Sensing Clues
Sensing Clues is a Dutch non-profit foundation that builds an AI-driven conservation technology platform (Cluey, Focus 360, Central, Analytical Toolbox, plus WildChats GenAI and risk/migration radars) for wildlife rangers, conservation NGOs, protected area managers, and researchers to collect, monitor, and predictively analyze field data.
- Company typePrivate
- Founded-
- HeadquartersNetherlands, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sensing Clues does
Sensing Clues is a European non-profit foundation (Stichting Sensing Clues) founded in 2015 and headquartered in the Netherlands, building an AI-driven conservation technology platform that consolidates field data collection, real-time monitoring, and predictive analytics for nature conservation and wildlife protection. The core product set comprises four free tools: the Cluey mobile data collection app (Android), the Central data management platform, the Focus 360 situational awareness command-center tool that answers ad hoc questions within 60 seconds, and the Analytical Toolbox suite (Observation, Patrol, Likelihood, and Activity Pattern reports). Premium add-ons include WildChats GenAI educational chat, the Crane Migration Radar, Bear Risk Radar, Environmental Time Series Analysis, Habitat & Land Use Maps, Real-time Tracking & Alerting (via Blockbax), the AnimalDetect computer vision integration, the Upload Service, and the Conservation Innovation Hub. Underlying capabilities span generative AI grounded in scientific documents, predictive models that combine citizen-science sightings, satellite imagery (Sentinel-2, MODIS), weather data (KNMI HARMONIE), and species biology, plus anomaly detection for fire and land-cover change.
The organization serves wildlife rangers, conservation NGOs, protected area managers, community conservation groups, and research institutions, with documented deployments by Wildlife Works (Kenya), WWF (Ukraine, Romania), Black Mambas Anti-Poaching Unit (South Africa), Urban Tiger Conservation Project (India), Bulgarian Academy of Science, Wild Survivors and Honeyguide Foundation (Tanzania), and Nsanga Conservation (Zambia). Sensing Clues monetizes through modular premium subscriptions (WildChats from EUR 500/year, quote-based enterprise Premium Plan bundles), professional services for implementation and custom development, and tax-deductible donations, while the Nature FIRST project is funded under EU Horizon Europe (Grant Agreement 101060954). The team consists of approximately 13 staff supplemented by volunteers, freelancers, and conservation professionals, and the platform supports 594 ranger teams, 494,234 recorded observations, and 18,971,910 hectares of nature protected.
Sensing Clues firmographics
Firmographics- Name
- Sensing Clues
- Legal name
- Stichting Sensing Clues
- Website
- https://sensingclues.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensing Clues is a Dutch non-profit foundation that builds an AI-driven conservation technology platform (Cluey, Focus 360, Central, Analytical Toolbox, plus WildChats GenAI and risk/migration radars) for wildlife rangers, conservation NGOs, protected area managers, and researchers to collect, monitor, and predictively analyze field data.
- Ownership category
- akta.pro rank
Sensing Clues industry classification
Industry- Product category
- Conservation Technology Software
- NAICS
- Geophysical Surveying and Mapping Services (541360)
- akta.pro primary industry
- Wildlife Surveys & Movement/Connectivity Studies (e.g., Avian/Bat, Telemetry) (EUAHAHAH)
- akta.pro secondary industries
- Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD), Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines) (EUAHAKAB), Environmental Reporting, Dashboards & Regulatory Submittals (Automated Reports, e-Reporting) (EUAHAKAL), Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE), Terrestrial Ecology & Habitat Surveys (EUAHAHAA)
Keywords
Where Sensing Clues is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sensing Clues business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Premium Plan Subscription: Modular premium services including Impact Dashboards, Land-use Maps, Environmental Time Series Analysis, Risk Radars, Real-time Tracking, WildChats, and Upload Service. Starting from EUR 500 per year for WildChats. Tiered pricing based on organizational needs.
