160 BPM), and RG pouch machines, handling bags from 50 grams to 7 kilos.
- Flow Wrapping Equipment Horizontal flowpackers including RV4 INOX (top seal), RVS4 INOX (bottom seal), and FN 300, designed for the food industry with MAP capability and Siemens/Leze/Festo components.
- Bag Making Equipment (VDL Packaging UVA) VFFS bag makers from VDL Packaging including UVA Dynamic Hydro (IP66 washdown), UVA Dynamic Pure (IP55 hygienic), UVA Essential (cost-effective), and UVA Newton (intermittent motion, up to 120 BPM), supporting various bag styles.
- Case Packing and Wrap-Around Equipment Case packing machines (KP pick-and-place, KF gravity principle, KV vertical) and lid/tray systems (KWH-TD, KWH-DT, KWH-T, KWH-W) for end-of-line packaging.
- Bundling and Branding Machines (Bandall) Banded packaging solutions using paper or film bands, including Bandall Stand-Alone machines with Branding by Banding printing capability for logos, barcodes, and product information directly on bands.
- Tying Machines (Siebeck) Eco-friendly tying machines using 100% plastic-free cotton twine, including food models FRT-A (fully automatic) and FRT-MF (manual) and non-food models JET-S42/S100 and JET-A50S (fully automatic).
- Filling and Capping Line Complete filling lines from bottle feeding to palletizing including ANSA unscrambling machine, filling systems, capping systems, labeling, and palletizing, with capacity options from 500-10,000 bottles/hour.
- Pneumatic Conveyor Systems Dense and diluted phase pneumatic conveying systems for powders, granules, and solids, with short and long distance options including big bag loading/unloading stations, boosting productivity up to 30%.
- Fish Process Lines Continuous steam cooking and cooling lines for fish including tuna, featuring top-steam technology, teflon belt, precise temperature control, and oil collection system.
- Microwave Tempering Systems Microwave tempering systems eliminating tempering rooms, improving product quality, minimizing drip loss, with customizable configurations and 24-inch wide belt.
- Microwave Cooking Systems Continuous microwave cooking systems with customizable layouts and multiple chambers for precise temperature control and improved quality and throughput.
- Microwave Batch Ovens Microwave batch ovens including MWB2142 (compact) and MWB2260 (high-capacity) for tempering, cooking, drying, and industrial applications with customizable control software.
- Mini Tray Sealing Equipment Compact semi-automatic tray sealers including TSC 826 (stainless steel, 80 cycles/hour) and Mini/Maxi models for small to medium production runs with flexible tray formats.
- Service and Spare Parts 24/7 preventive and corrective maintenance, remote support via internet/telephone, maintenance contracts, and original OEM spare parts for all delivered machines.
- Training Programs Tailored training programs for production and technical staff covering machine operation, maintenance, and food safety plans including HACCP compliance certification.
- Turnkey Solutions Complete plant design, engineering, and realization of production lines from stand-alone machines to full turnkey facilities with product and process optimization.
Quantifiable outcome
- Pneumatic conveyor systems can boost productivity and efficiency by up to 30%
- +3 more outcomes
Companies that use Selo Nordic A/S
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Selo Nordic A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Selo Nordic A/S partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- BandallcoreSelo Nordic A/S is the distributor of Bandall in Sweden, Norway, and Denmark. Bandall machines deliver excellent results by reducing waste, optimizing material use, and lowering costs while supporting more sustainable production through banding technology.
- VDL PackagingcoreVDL Packaging manufactures VFFS (Vertical Form Fill Seal) bag making machines including the UVA Dynamic Hydro, UVA Dynamic Pure, UVA Essential, and UVA Newton series. Selo Nordic resells these bag making solutions.
- AMTekcoreAMTek manufactures microwave systems including batch ovens, cooking systems, and tempering systems. Selo Nordic resells these microwave solutions as part of their processing equipment portfolio.
- Tramper TechnologycoreTramper Technology produces tray sealers, denesters, and filling systems. Selo Nordic resells these packaging solutions including tray sealers (S-340, S-360, S-560, S-580, S-5100) and denesting systems.
- SiebeckminorSiebeck produces tying machines that use 100% plastic-free cotton twine for bundling food and non-food products. The eco-friendly solution allows recycling of textile products to produce new twine.
- LeepackminorLeepack is a manufacturer of pouch machines. Selo Nordic received new Leepack pouch machines in stock in July 2026, enabling extremely short delivery times for customers.
