SENCHUAN FURNITURE

What SENCHUAN FURNITURE does

Zhejiang Senchuan Furniture Co., Ltd. (SENCHUAN) is a privately-held Chinese B2B furniture manufacturer founded in 1989 and headquartered in Taizhou Bay New District, Taizhou City, Zhejiang Province. The company designs and produces original-design indoor and outdoor furniture, organized around three signature collections: BEAN (single sofas for compact living spaces), CROWN (high-back and low-back ergonomic chairs with solid wood and armrest variants), and MUG (multifunctional stool/planter/table pieces). SENCHUAN's core technology is polymer material R&D, including proprietary recycled plastics (GRS-certified by Intertek) sourced from end-of-life home appliances and ocean-recovered waste, plus proprietary flame retardant PP (self-extinguishing within 10 seconds with no melt drip) and antibacterial PP formulations (93.9% E. coli, 99.7% S. aureus kill rates). The company also works with internationally renowned designers and holds ISO9001, ISO14001, ISO45001, BSCI, and SEDEX certifications, with products meeting EN12520, EN16139, REACH, BIFMA, and PRO65 standards.

The company operates a B2B distribution model targeting dealers, wholesalers, retailers, agents, and project clients across both export and domestic Chinese markets, supported by separate sales phone lines, an inquiry-based website with seven buyer-category routing, and a VR showroom for immersive product visualization. SENCHUAN participates in major industry trade shows including CIFF (Office and Commercial Space and Home Furniture) in Guangzhou and the China International Furniture Expo in Shanghai. Revenue is generated through one-time product sales with quote-based pricing; no public pricing or revenue figures are disclosed. The company claims a 30-year track record, status as a national high-tech enterprise, and is the first drafting unit of the 'Plastic Leisure Chairs' Zhejiang Manufacturing Standards and a main drafting unit of eight national furniture standards, positioning it as a standards-setter within the Chinese plastic furniture segment.

Name

SENCHUAN FURNITURE

Legal name

Zhejiang Senchuan Furniture Co., Ltd.

Website

https://senchuan.cn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zhejiang Senchuan Furniture Co., Ltd. is a privately-held Chinese B2B furniture manufacturer founded in 1989, designing original indoor and outdoor furniture (BEAN, CROWN, MUG collections) using proprietary recycled plastics and polymer materials, and selling to dealers, wholesalers, and project clients domestically and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Taizhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Furniture Product Sales: SENCHUAN generates revenue through the direct sale of furniture products including chairs, sofas, tables, cabinets, and accessories for both indoor and outdoor use. Products are sold to dealers, wholesalers, retailers, and project clients as indicated by the inquiry form options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SENCHUAN designs and manufactures original-design indoor and outdoor furniture, including chairs, sofas, tables, cabinets, and accessories, organized around three branded collections: BEAN (compact single sofas), CROWN (high-back and solid wood chairs), and MUG (multifunctional stool/planter/tables). Products are built using proprietary polymer materials including GRS-certified recycled plastics, flame retardant PP, and antibacterial PP, and are sold through B2B channels to dealers, wholesalers, retailers, and project clients in both domestic and export markets.

Product overview

SENCHUAN is an original design furniture brand specializing in indoor and outdoor furniture. The product portfolio includes three main collections: BEAN (single sofas for compact spaces), CROWN (high-back and low-back chairs with various configurations), and MUG (multifunctional stools/planters/tables). Indoor products span chairs, sofas, tables, cabinets, and accessories across multiple fabric and wood options. Outdoor products include chairs and tables. The company emphasizes minimalist design, sustainable materials including recyclable plastics and FSC-certified wood, and combines modern technology with traditional craftsmanship in their Zhejiang, China-based production facilities.

Differentiator

Problem solved

Functional benefit

Brands

• MUG: A versatile stool/planter collection employing clean geometric lines with multifunctional design - serves as a stool or can be flipped to become a container for greenery. Includes MUG-T and MUG-TW variants.
• CROWN
• BEAN

Products and services

• BEAN Collection Original-design indoor single sofa collection engineered for compact living spaces, featuring a rounded silhouette with streamlined backrest that forms minimalist armrests and four sleek black metal legs. Intended for residential end-users and B2B buyers furnishing small apartments, studios, and compact commercial lounges.
• CROWN Collection Original-design high-back and solid wood chair collection offering tailored ergonomic support from shoulders to lower back, with neck pillow contouring, high-density foam upholstery, and leg frame options including solid wood and armrest variants. Targeted at workspace, hospitality, and residential buyers seeking ergonomic seating.
• MUG Collection Original-design multifunctional furniture collection employing clean geometric lines, convertible between stool, planter (with drainage holes), and compact coffee table via tabletop accessory swaps. Serves residential and commercial buyers seeking versatile, space-efficient furniture for compact living, cafes, and casual workspaces.
• Indoor Furniture Line Broader indoor product range comprising chairs, sofas, tables, cabinets, and accessories across multiple fabric, foam, and wood options. Sold to dealers, wholesalers, retailers, and project clients for residential and commercial indoor fit-out.
• Outdoor Furniture Line Outdoor furniture range including chairs and tables designed for exterior use, offering weather resistance and durability for patio, terrace, and outdoor commercial deployments. Sold to B2B buyers and project clients.

Quantifiable outcome

• 93.9% antibacterial rate against E. coli and 99.7% against Staphylococcus aureus for antibacterial PP products
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UE Furniture: Chinese office furniture manufacturer serving global B2B clients with ergonomic seating and workspace solutions. Directly comparable to Senchuan's workspace/commercial office segment from a China-manufacturer perspective.
• Max Sparrow: Chinese contemporary furniture manufacturer offering original-design sofas, chairs, and tables for residential and contract markets. Closely aligned with Senchuan's design-led, China-based production model and B2B project orientation.
• Stellar Works: Shanghai-based contemporary furniture brand producing original-design seating, tables, and casegoods combining Western silhouettes with Asian craftsmanship. Directly comparable to Senchuan in positioning as an East-West original design furniture manufacturer serving B2B and project clients.
• Zhejiang Sunon Furniture: Major Chinese office chair and seating manufacturer with global B2B distribution. Comparable to Senchuan's office and workspace segments and Chinese manufacturing base, though at substantially larger scale.
• ZIINCH (Ziinlife): Chinese original-design furniture brand producing minimalist chairs, sofas, and tables targeting both residential and contract buyers. Comparable to Senchuan in original design positioning and Asia-based B2B sales channels.

Broad incumbents

• Haworth: Global office furniture manufacturer offering seating, workstations, and architectural interiors. Comparable to Senchuan's workspace/commercial office segment, though at substantially larger scale and broader portfolio.
• Humanscale: Global ergonomic office seating and workspace furniture manufacturer. Comparable to Senchuan's CROWN ergonomic chair positioning in the workspace segment, though as a far larger global incumbent.
• Knoll: U.S. designer office and institutional furniture manufacturer with iconic contract seating and casegoods. Comparable to Senchuan in the institutional and contract furniture segment at the high end of the market.
• IKEA: Global mass-market furniture retailer with extensive plastic chair, table, and storage lines. Comparable to Senchuan at the product category level (plastic household furniture) but as a vastly larger incumbent with global retail distribution.
• MUJI: Global minimalist lifestyle retailer and manufacturer producing plastic and wood furniture lines. Comparable to Senchuan in polymer furniture offerings and minimalist design language, though operating as a much larger retail-led incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-senchuan-furniture-co-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENCHUAN FURNITURE