- Professional Services: On-site training, implementation support, and custom development services for conservation organizations requiring hands-on assistance
- Donations: Tax-deductible donations from individuals and organizations supporting the mission. Donations used 100% towards the conservation technology mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Core Tools - Data Collection, Monitoring, and Analytics |
| Subscription | Annual | WildChats - GenAI Educational Chat Functions |
| Subscription | Annual | Premium Plan - Custom Solutions and Integrations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Sensing Clues product offering
Product offeringCore offering
Sensing Clues develops and provides an AI-driven modular conservation technology platform for nature conservation organizations, wildlife rangers, and protected area managers. The platform combines mobile field data collection (Cluey), central data management (Central), real-time situational awareness (Focus 360), and an Analytical Toolbox for impact reporting and predictive analytics, with premium add-ons for habitat mapping, satellite-based environmental time series, risk radars, GenAI wildlife education, and real-time tracking.
Product overview
Sensing Clues provides a modular conservation technology platform designed for nature conservation organizations, wildlife rangers, and area managers. The platform operates on a tiered model: free Core tools (Cluey mobile app, Central data management, Focus 360 situational awareness, and Analytical Toolbox) provide essential data collection, monitoring, and reporting capabilities. Premium add-ons include WildChats (GenAI-powered wildlife education), Crane Migration Radar, Bear Risk Radar, Environmental Time Series Analysis, Habitat & Land Use Maps, Real-time Tracking & Alerting, Upload Service, and Conservation Innovation Hub for custom solutions. All components integrate to deliver AI-driven real-time insights and predictive analytics for wildlife protection and biodiversity monitoring.
Differentiator
Problem solved
Functional benefit
Brands
- Cluey: Intuitive data collection app for field observations, supporting offline work and collaboration among wildlife rangers and conservationists
- Focus 360
- Central
- Crane Migration Radar
- WildChats
- Analytical Toolbox
Products and services
- Cluey Intuitive mobile data collection app for recording field observations, community activities, and GPS tracks, supporting offline data collection with automatic sync, collaborative features for shared situational awareness, and custom map layers. Available on Android via Google Play Store.
- Central Web-based data management platform enabling administrators to manage users, groups, configurations, permissions, and data collection settings across conservation organizations.
- Focus 360 Situational awareness and monitoring tool for command centers providing instant access to real-time and historical data from multiple sources, enabling users to answer ad hoc questions within 60 seconds.
- Analytical Toolbox Suite of analytics and visualization tools including Impact Report, Observation Map, Likelihood Map, Patrol Map, Observation Report, Activity Pattern Report, Patrol Report, and Community Work Report. Enables organizations to measure conservation impact and anticipate challenges.
- Upload Service Premium file upload service enabling drag-and-drop data integration from third-party applications such as camera traps, animal trackers, CyberTracker, Roberts Birds, and ObsIdentify into personal folders for automatic processing.
- WildChats GenAI-powered educational chat functions allowing users to have conversations with AI representations of wild animals. Responses are grounded in scientifically-proven documents, available in multiple languages for any animal species.
- Crane Migration Radar Real-time Digital Twin tracking crane migration across the Netherlands, Belgium, Germany, Luxembourg, and France. Combines user-reported sightings with wind data and species ecology to predict migration routes and updates every 5 minutes.
- Bear Risk Radar Real-time risk radar predicting human-bear conflict areas to help people take preventive measures. Combines scientific bear knowledge, open-source land cover data, and local bear activity records.
- Environmental Time Series Analysis Satellite-based environmental monitoring tool using NDVI analysis and Burned Area detection to track vegetation health changes over time, monitor fire patterns, and support land use assessment using Sentinel-2 and MODIS satellite data.
- Real-time Tracking & Alerting Premium service for real-time GPS tracking and alerting of collared animals and wildlife with customizable alert notifications, powered by Blockbax platform integration.
- AnimalDetect Camera Trap Analysis Desktop camera trap image analysis tool using computer vision for automated wildlife species classification from camera trap photographs, available as part of premium integration services.
- Habitat & Land Use Maps Custom habitat and land use mapping service combining satellite imagery, ground-truth validation via Cluey, and AI classification models, developed in collaboration with 3edata for biodiversity assessment and conservation planning.
- Community-led Land-Use Management Collaborative planning tool empowering communities with habitat maps and shared decision-making tools for sustainable land-use planning in protected area management.
- Conservation Innovation Hub Collaborative development program where interdisciplinary teams of conservation technology developers, researchers, and solution partners co-develop innovative conservation technology solutions, available as part of premium offerings.
