SERVICECO LIMITED
Serviceco Limited is the maintenance and breakdown division of the Hireco Group, providing 24/7 truck and trailer repair, tyre management, and compliance services across the UK and Europe via a 500-vendor network and proprietary Certus IT dispatch system, generating approximately £5.5 million in revenue.
- Company typePrivate
- Founded1971
- HeadquartersPurfleet, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SERVICECO LIMITED does
Serviceco Limited is a private limited company registered in Northern Ireland (company number 03489295) operating as the maintenance, breakdown, and compliance arm of the Hireco Group of companies. Founded in 1971 and acquired in its current form by Pat Carson and George Boyd in 1991, Serviceco provides 24/7 nationwide truck and trailer repair, tyre management, mobile servicing, and compliance documentation services across the UK and Europe, supported by a network of 500 vendors and a proprietary Certus IT system that monitors breakdown callouts and jobs in real time. The division guarantees a 90-minute breakdown response time with a 95% same-day fix rate and contributes approximately £5.5 million to the Hireco Group's turnover, which exceeds £25 million overall.
Serviceco is positioned within the broader Hireco "total transport solutions" platform, which combines asset sourcing, contract hire, financing, maintenance, telematics, and disposal. The fleet is among the youngest in the UK (under 3 years average age on the truck side, vehicles never older than 2 years), encompassing 7,000+ assets including 5,000+ trailers, and is deployed across enterprise customers spanning roughly 70% of the UK's top 100 transport companies. Serviceco also extends maintenance services to third-party fleets outside the captive Hireco base, targeting the UK's broader trailer population of approximately 220,000 units. Underlying technology comprises the Electronic Braking Performance Monitoring System (EBPMS), Tyre Pressure Monitoring Systems (TPMS), telematics tracking, and the Certus IT dispatch platform, with an online document portal for compliance records.
The business model combines recurring revenue streams (contract hire, subscription-style maintenance and breakdown coverage, contract parking at the 170-space Hireco Truck Park at DP World London Gateway) with one-time transactions (used trailer sales of approximately 800 units per year through the Hireco Trailer Sales division, mobile servicing, asset disposal). Customers include DHL, XPO Logistics, Fowler Welch, Morrisons, Hovis, United Biscuits, Pladis, Panther Logistics, Gregory Distribution, Owens Group, and Royal Jersey Laundry, served through enterprise field sales with bespoke 3-10 year contracts supplemented by flexible short-term rental for owner-operators. The group is privately owned by founders and management, with no external institutional investors or public listing, and operates eleven locations across the UK and Ireland including Purfleet HQ, Stanford-le-Hope, Abingdon, Saint Helens, Belfast, Dublin, Naas, and Baldonnell.
SERVICECO LIMITED firmographics
Firmographics- Name
- SERVICECO LIMITED
- Legal name
- Serviceco Limited
- Website
- https://serviceco.co.uk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Serviceco Limited is the maintenance and breakdown division of the Hireco Group, providing 24/7 truck and trailer repair, tyre management, and compliance services across the UK and Europe via a 500-vendor network and proprietary Certus IT dispatch system, generating approximately £5.5 million in revenue.
- Ownership category
- akta.pro rank
SERVICECO LIMITED industry classification
Industry- Product category
- Commercial Vehicle Fleet Leasing and Maintenance
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB)
- akta.pro secondary industry
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
Keywords
Where SERVICECO LIMITED is headquartered
LocationHeadquarters
- HQ city
- Purfleet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices11 records
Markets served
SERVICECO LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Contract Hire Rental: Long-term rental agreements for trucks, trailers, and light commercial vehicles on contract hire basis. Contracts typically run three to ten years with fixed monthly payments. Includes maintenance packages and tyre provision.
- Finance Services: Various finance options including contract hire, hire purchase, finance lease, operating lease and sale and leaseback. Finance Director Tim McCarthy manages relationships with banks and funding partners.
- Truck Parking Services: Hireco Truck Park at DP World London Gateway provides parking with flexible tariffs including ad hoc (£2/hour), daily (£34.50/day), and contract parking options. First hour free.
- Maintenance and Breakdown Services: Serviceco provides 24/7 breakdown cover, maintenance, compliance management, and tyre management. Guaranteed breakdown response time of 90 minutes or less with 95% same-day fix rate.
- Trailer Sales: Sale of used trailers through Hireco Trailer Sales division. Company sells approximately 800 used trailers per year to trade and retail customers.
- Mobile Servicing: Hireco Assist mobile van servicing brings maintenance to customer locations to maximise uptime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Ad hoc truck parking - flexible hourly rates |
| Subscription | Weekly | Contract parking - dedicated 24/7 space |
| Usage-based | Pay-as-you-go | Previous truck park pricing structure |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
SERVICECO LIMITED product offering
Product offeringCore offering
SERVICECO LIMITED is the 24/7 maintenance and breakdown division of the Hireco Group, delivering nationwide truck and trailer compliance, repair, tyre management and telematics services across the UK and Europe through a network of over 500 vendors coordinated by the proprietary Certus IT system, with a guaranteed 90-minute response time and 95% same-day fix rate. Through the Hireco parent it sits within a total transport solutions portfolio covering contract hire and rental of trucks, trailers and light commercial vehicles, financing, used trailer sales, truck parking at DP World London Gateway, and a Total Electric Solution for fleet electrification.
