Senior Meals On Wheels Program

Name

Senior Meals On Wheels Program

Legal name

Meals on Wheels of Western Michigan

Website

https://seniormealsonwheels.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Nutrition Services

NAICS

Community Food Services (62421), Services for the Elderly and Persons with Disabilities (624120), Community Food Services (624210)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

akta.pro secondary industries

Meals, Nutrition & Congregate Dining Day Programs (HSABANAM), Meal Preparation, Nutrition Support & Feeding Assistance (HLADAGAD)

Keywords

• Senior meal services
• Home delivered meals
• Community nutrition programs
• Senior food assistance
• Congregate dining services

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Fundraising: Individual donations, monthly giving programs, planned giving, and event sponsorships from community members and organizations supporting senior nutrition services.
2. Government Funding: Funding from Kent County, Kent County Senior Millage, Area Agency on Aging of Western Michigan, and City of Wyoming to support meal delivery operations and senior nutrition programs.
3. Corporate Sponsorships: Support from corporate sponsors including AF Group, Fusion-IT, Kent Community Credit Union, Lake Michigan Credit Union, Mercantile Bank of Michigan, MSUFCU, Oliver Quality, and University of Michigan Health West.
4. Client Donations: Suggested donations from seniors for pantry items and meal services, with amounts determined by the client based on their ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Meals on Wheels Western Michigan provides nutritionally balanced meal services to seniors in Kent and Allegan Counties through four core programs: Home Delivered Meals (volunteer-delivered to seniors' homes), Community Dining Sites (congregate meals in social settings), the Senior Pantry Program (wholesale grocery access for a suggested donation), and Liquid Nutritional Supplements (medical nutrition at reduced cost with physician order). The Meal Choice Menu enables personalized meal selection. The organization operates on a donation-based model and does not turn away seniors for inability to pay.

Product overview

Meals on Wheels Western Michigan is a nonprofit meal and nutrition services organization offering a unified suite of programs for seniors in Kent and Allegan Counties, Michigan. The core offerings consist of Home Delivered Meals (nutritionally balanced meals delivered to doors), Community Dining Sites (congregate meals with social opportunities), the Senior Pantry Program (grocery-style food access), and Liquid Nutritional Supplements (medical nutrition products for seniors with physician orders). These services work together to support independent living and healthy aging, with the Meal Choice Menu add-on providing personalized meal selection. The organization is part of the Meals on Wheels America network and the Food is Medicine Coalition.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Delivered Meals Nutritionally balanced, homemade meals delivered directly to seniors' homes by volunteer drivers, providing regular access to healthy food and human connection. Available to eligible seniors in Kent and Allegan Counties.
• Community Dining Sites Congregate meal sites where eligible seniors gather to enjoy nutritious meals in a social setting, fostering community connection with peers and volunteers.
• Senior Pantry Program Wholesale-style food pantry where eligible seniors shop for wholesome foods for a small suggested donation, providing grocery-style choice and dignity in food access.
• Liquid Nutritional Supplements Nutritionally balanced liquid supplements available at reduced cost to seniors with a physician's order who need extra nutrition beyond regular meals.

Quantifiable outcome

• $2,500 provides access to healthy food for an entire year for one senior

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• AF GroupminorOthers
• Fusion-ITminorOthersFusion-IT is listed as a 2026 Community Partner, providing technology or professional services support for Meals on Wheels Western Michigan.
• Kent Community Credit UnionminorOthersKent Community Credit Union is listed as a 2026 Community Partner, providing financial institution sponsorship for senior nutrition programs.
• Lake Michigan Credit UnionminorOthersLake Michigan Credit Union is listed as a 2026 Community Partner, providing financial institution sponsorship for senior nutrition programs.
• Mercantile Bank of MichiganminorOthersMercantile Bank of Michigan is listed as a 2026 Community Partner, providing banking and financial services sponsorship support.
• MSUFCUminorOthersMichigan State University Federal Credit Union is listed as a 2026 Community Partner, providing financial institution sponsorship support.
• Oliver QualityminorOthersOliver Quality is listed as a 2026 Community Partner, providing corporate sponsorship for Meals on Wheels Western Michigan.
• University of Michigan Health WestcoreStrategic or Co-development PartnerUniversity of Michigan Health West is listed as a 2026 Community Partner, representing a healthcare system partnership supporting the Food is Medicine approach and linking senior nutrition with health outcomes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mom's Meals (PurFoods): For-profit national provider of home-delivered meals focused on health plans, Medicaid, and seniors. Comparable product (nutritionally tailored home meal delivery), competing in adjacent payer-funded channels relevant to MOWWM's Food is Medicine ambitions.

Direct peers

• Moveable Feast: Maryland nonprofit delivering medically tailored meals to individuals with chronic illness, including seniors. Comparable volunteer-supported home-delivered model with healthcare-system referrals and similar funding mix.
• Project Angel Food: Los Angeles nonprofit that prepares and delivers medically tailored meals to critically ill and elderly clients. Comparable home-delivered nutrition model, donor-funded, with Food is Medicine Coalition membership similar to MOWWM.
• Open Hand Atlanta: Atlanta nonprofit providing home-delivered meals and nutrition services for seniors and people with chronic conditions. Comparable program design, healthcare partnerships, and donor/community-supported operating model.
• FeedMore (Central Virginia): Central Virginia nonprofit operating Meals on Wheels delivery, a community kitchen, and pantry programs for seniors and low-income families. Mirrors MOWWM's multi-program (home delivery + congregate/pantry) structure within a regional footprint.
• God's Love We Deliver: New York-based nonprofit providing medically tailored home-delivered meals and nutrition services to people living with serious illness, including seniors. Closely comparable mission-driven meal delivery model with healthcare partnerships and a Food is Medicine focus.

Broad incumbents

• Meals on Wheels America: National umbrella organization for the Meals on Wheels network. MOWWM holds an active membership; the national body sets standards, advocacy, and federal funding relationships that flow down to local affiliates like MOWWM.

Others

• Area Agency on Aging of Western Michigan: Regional funder and coordinator of senior services, including home-delivered meals. Acts as a key funding and contracting partner for MOWWM, and comparable agencies serve as the same anchor relationship for other regional Meals on Wheels affiliates.
• Food is Medicine Coalition: National membership coalition of medically tailored meal providers, of which MOWWM is a member agency. Sets programmatic standards and advocates for healthcare reimbursement for the category in which MOWWM operates.

Regional players

• Meals on Wheels of Boulder: County/regional Meals on Wheels affiliate providing home-delivered meals and senior nutrition services in Boulder County, Colorado. Closely comparable organizational model to MOWWM, but operating in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgvifw0iPPRmheyctzqQfmg
• Facebookfacebook.com/mealsonwheelswesternmichigan
• LinkedInlinkedin.com/company/senior-meals-on-wheels-program
• Instagraminstagram.com/mealsonwheelswesternmichigan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Senior Meals On Wheels Program