- SELO BVcoreSELO BV is the parent company and global supplier with more than 80 years of experience in delivering turnkey processing solutions for food, packaging, and pet food industries. Selo Nordic is part of SELO BV group. Headquarters established in Oldenzaal with expansion of Hengelo Technology Center in 2026.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Selo Nordic A/S competitors and assessment
Company assessmentBroad incumbents
- Tetra Pak: Swedish-headquartered global leader in food packaging and processing (carton packaging, dairy, soup, sauce). Competitor to Selo in soup, baby food, sauce processing lines and end-of-line packaging, but with a much broader product portfolio.
- Coesia: Italian group of packaging machinery companies (IMA, GEA mechanical, R.A Jones, etc.) offering flexible packaging, filling, and processing solutions. Comparable to Selo on pouch/fill packaging lines and turnkey food processing capabilities.
- ProMach: US-based packaging machinery conglomerate offering tray sealing, flow wrapping, case packing, and palletizing. Comparable to Selo's broad packaging portfolio and channel/distributor approach, but much larger and North America-anchored.
- Syntegon (formerly Bosch Packaging Technology): German packaging machinery incumbent serving food, pharma, and confectionery with filling, processing, and packaging lines. Overlaps with Selo's filling/capping, pouch, and complete-line offerings but operates at much larger scale across multiple verticals.
Direct peers
- Marel: Icelandic-listed provider of food processing equipment and turnkey solutions for meat, poultry, and fish. Comparable to Selo on turnkey processing lines for fish and food manufacturers and on the integrated equipment + service model.
- Bühler Group: Swiss global manufacturer of food and feed processing equipment, including pet food extrusion and complete processing lines. Directly competes with Selo in food/pet food processing machinery, though Bühler is much larger and extrusion-focused versus Selo's steam-tunnel specialization.
- Heat and Control: US-based manufacturer of food processing and packaging systems with deep pet food processing expertise. Closest direct competitor to Selo in wet pet food production lines, including cooking, forming, and coating equipment.
- Wenger Manufacturing: US-based manufacturer of extrusion and processing equipment for pet food, food, and aquatic feed. Competes with Selo specifically in wet and dry pet food production lines, including cooking and forming technology.
- GEA Group: German-listed supplier of food processing and packaging machinery, including separators, homogenizers, and complete lines for dairy, meat, and convenience food. Overlaps with Selo on food processing lines, sauce/soup preparation, and packaging equipment.
- MULTIVAC: German manufacturer of packaging solutions including tray sealers, thermoformers, and labelling systems. Directly competes with Selo's Tramper-supplied tray sealing and thermoforming offerings in food and pet food segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Selo Nordic A/S social profiles
Digital presenceSelo Nordic A/S compliance and trust
Trust signalCompliance2 records
Selo Nordic A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selo Nordic A/S leadership team
Management profileNumber of profiles
Profiles5 records
Selo Nordic A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selo Nordic A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selo Nordic A/S
What does Selo Nordic A/S do?
Selo Nordic A/S supplies and implements food processing and packaging machinery along with fully integrated turnkey production lines for food, pet food, and packaging manufacturers across Scandinavia. The portfolio spans steam tunnel-based wet pet food lines, fish cooking/cooling lines, soup, baby food, and sauce processing, plus packaging equipment including tray sealers, thermoforming, premade pouch, flow wrapping, bag making, case packing, bundling, tying, and filling/capping lines, supported by 24/7 aftersales, OEM spare parts, and training.
Is Selo Nordic A/S a public or private company?
Selo Nordic A/S is a private company. It is classified as corporate owned and is currently operating.
When was Selo Nordic A/S founded?
Selo Nordic A/S was founded in 2007. It employs 1 to 10 people.
Where is Selo Nordic A/S based?
Selo Nordic A/S is headquartered in Aalborg, Denmark, in the Europe region.
How does Selo Nordic A/S make money?
Four revenue lines are on record. Equipment and Machinery Sales are the primary driver. The others are after-sales Services, training Programs and engineering and Consulting Services.
Who are Selo Nordic A/S's main competitors?
Broad incumbents on record are Tetra Pak, Coesia, ProMach and Syntegon (formerly Bosch Packaging Technology). Direct peers are Marel, Bühler Group, Heat and Control, Wenger Manufacturing, GEA Group and MULTIVAC.
Does Selo Nordic A/S have an API?
No public API is recorded for Selo Nordic A/S.