Sérénya - Villages Séniors

What Sérénya - Villages Séniors does

Sérénya - Villages Séniors is a French private real estate developer and senior living operator, founded in 2008 and headquartered in Romorantin-Lanthenay with a satellite sales office in Orléans. The company designs, builds, and operates a portfolio of named residential villages (La Promenade du Château, La Promenade Royale, La Promenade des Moulins, La Promenade des Sources, La Promenade Jacques Brel, La Promenade des Poètes, and La Promenade des Thermes, among others), each comprising 50-110 single-story, accessibility-adapted houses (49-82 m²) with private gardens arranged around a central Club House containing wellness facilities (jacuzzi, sauna, gym), concierge services, and social programming. The offering targets French seniors aged 55+ who seek dignified aging-in-place alternatives to traditional senior residences (€1,400-3,000/month) or EHPADs, at a monthly cost of €650-1,000 including rent and service charges.

The business operates a dual-revenue model combining one-time property sales (either direct to resident-occupiers or to LMNP tax-advantaged investors who lease back to the company via 10-year commercial leases) with recurring service fees covering concierge, gardening, animations, and à la carte care services delivered in partnership with Les Babadines for 24/7 paramedical support. Five standardized house models (Beauregard, Cheverny, Villandry, Chinon, Chambord) priced from €133,100 to €185,700 HT enable design replication across new villages, while co-development partnerships with P2i and EDOUARD DENIS extend the rollout footprint without proportional capital outlay. As of 2025, Sérénya operates 12-13 villages across multiple French regions with 250+ residents and reports 100% occupancy across completed villages, with several new villages in commercialization or under construction in Grand Est, Normandie, Nouvelle-Aquitaine, Hauts-de-France, and Occitanie, indicating a deliberate national scaling strategy from its Centre-Val de Loire origin.

Name

Sérénya - Villages Séniors

Legal name

Sérénya SARL

Website

https://serenya.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sérénya develops and operates residential villages across France offering accessibility-adapted single-story houses with private gardens, Club House amenities, and on-demand care services for autonomous and dependent seniors aged 55+, selling units directly or via the LMNP tax-advantaged investor scheme at €650-1,000 monthly resident cost.

Ownership category

akta.pro rank

Product category

Senior Living Real Estate

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior residential villages
• Senior living communities
• LMNP investment properties
• Aging in place housing
• Senior real estate development

Headquarters

HQ city

Romorantin-Lanthenay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Property sales to end buyers: Direct sale of individual houses within senior villages to seniors who wish to live autonomously. Properties range from T2 to T3, 49-98m² with private gardens.
2. LMNP rental investment scheme: Investors purchase furnished properties under LMNP (Location Meublée Non Professionnelle) status. Properties are rented to residents via Sérénya's management subsidiary 'Sérénya comme chez vous'. Commercial leases of 10 years (renewable) guarantee rental income. Investors benefit from VAT recovery (20%), tax amortization, and guaranteed rents.
3. Resident service charges: Residents pay monthly service fees covering concierge, garden maintenance, animations, and optional à la carte services (housekeeping, laundry, breakfast, care assistance).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sérénya designs, develops, and operates residential villages for seniors (aged 60+) across France, offering individual single-story homes with private gardens in gated, park-like settings. Each village includes a Club House with wellness amenities and offers on-demand care services, with properties sold either to owner-occupiers or to LMNP investors under commercial leases managed by the subsidiary 'Sérénya comme chez vous'.

