What EO Charging does

EO Charging (legal entity: Juuce Limited) is a UK-based provider of end-to-end EV charging solutions targeting commercial fleet operators, including logistics, public transport, postal services, retail delivery, and emergency services fleets. The company's offering combines hardware (the EO Genius 2 22kW AC charger and integrated ABB/Kempower/Zerova DC fast charging solutions from 25kW to 600kW) with the proprietary EO Cloud SaaS platform for real-time fleet monitoring, scheduling, and integration with telematics and fleet scheduling systems. The EO Hub energy management module automates load balancing, off-peak tariff scheduling, and integration with on-site renewables and storage. Service wraps include the Charge Assurance Package, which bundles monitoring, a 24/7 Technical Operations Centre, and optional Operations & Maintenance under a >99.5% uptime SLA, plus end-to-end Development & Construction services following the RIBA plan of work.

EO's go-to-market is enterprise-led, using dedicated account managers and a charging-as-a-service model that removes upfront capital cost for host businesses in exchange for revenue sharing. Named enterprise customers include Amazon, DHL, UPS, FedEx, Tesco, Sainsbury's, Ocado, Go-Ahead, Stagecoach, Metroline, bpost, and Austrian Post, with an approved installer network and distributor channel extending reach to mid-market customers. The company holds ISO 9001, 14001, 27001, and 45001 certifications plus BSI 61851 accreditation and OZEV/EVHS/WCS grant approvals for its core hardware.

EO Charging raised approximately US$80M in equity funding from Vortex Energy and Zouk Capital in February 2023 at a US$200M post-money valuation. A £13M investment in July 2025 from Zouk Capital funded the launch of a charging-as-a-service model, and a £25M recapitalisation in November 2025 combined HSBC debt with Zouk/Vortex equity in parallel with the exit from US operations and the sale of the Stowmarket-based hardware manufacturing business to Cogent Technologies for £25M. The company entered administration on April 8, 2026, with 69 of 93 employees made redundant, and was acquired by Pod — a UK EV charging provider and EDF subsidiary with over 300,000 customers — in May 2026.

Name

EO Charging

Legal name

Juuce Limited

Website

https://eocharging.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

101–250 employees

Short description

EO Charging provides end-to-end EV fleet charging solutions — including OCPP-compliant hardware, the EO Cloud fleet management platform, and EO Hub energy management — for commercial fleet operators in logistics, retail, public transport, and postal services. The business entered administration in April 2026 and was acquired by Pod, an EDF subsidiary, in May 2026.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Fleet Management & Charging Solutions (THADAKAJ)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ), Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK)

Keywords

• Commercial EV charging
• Fleet charging management
• EV charging hardware
• Energy management systems
• Fleet electrification services

Headquarters

HQ city

Stowmarket

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of EV charging hardware including EO Genius 2 AC chargers and integration with third-party DC chargers (ABB, Kempower, Zerova). Hardware is sold through distributors and wholesalers.
2. Software Subscriptions (EO Cloud): SaaS-based fleet charging management platform providing real-time monitoring, scheduling, load management, and reporting. Delivered as subscription with various service tiers.
3. Charging as a Service: Model where EO installs charging units at no upfront cost to host businesses and takes a revenue share from charging sessions. Enables land-and-expand with minimal customer acquisition cost.
4. Professional Services (Development & Construction): End-to-end electrification services including site surveys, smart fleet consultation, grid connections, design, construction, installation, and commissioning. Follows RIBA plan of work methodology.
5. Operations & Maintenance: 24/7/365 support services including reactive maintenance, planned maintenance, spare parts, and SLA-based on-site interventions. Bolt-on service packages customizable per customer requirements.
6. Charge Assurance Package: Monthly recurring package combining software monitoring, Technical Operations Centre support, and optional on-site maintenance to guarantee >99.5% uptime.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

EO Charging designs and supplies EV charging infrastructure and intelligent software for commercial fleet operators, including the EO Genius 2 AC chargers, EO Cloud fleet charging management software, EO Hub energy management add-on, and end-to-end depot electrification services. The integrated offering combines hardware, software, and ongoing Operations & Maintenance into a Charge Assurance Package guaranteeing >99.5% uptime.

