SERCA GESTION (Servicios y Gestión Residencial en Canarias, S.L.)

What SERCA GESTION (Servicios y Gestión Residencial en Canarias, S.L.) does

SERCA GESTION (Servicios y Gestión Residencial en Canarias, S.L.) is a privately-held limited company (S.L., CIF B38062667) operating from Santa Cruz de Tenerife, Spain, and delivering publicly-funded social-health services across the Canary Islands. Founded in 2012 under the name Márquez Díaz SL and rebranded in 2017, the company is part of the gruposerca family alongside APEDECA, Eleda (constituted 2024), and Gerontalia, and is directed and administered by Iván Márquez Díaz. Headcount stands at 27 employees across functional, operational, and administrative roles.

The company manages an asset-heavy care footprint spanning Tenerife and Gran Canaria, organized into three population verticals: persons with intellectual disability, persons with serious mental illness / personality disorders, and elderly persons. The service portfolio includes 5 functional homes, 2 residences, 5 supervised apartments (viviendas tuteladas), 2 psychosocial rehabilitation day centers (CRPS) in Gran Canaria, a 48-place elderly day center (Centro de Día Teresa Margarita) in Santa Cruz de Tenerife, and a Comprehensive Home Care Program operating across five Tenerife municipalities (Arona, Arico, San Cristóbal de La Laguna, Santa Cruz de Tenerife, Puerto de la Cruz). Supporting infrastructure includes an in-house training academy (Departamento de Formación, Calle Desiré Dugour 8) using an Odoo-based asynchronous learning platform, an ISO 9001 quality management system, and a Law 2/2023-compliant whistleblower channel.

The go-to-market is enterprise field sales into regional and local public administrations — Gobierno de Canarias, Cabildo de Tenerife, and municipal governments — under recurring contracts and subsidies rather than transactional private pricing. Revenue is not publicly disclosed; the company has received a 2025 subsidy from the Gobierno de Canarias for productivity improvement and social-health center modernization and was previously a beneficiary of European Social Fund dual vocational training subsidies (2022-2023). Operations rely on a standard web stack (Odoo CMS, OVH Hispano hosting, SSL, Google Analytics) and institutional agreements with universities (UNED, ULL, UOC), vocational training centers (Radio ECCA, IES schools, Centro Europea de Formación, Eurocampus, Formación Metal Tenerife), and social organizations (SINPROMI, AFES, APEDECA, Fundación Don Bosco, Asociación Aforo, Asociación Generación 21, Drago Integral).

Name

SERCA GESTION (Servicios y Gestión Residencial en Canarias, S.L.)

Legal name

SERVICIOS Y GESTION RESIDENCIAL EN CANARIAS, S.L.

Website

https://sercagestion.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SERCA GESTION manages publicly-funded social-health facilities across Tenerife and Gran Canaria — functional homes, residences, supervised apartments, and day centers serving persons with intellectual disability, mental illness, and the elderly under contracts with the Canary Islands government and Tenerife municipalities.

Ownership category

akta.pro rank

Product category

Social Healthcare Services

NAICS

Other Residential Care Facilities (62399), Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Social healthcare services
• Residential care facilities
• Disability support services
• Mental health care
• Elderly day care

Headquarters

HQ city

Santa Cruz de Tenerife

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Publicly Funded Social Care Services: Revenue derived from government contracts and subsidies for managing residential homes, day centers, supervised housing, and home care programs for people with disabilities, mental health conditions, and elderly populations. Funded by Gobierno de Canarias, Cabildo de Tenerife, and municipal governments.
2. Professional Training Services: Internal asynchronous training programs for staff across social care disciplines, including certifications in first aid, food hygiene, equality, and positive behavioral support. Training is offered to own employees and via external agreements with other organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SERCA GESTIÓN manages social-healthcare facilities in the Canary Islands, delivering residential care, day-center services, supervised housing, and home-care programs for persons with intellectual disabilities, mental health conditions, and elderly populations. It operates 5 functional homes, 2 residences, 5 supervised apartments, 2 psychosocial rehabilitation day centers, and an elderly day center (48 places), augmented by a comprehensive home-care program for elderly on Tenerife. Services are funded through public contracts with the Gobierno de Canarias, Cabildo de Tenerife, and municipal governments, and the company also runs an asynchronous online training platform for staff and partner organizations.