Product overview

Sérénya operates a unified portfolio of residential village communities for seniors (60+) across France, centered on single-family homes with private gardens in gated, park-like settings. The core offering consists of named village brands (La Promenade du Château, La Promenade Royale, La Promenade des Moulins, La Promenade des Sources, La Promenade Jacques Brel, La Promenade des Poètes, La Promenade des Thermes) — each with its own Club House featuring wellness facilities (jacuzzi, sauna, fitness), activity programming, and on-site concierge. Five standardized house models (Beauregard T2, Cheverny T2 with garage, Villandry T3, Chinon T3, and Chambord T3) ranging from ~49 to 83 m² are offered across all villages. The Sérénya comme chez vous subsidiary manages all villages. Supplementary services include à la carte personal care (housekeeping, laundry, meals, 24h paramedical assistance) and a LMNP investment program offering tax amortization and guaranteed rental income for property investors. A referral program rewards existing clients for recommending new purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Sérénya Villages Résidentiels Séniors A network of residential villages for seniors (aged 60+) across France offering single-family homes with private gardens in secure, park-like settings, each with a Club House, shared amenities, and on-demand care services. Targets seniors seeking community-based, accessible, autonomous living.
• Sérénnya comme chez vous Property management subsidiary dedicated to operating Sérénya villages, ensuring resident well-being and investment security for property owners through village management and rental operations.
• Maison Beauregard (T2 model) Entry-level 2-room single-story home (~49–50 m²) with private garden (56–186 m²), Italian shower, and non-slip flooring; accessibility-adapted for mobile seniors. Starting from €133,100 HT.
• Maison Cheverny (T2 model with garage) 2-room single-story home (~54–56 m²) with integrated garage (15–20 m²) and garden (86–284 m²). Starting from €147,200 HT.
• Maison Villandry (T3 model) 3-room single-story home (~68 m²) with garden (57–284 m²). Starting from €163,000 HT.
• Maison Chinon (T3 model) 3-room single-story home (~72 m²) with or without garage, and garden (72–238 m²). Starting from €172,100 HT.
• Maison Chambord (T3 model) 3-room single-story home (~80–82 m²) with garden (76–316 m²). Starting from €185,700 HT.
• Club House (Espace Bien-être) Central community hub within each village offering lounge areas, billiards, dining room, fitness equipment, wellness space with jacuzzi (4–6 places), sauna, massage table, terrace with barbecue, and on-site concierge and activity animator.
• Services à la personne (Personal Care Services) On-demand personal and care assistance for residents, including daily living help, meal preparation, clothing assistance, 24/7 paramedical support (via Les Babadines), housekeeping, linen care, and breakfast service at the Club House. Targeted at seniors experiencing loss of autonomy.
• Investissement LMNP (Furnished Non-Professional Lease Investment) Tax-advantaged investment scheme allowing purchase of furnished residences with 20% VAT recovery, guaranteed rental income from 4.40% yield, and 20–30 years of tax amortization through LMNP status. Properties are leased back to Sérénnya via commercial leases (10-year renewable) managed by 'Sérénnya comme chez vous'.
• Programme de Parrainage (Referral Program) Referral program offering €800 reward for each successful referral who becomes a property owner. Unlimited referrals allowed; reward paid upon completion of sale at notary.

Quantifiable outcome

• 10x higher tenant demand compared to traditional senior residences
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• P2icoreStrategic or Co-development Partner · 1 January 2022P2i is a strategic partner for the La Promenade Royale village in Dreux, contributing to the service offering for residents. P2i provides a dedicated team facilitating and brightening residents' daily lives.
• Les BabadinescoreStrategic or Co-development PartnerLes Babadines provides 24/7 paramedical assistance and home care services to Sérénya residents experiencing loss of autonomy. Services include help with dressing, meals, hygiene, and daily living activities. Partnership active across multiple villages including Meung-sur-Loire and Dreux.
• EDOUARD DENIScoreStrategic or Co-development PartnerEDOUARD DENIS is a co-development partner for several villages including La Promenade des Sources (Le Controis-en-Sologne). Sérénya and EDOUARD DENIS co-launch village commercializations together.
• FonciaminorChannel Partner/ Reseller/ DistributorFoncia was present at the door-opening event for La Promenade Royale in Dreux (September 2025) alongside Sérénya Comme Chez Vous, presenting their service offerings to visitors.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ages & Vie: Ages & Vie develops shared senior housing alternatives in smaller towns across France, addressing the same affordable senior housing gap as Sérénya but with a different (colocation) housing model.

Direct peers

• Oh Activ: Oh Activ operates senior villages in France with comparable service packages and Club House amenity offerings, targeting the same autonomous senior demographic with similar housing models.
• Les Villages d'Or: Les Villages d'Or develops and operates senior residential villages across France with individual adapted homes and shared service infrastructure, competing head-to-head with Sérénya in the same private-pay senior village category.
• Les Résidences Senioriales: A network of senior-focused residential developments in France with comparable positioning on autonomous senior living, adapted housing, and service offerings.
• Senioriales (Nexity): Senioriales operates a national network of senior villages in France offering individual housing with services and shared Club House amenities — the closest direct analogue to Sérénya's village concept, scaled nationally by parent Nexity.
• Les Girandières: Les Girandières operates senior residences across France offering housing, services, and care support to autonomous and dependent seniors, competing with Sérénya for the same resident pool and family decision-makers.
• Maisons de Marianne: Maisons de Marianne develops senior villages in France offering individual adapted housing with on-demand services — directly comparable in concept and target customer to Sérénya's village model.

Broad incumbents

• Cogedim Club Résidences Seniors: Cogedim Club (Altarea) develops senior residences across France, overlapping with Sérénya in the private-pay senior housing market with broader portfolio scale and developer backing.
• Domitys (Nexity): Domitys is France's largest operator of senior serviced residences (typically apartment-based with full services). Overlaps with Sérénya on resident services and care offering but uses a different housing format.

Regional players

• Hénéo: Hénéo operates senior residences primarily in western France (Brittany, Pays de la Loire), competing regionally with Sérénya for autonomous seniors seeking service-enriched housing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/s%C3%A9r%C3%A9nya-villages-s%C3%A9niors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sérénya - Villages Séniors