Senzo

What Senzo does

Senzo (legal entity: Senzowine GmbH, registered in Schweinfurt, Germany, HRB 89133) is a German direct-to-consumer producer and retailer of premium non-alcoholic wines, headquartered in Sennfeld and shipping across 26 European countries via its own e-commerce storefront at senzo.wine. The company was founded by Luca Dahms — a fourth-generation winemaker from Weingut Dahms — together with Marlon de Santo (restaurant operator) and business angel Christina Diem-Puello. Senzo's core technology is vacuum evaporation (Vakuumverdampfung) dealcoholization performed at approximately 30°C, well below the standard 78°C boiling point of alcohol, which preserves varietal aromas and structural integrity that conventional higher-temperature methods destroy.

The product portfolio spans a premium 'senzo' line (Riesling, Secco, Cabernet Sauvignon, Black Label sparkling, and Red Label Pinot Noir priced €16.90–€39.90 per bottle) and an accessible 'Santino' sub-brand (Weiss, Rosé, Sparkler at €9.90), with all SKUs achieving 0.0% alcohol, roughly one-third fewer calories than conventional wine, and gluten-free positioning. A bundle architecture (All-Red, All-White, All-or-Nothing, Ronjas Lieblinge, and 6-packs) priced €79.90–€144.90 supports discovery and gifting use cases, and a senzo Club membership delivered via Klaviyo provides an email-led retention layer.

Commercially, Senzo operates a product-led growth model: 100% DTC, no physical retail, no wholesale distribution disclosed, and marketing concentrated around earned media (ARTE, BR, Die Zeit), celebrity endorsement from actress Ronja Forcher, and organic social. The customer base is horizontal — health-conscious non-drinkers, calorie-conscious consumers, sober-curious individuals, and social-occasion buyers — and is reported at 10,000+ customers. The company is privately funded by its founders with no institutional capital, parent company, or public listing.

Name

Senzo

Legal name

Senzowine GmbH

Website

https://senzo.wine

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Senzo is a German direct-to-consumer producer of premium non-alcoholic wines, founded by a fourth-generation winemaker and selling dealcoholized Riesling, Cabernet, sparkling and rosé wines via its own e-commerce store across 26 European countries.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Wines

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Non-alcoholic wine
• Dealcoholized wines
• Alcohol-free sparkling wine
• Wine bundles
• Vacuum evaporation dealcoholization

Headquarters

HQ city

Sennfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: Senzo generates revenue through direct-to-consumer sales of non-alcoholic wines via their e-commerce platform senzo.wine. Products sold as single bottles, 6-packs, and bundle packages. Revenue is transaction-based with one-time purchases; the senzo Club suggests potential subscription model for recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Senzo produces and sells premium non-alcoholic wines and sparkling wines through its own direct-to-consumer e-commerce store (senzo.wine). The portfolio includes a core "senzo" line (Riesling, Secco, Cabernet Sauvignon, Black Label sparkling, Red Label Pinot Noir) and an accessible "Santino" sub-brand (Weiss, Sparkler, Rosé), along with curated multi-bottle bundles. All products are real wine dealcoholized via vacuum evaporation at approximately 30°C to preserve authentic varietal character, with 0.0% alcohol content and roughly one-third fewer calories than standard wine.

