What Seneca Hickory Stick Golf Course does

Seneca Hickory Stick Golf Course is a single-asset, public daily-fee golf operation located at 4560 Creek Road in Lewiston, New York. The property is owned by Seneca Gaming Corporation, a tribal gaming enterprise affiliated with the Seneca Nation of Indians, and operated under management by KemperSports Management, Inc. Its core product is an 18-hole, par-72 course designed by Robert Trent Jones II, configured with five sets of tee boxes playing from 5,900 to 7,200 yards and featuring a signature double green, water hazards, native plants, and mature Shellbark Hickory trees. Supporting facilities include a natural grass driving range, putting green, chipping areas, a Pro Shop, and The Hickory Grill restaurant and bar.

The business generates revenue through multiple streams: green fees (weekday 18-hole rates of $70 and weekend rates of $85, with cart included and senior/junior discounts), recurring annual passes — Players Pass at $149 plus tax and Frequent Fairways tiers from $1,000 to $4,050 — corporate and charity tournament hosting, club rentals, Pro Shop merchandise, F&B, and integrated Stay & Play packages with Seneca Niagara Resort & Casino starting at $129 per person. GTM is primarily direct-to-consumer via online tee-time booking (rguest.com), phone reservations, and walk-ups, with a parallel event-driven sales motion led by a dedicated sales contact (Alexa Hermoza) for corporate outings. Cross-promotion with Seneca Gaming's Social Club loyalty program and partnerships with Spark Golf and The Smash Factory Golf Academy extend marketing reach.

The course serves regional Western New York golfers and cross-border Southern Ontario visitors, with additional tourist demand generated through the casino-integrated Stay & Play offering. Operating cadence is seasonal (spring through late fall) due to Western New York winter conditions, which structurally limits annual revenue capture but stabilizes the recurring pass-holder base. Management is a four-person KemperSports team — General Manager Brady Clendening (PGA), Sales & Marketing lead Alexa Hermoza, F&B Manager Mallory Soto, and Superintendent Adam Gillings.

Name

Seneca Hickory Stick Golf Course

Legal name

Seneca Hickory Stick Golf Course

Website

https://senecahickorystick.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seneca Hickory Stick is an 18-hole, par-72 Robert Trent Jones II-designed daily-fee golf course in Lewiston, NY, owned by Seneca Gaming Corporation and managed by KemperSports, serving Western New York golfers and Southern Ontario tourists via green fees, season passes, and casino-integrated Stay & Play packages.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Daily fee golf
• Golf tournaments
• Golf season passes
• Golf event hosting

Headquarters

HQ city

Lewiston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Daily fee play for 9 and 18 holes with cart included. Weekend rates $70-85 for 18 holes; weekday rates $60-70. Senior and junior discounts available.
2. Players Pass: Annual pass at $149+tax providing complimentary round, USGA handicap service, greens fee discounts, pro shop discount, and advance tee time access.
3. Frequent Fairways Pass: Season passes with unlimited golf and cart. Unlimited Pass at $4,050+tax, Weekday Pass at $2,750, Junior Pass at $1,000.
4. Tournament and Event Hosting: Corporate outings, charity events, and group bookings with professional staff assistance, scoring services, and customizable packages.
5. Pro Shop Merchandise: Apparel, golf clubs, golf bags, balls and accessories sales.
6. The Hickory Grill Restaurant: On-site restaurant and bar open daily with extended weekend hours. Full service bar and restaurant with variety of menu items.
7. Club Rentals: Golf club rental sets available based on prior request and availability.
8. Golf & Stay Package: Partnership package with Seneca Niagara Resort & Casino starting at $129 per person, including hotel, breakfast, golf, and range balls.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Seneca Hickory Stick operates a public 18-hole, par-72 Robert Trent Jones II-designed daily fee golf course in Lewiston, NY, offering tee time access with cart-included greens fees, season pass programs, and integrated amenities including The Hickory Grill restaurant, Pro Shop, and practice facilities. The course is complemented by tournament and corporate outing hosting services, junior golf clinics, and a Stay & Play package bundled with Seneca Niagara Resort & Casino.

Product overview

Seneca Hickory Stick Golf Course is a single-property daily fee golf operation offering an 18-hole Robert Trent Jones II-designed course as its core product, supported by multiple add-on services and programs. The main golf course is complemented by The Hickory Grill restaurant, two membership programs (Players Pass and Frequent Fairways Pass), youth golf programming via The Smash Factory Golf Academy, tournament and event hosting services, and promotional programs including Stay & Play packages with Seneca Niagara Casino and Youth Golf Week. Additional offerings include Spark Golf League integration, Social Club loyalty benefits, and on-site Pro Shop and practice facilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Hickory Grill: On-site restaurant serving gourmet burgers, hotdogs, sandwiches, salads, and beverages with views of the golf course greens.
• Frequent Fairways Pass
• Players Pass