Product overview

EO Charging provides an integrated fleet electrification platform combining hardware and software solutions. The core offering consists of the EO Genius 2 AC charger and DC charging solutions integrated through the EO Cloud fleet management platform, supplemented by the EO Hub energy management add-on for automated load balancing. Service modules include Charge Assurance (uptime guarantee), Development & Construction (depot electrification services), and 24/7/365 Support. The company also offers residential charging through the EO Mini Pro 3 sub-brand. The platform is hardware-agnostic, supporting 50+ OCPP-compliant charger models and telematics integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• EO Cloud 100% OCPP-compliant fleet charging management platform providing real-time monitoring, intelligent charger scheduling, automatic fault detection, load management, reporting, and integrations with telematics and fleet scheduling software. Used by commercial fleet operators to manage charger uptime, billing, and depot energy consumption.
• EO Genius 2 A 22kW AC smart charger for commercial fleet and depot charging with built-in PME fault detection, OCPP 1.6 compliance, Wi-Fi/Bluetooth/Ethernet connectivity, integrated MID meter, RFID access control, and load management options. IP54/IP56 and IK08 rated for indoor and outdoor use, sold to commercial fleet operators through distributors.
• EO Hub Energy management system that automates load balancing and dynamically distributes available site power across connected chargers. Supports off-peak tariff scheduling, renewable energy integration (solar, battery), and dynamic power allocation across 50+ OCPP-compliant charger models, helping depot operators avoid costly grid upgrades.
• Charge Assurance Package Monthly service package guaranteeing >99.5% charger uptime by combining EO Cloud remote monitoring, 24/7 Technical Operations Centre support, automatic fault detection, and optional on-site Operations & Maintenance. Sold as a recurring subscription to commercial fleet operators.
• Development & Construction End-to-end electrification services including site surveys, smart fleet consultation, grid connections, design, construction, installation, and commissioning following RIBA plan of work methodology. Each project is assigned a dedicated Delivery Project Manager. Provided to commercial fleet operators and public sector customers.
• 24/7/365 Support Technical Operations Centre providing 24/7/365 remote monitoring and reactive support, plus Operations & Maintenance services including planned maintenance, spare parts, and SLA-based on-site interventions with up to 6-hour on-site response and 24-hour full rectification.

