Via Lactea
Semim Robotics (Via Lactea) is a Brazilian industrial automation integrator in Araquari, SC, that designs custom robotic cells, special-purpose machines, and robot programming services for enterprise discrete manufacturers such as Tupy, Teksid, and Schulz.
- Company typePrivate
- Founded-
- HeadquartersAraquari, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Via Lactea does
Via Lactea operates commercially as Semim Robotics (and "Semim"), a Brazilian industrial automation integrator headquartered at Rod BR 280, nº 3215, Araquari, Santa Catarina, with 155 employees. The company designs and builds customized robotic automation for discrete manufacturing, delivered through three product lines: Células Robotizadas (robotic cells) — turnkey robotic automation units configured to specific manufacturing processes; Máquinas Especiais (special machines) — bespoke, single-purpose machines engineered to client specifications; and Serviços de Programação (programming services) — robot programming, commissioning, and optimization support. The technology stack centers on industrial robotics (with a visible FANUC integrator relationship, indicated by the Semim website logo linking to fanucamerica.com), mechanical design of special-purpose equipment, and proprietary robot programming. No software platform, AI, vision, or recurring digital product is disclosed.
The business model is project-based and quote-driven: pricing is not publicly disclosed, and the firm operates a direct sales motion targeting enterprise manufacturers. The company serves a single-segment, single-country market — industrial manufacturers in Brazil — and publicizes twelve enterprise reference customers, including large industrial groups such as Tupy, Teksid, Schulz, TOX, Autocam, Fundimisa, Molas Fama, SRM, OMR, Obenaus, Centerline, and Franklin, concentrated in metals, automotive components, and capital-equipment end markets. Distribution is entirely direct (no channel partners, resellers, or international presence disclosed), and the firm markets itself through a content website (semim.com.br) rather than paid digital or outbound channels.
Via Lactea firmographics
Firmographics- Name
- Via Lactea
- Legal name
- Semim Robotics
- Website
- https://semim.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Semim Robotics (Via Lactea) is a Brazilian industrial automation integrator in Araquari, SC, that designs custom robotic cells, special-purpose machines, and robot programming services for enterprise discrete manufacturers such as Tupy, Teksid, and Schulz.
- Ownership category
- akta.pro rank
Via Lactea industry classification
Industry- Product category
- Industrial Robotics Automation
- NAICS
- Industrial Machinery Manufacturing (33324), All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332)
- SIC
- General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA)
- akta.pro secondary industries
- Industrial & Warehouse Robotics (HDAAAIAA), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Via Lactea is headquartered
LocationHeadquarters
- HQ city
- Araquari
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Via Lactea business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales
Distribution channels1 record
Marketing channels1 record
Via Lactea product offering
Product offeringCore offering
Via Lactea (operating as Semim Robotics) designs, engineers, and delivers custom industrial robotic automation solutions for manufacturing clients. The portfolio comprises three integrated offerings: Células Robotizadas (customized robotic cells for manufacturing automation), Máquinas Especiais (special-purpose machines built to specific industrial requirements), and Serviços de Programação (robot programming services to support implementation and optimization). Solutions are delivered as turnkey automation projects tailored to each client's production process.
Product overview
Semim Robotics is a Brazilian industrial robotics company offering a portfolio of three core product lines: Células Robotizadas (robotic cells), Máquinas Especiais (special machines), and Serviços de Programação (programming services). The offering combines turnkey robotic automation solutions with custom machine design and supporting programming services, enabling end-to-end automation for industrial clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Células Robotizadas (Robotic Cells)
Companies that use Via Lactea
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Via Lactea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Via Lactea partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Via Lactea competitors and assessment
Company assessmentBroad incumbents
- Stäubli Robotics: Swiss-based robot and automation supplier with Brazilian presence focused on industrial robots for manufacturing. Overlaps with Semim's robotic cell offerings in industrial automation markets.
- FANUC America: World's largest industrial robot OEM with a broad portfolio of robots, cobots, and integrated cells. Comparable via its Brazil presence and integrator network; Semim appears to be a downstream integrator partner based on website linking.
- KUKA Robotics: Global industrial robot and automation systems provider with South American operations serving automotive and industrial manufacturing. Directly comparable in the robotic cell and integrated automation space.
- ABB Robotics: Global leader in industrial robots and automation with operations in Brazil serving automotive, metals, and general manufacturing. Provides both standalone robots and turnkey cells, overlapping with Semim's industrial automation value proposition.
- Yaskawa Motoman: Major industrial robot OEM with a Brazilian subsidiary serving automotive and industrial customers. Comparable via offering of robotic cells, integration services, and applications engineering akin to Semim's portfolio.
Emerging players
- Universal Robots: Danish cobot leader with growing Latin American footprint focused on collaborative robots for SMB and industrial manufacturers. Comparable as an alternative automation paradigm that Semim may increasingly compete against in flexible-cell applications.
Regional players
- Sepro Group: French-based supplier of robots and automation systems for plastics and industrial manufacturing with Latin American distributor network. Comparable as a specialized automation integrator that competes for similar industrial cell projects.
- Hiwin (Brasil): Taiwanese industrial automation and motion-control component supplier with Brazil operations offering robots and automation components. Comparable as a regional automation competitor servicing Brazilian manufacturers.
Direct peers
- Robotec Brasil: Brazilian industrial robotics integrator that designs and builds robotic cells and special machines for manufacturing clients. Closest direct competitor to Semim in the Brazilian systems integration market with similar custom-engineering orientation.
- SVH Automação: Brazilian industrial automation integrator delivering robotic cells and special machines to manufacturing clients. Direct peer to Semim given overlap in product portfolio, customer base, and geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Via Lactea social profiles
Digital presenceVia Lactea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Via Lactea leadership team
Management profileNumber of profiles
Via Lactea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Via Lactea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Via Lactea
What does Via Lactea do?
Via Lactea (operating as Semim Robotics) designs, engineers, and delivers custom industrial robotic automation solutions for manufacturing clients. The portfolio comprises three integrated offerings: Células Robotizadas (customized robotic cells for manufacturing automation), Máquinas Especiais (special-purpose machines built to specific industrial requirements), and Serviços de Programação (robot programming services to support implementation and optimization). Solutions are delivered as turnkey automation projects tailored to each client's production process.
Is Via Lactea a public or private company?
Via Lactea is a private company. It is classified as unknown and is currently operating.
When was Via Lactea founded?
Via Lactea was founded in -1. It employs 101 to 250 people.
Where is Via Lactea based?
Via Lactea is headquartered in Araquari, Brazil, in the Latin America region.
Who are Via Lactea's main competitors?
Broad incumbents on record are Stäubli Robotics, FANUC America, KUKA Robotics, ABB Robotics and Yaskawa Motoman. Universal Robots is listed as an emerging player. Regional players are Sepro Group and Hiwin (Brasil). Direct peers are Robotec Brasil and SVH Automação.
Does Via Lactea have an API?
No public API is recorded for Via Lactea.
What industry is Via Lactea in?
Via Lactea's product category is Industrial Robotics Automation. Its primary akta.pro industry code is IMAHAHAA, Industrial Robots (Articulated, SCARA, Delta, Cartesian), with a secondary code of HDAAAIAA, Industrial & Warehouse Robotics. Its NAICS code is 33324 and its SIC code is 3560.