What Seriøst Firma does

Seriøst Firma AS is a Norwegian entertainment and talent booking agency founded in 2018 and headquartered in Kapp, Norway (Fabrikkvegen 52). The company represents a roster of approximately 25 artists — comedians, musicians, keynote speakers, and entertainers — and books them for corporate events, conferences, seminars, Christmas parties, and digital events across Norway on a quote-based, direct-sales model. Named clients include Norwegian businesses across multiple sectors, public sector entities (municipalities, Oppland fylkeskommune), educational institutions (upper secondary schools, folk high schools), If Forsikring, and Norges Røde Kors. All bookings are handled via phone, email, and a website contact form — there is no self-serve marketplace or e-commerce channel.

The company's product portfolio centers on artist booking services complemented by self-produced branded shows and ancillary production services. Flagship self-produced shows include Urbane Totninger (Norway's largest summer show since 2007, drawing 30,000+ spectators annually with a peak of 34,500), Tøyser Jula Inn (Christmas show, 12,000+ tickets sold in 2025), The Sverre Juleshow, Høyt og lavt, and Tidenes Julekonsert. Ticket prices for these shows range from 525-725 NOK and are sold via Ticketmaster and the company's own show pages. Additional products include Bingo Royale, quiz hosting services, the Seldas Lab physics show, podcast production services (operated from a studio at Kapp Næringshage with a Røde mixer), Seriøs Podkast (the company's own podcast on Spotify, Apple Podcasts, and Acast, hosted by Helle Therese Kongsrud with 60+ episodes), film and digital entertainment production, and hidden theater ('Hemmelig gjest'). The company also partners with Amedia on the BAdesKen TV series, extending the BAdesKen Instagram brand (400K+ followers, 10M weekly views) into broadcast.

The business operates with a lean team of 5 employees under Managing Director Thomas Nyland (formerly 18 years at If Forsikring), supported by Project Manager Helle Therese Kongsrud and Administration Manager Ruth Lunden. The underlying technology stack is minimal: a Squarespace-hosted website with Google Analytics for visitor measurement and Acast for podcast hosting. Revenue is generated from four primary streams — artist booking fees, show and ticket sales, podcast production services, and conference/event services (quiz, film, hidden theater) — all on a custom quote basis with no publicly disclosed pricing. The company is privately held with no external investors, no parent company, and no disclosed funding.

Name

Seriøst Firma

Legal name

Seriøst Firma AS

Website

https://seriostfirma.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Seriøst Firma AS is a Norwegian entertainment and talent booking agency that represents 25+ comedians, musicians, and speakers for corporate events and produces flagship shows including Urbane Totninger and Tøyser Jula Inn. It serves Norwegian businesses, public sector, and educational clients via direct sales.

Ownership category

akta.pro rank

Product category

Live Entertainment Booking

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Other Performing Arts Companies (71119), Other Performing Arts Companies (711190)

akta.pro primary industry

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

Keywords

• Talent booking agency
• Live entertainment services
• Corporate event entertainment
• Comedian speaker booking
• Live show production

Headquarters

HQ city

Kapp

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Artist and Performer Booking Fees: The primary revenue stream is booking fees charged for hiring comedians, musicians, speakers, and entertainers for corporate events, conferences, seminars, private functions, and digital events across Norway. Fees vary by artist, duration, and event type.
2. Podcast Production Services: Seriøst Firma offers end-to-end podcast production services including consulting, studio rental (with a Røde mixer at Kapp Næringshage), program hosts, custom-composed music, and audio editing. Clients include external organizations like Mjøsmuseet.
3. Show and Production Revenue: Revenue from producing and ticketing their own large-scale shows including Urbane Totninger (Norway's largest summer show), Tøyser Jula Inn (Christmas show), The Sverre Juleshow, Høyt og lavt, and Tidenes Julekonsert. Ticket prices range from 525–725 NOK. Over 12,000 tickets have been sold for Tøyser Jula Inn 2025.
4. Conference and Event Services: Additional services include quiz hosting (Bingo Royale, custom quizzes), film and digital entertainment production (idea development, scriptwriting, filming, editing, music), and hidden theatre/secret guest performances. These are quoted custom engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Seriøst Firma is a Norwegian talent booking agency and live show producer that represents a roster of comedians, musicians, and keynote speakers for hire at corporate events, conferences, seminars, and private functions across Norway. The company also produces and tickets its own large-scale branded touring shows (Urbane Totninger, Tøyser Jula Inn, Høyt og lavt, The Sverre Juleshow, Tidenes Julekonsert) and offers ancillary production services including podcast production, quiz hosting, film/digital entertainment, and hidden theater performances.