Product overview

SERCA GESTION is a social-healthcare services provider offering a portfolio of residential and day care services for three main populations: people with intellectual disabilities, people with mental health issues, and elderly people. The core offerings include functional homes (5 units), residences for serious mental disorders (2 units), supervised housing (5 units), psychosocial rehabilitation day centers (2 units), and an elderly day center (Centro de Día Teresa Margarita with 48 plazas). These services operate across Tenerife and Gran Canaria islands. Additionally, the company operates supporting platforms including a job board, an anonymous whistleblower channel, and an online training platform (Odoo-based) offering asynchronous courses for employee development.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Homes for Persons with Intellectual Disability (Hogares Funcionales) Residential facilities (5 homes) for persons with intellectual disabilities, conduct disorders, and personality disorders on Tenerife and Gran Canaria, providing long-term residential care and daily living support.
• Mental Health Residences (Residencias) Residential facilities (2 residences) for persons with serious mental illness in Tenerife, providing continuous residential care and therapeutic support.
• Supervised Housing for Mental Health (Viviendas Tuteladas) Supervised housing units (5 apartments) for persons with serious mental illness in the Tenerife metropolitan area, supporting semi-independent living with professional supervision.
• Psychosocial Rehabilitation Day Centers (CRPS) Day centers (2 units) for psychosocial rehabilitation in Gran Canaria (Gáldar and San Bartolomé), providing structured daytime therapeutic programs for persons with mental health conditions.
• Centro de Día Teresa Margarita (Elderly Day Center) Day center for elderly persons in Santa Cruz de Tenerife with 48 places, offering a warm, professional environment and integral attention to attendees.
• Comprehensive Home Care Program for Elderly (Programa de Atención Integral para la Permanencia de las Personas mayores) Program providing integral care and professional accompaniment to enable elderly persons to remain in their homes, operating across five Tenerife municipalities (Arona, Arico, San Cristóbal de La Laguna, Santa Cruz de Tenerife, Puerto de la Cruz).
• Asynchronous Online Training Platform (Plataforma de Formación Online) Online, asynchronous training platform offering courses on gender equality, first aid, Odoo, hygiene, positive behavioral support, and legal capacity measures, available 24/7 to SERCA GESTIÓN employees and offered externally via agreements with partner organizations.

Quantifiable outcome

• 48 day care places for elderly persons at Centro de Día Teresa Margarita

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core and minor.