- Professional Services and Online Helpdesk On-site training, implementation support, custom development services, and Freshdesk-powered online helpdesk providing expert articles, instructions, and support ticket submission for all Sensing Clues tools and services.
Quantifiable outcome
- 18,971,910 hectares of nature protected by field partners using the platform
- +3 more outcomes
Companies that use Sensing Clues
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Sensing Clues technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability14 records
Feature10 records
Sensing Clues partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- WWFcoreWWF partnership for wildlife monitoring and decision-making support. Field partners in Ukraine and Romania use Sensing Clues for seamless data synchronization and real-time insights. WWF contributes domain expertise in wildlife conservation and human-wildlife coexistence.
- Wageningen University & ResearchcoreAcademic partnership led by Dr. Koen de Koning for Digital Twin development and crane migration research. Collaborated on Crane Migration Radar and Bear Risk Radar development. Student projects contribute to radar improvements.
- Wildlife WorkscoreMajor field partner using Sensing Clues platform for anti-poaching operations in Kenya. Wildlife Works expanded platform use worldwide. Charcoal risk model hackathon collaboration developed predictive models for illegal charcoaling prevention.
- 3edatacoreSolution partner for habitat mapping and land use classification. 3edata provides AI-powered habitat classification models integrated with Sensing Clues platform. Collaborative approach to biodiversity monitoring in Europe and Zambia.
- 3edatacoreCo-development of habitat mapping tools combining satellite imagery with ground-truth validation through Cluey app. Partnership enables semi-automatic habitat mapping for conservationists, administrations, and NGOs worldwide.
- Nature FIRSTcoreEU-funded Research and Innovation Action (HORIZON-CL6-2021-BIODIV-01-02) focused on Digital Twins for biodiversity. Sensing Clues leads technology development including Crane Radar, Bear Radar, and habitat mapping tools.
- Black Mambas Anti-Poaching UnitcoreAll-women anti-poaching unit in South Africa using Sensing Clues for rhino poaching prevention. Real-time situation reports provide instant access to critical information. Personal 24/7 support provided.
- CorrelAidminorGlobal volunteer data science community collaborating on Environmental Time Series web app development. Volunteer team contributed to interactive web application for landscape monitoring.
- Honeyguide FoundationcoreNew field partner in Tanzania using Sensing Clues for community-led patrols across five Wildlife Management Areas in Ruvuma region. Training provided on Cluey, Focus 360, and Analytical Toolbox.
- Waarneming.nlcoreDutch citizen science platform for recording crane sightings. Data from thousands of birders combined with weather data powers the Crane Migration Radar real-time tracking system.
- Baker McKenzieminorGlobal law firm providing legal advisory support as shown in partner logos section.
- Urban Tiger Conservation ProjectcoreIndian conservation project using Sensing Clues to understand tiger spatial patterns and foster human-tiger coexistence. Platform essential for monitoring tiger movements.
- Wild SurvivorscoreTanzanian organization protecting elephants and engaging local communities. Technical support enhances elephant protection efforts through data-driven conservation.
- Nsanga ConservationcoreZambian conservation organization using Sensing Clues for powerful data management and analysis platform.
- Bulgarian Academy of Science and Vitosha Nature Park DirectoratecoreResearch institution using Cluey for bear conservation and fauna expert monitoring in Bulgaria. Cluey praised as best data collection app.
- Carbon TanzaniaminorField partner in Tanzania focused on carbon conservation and community-based natural resource management.
- PAMS FoundationminorTanzanian foundation supporting community-based natural resource management and anti-poaching initiatives.
- Sustain TanzaniaminorTanzanian sustainability organization using Sensing Clues for conservation activities.
- OikosminorField training partner on Pemba Island providing ranger training with Cluey app in Tanzania.
- AGN Burkina FasominorAfrican conservation network partner in Burkina Faso.
- AevisminorConservation organization partner listed in field partners section.
- SaxionminorDutch university of applied sciences partnership for research and development.
