aadaa suministros sl

What aadaa suministros sl does

AADAA Suministros SL is a privately held Spanish agricultural inputs distributor founded in 2001 by Donato García Pareja and Alfredo García Pareja, headquartered in Viator (Almería) with offices in the PITA technology park. The company operates as the exclusive distributor for the Iberian Peninsula of three international agricultural brands: Grodan (rockwool substrates for hydroponic cultivation), ADAMA (nutritional and crop stress solutions), and Plant Impact (formulated crop enhancement products including patented CaT calcium-transport technology). Its primary customer segment is intensive horticultural producers in southeastern Spain, supplemented by a network of regional distributors — Mondejar Agroquímicos (Murcia/Valencia), Agrobiosant (Córdoba), Agrícola Mas Viader (Cataluña), and HORTIPROFISSIONAL (Portugal) — covering the Iberian Peninsula.

The company distributes technical products that address Mediterranean-specific agronomic challenges including soil salinity, virus-induced crop stress (TSWV, PepMV, ToCV, TYLCV, ToLCNDV), water scarcity, and yield optimization in greenhouse and substrate-based cultivation. Underlying technologies include Grodan's NG2.0 hydroponic substrate system (claimed water savings of up to 15%), Plant Impact's patented InCa/CaT calcium-transport technology, and a portfolio of ADAMA nutritional complements (BARRERA, STOP, FRUIT, ARIS COLOR, ELASTIC, CONSISTENCE, CINCO, NH, GEAM, ADA 500). Grodan product lines carry ISO 9001, ISO 14001, EMAS, and Milieukeur certifications.

The business model is product distribution revenue: AADAA purchases branded inputs from Grodan, ADAMA, and Plant Impact and resells them to farmers and regional resellers across Spain and Portugal, complemented by personalized technical advisory services delivered by a six-person in-house commercial-technical team. Go-to-market combines direct field sales (covering Almería, Murcia, and adjacent territories) with channel partners and engagement activities such as knowledge-sharing visits (Korean farmer delegation, October 2017) and local event sponsorships (Vicar Bárbara, December 2018). Pricing is not publicly disclosed; no digital self-serve commerce channel, mobile app, or API surface was identified. The company has no external institutional investors, no funding history, and no disclosed revenue figures.

Name

aadaa suministros sl

Legal name

AADAA Suministros S.L.

Website

https://aadaa.es

Company type

Private

Founded year

2001

Operating status

Operating

Short description

AADAA Suministros SL is a family-owned Spanish agricultural distributor, exclusively representing Grodan, ADAMA, and Plant Impact across the Iberian Peninsula. It supplies hydroponic substrates, nutritional solutions, and technical advisory services to intensive horticultural producers in Spain and Portugal.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution

NAICS

Farm Supplies Merchant Wholesalers (42491), Support Activities for Crop Production (11511)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro industry

PRIMARYAFABAJAH

Agronomy Advisory & Field Services (Retailer-Affiliated)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFAAAHAE

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors)

Agriculture & Food Production/Agricultural Equipment & Technology/Controlled Environment Agriculture (Greenhouses, Hydroponics/Aeroponics Systems)

SECONDARYAFABAJAI

Irrigation & Water Management Input Retail (Drip Consumables, Fertigation)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYAFABAIAB

Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Formulation & Toll Manufacturing

Keywords

• Hydroponic substrates distribution
• Crop nutrition fertilizers
• Rockwool growing media
• Agricultural inputs supply
• Greenhouse horticulture supplies

Headquarters

HQ city

Viator

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Distribution and Sales: AADAA operates as an exclusive distributor for the Iberian Peninsula of three major brands: Grodan (crop substrates), ADAMA (nutritional solutions), and Plant Impact (innovative agricultural products). Revenue is generated through the sale and distribution of these branded products to agricultural customers across Spain and Portugal, supported by technical advisory services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AADAA Suministros SL is the exclusive distributor for the Iberian Peninsula of three premium agricultural input brands: Grodan (rockwool substrates for hydroponic cultivation with NG2.0 technology), ADAMA (nutritional and stress-buffering solutions for Mediterranean horticulture), and Plant Impact (crop enhancement products including patented calcium and controlled-release nitrogen technologies). The company sells these branded agricultural inputs to professional horticultural producers and provides personalized technical advisory services alongside product distribution.