Product overview

Seriøst Firma is a Norwegian entertainment and booking agency offering a diverse portfolio of live entertainment products and services. The core offering centers on artist booking (comedians, musicians, speakers, and performers) for corporate events throughout Norway. Major branded shows include Urbane Totninger (Norway's largest summer show), Tøyser Jula Inn (Christmas show), Høyt og lavt, and The Sverre Juleshow. Additional products include Bingo Royale, Quiz services, Seldas Lab (physics show), podcast production (Seriøs Podkast), film/digital entertainment, course and seminar services, and hidden theater performances (Hemmelig gjest). The company operates as a booking agency and show producer rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Seriøs Podkast: The company's own podcast featuring conversations with artists and interesting guests.
• Urbane Totninger
• Høyt og lavt
• Tøyser Jula Inn
• The Sverre Juleshow
• Seldas Lab
• Alt om min bestemor

Products and services

• Artist Booking Services Centralized booking service that matches Norwegian businesses and event organizers with Seriøst Firma's roster of comedians, musicians, speakers, and entertainers for corporate events, conferences, Christmas parties, team-building, kick-offs, and product launches.

Quantifiable outcome

• Urbane Totninger has drawn 30,000+ annual attendees, with a record of 34,500
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Oslo Live: Norwegian concert and live event promoter. Comparable in producing live entertainment events in Norway for consumer audiences, with overlapping artist and venue relationships.
• Stian Blipp Produksjon: Norwegian entertainment figure with production company hosting shows and corporate events. Comparable in building a personal brand-driven entertainment business with corporate clients in the Norwegian market.
• Beat Clothing (production arm): Norwegian entertainment and event production company with ties to comedy and live performance. Comparable in producing live shows and events for the Norwegian market, including corporate functions.

Broad incumbents

• CAA (Creative Artists Agency): Global talent and entertainment agency representing performers for live events, corporate bookings, and endorsements. Comparable in core business of representing talent for corporate and live event clients, though globally diversified.
• WME (William Morris Endeavor): Global talent agency representing artists, comedians, and speakers for live events and corporate engagements. Comparable in business model as an artist representation agency serving corporate clients, though at vastly larger scale.
• Kulturhuset Oslo: Major Oslo cultural venue operator producing diverse live performances, concerts, and shows. Comparable in operating live entertainment programming and producing branded shows for Norwegian audiences, though at a larger venue scale.
• Det Norske Teatret: Major Norwegian theater company producing live performances and touring productions. Comparable as a Norwegian live performance producer with a national audience, though structured as an institutional theater rather than a booking agency.

Direct peers

• Atomic Soul: Scandinavian live entertainment and event production agency booking artists and producing shows. Similar in providing talent booking and event production services to corporate and consumer clients in Norway.
• Standing Room Only: Norwegian talent booking agency representing artists, comedians, and musicians for corporate events. Closely comparable in business model as a domestic B2B bookings agency for the Norwegian corporate event market.
• Latter AS: Norway's leading stand-up comedy venue chain and talent agency, operating comedy clubs in Oslo and other cities while also representing comedians for events. Directly comparable as a Norwegian booker and producer of live comedy performances on the corporate and consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seri%C3%B8st-firma

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seriøst Firma