- Staffordshire UniversityminorUK university partnership for conservation research.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sensing Clues competitors and assessment
Company assessmentBroad incumbents
- Vulcan Inc. (EarthRanger parent): Philanthropic organization behind EarthRanger and other conservation tech initiatives. Represents the well-capitalized incumbent counterpart to Sensing Clues' non-profit model, with broader portfolio reach in biodiversity technology.
- Fauna & Flora International: Large international conservation NGO running technology and data programs across multiple regions. Acts as both a potential buyer/customer (similar to WWF in Sensing Clues' roster) and a broad incumbent shaping procurement standards for conservation tech.
Direct peers
- Wildbook: AI-driven wildlife identification platform for individual animal recognition from photographs, used in conservation research. Shares Sensing Clues' AI-for-wildlife positioning and AI/image-modality stack via camera trap integrations (AnimalDetect).
- CyberTracker: Long-established field data collection app used by conservationists worldwide. Sensing Clues' Cluey app competes in the same offline mobile field-data niche and lists CyberTracker as an integration, indicating close product overlap for the field-ranger persona.
- EarthRanger: Conservation data platform (Vulcan Inc.) providing real-time situational awareness, wildlife tracking, and patrol analytics for protected areas. Sensing Clues explicitly integrates with EarthRanger rather than competing head-on, but the products serve overlapping ranger and area-manager personas with similar command-center functionality.
- Smart Parks: Dutch non-profit developing sensor-based anti-poaching technology (cameras, sensors, alerts) for African parks. Most direct peer in anti-poaching AI hardware/software; similar scale and European conservation-tech identity.
- SMART Conservation Tools: Open-source patrol monitoring and anti-poaching tool used widely by wildlife rangers globally. Sensing Clues integrates SMART data rather than replacing it, making it a complementary rather than head-to-head peer; both target the same wildlife-protection workflow.
- Conservation Metrics: Provides AI-driven ecological monitoring and analytics (including camera trap image processing) for conservation and biodiversity clients. Comparable in applying computer vision and analytics to conservation field data.
Emerging players
- Arribada Initiative: Open-source conservation technology collective building low-cost camera traps, GPS tags, and AI tools for field teams. Smaller and more hardware-focused than Sensing Clues but shares the open, mission-driven, conservation-tech ethos.
- 3edata: Solution partner providing AI habitat classification integrated with Sensing Clues; also operates independently in biodiversity monitoring in Europe and Zambia. Closest niche peer in AI-driven habitat/land-use mapping.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sensing Clues social profiles
Digital presenceSensing Clues compliance and trust
Trust signalCompliance1 record
Sensing Clues financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensing Clues leadership team
Management profileNumber of profiles
Profiles3 records
Sensing Clues funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensing Clues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensing Clues
What does Sensing Clues do?
Sensing Clues develops and provides an AI-driven modular conservation technology platform for nature conservation organizations, wildlife rangers, and protected area managers. The platform combines mobile field data collection (Cluey), central data management (Central), real-time situational awareness (Focus 360), and an Analytical Toolbox for impact reporting and predictive analytics, with premium add-ons for habitat mapping, satellite-based environmental time series, risk radars, GenAI wildlife education, and real-time tracking.
Is Sensing Clues a public or private company?
Sensing Clues is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sensing Clues founded?
Sensing Clues was founded in -1. It employs 11 to 50 people.
Where is Sensing Clues based?
Sensing Clues is headquartered in Netherlands, Netherlands, in the Europe region.
How does Sensing Clues make money?
Three revenue lines are on record. Premium Plan Subscription is the primary driver. The others are professional Services and donations.
Who are Sensing Clues's main competitors?
Broad incumbents on record are Vulcan Inc. (EarthRanger parent) and Fauna & Flora International. Direct peers are Wildbook, CyberTracker, EarthRanger, Smart Parks, SMART Conservation Tools and Conservation Metrics. Emerging players are Arribada Initiative and 3edata.
Does Sensing Clues have an API?
No public API is recorded for Sensing Clues.
What industry is Sensing Clues in?
Sensing Clues's product category is Conservation Technology Software. Its primary akta.pro industry code is EUAHAHAH, Wildlife Surveys & Movement/Connectivity Studies (e.g., Avian/Bat, Telemetry), with a secondary code of EUAHAKAD, Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing). Its NAICS code is 541360.