Product overview

AADAA Suministros S.L. is an agricultural supply distributor serving the Iberian Peninsula, founded in 2001. The company distributes three main product portfolios: Grodan (hydroponic rock wool substrates including Vital 2Y, Grotop Expert, Plantop Delta, Classic Forte, and NG2.0 Technology), ADAMA (nutritional and agricultural solutions including BARRERA, STOP, FRUIT, ARIS COLOR, ELASTIC, CONSISTENCE, CINCO, NH, GEAM, and ADA 500), and Plant Impact (innovative agricultural products including PiNT Grow, PiNT Fruit, InCA, and Amētros). The company provides complete crop management programs for vegetables, fruits, and vineyards, with technical support for Mediterranean agriculture.

Differentiator

Problem solved

Functional benefit

Products and services

• Grodan Vital 2Y Annual rockwool slab with porous fiber structure offering water conservation and moisture retention for tomatoes, peppers, cucumbers, and eggplants in hydroponic cultivation.
• Grotop Expert Annual rockwool slab designed for rapid crop development with continuous growth power through special fiber structure facilitating quick root penetration and control of water content and electrical conductivity.
• Plantop Delta Next Generation seed starter plug made with patented technology delivering improvements in uniformity, root development, and resaturation capacity, compatible with water chambers and hydrophilic fiber properties.
• Grodan Classic Forte Substrate ideal for vegetable cultivation under Spanish conditions, developed with Next Generation Technology, easy to control and handle during the entire growing season, suitable for over one year of use.
• ADAMA BARRERA Nutritional complement fertilizer designed to buffer symptoms caused by periods of great stress in crops, primarily due to viruses (PepMV, ToCV, and TSWV); strengthens treated plants and recovers virus-infected plants.
• ADAMA STOP Nutritional complement fertilizer designed to mitigate symptoms caused by periods of great stress, primarily due to viruses (TYLCV and ToLCNDV); increases productivity, profitability, and promotes enzymatic activity.
• ADAMA FRUIT High profitability energy concentrate that favors setting, engorgement, and ripening processes, providing complete and balanced active substances for improved fruit quality and shelf life.
• ADAMA ARIS COLOR Non-hormonal formula that favors correct progression of ripening-related processes with emphasis on fruit coloration; intensifies epidermis color and increases sugar concentration.
• ADAMA ELASTIC Product developed for stimulation of plant growth phase, both aerial and root, regardless of environmental conditions; contributes to osmotic regulation and strengthens fruit cell walls.
• ADAMA CONSISTENCE Product that favors correct progression of protein synthesis processes for fundamental cellular division; also intervenes in engorgement, ripening, and fruit conservation processes.
• ADAMA CINCO Highly energetic product that favors the pollination process and facilitates vector work, achieving excellent setting results; potentiates floral induction and pollen tube growth.
• ADAMA NH Highly energetic product formulated with non-hormonal compounds that favors pollination process and facilitates vector work for excellent setting results.
• ADAMA GEAM Soil regenerator specially formulated to protect plants from salinity effects; conditions saline and saline-sodic soils, decreases soil electrical conductivity, and improves cationic exchange.
• ADAMA ADA 500 Natural product providing complete nutritional balance for plants; functions as promoter of development and growth for both aerial and underground parts, delaying senescence and inducing natural budding.
• PiNT Grow Exclusive controlled-release Nitrogen with Calcium fertilizer indicated for arid and semi-arid zones, high pH soils, saline soils, high Sodium levels, and areas with low-quality irrigation water.
• PiNT Fruit Exclusive controlled-release Nitrogen with Potassium fertilizer for crops requiring high Potassium input; helps develop greater root systems for better water and nutrient absorption in drought conditions.
• InCA Patented technology that allows plants to absorb and retain calcium in difficult and adverse scenarios such as high/low temperatures, excess/lack of water, excess/lack of light, and salinity; contains 5% Calcium and 1% Zinc.
• Amētros Product using CaT technology designed to help move calcium at the cellular level; intended for apple, pear, and cherry production.