Products and services

• Seneca Hickory Stick Golf Course An 18-hole, par-72 daily fee golf course designed by Robert Trent Jones II in Lewiston, NY. Features 5 tee boxes playing from 5,900 to 7,200 yards, with tree-lined fairways, water features, a signature double green on Hole 9, and a natural grass driving range. Open to the public with tee times bookable up to 7 days in advance.
• The Hickory Grill On-site restaurant and bar open daily at 11am with extended weekend hours. Serves gourmet burgers, hotdogs, sandwiches, salads, and full beverage service with views of the golf course. Catering available for events and tournaments.
• Players Pass Annual membership pass at $149 plus tax providing one complimentary round, USGA handicap service ($50 value), $5 off 18-hole and $2 off 9-hole greens fees, 10-day advance tee time booking, 10% off pro shop merchandise, and $2 off range ball buckets.
• Frequent Fairways Pass Three-tier season pass program: Unlimited Pass ($4,050+tax) with unlimited golf and cart, unlimited driving range, 14-day advance tee times; Weekday Pass ($2,750) valid Monday-Thursday; Junior Pass ($1,000) for ages 17 and under. All tiers include USGA handicap system access.
• Junior Golf Clinic Weekly youth golf instruction program partnered with The Smash Factory Golf Academy, led by PGA Professional Matt Clark. Five sessions covering full swing, short game, rules, and etiquette for ages 6-14, priced at $200 for all 5 dates.
• Golf Outings & Events Hosting Tournament and event hosting services including corporate outings, charity events, and group bookings. Professional staff provides format selection guidance, pairing assistance, personalized cart signs, tournament starting assistance, and on-course contest management.
• Golf & Stay Package Vacation package starting at $129 per person per day combining overnight stay at Seneca Niagara Resort & Casino (AAA Four-Diamond), express breakfast at Three Sisters Café, 18-hole round with cart, unlimited range balls, and pool and fitness access.
• Spark Golf League at Seneca Hickory Stick 9-hole social golf league hosted at the course, part of a network of over 2,000 courses across the U.S. and Canada, welcoming all skill levels for friendly competition.
• Pro Shop On-site retail store stocked with apparel, golf clubs, golf bags, balls, and accessories. Open daily with merchandise discounts available for pass holders.
• Club Rentals Golf club rental sets available based on prior request and availability.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• The Smash Factory Golf AcademyminorStrategic or Co-development Partner · 1 January 2025Golf instruction partnership delivering Junior Golf Clinics at Seneca Hickory Stick. PGA Professional Matt Clark provides certified instruction for junior golfers ages 6-14.
• KemperSports ManagementcoreImplementation/ SI/ Consulting PartnerProfessional golf course management company operating Seneca Hickory Stick. Manages day-to-day operations, staffing, customer service standards, and property maintenance. Responsible for hiring, training, and delivering 'Best-in-Class' service.
• Seneca Gaming CorporationcoreStrategic or Co-development PartnerOwner of Seneca Hickory Stick Golf Course and affiliated Seneca Gaming properties (Seneca Niagara, Seneca Allegany, Seneca Buffalo Creek casinos). Enables cross-promotional packages, Social Club loyalty integration, and Golf & Stay offerings.
• Spark GolfminorChannel Partner/ Reseller/ DistributorSocial golf league provider operating at over 2,000 courses across U.S. and Canada. Seneca Hickory Stick hosts Spark Golf League for 9-hole social play welcoming all skill levels.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Streamsong Resort: Premium daily-fee golf destination in Florida explicitly co-promoted with Seneca Hickory Stick through the Hole-In-One promotion offering a complimentary Streamsong stay. Comparable premium destination model with bundled lodging and dining.
• Turning Stone Resort Casino: Oneida Indian Nation-owned tribal gaming and golf resort in Verona, NY operating multiple courses. Closest comparable by ownership structure (tribal casino), geography (New York), and integrated casino-golf business model.
• Shenendoah Golf Club at Turning Stone: The flagship course at Turning Stone, also designed by a Robert Trent Jones II architect and operated as part of a tribal casino resort. Direct sibling-property analog to Seneca Hickory Stick's positioning and ownership structure.
• KemperSports-managed courses: KemperSports is the professional management company operating Seneca Hickory Stick, and manages a portfolio of public, private, and resort courses across the U.S. Other Kemper-managed properties operate under identical service standards, pricing models, and operating playbook.

Broad incumbents

• TPC Sawgrass: PGA Tour-owned premium daily-fee resort destination featuring THE PLAYERS Stadium Course. Comparable as a benchmark for the architect-designed, tournament-ready daily-fee model with resort amenities.
• Troon Golf: Largest professional golf management company in the world, operating premium daily-fee, private, and resort courses globally. Comparable as an industry incumbent and competitor to KemperSports for management contracts of premium public courses.
• Pebble Beach Resorts: Iconic premium daily-fee golf destination combining multiple courses, lodging, and F&B. Comparable as a higher-tier benchmark for the same premium daily-fee-plus-resort-amenities positioning Seneca Hickory Stick targets.

Regional players

• Park Country Club: Williamsville, NY-based public golf course serving the Buffalo/WNY market. Comparable regional competitor for individual golfers, leagues, and corporate outings in the same addressable market.
• Locust Hill Country Club: Public-access country club in Fairport/Pittsford, NY (Rochester area). Comparable regional daily-fee competitor with event hosting and F&B amenities, serving an overlapping WNY/Finger Lakes customer base.
• Crag Burn Golf Club: Premier public daily-fee golf course in East Aurora, NY (Western New York). Direct regional competitor serving the same WNY golfer base and competing for tournament and outing business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seneca-hickory-stick-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seneca Hickory Stick Golf Course