Product overview
SERVICECO LIMITED operates as a sister company to Hireco, which functions as a total transport solutions provider offering a comprehensive portfolio of fleet management services. The core offering centers on contract hire and rental of trucks, trailers, and light commercial vehicles. Serviceco provides the maintenance and breakdown arm with a 500-vendor network across the UK and Europe. The product suite integrates vehicle sourcing (trucks from Mercedes-Benz, MAN, VW; trailers from SDC, Krone, Dennison; LCVs including minibuses, welfare vans, panel vans, chiller vans), financing solutions, maintenance and tracking technology (EBPMS, TPMS, telematics), and truck parking facilities. A key differentiator is the Total Electric Solution for fleet electrification, which combines vehicles, charging infrastructure, and maintenance. The youngest fleet in the industry, with over 7,000 assets, serves 70 of the UK's top 100 transport companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Serviceco Maintenance & Breakdown Service
- Hireco Truck Contract Hire
- Hireco Trailer Rental & Contract Hire
- Light Commercial Vehicle (LCV) Division
- Hireco Truck Park
- Hireco Trailer Sales
- Total Electric Solution
- LDV EV80 Electric Van
- Electric Chiller Van
- Hireco Finance Services
Quantifiable outcome
- Reduce brake test requirements by up to 75%
- +5 more outcomes
Companies that use SERVICECO LIMITED
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
SERVICECO LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SERVICECO LIMITED partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor and core.
- TransaidminorCharitable partnership supporting life-changing bicycle ambulances deployed in rural Zambia.
- Green Charging CompanyminorPartnership supporting micro mobility revolution. Green Charging Company secured contracts with TfL and Bristol, Bath and Southampton councils for e-scooter and e-bike operations. Hireco supplies electric Maxus e Deliver 3 vans.
- DP World London GatewaycoreStrategic partnership at UK's fastest growing deep-sea container port. Hireco operates 5-acre truck park with 170 spaces, Marlon's Bistro, and ancillary services for port users.
- Lawrence DavidminorSupplier of 200 pillarless trailers as part of 1,265 trailer order. Partnership for various trailer types.
- Tiger TrailersminorSupplier of 100 pillarless curtainsiders as part of major trailer orders. First Tiger trailer delivered to Hireco fleet.
- Gray & AdamsminorTemperature controlled specialists supplying 50 refrigerated trailers as part of 1,265 trailer order.
- SDC TrailerscoreLong-standing partnership with Toomebridge-based trailer manufacturer SDC Trailers. Hireco has purchased more than 5,000 SDC trailers over the years. Major orders include £13.5 million order for 750 new trailers and £10 million order for box vans, double-deck curtainsiders, and urban trailers.
- EO ChargingcoreStrategic partnership with EO Charging to achieve Total Electric Solution goals. EO provides charging hardware, EO Cloud platform for managing AC/DC charger networks, and smart home chargers (EO Mini, EO Mini Pro 2). Partnership enables fleet electrification support.
- AspockcorePartnership to develop solar-powered electric chiller van. Aspock provides energy-efficient solar panel installation that conditions and charges ancillary power source for fridge unit, extending vehicle range while maintaining refrigeration capability.
- Mercedes-BenzcoreLandmark deal for 185 Mercedes-Benz Actros 2545 BigSpace trucks powered by 330kW engines with Predictive Powertrain Control. Supplied by Mercedes-Benz Truck & Van Northern Ireland.
- OverlandercorePartnership with Overlander Vehicles to provide total electric solution including vehicle and finance to charging and telematics with 24-hour support network. Overlander manufactures specialist vehicles including welfare vans and electric solutions.
- BPWcoreEight-year partnership for BPW axle and suspension systems with ECO Plus 3 drum brakes on trailers. BPW telematics systems installed on trailers for proactive maintenance.
- Dennison TrailersminorMulti-million euro arrangement for flat skeleton trailers. Dennison has 80% of UK container chassis market. Ordered 265 skels with BPW axles.
- MANcorePartnership for MAN TGX trucks (510bhp) which won International Truck of the Year 2021. First batch arrived December 2021 with more in Q1 2022. Trucks feature fuel savings of up to 8.2% with Euro 6d driveline.
- LDVcorePartnership for LDV EV80 electric vans (120-mile range, 1.5hr charge time, 1000kg payload). Also LDV EV80 electric chiller van with ThermoKing B100 fridge unit.
- FordcorePartnership with Ford for electric E-Tourneo Custom vans as part of ESG commitment to greener future.
- IvecocorePartnership with Iveco for electric van solutions as part of sustainability initiatives.
