Senz - Strategy Consulting - Asia

What Senz - Strategy Consulting - Asia does

Senz Strategy Consulting is a boutique strategy consulting firm founded in 2008 by Dutch strategist Karin van Zuilen, headquartered in Sungai Buloh, Malaysia with a secondary office in Hillegom, the Netherlands. The firm specializes in leadership team transformation for enterprise and upper mid-market clients, using a structured methodology — the Power of YOU™ Path — built on proprietary behavioral and psychological frameworks including RISE™ (Recognize → Intention → Step Up → Embed), the Inner Power Map™, the Team Dynamics Deep Dive™, and the Pyramid of YOU™. Engagements are sold and delivered directly by the founder through a 25-30 minute Strategic Team Discovery Call, and are structured as three productized programs: a one-day Team Dynamics Deep Dive™ diagnostic, a three-month RISE Accelerator™ behavior reset, and a six-to-twelve-month Senz Transformation Journey™ culture shift.

Revenue is generated through fee-based, quote-priced consulting engagements with no publicly disclosed pricing and no self-serve or productized SaaS component. The go-to-market is entirely founder-led outbound: every client interaction passes through Karin van Zuilen personally, supported by an active LinkedIn personal brand, free diagnostic tools (Friction Scan™, High-Performing Teams guide), client testimonial-driven credibility, and workshop partnerships with MDBC and ICDM. Named clients span Novartis, Orkla Health, VSM, ABN AMRO, FrieslandCampina, MPS Systems, RWE, Delightex/JTI, and CIZ Academy across pharma, consumer health, financial services, FMCG, manufacturing, energy, and government verticals in Asia (Malaysia, Singapore) and Europe (Netherlands, Germany, Switzerland, Belgium).

A dedicated sub-brand, Senz Life Sciences, was established to serve biotech, pharma, and consumer health companies preparing for investment, partnership, or M&A, co-led with Coert Huijbregsen (MD, MBA) and structured around a 3P Pathway framework (Position, Package, Partner) for commercial strategy and fractional CMO/CCO leadership. The firm is privately held, founder-owned, and bootstrapped with no external institutional investment or parent company.

Name

Senz - Strategy Consulting - Asia

Legal name

Senz Strategy Consulting

Website

https://senz.biz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Senz Strategy Consulting is a boutique, founder-led consulting firm that helps enterprise leadership teams close execution and ownership gaps using proprietary behavioral frameworks (RISE™, Inner Power Map™, Pyramid of YOU™), serving multinational clients across pharma, FMCG, finance, and government in Asia and Europe.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Leadership team consulting
• Management consulting
• Team transformation services
• Strategy execution consulting
• Organizational development advisory

Headquarters

HQ city

Sungai Buloh

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Leadership Team Transformation Programs: Senz generates revenue through fee-based consulting engagements structured as multi-phase programs. Programs include the Team Dynamics Deep Dive (1-day diagnostic), the RISE Accelerator (3-month behavior reset), and the Senz Transformation Journey (6–12 month culture shift). Engagements are sold directly by the founder through discovery calls and proposal conversations. Pricing is quote-based and not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Senz Strategy Consulting is a boutique management consulting firm that helps enterprise leadership teams close the ownership gap between strategy and execution. It delivers paid transformation programs (Team Dynamics Deep Dive, RISE Accelerator, Transformation Journey) built around proprietary behavioral frameworks, plus a dedicated Senz Life Sciences sub-brand providing investment and M&A advisory for biotech and pharma companies. All engagements are sold and personally delivered by founder Karin van Zuilen.

Product overview

Senz Strategy Consulting offers a unified consulting service portfolio centered on leadership team transformation and organizational performance. The core offering is the Power of YOU™ Path, a structured three-phase journey comprising the Team Dynamics Deep Dive™ (Phase 1 diagnostic), RISE Accelerator™ (Phase 2 three-month behavioral reset), and Transformation Journey™ (Phase 3 culture shift). These are supported by proprietary frameworks including the Inner Power Map™ and RISE™ methodology. Free resources include the Friction Scan™ diagnostic tool and Team Discovery Call. A separate sub-brand, Senz Life Sciences, provides investment and M&A advisory for biotech and pharma companies through its 3P Pathway framework.

