Serres Toundra

What Serres Toundra does

Serres Toundra (operating as Les légumes Toundra) is a privately held Quebec greenhouse vegetable producer founded in 2016 in Saint-Félicien, in the Lac-Saint-Jean region. The company operates a 28-hectare Dutch-inspired high-tech greenhouse complex — Quebec's largest cucumber production footprint — and employs 225 people to grow English and mini cucumbers year-round using climate-controlled hydroponic systems, rainwater harvesting, and industrial heat recovery from a neighboring factory. Its core product lines are fresh mini and English cucumbers sold in recyclable packaging, supplemented by a "Nos saveurs" value-added condiment range (relish, four salsa varieties, three wild blueberry spreads) manufactured from imperfect-looking but equally fresh produce that would otherwise go unsold, plus seasonal wild blueberries sourced from Lac Saint-Jean.

The company distributes through major Canadian grocery chains — Costco, IGA, Metro, and SuperC — across Quebec, Ontario, and New Brunswick, and operates a Shopify-based direct-to-consumer e-commerce storefront for online ordering. Its brand is positioned around Quebec food autonomy, local production, and sustainability credentials (zero potable water for irrigation, reduced CO2 emissions from heat recovery, recyclable packaging with minimum 40% renewable-content plastic wrap). Recognized in 2017 with the Prix HD (Hautement Distinctif) from the MRC and the Nouvelle entreprise de l'année — Champion designation from CCI Saguenay-Lac-Saint-Jean, Serres Toundra reports feeding approximately 3 million local families annually. No external private equity or venture capital ownership, M&A activity, or revenue figures are publicly disclosed.

Name

Serres Toundra

Legal name

Serres Toundra

Website

https://serrestoundra.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Serres Toundra is a privately held Quebec greenhouse producer operating a 28-hectare Dutch-inspired facility in Saint-Félicien that grows English and mini cucumbers year-round and manufactures relishes, salsas, and wild blueberry spreads, selling through Costco, IGA, Metro, SuperC, and a Shopify storefront across Quebec, Ontario, and New Brunswick.

Ownership category

akta.pro rank

Product category

Greenhouse Vegetables

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)

Keywords

• Greenhouse vegetables
• Fresh cucumbers
• Wild blueberries
• Condiment production
• Year-round produce

Headquarters

HQ city

St-Félicien, Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Fresh Vegetables: Sale of fresh cucumbers (mini cucumbers and English cucumbers) grown year-round in Quebec greenhouses to retail grocery stores and directly to consumers.
2. Processed Condiments: Value-added products including relish (sweet, spicy, dill and garlic varieties), salsas (mild, medium, spicy, verde), and wild blueberry spreads. Made from imperfect produce that doesn't make it to retail shelves, reducing waste.
3. Wild Blueberries: Seasonal sale of wild blueberries from Lac Saint-Jean region, featuring high antioxidant concentration.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Serres Toundra operates 28 hectares of high-tech greenhouses in Saint-Félicien, Quebec, producing mini cucumbers and English cucumbers year-round using Dutch-inspired greenhouse technology adapted to the Quebec climate. The company also transforms imperfect produce into value-added condiments (relish, salsas, wild blueberry spreads) and sells seasonal wild blueberries harvested from the Lac Saint-Jean region.

Product overview

Serres Toundra is a Quebec greenhouse vegetable producer operating as a single unified brand with two primary product lines. The core offering consists of fresh vegetables: English cucumbers and mini cucumbers grown year-round in 28 hectares of high-tech greenhouses in Saint-Félicien, Quebec. The second product line comprises preserved condiments (Nos saveurs): relishes in three varieties (sweet, spicy, dill & garlic), salsas in four varieties (mild, medium, spicy, green), and wild blueberry spreads in three flavors (raspberry, cardamom, vanilla). A seasonal offering of wild blueberries harvested from Lac Saint-Jean fields is also sold. The company transforms imperfect fresh produce that doesn't make it to retail shelves into these value-added condiments, demonstrating a zero-waste approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini cucumbers (Mini concombres)

Quantifiable outcome

• 28 hectares of greenhouse production capacity
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ DistributorMajor retail partner selling mini cucumbers (2 lbs) and English cucumbers (pack of 3) through Costco warehouse locations.
• IGAcoreChannel Partner/ Reseller/ DistributorRegional grocery chain distributing mini cucumbers, English cucumbers, relish varieties (sweet, dill and garlic, spicy), and seasonal wild blueberries.
• MetrocoreChannel Partner/ Reseller/ DistributorNational grocery retailer distributing relish products (sweet, dill and garlic, spicy) and blueberry spreads (vanilla, cardamom, raspberry).
• SuperCminorChannel Partner/ Reseller/ DistributorRegional grocery retailer carrying sweet relish product line.
• Neighboring Factory (Heat Recovery)coreTechnology or IntegrationIndustrial heat recovery partnership where hot water from the neighboring factory is used to heat a portion of the greenhouses, reducing CO2 emissions and providing sustainable heating solution.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pure Hothouse Foods: Ontario-based greenhouse grower of tomatoes, cucumbers, peppers, and specialty produce. Similar product mix and retail distribution model with comparable scale to Toundra.
• Les Serres Lefort: Quebec greenhouse vegetable producer operating in a similar regional Quebec market with comparable production technology and retail distribution focus on fresh produce.
• NatureSweet: Greenhouse producer specializing in premium tomatoes and cucumbers with strong branding and retail partnerships. Comparable in marrying premium positioning with greenhouse production scale.
• Mucci Farms: Ontario-based greenhouse producer with overlapping cucumber and specialty produce offerings. Similar scale and retail distribution model targeting Canadian grocery chains.
• Red Sun Farms: Canadian greenhouse producer with vertically integrated operations in Mexico, U.S., and Canada. Direct overlap on cucumbers and similar retail channel focus.
• Savoura: Quebec-based greenhouse producer specializing in tomatoes, operating in the same regional market with comparable Dutch-inspired greenhouse technology. Closest geographic and operational peer to Serres Toundra.

Broad incumbents

• Windset Farms: Major Canadian greenhouse operator producing cucumbers, tomatoes, peppers, and specialty produce. Competes for similar retail customers in Western and Eastern Canada with substantially larger footprint.
• Mastronardi Produce: One of North America's largest greenhouse operators with a multi-category produce portfolio (including cucumbers). Competes with Toundra via broader product range and deep retailer relationships across Canadian grocery chains.
• Houweling's: Multi-generational greenhouse operator producing tomatoes, cucumbers, and peppers across North America. Overlaps with Toundra on cucumbers and premium retail positioning.
• Village Farms International: Large publicly-traded greenhouse operator producing tomatoes, cucumbers, and peppers across North America. Direct overlap in cucumber category with significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toundra-greenhouse-serres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serres Toundra