Senior Source
- Company typePrivate
- Founded1992
- HeadquartersEnfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Senior Source firmographics
Firmographics- Name
- Senior Source
- Legal name
- The Senior Source
- Website
- https://seniorsourcect.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Senior Source is headquartered
LocationHeadquarters
- HQ city
- Enfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Source business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance and Financial Product Commissions: The firm is compensated through commissions paid by the insurance companies and financial product providers they represent. For Medicare products, all insurance companies pay every broker the exact same commission amount. For investments and life insurance, commissions are also paid by the companies, with all providers paying nearly identical rates. This commission-based model eliminates bias toward particular products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Commission-based compensation from insurance companies |
| Unit Pricing | Monthly | Short-term Long-Term Care plans |
| Subscription | Monthly | Medicare Advantage plans with premium coverage |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Senior Source product offering
Product offeringCore offering
The Senior Source is a financial advisory firm that delivers personalized Medicare planning, life insurance advisory, long-term care insurance, retirement planning, and investment advisory services to seniors in and near retirement age. The firm represents multiple insurance companies and financial product providers in Connecticut, earning commissions on products placed rather than charging fees directly to clients. Services are delivered through in-person consultations at the Enfield, CT office, phone consultations, and ongoing relationship-based support.
Product overview
The Senior Source is a financial advisory firm offering a unified suite of services focused exclusively on seniors in or near retirement. The core offering combines Medicare Planning Services, Life Insurance, Long-Term Care Insurance, Retirement Planning, and Investment Advisory. These services are delivered through personalized consultations and supplemented by three published educational books by founder John T. Sheerin that help clients understand Medicare, safe investment strategies, and life insurance options.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Planning Services
Quantifiable outcome
- Low-income seniors can save $7,000/year (couples) or $3,000/year (individuals) through state Medicare savings programs
- +1 more outcomes
Companies that use Senior Source
Customer profileSegments2 records
Ideal customer profiles2 records
Senior Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Source partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Senior Source competitors and assessment
Company assessmentDirect peers
- American Senior Benefits: American Senior Benefits is a franchise network of senior-focused insurance advisors offering Medicare, life, and retirement products with similar commission-based economics. Its agents serve the same senior demographic in local markets like The Senior Source does in Connecticut.
- eHealth: eHealth operates an online Medicare insurance broker platform that helps seniors compare and enroll in Medicare Advantage, Supplement, and Part D plans. It targets the same senior customer as The Senior Source but via a digital self-service model.
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace connecting seniors with carriers via licensed agents. It competes for the same Medicare advisory wallet share as The Senior Source, primarily through phone and digital sales.
- SelectQuote: SelectQuote is a direct-to-consumer senior insurance marketplace that sells Medicare, life, and final-expense products with similar commission economics. It directly competes for the same Connecticut senior customer, though at vastly larger scale and via digital channels.
Broad incumbents
- Edward Jones: Edward Jones operates a large national financial advisory network with strong retirement and Medicare-adjacent planning offerings for middle-income clients. Its local branch advisors compete directly with The Senior Source for senior retirement planning relationships in Connecticut towns.
- Fidelity Investments: Fidelity is a large financial services firm with deep retirement, Medicare, and investment advisory offerings for individual investors including seniors. Its local Investor Centers and online platform compete with The Senior Source for retirement planning wallet share in Connecticut.
- New York Life: New York Life is a large mutual insurer with significant life insurance, annuity, and retirement planning products for seniors, distributed through a large captive agent network. It competes for the same life insurance and retirement planning wallet share as The Senior Source.
- Mutual of Omaha: Mutual of Omaha is a large mutual insurer with a substantial Medicare Supplement and senior insurance brokerage business, serving the same Connecticut senior demographic through both captive agents and independent brokers like The Senior Source.
- Bankers Life: Bankers Life is a national insurance and financial services carrier-distributor focused on middle-income Americans nearing retirement. It offers Medicare Supplement, life insurance, and annuities through a captive agent model that overlaps directly with The Senior Source's product mix and customer base.
Others
- WAEPA (and similar senior affinity groups): Senior affinity and member-benefit organizations that bundle insurance and financial education for their member base. They are ecosystem participants adjacent to The Senior Source, sometimes partnering with or competing against local senior advisors in Connecticut.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Source social profiles
Digital presenceSenior Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Source leadership team
Management profileNumber of profiles
Profiles2 records
Senior Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Source
What does Senior Source do?
The Senior Source is a financial advisory firm that delivers personalized Medicare planning, life insurance advisory, long-term care insurance, retirement planning, and investment advisory services to seniors in and near retirement age. The firm represents multiple insurance companies and financial product providers in Connecticut, earning commissions on products placed rather than charging fees directly to clients. Services are delivered through in-person consultations at the Enfield, CT office, phone consultations, and ongoing relationship-based support.
Is Senior Source a public or private company?
Senior Source is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Source founded?
Senior Source was founded in 1992. It employs 1 to 10 people.
Where is Senior Source based?
Senior Source is headquartered in Enfield, United States, in the North America region.
How does Senior Source make money?
One revenue line is on record: insurance and Financial Product Commissions.
Who are Senior Source's main competitors?
Direct peers on record are American Senior Benefits, eHealth, GoHealth and SelectQuote. Broad incumbents are Edward Jones, Fidelity Investments, New York Life, Mutual of Omaha and Bankers Life. WAEPA (and similar senior affinity groups) is listed as an others.
Does Senior Source have an API?
No public API is recorded for Senior Source.