Quantifiable outcome

• Reduced grid upgrade costs by approximately £950,000 for a London bus operator customer
• +4 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Pod (subsidiary of EDF)coreStrategic or Co-development Partner · 19 May 2026Pod, a UK EV charging provider with over 300,000 customers, acquired EO Charging after it entered administration in April 2026. The acquisition combines EO Charging's depot charging platform with Pod's smart charging and energy flexibility capabilities, with plans to integrate with EDF's energy supply for commercial fleet operators.
• Windrose TechnologymajorStrategic or Co-development Partner · 16 April 2025EO Charging provides EV charging infrastructure for Windrose Technology's first all-electric long-haul sleeper truck in the United States. The partnership supports 420-mile range electric trucks deployed in partnership with JoyRide Logistics across Arizona, California, and Nevada.
• Cogent TechnologiesmajorOthers · 1 April 2025Cogent Technologies acquired EO Charging's domestic EV charger hardware and manufacturing business for £25 million as part of EO's recapitalisation strategy, allowing EO to focus on software and services.
• ABBmajorTechnology or IntegrationEO collaborates with ABB, a global technology leader, to deliver state-of-the-art EV charging infrastructure. ABB provides DC fast charging solutions including All-in-one (50-360kW), Distributed (50-600kW), and Pantograph chargers. ABB has over 50,000 DC fast chargers deployed across 85+ markets.
• KempowermajorTechnology or IntegrationEO partners with Kempower, a Finnish EV charging innovator, to offer advanced DC charging solutions. Products include DC Portable (50kW), DC All-in-one (50-180kW), DC Distributed (50-480kW), and DC Pantograph (150kW+) chargers. Kempower's product development and production are based in Finland.
• ZerovamajorTechnology or IntegrationEO partners with Zerova Technologies, a global EV charging equipment manufacturer founded in 2010 as a division of Phihong Technology. Zerova provides DC charging solutions including Portable (30kW), All-in-one (50-180kW), and Distributed (50-480kW) chargers with over 60,000 charging ports worldwide.
• Scale Microgrid SolutionsminorStrategic or Co-development PartnerEO partnered with Scale Microgrid Solutions to deliver cutting-edge eMobility solutions combining EO's charging hardware and management system with Scale's advanced microgrid controls for fleet operators.
• BEAMA AssociationminorOthersEO Charging is a member of BEAMA Association, a UK trade association for electrical equipment manufacturers, indicating industry standards and compliance involvement.
• REA (Renewable Energy Association)minorOthersEO Charging is a member of the Renewable Energy Association, supporting clean energy and sustainable transportation initiatives.
• AvettaminorOthersAvetta provides supply chain compliance solutions for health, safety, and environmental standards. EO Charging uses Avetta for contractor qualification and safety compliance.
• ConstructionlineminorOthersEO Charging holds Gold accreditation with Constructionline, verified for environmental management, quality management, equal opportunities, modern slavery act adherence, and anti-bribery compliance.
• SafecontractorminorOthersSafecontractor provides integrated health, safety, and ESG compliance management across industries. EO Charging uses the platform for contractor and supplier network management.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Swarco Smart Charging: European provider of smart AC and DC charging hardware plus a cloud management platform, with growing focus on depot and fleet use cases. Comparable product offering to EO Genius 2 + EO Cloud stack.

Direct peers

• Pod (Pod Point, EDF subsidiary): UK-based EV charging provider with 300,000+ customers, owned by EDF. Pod acquired EO Charging in May 2026 and is the most direct comp — both target UK commercial and residential charging with hardware plus cloud management software.
• ChargePoint: US-listed EV charging network operator with the largest portfolio of commercial and fleet charging hardware plus a cloud management platform. Closely comparable to EO across product (hardware + SaaS) and target customer (commercial fleets, workplaces, depots).
• Wallbox: Spanish-origin EV charging hardware and energy management provider with strong presence in European fleets and bidirectional charging. Comparable to EO across smart AC chargers, cloud management, and energy management software.
• Kempower: Finnish DC fast charging specialist (50–480kW) supplying depot and fleet charging with a modular dynamic power sharing system. EO's DC hardware partner and a direct comp for fleet DC depot projects in Europe.
• Allego: European public and depot EV charging operator delivering charging-as-a-service and managed charging solutions for fleets. Comparable GTM model to EO's Charging-as-a-Service launch and similar fleet customer targets.

Broad incumbents

• ABB E-mobility: Global EV charging incumbent with 50,000+ DC fast chargers across 85+ markets and a broad portfolio spanning AC and DC. EO partners with ABB for DC hardware while also competing for depot and fleet deals at the system level.
• BP Pulse: BP-owned UK EV charging network with significant commercial and fleet charging business. Comparable target customers (UK enterprise fleets) and depot charging services, with substantially larger parent balance sheet.

Regional players

• GeniePoint (Engie): UK rapid and destination EV charging network operated by Engie. Comparable as a UK-headquartered EV charging operator competing for the same commercial and destination customers as EO.
• InstaVolt: UK rapid charging network operator focused on destination and fleet-adjacent sites. Comparable UK geography, depot and fleet-adjacent customer base, and asset-light charging-as-a-service commercial model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eocharging
• Facebookfacebook.com/eocharging
• LinkedInlinkedin.com/company/eo-charging
• Instagraminstagram.com/eocharging
• TikToktiktok.com/@eocharging

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EO Charging