Senior Care Lifestyles, LLC

What Senior Care Lifestyles, LLC does

Senior Care Lifestyles, LLC is a privately-held, Maryland-based senior care advocacy and placement firm founded in 2014 by Deborah Bakalich, a Certified Senior Advisor (CSA) and graduate of Towson University and Stevenson University. The company operates under the trade name 'The Assisted Living Matchmaker' and matches families with independent living, assisted living, dementia/Alzheimer's, respite, and aging-in-place options across Maryland, earning referral fees from preferred assisted living communities for each successful placement. Its service portfolio bundles senior advocacy, guidance on care options and costs, long-term care planning, and placement coordination, complemented by an ecosystem of vetted referral partners covering elder law, patient advocacy, home modification, and real estate.

The firm is a service-based business rather than a technology company, with no proprietary platform, AI systems, or app; its delivery stack is a WordPress website, an online needs assessment form, and a Calendly-driven virtual meet-and-greet consultation workflow layered over personalized, in-person family meetings and community tours. Distribution is direct-to-consumer and geographically constrained to Maryland and the surrounding Mid-Atlantic region, with content marketing through an educational blog, an email newsletter, and SEO serving as top-of-funnel channels.

Headcount is approximately six employees, headquartered at PO Box 1002, Cockeysville, MD, with no institutional investment, parent company, subsidiaries, or disclosed revenue. The economic model relies on per-placement referral fees from screened assisted living communities, supplemented indirectly by referral relationships with local professionals, making revenue highly dependent on inbound lead flow into the Maryland senior care market.

Name

Senior Care Lifestyles, LLC

Legal name

Senior Care Lifestyles, LLC

Website

https://seniorcarelifestyles.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Care Lifestyles is a Maryland-based senior care placement and advocacy firm founded in 2014 by Certified Senior Advisor Deborah Bakalich, matching families with assisted living, dementia, and aging-in-place communities via direct, referral-fee-compensated placements.

Ownership category

akta.pro rank

Product category

Senior Living Placement Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Senior Move Management (HSAFAFAD)

Keywords

• Senior living placement
• Senior care advocacy
• Assisted living referral
• Long-term care planning
• Elder care consulting

Headquarters

HQ city

Cockeysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Senior Living Placement Services: The company matches clients with assisted living communities and receives compensation from those communities for placements. Services include senior advocacy, guidance, planning, and placement coordination. Additional revenue streams include referrals to vetted professionals for organizing, packing, moving, real estate, estate planning, legal services, and benefits eligibility assistance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Senior Care Lifestyles is a Maryland-based senior care advocacy and placement service that helps families navigate the process of finding appropriate senior living arrangements. The company matches clients with assisted living, independent living, dementia/Alzheimer's, respite, and aging-in-place communities based on care needs, social preferences, location, and budget, and is compensated via referral fees from partner communities. Complementary services include long-term care planning, benefits eligibility assistance (State, Federal, and Veterans), and referrals to vetted local professionals for moving, real estate, legal, and home modification needs.

Product overview

Senior Care Lifestyles, LLC is a Maryland-based senior care placement and advocacy service, operating as 'The Assisted Living Matchmaker.' The company offers a suite of integrated services including Senior Advocacy, Guidance, Long-Term Care Planning, and Assisted Living Placement. These services work together to help families navigate the complex process of finding appropriate senior living arrangements, from initial needs assessment through final placement. The company also provides complementary resources including a Needs Assessment Form, Referral Partner Program, and Virtual Meet and Greet consultations. The company specializes in placing seniors in Independent Living, Assisted Living, Dementia/Alzheimer's Care, Temporary Respite Care, and supports Aging in Place.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Advocacy Service

Quantifiable outcome

• Helped hundreds of clients find appropriate senior living solutions

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and preferred.