Product overview

Senzo is a non-alcoholic wine company offering a portfolio of dealcoholized wines and sparkling wines through its direct-to-consumer e-commerce platform. The product line consists of two sub-brands: the premium 'senzo' line featuring Riesling, Secco (sparkling), Cabernet Sauvignon, Black Label (premium sparkling), and Red Label (Pinot Noir), and the accessible 'Santino' sub-brand offering white cuvée, sparkling, and rosé options. All products undergo vacuum evaporation dealcoholization at approximately 30°C to preserve aroma and varietal characteristics while achieving 0.0% alcohol content. The company also offers various bundle configurations (all or nothing, all whites, all reds, and themed bundles) for discovery and gifting purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• senzo Riesling Non-alcoholic white wine (0.0% ABV) made from German Riesling grapes, dealcoholized via vacuum evaporation at approximately 30°C to preserve aroma and varietal characteristics. Features notes of yellow fruits, minerals, and a hint of petrol. Sold for €18.90 per bottle; targeted at adult consumers seeking an authentic wine experience without alcohol.
• senzo Secco Non-alcoholic sparkling wine (Perlwein) with delicate sweetness, creamy mousseux, and aromatic notes of ripe fruits, blossom honey, and Muscat. Positioned as a festive everyday sparkling option at €16.90 per bottle.
• senzo Cabernet Sauvignon Non-alcoholic red wine from Cabernet Sauvignon grapes with soft, velvety texture and balanced tannins. Deep garnet color with aromas of ripe blackcurrant and delicate barrique notes. Priced at €19.90 per bottle.
• senzo Black Label Premium non-alcoholic sparkling wine (luxury edition) with fine perlage, featuring notes of fresh blossoms, ripe peaches, and a hint of vanilla. The flagship celebratory sparkling offering at €37.90 per bottle.
• senzo Red Label Premium non-alcoholic Pinot Noir from 100% German grapes, aged in oak barrels. Silky, balanced, and elegant with a present tannin structure. Priced at €39.90 per bottle and positioned as the pinnacle of non-alcoholic red wine craftsmanship.
• Santino Weiss Non-alcoholic white wine cuvée combining Müller-Thurgau, Riesling, and Sauvignon Blanc from German vineyards. Fruity-fresh character with apricot, cassis, and gooseberry notes, with subtle sweetness and fine creaminess. Entry-tier pricing at €9.90 per bottle.
• Santino Sparkler Non-alcoholic sparkling wine based on Müller-Thurgau base wines from German vineyards. Light, fresh-fruity sparkling wine with subtle sweetness and lively mousseux, featuring apple, ripe pear, and quince aromas. Entry-tier pricing at €9.90 per bottle.
• Santino Rosé Non-alcoholic rosé wine from a cuvée of selected base wines from German vineyards. Harmonious blend with animating color, featuring dark cherry, plum, and blueberry aromas with a fruity, fresh character and long finish. Entry-tier pricing at €9.90 per bottle.
• senzo All-or-Nothing Bundle Discovery bundle containing 7 single-varietal wines including Riesling, Cabernet Sauvignon, Secco, Black Label, and Santino variants. Offers comprehensive tasting experience across the entire Senzo portfolio. Priced at €109.90 (regular €123.30, -11%).
• senzo All-White Bundle White wine bundle containing 6 bottles of light wines including Riesling, Santino Weiss, Santino Sparkler, and other white and sparkling varieties. Includes 5 single-varietal wines. Priced at €88.80 (regular €93.50, -5%).
• senzo All-Red Bundle Red wine bundle containing 2 bottles of single-varietal red wines (Cabernet Sauvignon and Red Label Pinot Noir). Curated selection for red wine enthusiasts. Priced at €109.90 (regular €119.60, -8%).
• Ronjas Lieblinge Curated selection bundle featuring 5 favorite wines chosen by actress and brand ambassador Ronja Forcher. Includes Secco, Black Label, Santino Weiss, Santino Sparkler, Santino Rosé, and Santino Free. Offered as a limited-time promotional package at €79.90 (regular €84.50, -5%).

Quantifiable outcome

• Up to 1/3 fewer calories than regular wine
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noughty by Thomson & Scott: UK-based alcohol-free sparkling wine brand (Noughty) under Thomson & Scott. Comparable in that it is a producer-led alcohol-free wine challenger brand with DTC and retail distribution across Europe, targeting the same sober-curious, health-conscious consumer.
• Lussory: Spanish alcohol-free wine producer (Bodegas Gallegas Virgen del Galir) offering dealcoholized still and sparkling wines across Europe. Comparable product format and EU distribution, with a more price-accessible positioning.
• Kolonne Null: German craft alcohol-free wine and sparkling wine brand targeting the sober-curious and design-conscious consumer. Closest direct competitor to Senzo in DACH with overlapping DTC, premium positioning, and varietal dealcoholization approach.
• Pierre Zéro: French alcohol-free wine brand distributed in Germany (Pierre Zéro Deutschland), offering dealcoholized still and sparkling wines. Comparable in product format and target customer but tends to emphasize broader availability and price accessibility.
• Weingut Leitz: German Rheingau winery producing Eins-Zwei-Zero, a leading alcohol-free wine brand from a single producer. Directly competes with Senzo in the German premium alcohol-free wine category with similar DTC and retail distribution.

Broad incumbents

• Fre Wines: Alcohol-removed wines from The Wine Group, a major US producer. Comparable category presence but distributed primarily through mainstream US retail channels rather than a brand-led DTC model.
• Ariel Vineyards: Established US alcohol-free wine brand produced by J. Lohr. Comparable in product category (alcohol-removed wine) and category-defining positioning, though positioned more as a mainstream offering than premium DTC challenger.

Emerging players

• Surely (by Vintage Wine Estates): US-based alcohol-removed wine brand (sparkling, rosé, red) targeting the sober-curious consumer with DTC and limited retail. Comparable product format and audience, but operating in the US market rather than competing directly in DACH.
• Giesen 0%: New Zealand winery producing 0% alcohol-removed Sauvignon Blanc, Rosé and others via spinning cone technology. Comparable in dealcoholization-led premium positioning and DTC-to-retail rollout, though at much larger scale and broader geographic reach.

Regional players

• Weingut Manz: German Rheinhessen winery producing alcohol-free wine lines (Optiwine) primarily for German retail and HORECA. Comparable in German origin and dealcoholization approach, with a stronger traditional retail/supermarket presence than a DTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/senzowine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senzo