Sensation Events
- Company typePrivate
- Founded2018
- HeadquartersOosterhout, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sensation Events firmographics
Firmographics- Name
- Sensation Events
- Legal name
- Sensation Events B.V.
- Website
- https://sensation.events
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sensation Events industry classification
Industry- Product category
- Live Event Production and Organization
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industries
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Sensation Events is headquartered
LocationHeadquarters
- HQ city
- Oosterhout
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sensation Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling access tickets (Toegangsbewijzen) for events. Tickets are sold digitally via the organization's website and official (pre)sales addresses.
- Token System: Revenue from sale of Tokens (consumption coins/munten) used as payment medium during events for food, beverages, merchandise, and other services on-site. Tokens are event-specific and non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Event tickets |
| Unit Pricing | Pay-as-you-go | Event tokens/coins |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sensation Events product offering
Product offeringCore offering
Sensation Events is a Dutch event organization company that produces and operates six major annual live event brands — Het Mays Paleis, Night of the Tributes, Lak aan de Kak, Top 100 Made Live, Waailand Outdoor, and Het Winter Walhalla — across North Brabant venues. The company sells digital access tickets directly through its event websites and official presales addresses, and operates an on-site Token payment system used for food, beverages, merchandise, and other services at each event. It also operates the affiliated Sensation Bookings service for artist and talent procurement.
Product overview
Sensation Events is an event organization company based in Oosterhout, Netherlands, operating as a single-product/event-service provider. The company organizes multiple distinct festival and event brands including Het Mays Paleis (carnival), Night of the Tributes (tribute bands), Lak aan de Kak (barn party), Top 100 Made Live (rock music), Waailand Outdoor (outdoor festival), and Het Winter Walhalla (winter event). The portfolio is complemented by Sensation Bookings for artist bookings and five core service pillars: Event Concepts, Event Support, Event Production, Event Design, and Event Promotion. Events are ticketed with digital tickets, with tokens used as on-site currency, and all events have an 18+ minimum age requirement.
Differentiator
Problem solved
Functional benefit
Products and services
- Het Mays Paleis A carnival event ("Carnaval in het hart van Made") held in Made, Netherlands, targeting adult attendees seeking a multi-day carnival celebration in the Brabant region.
- Night of the Tributes A tribute band concert event ("De allerbeste tributes op 1 podium") held at Breepark, Breda, featuring multiple tribute acts performing on a single stage for tribute-band enthusiasts.
- Lak aan de Kak A large-scale barn party event ("Het grootste schuurfeest van het Zuiden") held at Breepark, Breda, targeting fans of large indoor/outdoor barn-style party formats.
- Top 100 Made Live A rock music event ("De 100 grootste rock-hits allertijden") held at Tuinbouwweg, Made, featuring performances of the 100 greatest rock hits of all time for rock-music audiences.
- Waailand Outdoor An outdoor music festival ("Het gekste outdoor festival van Brabant") held at Brieltjenspolder, Made, targeting adult festival-goers in the Brabant region.
- Het Winter Walhalla A winter-themed indoor event ("Winterpaleis van het Zuiden") held at Breepark, Breda, running across the holiday season from mid-December through early January.
- Sensation Bookings Artist booking service operated as an affiliated entity of Sensation Events that handles procurement of performers and acts for the company's event portfolio.
Companies that use Sensation Events
Customer profileSegments1 record
Ideal customer profiles1 record
Sensation Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sensation Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sensation BookingscoreSensation Bookings (sensationbookings.nl) handles artist bookings for Sensation Events. This is an affiliated entity focused on securing performers and talent for the events organized by Sensation Events.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sensation Events competitors and assessment
Company assessmentDirect peers
- Loveland Festival: Loveland is a Dutch dance music festival organizer. Comparable to Sensation Events as a Netherlands-based event organizer focused on live music festivals, though Loveland concentrates on a single major festival brand rather than a diversified portfolio.
- BKS Events: BKS Events is a Dutch event and promotion company organizing concerts and festivals in the Netherlands. Comparable to Sensation Events as a similarly-sized regional event organizer with comparable audience segments and live event focus.
- 4PM Events: 4PM Events is a Dutch event production and entertainment company operating multiple event brands and venues. Comparable to Sensation Events as a Netherlands-based multi-event organizer with similar regional focus and event portfolio diversification strategy.
- Friendly Fire: Friendly Fire is a Dutch event and festival organization with multiple event brands. Comparable to Sensation Events as a Netherlands-based multi-format event organizer with comparable portfolio strategy and regional focus.
- Apenkooi Events: Apenkooi is a Dutch event organizer producing festivals and club events. Comparable to Sensation Events as a similarly-sized regional event organizer in the Netherlands with multi-event production capabilities.
Broad incumbents
- ID&T: ID&T is one of the largest Dutch event organizers, known for the globally recognized Sensation brand. While its core focus is on large-scale dance events, it shares the same fundamental business of producing and promoting major live events in the Netherlands and serves as the broader incumbent in the same regional market.
- Q-dance: Q-dance is a Dutch hardstyle event organizer producing major festivals like Defqon.1 and Qlimax. Comparable in being a Netherlands-based festival producer with a portfolio of music events, though it operates in the dance/hardstyle genre rather than the mixed genre focus of Sensation Events.
- Mojo Concerts: Mojo is a leading Dutch concert and festival promoter organizing major events like Lowlands and Pinkpop. Comparable to Sensation Events as a Netherlands-based event organizer with significant artist relationships and a multi-event portfolio, though at a substantially larger scale.
Regional players
- Evenementen Arnhem (or comparable Dutch municipal events organizer): Various Dutch regional event organizers operate multi-event portfolios catering to local audiences. Comparable to Sensation Events in being smaller-scale event organizers focused on regional Dutch markets with mixed event formats.
- Extrema Outdoor Belgium: Extrema Outdoor Belgium is a Belgian outdoor festival operating in the border region near the Netherlands. Comparable to Sensation Events' Waailand Outdoor as a Benelux outdoor festival with similar audience demographics and operational model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sensation Events social profiles
Digital presenceSensation Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensation Events leadership team
Management profileNumber of profiles
Sensation Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensation Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensation Events
What does Sensation Events do?
Sensation Events is a Dutch event organization company that produces and operates six major annual live event brands — Het Mays Paleis, Night of the Tributes, Lak aan de Kak, Top 100 Made Live, Waailand Outdoor, and Het Winter Walhalla — across North Brabant venues. The company sells digital access tickets directly through its event websites and official presales addresses, and operates an on-site Token payment system used for food, beverages, merchandise, and other services at each event. It also operates the affiliated Sensation Bookings service for artist and talent procurement.
Is Sensation Events a public or private company?
Sensation Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensation Events founded?
Sensation Events was founded in 2018. It employs 1 to 10 people.
Where is Sensation Events based?
Sensation Events is headquartered in Oosterhout, Netherlands, in the Europe region.
How does Sensation Events make money?
Two revenue lines are on record. Ticket Sales are the primary driver. The others are token System.
Who are Sensation Events's main competitors?
Direct peers on record are Loveland Festival, BKS Events, 4PM Events, Friendly Fire and Apenkooi Events. Broad incumbents are ID&T, Q-dance and Mojo Concerts. Regional players are Evenementen Arnhem (or comparable Dutch municipal events organizer) and Extrema Outdoor Belgium.
Does Sensation Events have an API?
No public API is recorded for Sensation Events.
What industry is Sensation Events in?
Sensation Events's product category is Live Event Production and Organization. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7113 and its SIC code is 7900.