Sem Mais Piolhitos Portugal - Rede Franchising

Name

Sem Mais Piolhitos Portugal - Rede Franchising

Legal name

SEM MAIS PIOLHITOS

Website

https://semmaispiolhitos.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Lice and Nit Removal Services

NAICS

Exterminating and Pest Control Services (561710)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYIMAIAHAH

Bed Bug Detection, Control & Treatment

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Pest Control Services

Keywords

• Lice removal services
• Pediculosis treatment
• Head lice elimination
• Preventive hair care products
• Franchise clinic network

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Professional Treatment Services: Professional lice and nit elimination treatment at physical centers, consisting of two sessions: an initial 60-minute treatment session and a 30-minute follow-up review 7 days later. The price includes both sessions. Treatment is performed by trained specialists using the company's proprietary three-phase methodology.
2. Preventive Products E-commerce: Sale of preventive anti-lice products including shampoo, conditioner, lotions, detangling spray, home treatment spray, and professional anti-nit combs. Products are sold online with delivery across Portugal (Continental, Madeira, and Azores). Payment methods include Multibanco reference, MBWay, and credit card.
3. Maintenance Vouchers: Maintenance vouchers allow families with children prone to recurring lice infestations to access treatments at a reduced price. These vouchers provide regular center visits for early detection and treatment before major infestations develop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sem Mais Piolhitos operates a franchise network of physical centers delivering professional, mechanical, 100% chemical-free lice and nit elimination treatments using a proprietary three-phase method (professional suction + micro-grooved steel comb + LED magnifying inspection). The service is delivered as a two-session protocol (60-minute initial treatment plus a complimentary 30-minute review after 7 days). The company also retails an in-house line of natural preventive anti-lice products (shampoo, conditioner, lotions, detangling spray, home disinfection spray, and combs) through its e-commerce platform.

Product overview

Sem Mais Piolhitos is a lice and nits elimination franchise network operating in Portugal with locations in Porto, Lisboa (Restelo), Loures/Odivelas, Seixal, and Vila Nova de Gaia. The company offers a comprehensive portfolio consisting of a core professional treatment service for lice and nits elimination, complemented by a consumer product line for prevention and home care. The treatment service is mechanical, chemical-free, and includes a 2-session protocol (initial treatment plus follow-up review). The consumer product line includes preventive shampoos, conditioners, detangling sprays, lotions in different scents (mango and strawberry), home disinfection spray, and professional-grade lice combs—all positioned as 100% natural products. The company also operates an e-commerce platform for product sales.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Complete elimination of lice and nits in approximately 90 minutes (treatment session of 60 minutes + review of 30 minutes)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Licenders: New York-based lice-removal clinic chain using a similar non-toxic, manual removal methodology. Comparable because both businesses sell a single-visit guaranteed treatment as the core SKU and complementary preventive products.
• LiceDoctors: US in-home and in-clinic lice removal service operating since 1996. Direct peer because it uses trained technicians delivering mechanical lice removal on a service-fee basis, targeting the same anxious-parent customer seeking guaranteed one-visit resolution.
• Lice Happens: US mobile-concierge lice-removal service using manual combing by trained technicians. Direct peer because of identical service-only (no retail) model and same allergen-/chemical-free positioning for families.
• Lice Clinics of America: Largest dedicated lice-removal franchise network globally (~200+ clinics, US+Canada). Direct competitor because it operates the same specialized-service franchise model (in-clinic mechanical/heat treatment + branded products) targeting the same families-with-children segment.
• Sin Piojitos: Spanish sister brand explicitly referenced in Sem Mais Piolhitos' own legal notice ("Sin Mas Piojitos"). Operates an identical in-clinic lice and nit removal service in Spain under the same methodology, and is the closest geographic peer given Iberian market overlap.

Regional players

• The Hairforce - Lice Assassins: UK-based chain of dedicated lice removal clinics using a 'Lice Assassin' trained technician and comb-based methodology. Comparable as a regional peer offering the same professional manual-removal service concept in the UK market.

Others

• Hedrin (Thornton & Ross): Major OTC lice-treatment brand (Thornton & Ross/STADA) selling dimethicone-based pharmacy products across Europe. Relevant 'others' peer because retail OTC brands are the primary substitute for Sem Mais Piolhitos' professional service.
• Vamousse (ParaPRO): Consumer pesticide-free lice-treatment product (Natrum muriaturm-based) sold in US pharmacies. Comparable as an OTC alternative whose efficacy claims directly compete with SMP's 'professional works, pharmacy doesn't' value proposition.

Emerging players

• NitWits: Australia-originated dedicated lice-removal clinic service delivering professional combing treatments by trained staff. Comparable because it competes for the same school-parent demographic with similar one-session pricing and chemical-free positioning.
• Kopelman Hair & Scalp Clinic: Specialized scalp/pediculosis clinic in Iberia combining professional lice treatment with trichology expertise. Emerging-player peer because it overlaps on pediculosis services but extends into broader dermatological/scalp care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sem-mais-piolhitos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sem Mais Piolhitos Portugal - Rede Franchising