FAEPA/SENAR-PB

What FAEPA/SENAR-PB does

FAEPA/SENAR-PB (Serviço Nacional de Aprendizagem Rural – Administração Regional Paraíba) is a private, parastatal, non-governmental organization created in 1994 by Portaria 13/1994 under federal Lei 8.315/1991 and linked to the Confederação Nacional da Agricultura (CNA). It delivers rural professional education, technical and managerial assistance, and social promotion services to rural producers, workers, and their families across all 223 municipalities of the state of Paraíba, Brazil. The institution operates as the Paraíba regional arm of the national Sistema CNA/SENAR, in unified partnership with the Federação de Agricultura e Pecuária da Paraíba (FAEPA) and 214 rural unions affiliated with Fetag-PB.

The organization's service portfolio rests on three core pillars: Formação Profissional Rural (FPR) covering over 300 rural occupations; Assistência Técnica e Gerencial (ATeG), a proprietary five-stage methodology (individual productive diagnosis, strategic planning, technological adequacy, complementary training, and systematic results evaluation) delivered through credentialed field instructors; and Promoção Social (health, nutrition, education programs). Programs include Agronordeste (1,932 properties across 11 productive chains served by 68 field technicians), Agronordeste II (963 properties, 30 technicians), Rede e-Tec distance-learning technical courses in Zootecnia and Agropecuária across 7 in-person support poles, plus specialized programs such as Balde Cheio (dairy), Sertão Empreendedor, CNA Jovem, Saúde no Campo, and Útero é Vida. Digital infrastructure comprises the 'Senar nas Nuvens' mobilization platform, e-Tec SENAR distance learning, and EAD SENAR online courses with 14-75 day completion cycles.

The revenue model is funded by mandatory rural contributions on the commercialization of agro-silvo-pastoral products and on rural employer payrolls, with 80% of collections mandated to return to producers as training and assistance. All services are provided free of charge to producers, rural workers, and their families; additional resourcing comes from partnerships and agreements with governmental and private institutions (e.g., Cooperar-PB, UFPB, AADAA, Banco do Brasil, SEBRAE). Currently 5,168 rural properties receive continuous ATeG follow-up, with 13,000+ properties served cumulatively over a decade.

Name

FAEPA/SENAR-PB

Legal name

Serviço Nacional de Aprendizagem Rural - Administração Regional Paraíba (SENAR-PB)

Website

https://senarpb.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

SENAR-PB is a private, parastatal institution that delivers free rural professional training, technical and managerial assistance (ATeG), and social promotion services to rural producers and workers across all 223 municipalities of Paraíba, Brazil, funded by mandatory rural contributions under federal Lei 8.315/1991.

Ownership category

akta.pro rank

Product category

Rural Education and Technical Assistance

NAICS

Professional and Management Development Training (611430), Farm Management Services (115116), Support Activities for Agriculture and Forestry (115)

SIC

Services-Educational Services (8200), Agricultural Services (700)

akta.pro primary industry

Agriculture & Food Production (EDABALAA)

akta.pro secondary industries

Rural Livelihoods & Economic Empowerment (BPAGABAA), Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Rural professional training
• Agricultural technical assistance
• Rural social promotion
• Distance learning agriculture
• Rural development programs

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mandatory Rural Contributions: 80% of resources return to producers as training, professional courses, technical assistance and social promotion activities. The events are mainly financed by resources from compulsory contributions from rural producers on the commercialization of agro-silvo-pastoral products and on the payroll of rural companies.
2. Partnerships and Agreements: Activities can be subsidized by partnerships and agreements with other private and/or governmental institutions. Examples include Cooperar-PB (Paraíba Rural Sustentável), UFPB partnership, AADAA cooperation, and other institutional collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

FAEPA/SENAR-PB delivers free rural professional training covering 300+ agricultural occupations, technical and managerial assistance (ATeG) using a proprietary five-stage methodology to improve productivity and income on rural properties, and social promotion programs in health, nutrition, and education for rural families across all 223 municipalities of Paraíba state. Services are funded by mandatory rural contributions collected under Brazilian law and are delivered through a network of 214 affiliated rural unions, producer associations, municipal partners, and credentialed field instructors.

