Serenity Locums

What Serenity Locums does

Serenity Locums is a UK-based healthcare recruitment specialist that operates a dual-sided marketplace connecting healthcare facilities with locum healthcare professionals. The company places doctors, nurses, GPs, ANPs, and 111 Clinicians on both temporary and permanent assignments, serving NHS trusts, private hospitals, and clinics as clients. Revenue is generated through placement fees on a transparent pay-and-charge pricing model, supplemented by permanent placement fees. Pricing is quote-based rather than tiered, with the company emphasising sustainable margins and market-leading candidate pay rates.

The platform is supported by a candidate-facing mobile/web application that enables shift booking, timesheet submission, and availability management, alongside a public-facing job board. Candidate onboarding follows a 7-step process with pre-compliance shift presentation, and clients engage through a structured 5-step onboarding flow. Compliance vetting is conducted to Framework standards, covering DBS checks, right-to-work verification, and professional registration. Distribution is direct via dedicated personal consultants operating extended hours (Mon-Sun 8am-7:30pm), with no marketplace or third-party reseller channel.

Serenity Locums operates as part of a wider, unnamed healthcare group that enables cross-sell into medical and clerical staffing beyond core locum recruitment. The company's competitive positioning emphasises transparency, personal service, and long-term relationship building — evidenced by 100% positive recommendation rates across 16 testimonials and community sponsorships in Cambridgeshire and Hertfordshire. No revenue, funding, or headcount data is disclosed in available sources.

Name

Serenity Locums

Legal name

Serenity Locums

Website

https://serenitylocums.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based healthcare recruitment agency connecting NHS trusts, private hospitals, and clinics with locum doctors, nurses, and allied health professionals via transparent pricing, Framework-compliant vetting, and a candidate-facing mobile app.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)

akta.pro secondary industry

Office & Administrative Temp Staffing (BPACACAA)

Keywords

• Healthcare staffing services
• Locum recruitment
• Temporary medical staffing
• Healthcare professional placement
• Medical recruitment agency

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Healthcare Staffing Placement Fees: Serenity Locums generates revenue by placing temporary healthcare professionals (locums) at healthcare facilities. The company charges healthcare clients for supplying vetted locum staff, operating with transparent pay and charge rates. Margins are described as sustainable and fair.
2. Permanent Healthcare Recruitment: Revenue is also generated from permanent placements of healthcare professionals within the healthcare sector, complementing the temporary staffing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Serenity Locums operates as a healthcare recruitment agency connecting healthcare facilities (NHS trusts, private hospitals, clinics) with temporary and permanent locum healthcare professionals (doctors, nurses, GPs, ANPs). The company places vetted staff into shifts, handling compliance, candidate onboarding, and client booking management through a personal-consultant model supported by a mobile app, job board, and transparent pricing structure.

Product overview

Serenity Locums offers a unified healthcare recruitment platform consisting of a core staffing marketplace connecting healthcare facilities with temporary and permanent professionals, supported by a candidate-facing mobile/web application for shift management and self-service. The platform is complemented by structured onboarding services for both clients and candidates, and includes a public-facing job board for opportunity discovery. The platform emphasises transparent pricing, compliance vetting to Framework standards, and personal consultant support rather than automated call-centre interactions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of 16 reviewed customers would recommend the agency

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Buntingford Cricket ClubminorOthersSerenity Locums sponsors Buntingford Cricket Club, a well-established club that has grown into an important part of the local sporting community in Cambridgeshire. The club has both senior teams and a thriving youth programme with notable success including winning the Cambridgeshire Junior 1 League and the CCA Junior League Challenge Cup Play-off Final. Serenity's support helps fund high-quality coaching, essential equipment, and improvements to facilities.
• Hartham United FCminorOthersSerenity Locums supports Hartham United FC, a football club that raises awareness and funds for the charity 4Louis. This partnership represents the company's commitment to supporting local community organizations while contributing to charitable causes related to healthcare/symbolic community support.
• Wider Healthcare GroupcoreStrategic or Co-development PartnerSerenity Locums operates as part of a wider healthcare group, enabling the company to support workforce and business needs beyond traditional healthcare recruitment. This includes both medical and clerical staffing challenges, providing strategic expansion capabilities and shared resources across the group.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hays Healthcare: Global staffing firm with a UK healthcare arm supplying locum doctors, nurses, and allied professionals. A broad incumbent with structured NHS framework relationships.
• Reed Specialist Recruitment: UK-wide generalist recruiter with a dedicated healthcare division covering locum and permanent clinical placements. Competes with Serenity in NHS trust supply but at significantly larger scale.

Direct peers

• Pulse Healthcare: One of the UK's largest healthcare staffing agencies supplying locum and permanent doctors, nurses, and allied health professionals to NHS and private clients across all specialties — directly comparable to Serenity Locums' core offering.
• Medacs Healthcare: International healthcare staffing agency with a strong UK locum doctor and nursing presence, holding NHS framework agreements and competing head-to-head with Serenity.
• Day Webster: UK locum agency specialising in doctors, nurses, and allied health professionals with NHS and private coverage — comparable mid-sized specialist competitor.
• Athona: UK healthcare recruitment specialist placing locum and permanent doctors, nurses, and allied professionals into NHS and private settings — a direct competitor in candidate segments.
• ID Medical: UK-based specialist healthcare recruiter placing locum and permanent doctors, nurses, and allied health staff into NHS trusts and private hospitals — a close direct competitor in the same locum marketplace.
• Globe Locums: UK-based locum agency placing doctors across NHS trusts and private hospitals, with a similar candidate-led service model and Framework-aligned compliance.
• Holt Doctors: Specialist UK locum doctor recruitment agency supplying GPs, consultants, and specialty doctors, directly comparable in target candidate profile and client base.

Emerging players

• RIG Locums: Smaller specialist UK locum doctor agency with a comparable service-led model and NHS trust focus, competing for similar candidates and clients in the mid-market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SerenityLocums
• LinkedInlinkedin.com/company/serenitylocums
• Instagraminstagram.com/Serenity_Locums

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Locums