Seren Energia

What Seren Energia does

Seren Energia is an Italian retail electricity and gas supplier headquartered in Pesaro, operating under ARERA regulation and serving residential (Casa), condominium (Condominio), and business (Impresa) customers exclusively within Italy. The company is a subsidiary of Gruppo Hexa, an energy-transition focused diversified group, and operates synergistically with sister company EGW, which provides energy efficiency plant design and implementation. Core offerings consist of electricity and gas supply with a 100% renewable energy positioning, supported by the Seren APP mobile application and a WattsDat-powered customer portal that enable consumption monitoring and invoice management; smart metering infrastructure includes remote valve control (telegestione) compliant with the UNI/TS 11689:2022 technical specification.

The business model is a recurring subscription-style retail energy supply model, combining market-based and ARERA-regulated tariff offerings (including the Servizio di tutela della Vulnerabilità Gas for qualifying domestic customers). Go-to-market is direct-to-consumer, delivered through a self-serve digital channel (mobile app, customer portal, ARERA offer portal) and a direct sales force of dedicated consultants for enterprise accounts, supplemented by an affinity partnership with UNIPOL for insurance and assistance cross-sell. Ancillary revenue-adjacent products include the Club Zero loyalty program, the Sconto Regolarità payment-regularity discount, and the Seren TLC telecommunications sub-brand offering phone and internet packages.

Seren Energia is a small operating entity within the larger Gruppo Hexa structure: share capital is €100,000 fully paid in, headcount is reported at 6, and there are no disclosed funding rounds, M&A activity, or revenue figures. Customer acquisition relies on organic social channels (Facebook, Instagram), the website, the mobile app, and partner channels, with no evidence of paid acquisition scale or enterprise anchor accounts. The product and regulatory footprint (ARERA participation, UNI/TS 11689:2022 compliance, smart metering) is consistent with a compliant mid-market retailer rather than a scaled national utility.

Name

Seren Energia

Legal name

Seren Energia

Website

https://serenenergia.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seren Energia is an Italian retail electricity and gas supplier, headquartered in Pesaro and part of Gruppo Hexa, serving residential, condominium, and business customers in Italy with 100% renewable energy, a mobile app for consumption monitoring, and a UNIPOL cross-sell partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Pesaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity and Gas Supply: Provides electricity and gas supply services to residential, condominium, and business customers in Italy under regulated and market-based tariffs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Seren Energia is an Italian energy retailer that supplies electricity and gas from 100% renewable sources to residential (Casa), condominium (Condominio), and business (Impresa) customers in Italy. It supports customers through a mobile app (Seren APP), a digital customer portal, and dedicated consultants, and offers energy efficiency plant design and implementation services in synergy with its sister company EGW within the Gruppo Hexa group. The company operates under ARERA regulation and provides both regulated and market-based tariff offerings.

Product overview

Seren Energia is a single-brand energy supplier offering electricity and gas services for residential (Casa), condominium (Condominio), and business (Impresa) customers. The company provides 100% renewable energy and operates as part of Gruppo Hexa. Their core offerings include a digital customer portal, mobile app (Seren APP), and energy efficiency services through their subsidiary EGW. Additional services include Club Zero loyalty program, Seren TLC telecommunications, and partnerships with Unipol for assistance services.

Differentiator

Problem solved

Functional benefit

Brands

• Club Zero: Loyalty/promotion program for customers
• Seren TLC

Products and services

• Servizio Luce e Gas (Casa, Condominio, Impresa) Core electricity and gas supply service from 100% renewable sources, offered to residential households (Casa), condominium buildings (Condominio), and commercial/industrial businesses (Impresa) in Italy under both ARERA-regulated and market-based tariffs. Includes clear billing, app-based consumption monitoring, and dedicated consultant support for non-residential segments.
• Seren APP Mobile application (iOS and Android) for Seren Energia customers to monitor real-time energy consumption, access invoices, manage their account, and stay updated on services. Available on the App Store and Google Play.
• Seren TLC Telecommunications service offering bundled with Seren Energia energy supply, providing phone and internet packages to customers.
• Efficienza Energetica Energy efficiency service offering design and implementation of innovative plants, delivered in synergy with sister company EGW within Gruppo Hexa, aimed at reducing consumption, environmental impact, and costs for customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gruppo HexacoreOthersParent company of Seren Energia and EGW. Gruppo Hexa operates synergistically to support energy transition through innovative system design and implementation.
• EGWcoreStrategic or Co-development PartnerSister company of Seren Energia within Gruppo Hexa. Operates synergistically to support energy transition through design and implementation of innovative energy systems, offering reduced consumption, environmental benefits, and cost reduction.
• UNIPOLminorGTM or Marketing PartnerPromotional partnership offering assistance services to Seren Energia customers through UNIPOL insurance and assistance products.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Illumia: Italian independent energy retailer (part of Illumia Group) focused on households and businesses with competitive tariffs and a multi-utility offer — a near-analogue sub-scale player.
• Enel Energia: Retail arm of Enel Group, the dominant Italian electricity and gas supplier to residential and business customers. Directly comparable on every dimension Seren competes in: multi-segment supply, digital channels, regulated-market participation, and bundled offers.
• A2A Energia: Multi-utility energy retailer serving Italian households and businesses with electricity, gas, and integrated efficiency services. Closely comparable given its multi-segment retail model and energy-transition positioning.
• Sorgenia: Italy's largest independent electricity and gas retailer, with a digital-first model and a strong green-energy positioning that closely mirrors Seren's value proposition.
• Hera Comm: Retail energy business of the Hera Group serving households, condominiums, and SMBs in Italy with electricity, gas, and energy-efficiency solutions — a directly comparable bundled proposition.
• Acea Energia: Rome-headquartered multi-utility retailer supplying electricity and gas to households, condominiums, and businesses across central Italy. Comparable multi-segment structure and reliance on regulated-market frameworks.
• Edison Energia: Major Italian retail electricity and gas supplier with a strong household and SMB presence. Competes head-to-head with Seren on residential offers, condominium servicing, and digital customer experience.
• Iren Mercato: Retail energy arm of the Iren multi-utility group, active across Italian regions with electricity, gas, and added-value services for residential, condominium, and business customers.
• Dolomiti Energia: Trentino-based multi-utility retailer supplying electricity, gas, and integrated services to households, condominiums, and businesses — closely comparable on multi-segment retail and energy-efficiency cross-sell.

Broad incumbents

• Engie Italia: Italian arm of the global Engie utility group, supplying electricity and gas to large enterprise and SMB customers. Overlaps Seren's Impresa segment but at materially larger scale and with a broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100094392673954
• Instagraminstagram.com/serenenergia_
• LinkedInlinkedin.com/company/seren-energia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seren Energia