• APEDECA (Asociación de Ayuda a Personas con Dependencia en Canarias)coreStrategic or Co-development Partner · 1 October 2012RSC agreement signed on October 1, 2012 between Apedeca and Serca Gestión (formerly Márquez Díaz SL) for the integration of persons with disabilities into the labor market. Previously the parent company, Apedeca and Serca Gestión share the gruposerca group identity and collaborate on training programs and social responsibility initiatives.
• Eleda (Recursos Sociosanitarios, S.L.)coreOthersA company constituted in 2024 within the gruposerca family, offering integral solutions across maintenance, cleaning, social-health resource management, and administrative services. Part of the joint group branding with Serca Gestión and Apedeca.
• Gerontalia, Residencia Tierra de OrominorOthersPremium elderly care residence in Los Realejos, Tenerife, with 125 resident capacity (99 residential places). Part of gruposerca network. Operates as a separate brand within the group offering high-end elderly care.
• Eurocampus Formación y Consultoría, S.L.minorImplementation/ SI/ Consulting PartnerSpecific collaboration agreement for the completion of training modules in workplace centers for students participating in professional certification programs.
• IES Barranco de las LajasminorStrategic or Co-development PartnerMarch 2021 agreement with this secondary education institute for student placements in social care professional certification programs.
• Universidad Nacional de Educación a Distancia (UNED)minorStrategic or Co-development PartnerOctober 7, 2021 cooperation agreement for Social Work degree students to complete external practicum at Serca Gestión centers. Serca serves as a university practicum center.
• Universidad de La Laguna (ULL)minorStrategic or Co-development PartnerMarch 2018 and February 2020 cooperation agreements for degree and master's students to complete external practicum at Serca Gestión facilities. March 2019 agreement with Faculty of Social Sciences for student placements at Residencia La Paz.
• Centro Europea de Formación y Consultoría S.L.U.minorImplementation/ SI/ Consulting PartnerOctober 19, 2021 agreement for 120-hour practical training module (FCT) for students of professional certification SSCG0109 (Insertion of Persons with Disabilities into Employment).
• Formación Metal Tenerife SLUminorImplementation/ SI/ Consulting PartnerDecember 2020 agreement for student placements in cleaning operator training courses.
• Cámara de Comercio de Santa Cruz de Tenerife (Programa PICE)minorGTM or Marketing PartnerAugust 2022: Serca Gestión joined the PICE Program of the Chamber of Commerce as a collaborating entity to generate employment opportunities for job seekers under 30.
• SINPROMI (Cabildo de Tenerife)minorStrategic or Co-development PartnerSeptember 2013 agreement to promote volunteering in Tenerife. SINPROMI is the Tenerife Island Council's society for the promotion of persons with disabilities.
• Drago Integral, S.L.minorStrategic or Co-development PartnerApril 2015 agreement with this special employment company in favor of hiring persons with disabilities.
• Radio ECCA, Fundación CanariaminorImplementation/ SI/ Consulting PartnerNovember 2015 agreement for collaboration in social services training. Radio ECCA is an authorized adult education center in the Canary Islands.
• Asociación AFES (Salud Mental)minorStrategic or Co-development PartnerDecember 2013 agreement for a joint Inclusive Leisure project for persons with disabilities.
• Asociación Generación 21minorImplementation/ SI/ Consulting PartnerApril 2019 agreement to host student placements at Residencia La Paz within social-educational intervention courses for persons with disabilities.
• Asociación AforominorImplementation/ SI/ Consulting PartnerMarch 2019 renewal of collaboration agreement to host student placements in Social-Health Care for Dependent Persons in Social Institutions.
• Centro de Educación Secundaria Los GladiolosminorImplementation/ SI/ Consulting PartnerDecember 2018 agreement for vocational training student placements.
• Fundación Don BoscominorImplementation/ SI/ Consulting PartnerNovember 2017 agreement to host student placements and promote socio-labor integration.
• Universidad Abierta de Cataluña (UOC)minorImplementation/ SI/ Consulting PartnerFebruary 2020 agreement for a clinical psychology student placement from February to June 2020.
• Pacto Mundial de las Naciones Unidas (Global Compact)coreOthersAdherence since June 27, 2013, committing to implement 10 fundamental principles in Human Rights, Labor Standards, Environment, and Anti-Corruption. Also part of 'Un Millón por el Clima' commitment since October 2015.
• Fundación Canaria Medioambiental – La TirajalaminorOthersNovember 2013 adherence as collaborators for environmental care in the Canary Islands, promoting environmental social responsibility.
• Red Canaria de Responsabilidad Social EmpresarialminorOthersJuly 2018 incorporation into the Canary Islands CSR Network, committing to Human Rights and Fundamental Rights at Work.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sanitas Mayores: BUPA-affiliated Spanish operator of elderly residences, day centers, and home care. Comparable in delivering integrated elderly care services funded through public and private channels.
• DomusVi: Spain's largest residential and home care operator with hundreds of centers across the country. Competes for the same public-service tenders in mental health, disability, and elderly care and represents the scaled national alternative to SERCA.
• ILUNION Sociosanitario: Spanish social-health operator affiliated with ONCE, providing residential and day services for elderly, disability, and mental health populations. Comparable in beneficiary mix and public-tender contracting model.
• Clece (Social Services division): Spanish large-scale social services operator (part of ACS Group) providing home help, residential support, and day centers for elderly and dependent populations. Comparable in service portfolio and public-sector contracting model.
• Ballesol: National Spanish operator of elderly residences and day centers. Overlapping residential and day-center service model with public-sector contracting experience, especially in elderly care.
• Clariane España (formerly Orpea): European leader in residential care, with significant Spanish presence providing elderly residential, mental health, and post-acute services. Comparable in service mix, regulatory exposure, and reliance on public funding.

Regional players

• Mensajeros de la Paz: Spanish non-profit operating residential and day centers for elderly and dependent persons across multiple autonomous communities. Comparable in mission-driven, publicly-funded social-care delivery model.

Direct peers

• APEDECA (Asociación de Ayuda a Personas con Dependencia en Canarias): Foundational partner within gruposerca focused on labor integration of persons with disabilities in the Canary Islands. Comparable mission and beneficiary overlap, including shared training programs and social responsibility initiatives.
• Eleda (Recursos Sociosanitarios, S.L.): Constituent company of the gruposerca ecosystem formed in 2024, offering integral social-health and facility management solutions. Closest comparable as a same-group peer providing overlapping socio-health services to SERCA's buyer base.
• Gerontalia (Residencia Tierra de Oro): Premium elderly care residence in Los Realejos, Tenerife, with 125 resident capacity, operating as a separate brand within gruposerca. Directly comparable in elderly residential care delivery, geography, and beneficiary profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gestionserca
• YouTubeyoutube.com/@sercagestion854
• Facebookfacebook.com/sercagest
• Instagraminstagram.com/sercagestion
• LinkedInlinkedin.com/company/md-servicios-m%C3%A1rquez-d%C3%ADaz-s-l--

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERCA GESTION (Servicios y Gestión Residencial en Canarias, S.L.)