• Maryland Senior Resource Network (MSRN)coreStrategic or Co-development PartnerDeborah Bakalich is a proud member of the Maryland Senior Resource Network and has served as Vice President on the Board of Directors. The organization provides networking and resources for senior care professionals in Maryland.
• Society of Certified Senior AdvisorscoreOthersDeborah Bakalich holds the Certified Senior Advisor (CSA) designation from the Society of Certified Senior Advisors. The organization provides certification and professional development for senior care advisors.
• Alzheimer's OrganizationminorOthersDeborah Bakalich is a member of the Alzheimer's Organization, demonstrating expertise and commitment to dementia care services.
• Mid-Atlantic Network GroupminorStrategic or Co-development PartnerProfessional networking group providing connections and resources for senior care professionals in the Mid-Atlantic region.
• Business Opportunity Network (BON)minorStrategic or Co-development PartnerProfessional networking organization for business development and referral generation among member businesses.
• HomeSafe for Seniors (Amy Young)preferredImplementation/ SI/ Consulting PartnerHomeSafe for Seniors is a referred resource for home modification services. Amy Young is a Certified Aging-In-Place Specialist who helps identify home modifications and adaptive equipment to reduce fall risks. Recommended to clients for transition planning.
• Katz Patient Advocate Inc. (Myra Katz)preferredImplementation/ SI/ Consulting PartnerMyra Katz is a board-certified patient advocate and physician assistant who provides patient advocacy services. Referred to clients as a knowledgeable resource for questions about prostate cancer and medical advocacy.
• Maryland Elder Care AttorneyspreferredImplementation/ SI/ Consulting PartnerThe company refers families to elder care attorneys who can quickly assist with Power of Attorney documentation and other legal matters needed for senior care transitions.
• Assisted Living Communities (Preferred Referral Partners)coreChannel Partner/ Reseller/ DistributorLocal Maryland assisted living communities that have been pre-toured, screened for compliance with state regulations, and meet the company's Gold Standard of Excellence. Communities pay referral fees for placements made.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• A Place for Mom: Largest U.S. senior living referral service; matches families with assisted living, memory care, and independent living communities nationwide and is the explicit national competitor Senior Care Lifestyles positions itself against. Operates the same referral-fee revenue model with a much larger call center and digital marketing footprint.
• Caring.com: Senior care resource and referral platform that connects families with assisted living, memory care, home care, and other senior services. Operates a digital-first lead-gen model that competes for the same family-in-crisis placement decision.
• Assisted Living Locators: National franchise model of senior living advisors who help families compare and select assisted living and memory care communities in local markets across the U.S. Directly comparable as a placement/advocacy service compensated via community referral fees.
• Oasis Senior Advisors: Franchise network of certified senior advisors providing free placement assistance to families seeking assisted living, memory care, and other senior living options. Closely comparable concierge-style placement model with local-owner operators.
• CarePatrol: Franchise-based senior placement service operating across the U.S. that assists families with assisted living, memory care, in-home care, and senior care options. Mirrors Senior Care Lifestyles' placement/coordination model but at national franchise scale.

Others

• Home Instead: Largest franchise network of in-home personal care services for seniors; complementary to placement agencies because families often choose in-home care as an alternative to assisted living. Senior Care Lifestyles guides clients on this in-home-versus-facility decision.
• AARP: U.S. nonprofit membership organization for adults 50+ providing care resource directories, advocacy, and benefits education; an indirect ecosystem player in senior care planning and a top-of-funnel referral source that competes for family mindshare in care decisions.

Emerging players

• Seniorly: Online marketplace and advisory service for families comparing assisted living and memory care communities; combines listings, concierge advice, and pricing transparency. Represents the technology-enabled evolution of the same placement category Senior Care Lifestyles serves.

Broad incumbents

• Brookdale Senior Living: Largest U.S. operator of senior living communities, including assisted living and memory care; indirectly comparable as the dominant supply-side partner that pays referral fees to placement agencies like Senior Care Lifestyles.
• Atria Senior Living: Major U.S. senior living operator offering independent living, assisted living, and memory care across many states. Comparable as a key referral destination for placement firms and as a competitor that increasingly markets direct to consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senior-care-lifestyles-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Care Lifestyles, LLC