Product overview

SENAR-PB (Serviço Nacional de Aprendizagem Rural - Administração Regional Paraíba) is a private, non-governmental rural education institution providing professional training, technical assistance, and social promotion services to rural producers, workers, and their families throughout the state of Paraíba. The organization operates as a unified system with three core service pillars: Formação Profissional Rural (Rural Professional Training), Promoção Social (Social Promotion), and Assistência Técnica e Gerencial (ATeG - Technical and Management Assistance). Its product portfolio includes over 20 specialized programs such as the ATeG methodology, the Balde Cheio dairy program, the Sertão Empreendedor semi-arid development program, the CNA Jovem youth leadership initiative, Rede e-Tec technical education, and various social programs like Saúde no Campo and Útero é Vida. The institution also offers technical courses in Animal Husbandry and Agriculture through its network of seven regional support centers, and administers journalism and merit awards recognizing excellence in agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Proteção de Nascentes: National program for spring water source protection created by CNA/SENAR
• ATeG - Assistência Técnica e Gerencial
• Rede e-Tec do Senar
• Balde Cheio
• Programa Campo Sustentável (Procampos)
• CNA Jovem
• Sertão Empreendedor
• Prêmio Mérito Rural
• Prêmio Faepa/Senar-PB de Jornalismo
• Saúde no Campo
• Útero é Vida

Products and services

• Assistência Técnica e Gerencial (ATeG) Technical and management assistance methodology providing rural producers with technical guidance and farm management support across a proprietary five-stage process (individual productive diagnosis, strategic planning, technological adequacy, complementary professional training, systematic results evaluation) to improve agricultural productivity and income.
• Formação Profissional Rural (FPR) Rural professional training courses covering over 300 agricultural occupations for producers, rural workers, and their families, delivered through credentialed field instructors across Paraíba state.
• Promoção Social Social promotion activities including health, nutrition, education, and personal development programs for rural families, including specific programs such as Saúde no Campo and Útero é Vida.
• Programa Balde Cheio Dairy farming technology transfer program providing training and ongoing technical support for milk producers, transferring modern milk production technologies to rural producers.
• Rede e-Tec do Senar-PB Technical education network offering distance and blended learning technical courses in partnership with e-Tec Brasil, operating through seven in-person support poles across Paraíba state.
• Programa Campo Sustentável (Procampos) Environmental education program developing campaigns, training, and courses that combine economic development with environmental preservation.
• Programa Sertão Empreendedor Sustainable rural development program for the semi-arid region, promoting technologies for coexistence with drought conditions, developed in partnership with SEBRAE.
• Programa CNA Jovem Leadership development program for rural youth aged 22-35 years, preparing new leaders for agriculture.
• Programa Negócio Certo Rural (NCR) Small producer management program teaching simple business tools to develop and better manage small rural properties.
• Programa Empreendedor Rural (PER) 136-hour program covering rural property management, entrepreneurship, leadership development, and project elaboration.
• Programa Saúde no Campo Rural health promotion program offering cancer prevention, diagnosis, and health education services to rural women.
• Programa Útero é Vida Cervical cancer prevention program conducting health events for 150-300 women per session with exams and educational lectures.
• Programa Inclusão Digital Rural 16-hour digital inclusion program teaching basic computing skills, internet use, and access to SENAR's distance learning platform.
• Pronatec do Senar Technical education program in partnership with the Ministry of Education offering free technical courses to rural youth and workers.
• Programa Sindicato Forte Program improving rural producer services through training, strategic planning, and best practices for rural unions.
• Programa Agronordeste Rural development program focused on the Cariri region of Paraíba, covering 11 productive activities (beekeeping, beef cattle, dairy cattle, sugarcane, carciniculture, fruit growing, olericulture, sheep/goat meat, sheep/goat dairy, fish farming, swine) with 68 field technicians serving 1,932 properties.
• ATeG Universitária University-based technical assistance program integrating agronomy, animal science, and veterinary students from UFPB with rural producer outreach in partnership with Centro de Ciências Agrárias.
• Programa Produção e Renda (ATeG + Social) Combined technical assistance and social support program uniting ATeG methodology with social assistance for rural development.
• Programa Proteção de Nascentes National spring protection program created by CNA/SENAR to guarantee water supply through protection and conservation practices.