Quantifiable outcome

• Water savings of up to 15% with Grodan NG2.0 technology
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GrodancoreChannel Partner/ Reseller/ DistributorAADAA is the exclusive distributor for the entire Iberian Peninsula of Grodan, the world leader in crop substrates. Grodan provides rockwool substrates for hydroponic cultivation with quality certifications ISO 9001, ISO 14001, EMAS, and Milieukeur. Products include Vital 2Y, Grotop Expert, Plantop Delta, and Classic Forte with NG2.0 technology. Grodan has 30 years of leadership with the best producers in southeastern Spain.
• ADAMAcoreChannel Partner/ Reseller/ DistributorAADAA is the exclusive distributor for the Iberian Peninsula of ADAMA nutritional solutions under the 'Smart Agriculture' philosophy. Products include ADAMA BARRERA (virus stress buffer), ADAMA STOP, ADAMA FRUIT, ADAMA ARIS COLOR, ADAMA ELASTIC, ADAMA CONSISTENCE, ADAMA CINCO, ADAMA NH, ADAMA GEAM, and ADAMA ADA 500 - formulated for Mediterranean intensive and extensive horticulture.
• Plant ImpactcoreChannel Partner/ Reseller/ DistributorAADAA is the exclusive distributor for the Iberian Peninsula of Plant Impact, a leader in agricultural innovation. Products include PiNT Grow (controlled-release Nitrogen with Calcium), PiNT Fruit, InCa (patented calcium technology using CaT), iNTrench, and Amētros. Plant Impact develops formulations that improve and increase productive capacity, based on R&D from Rothamsted, UK.
• Mondejar AgroquímicosminorChannel Partner/ Reseller/ DistributorRegional distributor for Murcia/Valencia region, part of AADAA's distributor network covering the Iberian Peninsula.
• AgrobiosantminorChannel Partner/ Reseller/ DistributorRegional distributor for Córdoba region, part of AADAA's distributor network covering the Iberian Peninsula.
• Agrícola Mas ViaderminorChannel Partner/ Reseller/ DistributorRegional distributor for Cataluña (Malgrat del Mar, Barcelona), part of AADAA's distributor network covering the Iberian Peninsula.
• HORTIPROFISSIONALminorChannel Partner/ Reseller/ DistributorRegional distributor for Portugal (Sobreiro Curvo), part of AADAA's distributor network covering the Iberian Peninsula.
• INAPROminorStrategic or Co-development PartnerEU-funded project that aims to optimize food and water management through aquaponics to contribute to global food security. AADAA, as a distributor of Grodan products, visited Tilamur facilities to learn about aquaponics projects.
• TilamurminorOthersMurcian company that develops aquaponics projects and is part of the INAPRO EU project. AADAA visited their facilities to understand aquaponics technology that combines aquaculture and hydroponics.
• InnogreenminorStrategic or Co-development PartnerOrganization that co-organized with AADAA a visit by Korean farmers to learn about Almería's agricultural production model under plastic (October 2017).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rovensa (Tradecorp): Iberia-headquartered specialty crop nutrition and biostimulant distributor serving Mediterranean horticulture with a similar value-added reseller model and farmer advisory approach, directly comparable to AADAA's product-plus-advisory distribution motion.
• Servalesa: Spanish agricultural inputs distributor focused on biostimulants, specialty fertilizers, and crop protection with technical advisory for Mediterranean growers, mirroring AADAA's portfolio mix and customer base in intensive horticulture.
• Sipcam Iberia: Iberian subsidiary of Sipcam Oxon, distributing agrochemicals, biostimulants, and specialty fertilizers to Spanish and Portuguese growers through a regional channel; competes for similar shelf space and farmer relationships as AADAA.

Emerging players

• Cultivers: Spain-based emerging distributor of agricultural inputs (substrates, fertilizers, crop protection) targeting professional and smallholder growers with e-commerce-led distribution, competing for the same Iberian customer base as AADAA with a more digital GTM.

Broad incumbents

• ADAMA Ltd: Global crop protection manufacturer and one of AADAA's three principals; comparable as a broad incumbent in the agro-input space whose direct sales or distributor consolidation decisions materially affect AADAA's Iberian business.
• ICL Group: Global specialty fertilizers and controlled-release nutrient producer with established presence in Mediterranean horticulture; comparable as a broad incumbent whose specialty fertilizer portfolio overlaps with AADAA's Plant Impact and ADAMA nutritional offerings.
• Haifa Group: Global specialty plant nutrition and controlled-release fertilizer company serving intensive horticulture and hydroponics, comparable to AADAA's distribution of soilless cultivation inputs and crop nutrition products.
• Corteva Agriscience: Global agricultural inputs company selling seeds and crop protection to European growers through regional distributors; broad incumbent whose Iberian distribution choices and direct-to-grower initiatives compete with AADAA's channel model.
• Syngenta: Global agrochemical and seed company with a substantial Mediterranean horticulture portfolio; broad incumbent whose distribution strategy and agronomic service offerings in Spain overlap with AADAA's grower-facing model.
• FMC Corporation: Global agricultural sciences company with crop protection, plant nutrition, and biologicals serving European greenhouse and open-field growers; broad incumbent comparable in product categories and Mediterranean grower focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aadaa-agroliner

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aadaa suministros sl