Differentiator

Problem solved

Functional benefit

Brands

• Senz Life Sciences: Senior-level advisory for biotech, pharma and consumer health companies preparing for investment, partnership, or M&A. Offers commercial strategy, investor readiness, and fractional CMO/CCO leadership services.

Products and services

• Team Dynamics Deep Dive™

Quantifiable outcome

• 10–30% improvement in team productivity and performance within weeks to months of engagement
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• MDBC (Management Development Business Club)minorStrategic or Co-development PartnerMDBC is a management development organization in Asia through which Karin van Zuilen facilitates workshops and works with leadership teams. The partnership is co-marketing and content-based, supporting Senz's workshop and speaking engagements in the Asia market.
• ICDM (Institute of Character & Leadership Development)minorStrategic or Co-development PartnerICDM is a character and leadership development institute through which Senz conducts leadership workshops and strategy execution programs. Karin van Zuilen collaborates with ICDM on working with leadership teams, combining Senz's methodology with ICDM's platform.
• Coert Huijbregsen, MD, MBA (Senz Life Sciences)coreStrategic or Co-development PartnerCoert Huijbregsen is the co-lead of the Senz Life Sciences division alongside Karin van Zuilen. He brings former General Manager and Marketing Director experience from international pharma organizations, with expertise in financial modeling, business planning, and commercial strategy. Together they form the senior leadership of Senz Life Sciences.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• RHR International: Boutique leadership and executive development firm serving senior leadership teams with diagnostics, coaching and team effectiveness programs. Comparable boutique scale, similar buyer (C-suite / leadership teams), and similar mix of assessment plus behavioral change work.
• Marshall Goldsmith Stakeholder Centered Coaching: Individual executive coach / boutique built around a single recognized thought leader selling behavior-change leadership engagements to senior executives. Closely comparable in founder-led, methodology-led positioning.
• The Table Group (Patrick Lencioni): Founder-led boutique focused on organizational health and leadership team cohesion, selling a named, trademarked methodology (the Lencioni model) through diagnostic-plus-program engagements to enterprise leadership teams. Closely comparable in business model, scale, and proposition to Senz.
• Senn Delaney (Heidrick & Struggles): Culture transformation and leadership consulting firm, now part of Heidrick & Struggles, selling proprietary culture-shaping methodology to enterprise leadership teams. Closely comparable in selling behavioral / cultural change programs via named frameworks.
• Kotter International: Consulting firm built around a named change management methodology (Kotter's 8-step process), founded by a single thought leader, serving enterprise leadership teams on transformation. Comparable in founder-IP and change-program business model.
• BTS Group: Strategy execution and leadership development firm selling customized programs to enterprise leadership teams to align strategy, behavior and execution. Comparable in targeting the same pain points (strategy execution, leadership alignment) but at larger scale.

Emerging players

• GiANT Worldwide: Boutique leadership development firm selling named frameworks (5 Voices, etc.) and team effectiveness programs to enterprise and mid-market leadership teams. Comparable in productized methodology-led approach at small-to-mid scale.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a substantial leadership development and team effectiveness practice. A scaled incumbent offering overlapping capabilities (leadership assessments, team coaching, executive development) but as part of a broader portfolio.
• Egon Zehnder: Global leadership advisory and executive search firm with deep leadership team advisory, succession and team effectiveness work. Comparable buyer (CEOs and boards, leadership teams) but at incumbent scale.
• Heidrick & Struggles: Global executive search and leadership advisory firm with significant leadership coaching and team effectiveness offerings. Operates in the same buyer segment (C-suite leadership teams) but at much larger scale and with a broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senz - Strategy Consulting - Asia