Serrano Animal and Bird Hospital
Serrano Animal and Bird Hospital is a family-owned, full-service veterinary practice in Lake Forest, California, serving Orange County pet owners with wellness, surgery, preventative care, urgent care, and specialized exotic-animal medicine.
- Company typePrivate
- Founded-
- HeadquartersLake Forest, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Serrano Animal and Bird Hospital does
Serrano Animal and Bird Hospital is a full-service, family-owned veterinary practice headquartered at 22377 El Toro Road in Lake Forest, California, operating with approximately 10 employees under standard business hours (Mon–Fri 7:30am–6:00pm, Sat 7:30am–1:00pm). The firm serves pet owners in Lake Forest and the broader Orange County region, providing wellness exams, preventative care, surgery, urgent care during business hours, and specialized medicine for exotic species including birds, reptiles, pocket pets, exotic cats, fish, and zoo animals — the latter being the practice's primary differentiation versus typical small-animal clinics. The named veterinary staff includes Dr. Kristi Krause and Dr. Weldy, both cited by long-tenure clients for expertise across traditional and exotic species.
The business operates on a professional-services revenue model with payment due at time of service, accepting cash, major credit cards, and CareCredit financing. Distribution is predominantly direct-to-consumer via phone-scheduled appointments and walk-ins, supplemented by a PetDesk-powered online store (VetsourceWeb) for home delivery of medications and a Lifelearn Pet Checker widget on the website for preliminary symptom triage. After-hours emergencies are routed to a referral partnership with Animal Urgent Care of South Orange County in Mission Viejo. Marketing is content-driven through a blog, Facebook, and Instagram. The firm holds no patents, no institutional funding, and no parent entity; ownership is founder/family-controlled and bootstrapped. Technology is limited to mainstream third-party SaaS — there is no proprietary platform, no app, no API, and no AI capability.
Serrano Animal and Bird Hospital firmographics
Firmographics- Name
- Serrano Animal and Bird Hospital
- Legal name
- Serrano Animal & Bird Hospital
- Website
- https://serranoanimalandbirdhospital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Serrano Animal and Bird Hospital is a family-owned, full-service veterinary practice in Lake Forest, California, serving Orange County pet owners with wellness, surgery, preventative care, urgent care, and specialized exotic-animal medicine.
- Ownership category
- akta.pro rank
Serrano Animal and Bird Hospital industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro industry
- Companion Animal Veterinary Clinics & HospitalsPoultry & Avian Veterinary Services
Keywords
Where Serrano Animal and Bird Hospital is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Serrano Animal and Bird Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Veterinary Services: Veterinary services billed at time of service, including wellness exams, preventive care, surgery, and exotic animal medicine. Accepts payment via cash, major credit cards, and CareCredit for flexible payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard veterinary service fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Serrano Animal and Bird Hospital product offering
Product offeringCore offering
Serrano Animal and Bird Hospital is a full-service, family-owned veterinary practice providing wellness exams, preventive care, vaccinations, surgery, and urgent care for companion animals. Its distinct capability is specialized exotic animal medicine and surgery covering birds, reptiles, pocket pets, exotic cats, fish, and zoo animals. Services are delivered at a single Lake Forest, CA clinic with paid-at-time-of-service billing and an online store for medications and supplies.
Product overview
Serrano Animal and Bird Hospital is a full-service veterinary practice offering a comprehensive portfolio of pet care services. The core offerings include Pet Wellness, Pet Surgery, Pet Preventative Care, and Exotic Pet Medicine — each accessible as distinct service lines. These are supported by auxiliary offerings such as an Online Store (via VetsourceWeb), the Lifelearn Pet Checker tool, and a blog with educational content. The practice distinguishes itself through specialized expertise in exotic animal care including birds, reptiles, pocket pets, exotic cats, fish, and zoo animals, while also serving traditional companion animals like cats and dogs.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Wellness Preventative and wellness care services including regular check-ups and health monitoring designed to promote the overall health of pets. Targeted at pet owners in Lake Forest and Orange County.
- Pet Surgery Surgical procedures developed with protocols focused on the safety and comfort of pets during operations. Targeted at pet owners whose dogs, cats, or other animals require surgical intervention.
- Pet Preventative Care Disease prevention services including vaccinations, flea/tick/heartworm preventatives, and wellness examinations intended to avoid more costly treatments later. Targeted at pet owners seeking proactive health management.
- Exotic Pet Medicine Specialized veterinary care for exotic animals including birds, reptiles, pocket pets, exotic cats, fish, and zoo animals, with all doctors having special interests in exotic animal medicine and surgery. Targeted at owners of non-traditional companion and collection animals.
- Urgent Care Same-day emergency appointments available during business hours; after-hours emergencies are referred to Animal Urgent Care of South Orange County in Mission Viejo. Targeted at pet owners facing acute health incidents.
- Online Store Own-brand e-commerce storefront selling pet medications, food, and supplies via VetsourceWeb with home delivery. Targeted at existing clients of the hospital needing prescription refills and ongoing supplies.