Quantifiable outcome

• 5,168 properties currently receiving continuous ATeG follow-up
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• UFPB (Universidade Federal da Paraíba)coreStrategic or Co-development Partner · 7 August 2026Partnership with Centro de Ciências Agrárias (CCA) of UFPB for ATeG Universitária program, joint actions of Technical and Managerial Assistance, and inauguration of regional headquarters within university campus. Students of Agronomy, Zootecnia, and Veterinary Medicine participate in extension services to rural producers.
• AADAA (Associação de Apoio ao Desenvolvimento da Atividade Agropecuária)coreStrategic or Co-development Partner · 23 July 2026Technical Cooperation Agreement for strengthening training, technical assistance, and rural development actions in Sertão paraibano. Includes joint courses, training, technical consulting, field days, events in agriculture, dairy livestock, and beekeeping. Activities at Fazenda Escola Ouro Branco and with Clube do Produtor Ouro Branco producers. Initial 24-month term.
• Cooperar-PB (Projeto Paraíba Rural Sustentável)coreStrategic or Co-development Partner · 1 September 2023Partnership for Technical Assistance (AT), training, consulting, field days, and exchanges in rural communities and productive organizations in municipalities covered by Paraíba Rural Sustentável. Focus on poverty reduction in rural areas.
• Instituto Casaca de Couro (ICC)minorStrategic or Co-development PartnerPartnership for the Organic Cotton project, aimed at strengthening sustainable production in rural Paraíba through technical and extension services (ATER).
• Banco do BrasilminorGTM or Marketing PartnerJoint training circuit 'Circuito de Treinamento Agro SENAR e Banco do Brasil' providing technical and rural credit training to producers.
• CNA/Senar Nacional (Confederação Nacional da Agricultura)coreStrategic or Co-development PartnerNational parent organization. SENAR-PB is linked to SENAR Central Administration and to CNA. The institution follows national programs and methodologies, participates in national events and initiatives.
• FAEPA (Federação de Agricultura e Pecuária da Paraíba)coreStrategic or Co-development PartnerParent federation. SENAR-PB operates in unified partnership with FAEPA and rural producer unions of the state to support producers and form new rural entrepreneurs.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)minorStrategic or Co-development PartnerJoint development of Sertão Empreendedor program for sustainable development and innovation in the semi-arid region.
• Fetag-PB (Federação dos Trabalhadores Rurais Agricultores e Agricultoras Familiares da Paraíba)coreChannel Partner/ Reseller/ Distributor214 rural unions affiliated with Fetag-PB serve as key partners for mobilizing and delivering SENAR services to rural workers and producers throughout the state.
• Sistema OCB/Sescoop ParaíbaminorStrategic or Co-development PartnerPresent at inauguration of regional headquarters. Represents the cooperative system in Paraíba.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• SENAC (Serviço Nacional de Aprendizagem Comercial): Another 'S-system' institution delivering professional training via compulsory contributions from the commercial sector. Structurally identical funding and governance model to SENAR, though serving a different (commercial) population segment.
• EMBRAPA (Empresa Brasileira de Pesquisa Agropecuária): Brazil's state-owned agricultural research corporation. Closely related mission — transferring technology and knowledge to Brazilian agriculture — but focused on research and technology development rather than the training and extension role SENAR-PB plays.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Parallel 'S-system' institution providing professional training and technical assistance, but focused on industrial workers rather than rural populations. Closest structural analogue in terms of funding mechanism (compulsory contributions), governance model, and training delivery architecture.
• SESC (Serviço Social do Comércio): Social services arm of the commercial 'S-system', offering education, health, and cultural programs funded by compulsory contributions. Operates an analogous parastatal model with a similarly broad programmatic portfolio but serves commerce-sector beneficiaries.
• SENAT (Serviço Nacional de Aprendizagem do Transporte): S-system institution providing professional training for the road transport sector. Identical funding model (compulsory contributions), governance structure, and training-delivery approach — a near-perfect structural parallel serving a different occupational vertical.
• SENAR Nacional / Sistema CNA-SENAR: Parent national system of which SENAR-PB is a regional administration. Operates the same FPR, ATeG, and social promotion methodologies across all Brazilian states; SENAR-PB's program portfolio (Balde Cheio, CNA Jovem, Agronordeste) is delivered under this national umbrella.

Direct peers

• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Brazil's national SMB support and training institution, also funded by compulsory contributions. SEBRAE is explicitly a SENAR-PB partner on the Sertão Empreendedor program and uses a structurally similar model — training, technical assistance, and capacity building for micro and small enterprises, with a significant rural footprint.

Regional players

• SENAR Minas Gerais: Regional SENAR administration for Minas Gerais. Operates the same institutional model — rural professional training, ATeG methodology, and social programs — but in a different state. Most directly comparable on operating model, funding structure, and program portfolio.
• SENAR São Paulo: Regional SENAR administration for São Paulo. Uses identical ATeG and FPR methodologies, compulsory contribution funding, and partnership model. Comparable as a peer regional administration with similar operational scale.
• SENAR Bahia: Regional SENAR administration for Bahia — a Northeastern state with semi-arid characteristics comparable to Paraíba. Operates the same FPR/ATeG methodology, with significant focus on smallholder producers and livestock chains overlapping SENAR-PB's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/faepa-senar-pb

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FAEPA/SENAR-PB