- SunswapminorPartnership with Sunswap for solar-powered fridge solutions for sustainable fleet operations.
- Thermo KingcorePartnership for TK Advancer refrigerated trailers offering outstanding fuel efficiency with 50% less CO2 emissions than NRMM Stage V standards. 100 trailers ordered.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
SERVICECO LIMITED competitors and assessment
Company assessmentDirect peers
- Lex Autolease: UK's largest vehicle leasing company (Lloyds-owned), offering contract hire, fleet management and maintenance services to enterprise fleets. Directly comparable to Hireco on contract hire, maintenance and telematics for UK-based corporate fleets, though Lex is broader across cars and LCVs.
- Asset Alliance Group: UK commercial vehicle and trailer finance, contract hire and fleet services specialist. Competitor for Hireco's contract hire of trucks and trailers targeting owner-operators and SMEs alongside enterprise customers.
- TIP Trailer Services: One of Europe's largest trailer leasing, rental and maintenance operators. Closest functional peer to Hireco's trailer contract hire and Serviceco's maintenance/breakdown offering across UK and Europe.
- Norscot Truck and Trailer Ltd: UK-based trailer manufacturer, rental and contract hire operator with maintenance services. Directly comparable on UK trailer rental, contract hire and aftersales support for transport operators.
- Fraikin: Major UK and pan-European commercial vehicle rental and contract hire specialist covering trucks, trailers and LCVs with maintenance packages. Competes head-to-head with Hireco for large UK enterprise fleets in transport, retail and logistics.
Broad incumbents
- Ryder System: North American full-service truck leasing, rental and fleet management giant with maintenance networks. Comparable as a global fleet leasing incumbent, though primarily US-focused.
- ALD Automotive: Major international fleet management and vehicle leasing company with significant UK presence. Competes with Hireco for large enterprise contract hire and fleet maintenance mandates.
- Penske Transportation Solutions: Global leader in truck leasing, rental, logistics and fleet services (including Premier Truck Leasing in the UK through partnerships). Comparable as a large-scale incumbent in commercial vehicle leasing with bundled maintenance offerings.
Emerging players
- Iveco Capital: OEM-affiliated captive finance and contract hire arm of Iveco in the UK and Europe. Offers integrated financing and maintenance on Iveco trucks and vans, overlapping with Hireco's manufacturer-agnostic contract hire plus maintenance bundle.
Others
- Palfinger Truck UK (formerly ELL / Edbro) maintenance ecosystem: Supplier ecosystem for truck-mounted equipment with adjacent UK service networks; relevant as an adjacent operator in commercial vehicle maintenance and inspections.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SERVICECO LIMITED social profiles
Digital presenceSERVICECO LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
SERVICECO LIMITED leadership team
Management profileNumber of profiles
Profiles10 records
SERVICECO LIMITED subsidiaries and ownership
Company hierarchySubsidiaries4 records
SERVICECO LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SERVICECO LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SERVICECO LIMITED
What does SERVICECO LIMITED do?
SERVICECO LIMITED is the 24/7 maintenance and breakdown division of the Hireco Group, delivering nationwide truck and trailer compliance, repair, tyre management and telematics services across the UK and Europe through a network of over 500 vendors coordinated by the proprietary Certus IT system, with a guaranteed 90-minute response time and 95% same-day fix rate. Through the Hireco parent it sits within a total transport solutions portfolio covering contract hire and rental of trucks, trailers and light commercial vehicles, financing, used trailer sales, truck parking at DP World London Gateway, and a Total Electric Solution for fleet electrification.
Is SERVICECO LIMITED a public or private company?
SERVICECO LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SERVICECO LIMITED founded?
SERVICECO LIMITED was founded in 1971. It employs 1 to 10 people.
Where is SERVICECO LIMITED based?
SERVICECO LIMITED is headquartered in Purfleet, United Kingdom, in the Europe region.
How does SERVICECO LIMITED make money?
Six revenue lines are on record. Contract Hire Rental is the primary driver. The others are finance Services, truck Parking Services, maintenance and Breakdown Services, trailer Sales and mobile Servicing.
Who are SERVICECO LIMITED's main competitors?
Direct peers on record are Lex Autolease, Asset Alliance Group, TIP Trailer Services, Norscot Truck and Trailer Ltd and Fraikin. Broad incumbents are Ryder System, ALD Automotive and Penske Transportation Solutions. Iveco Capital is listed as an emerging player. Palfinger Truck UK (formerly ELL / Edbro) maintenance ecosystem is listed as an others.
Does SERVICECO LIMITED have an API?
No public API is recorded for SERVICECO LIMITED.
What industry is SERVICECO LIMITED in?
SERVICECO LIMITED's product category is Commercial Vehicle Fleet Leasing and Maintenance. Its primary akta.pro industry code is TLAKAFAB, Heavy-Duty Truck & Bus Mobile Repair & Roadside, with a secondary code of TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power). Its NAICS code is 5324 and its SIC code is 7510.