Companies that use Serrano Animal and Bird Hospital
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Serrano Animal and Bird Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Serrano Animal and Bird Hospital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Animal Urgent Care of South Orange CountycoreAfter-hours emergency veterinary care is referred to Animal Urgent Care of South Orange County in Mission Viejo. When clients call after hours, calls are automatically transferred to this facility for emergency care.
- CareCreditminorCareCredit provides healthcare financing solutions, allowing pet owners to pay for veterinary services through flexible payment plans rather than upfront payment.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Serrano Animal and Bird Hospital competitors and assessment
Company assessmentBroad incumbents
- BluePearl Pet Hospital: Specialty and emergency veterinary hospital chain operating multiple SoCal locations. While focused on specialty/emergency rather than general practice, it overlaps on advanced surgery and exotic/animal cases that Serrano also handles.
- Banfield Pet Hospital: Petsmart-anchored national veterinary chain with hundreds of locations, including multiple in the Orange County market. Competes for the same routine wellness, preventive, and surgical caseload but at lower price points and with standardized protocols.
- Thrive Pet Healthcare: National veterinary care platform built through acquisitions of general practice and specialty hospitals. Represents the consolidator threat that competes for talent, clients, and referral flows in Southern California.
- MedVet: Veterinary specialty and emergency hospital network with locations across the U.S., including California. Competes for specialty referrals and emergency caseload, partially overlapping with Serrano's after-hours urgent-care flow.
- VCA Animal Hospitals: National chain of more than 1,000 veterinary hospitals offering general practice, specialty, and emergency services, including locations throughout Southern California. VCA operates in the same companion-animal veterinary category but at far greater scale, with corporate back-office, equipment, and 24/7 capabilities Serrano cannot match.
- PetVet Care Centers: Large network of companion-animal veterinary hospitals across the U.S., including California locations. Operates in the same general-practice and exotic-care categories as Serrano but as part of a corporate portfolio.
Direct peers
- Adobe Animal Hospital: Long-established, multi-doctor companion-animal and exotic veterinary hospital based in Soquel, CA. Closely comparable as a privately owned, full-service community practice with an explicit exotic-pet specialty emphasis.
- Avian & Exotic Animal Hospital: Specialty veterinary clinic focused on birds, reptiles, and exotic small mammals in California. Direct competitor for the exotic-animal caseload that anchors Serrano's differentiated positioning.
- Southern California Veterinary Hospital & Animal Skin Clinic: Independent multi-doctor companion-animal practice in Southern California offering general medicine, surgery, and exotics. Comparable to Serrano in size, family-style ownership, and full-service scope.
Regional players
- Animal Urgent Care of South Orange County: Referral partner for Serrano's after-hours emergencies, located in Mission Viejo, CA. Operates as a veterinary urgent-care facility serving the same Orange County geography, making it the closest functional peer in service scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Serrano Animal and Bird Hospital social profiles
Digital presenceSerrano Animal and Bird Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serrano Animal and Bird Hospital leadership team
Management profileNumber of profiles
Profiles2 records
Serrano Animal and Bird Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serrano Animal and Bird Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serrano Animal and Bird Hospital
What does Serrano Animal and Bird Hospital do?
Serrano Animal and Bird Hospital is a full-service, family-owned veterinary practice providing wellness exams, preventive care, vaccinations, surgery, and urgent care for companion animals. Its distinct capability is specialized exotic animal medicine and surgery covering birds, reptiles, pocket pets, exotic cats, fish, and zoo animals. Services are delivered at a single Lake Forest, CA clinic with paid-at-time-of-service billing and an online store for medications and supplies.
Is Serrano Animal and Bird Hospital a public or private company?
Serrano Animal and Bird Hospital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Serrano Animal and Bird Hospital founded?
Serrano Animal and Bird Hospital was founded in -1. It employs 1 to 10 people.
Where is Serrano Animal and Bird Hospital based?
Serrano Animal and Bird Hospital is headquartered in Lake Forest, United States, in the North America region.
How does Serrano Animal and Bird Hospital make money?
One revenue line is on record: veterinary Services.
Who are Serrano Animal and Bird Hospital's main competitors?
Broad incumbents on record are BluePearl Pet Hospital, Banfield Pet Hospital, Thrive Pet Healthcare, MedVet, VCA Animal Hospitals and PetVet Care Centers. Direct peers are Adobe Animal Hospital, Avian & Exotic Animal Hospital and Southern California Veterinary Hospital & Animal Skin Clinic. Animal Urgent Care of South Orange County is listed as a regional player.
Does Serrano Animal and Bird Hospital have an API?
No public API is recorded for Serrano Animal and Bird Hospital.
What industry is Serrano Animal and Bird Hospital in?
Serrano Animal and Bird Hospital's product category is Veterinary Services. Its primary akta.pro industry code is AFAEANAA, Companion Animal Veterinary Clinics & Hospitals, with a secondary code of AFAEANAD, Poultry & Avian Veterinary Services. Its NAICS code is 54194 and its SIC code is 8090.