Serving Advantage Adaptive tennis

What Serving Advantage Adaptive tennis does

Serving Advantage is a youth-led 501(c)(3) nonprofit (Tax ID 85-1019813, GuideStar Certified) founded in 2020 by three Orange County high school students — Jacob Eusebio, Andy Loughran, and Natalie Rodriguez — to deliver adaptive tennis instruction to children ages 8-17 with intellectual or developmental disabilities (IDD). Its core methodology is the Doubles Partner System, a 1:1 pairing model in which trained middle and high school tennis players are matched with IDD students on court; 100% of on-court volunteers are junior players, and all undergo specialized empathy and inclusion training. The product portfolio centers on year-round twice-monthly clinics (in partnership with Tustin Parks & Recreation), a Competitive Pathways course for advanced students pursuing Unified Doubles tournament play, and summer and winter camps hosted at the Anaheim Tennis Center. Supporting offerings include a Shopify merchandise line (T-shirts, tank tops, hoodies, water bottles, stickers, tennis balls) and ancillary programs such as a Women's Self Defense Seminar. The organization generated no disclosed revenue figures and is funded primarily through tax-deductible donations across a structured tier ladder (15-LOVE $50 to MATCH $20,000+), camp and clinic registration fees, fundraising events (USTA-sanctioned Level 6 Junior Charity Tournament, wine mart nights, Chipotle events), and merchandise sales. Serving Advantage operates as the first youth-led IDD-focused National Junior Tennis and Learning (NJTL) chapter in NJTL's 52-year history and reports 600%+ operational growth over three years to 107+ volunteers, 70+ students, and 25+ participating high schools across Orange County (Tustin, Anaheim, Irvine) with planned expansion into South County (Newport Beach, Aliso Viejo).

Name

Serving Advantage Adaptive tennis

Legal name

Serving Advantage

Website

https://servingadvantage.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Serving Advantage is a youth-led 501(c)(3) nonprofit that delivers adaptive tennis instruction to children ages 8-17 with intellectual or developmental disabilities in Orange County using a 1:1 Doubles Partner pairing system with trained junior volunteer tennis players.

Ownership category

akta.pro rank

Product category

Adaptive Youth Sports Programs

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Youth & Junior Tournament Organizers (MPAKADAL), Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Adaptive tennis programs
• Special needs athletics
• Youth nonprofit sports
• Disability inclusion programs
• Community tennis instruction

Headquarters

HQ city

Orange County

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Donations and Sponsorship: Tax-deductible donations at multiple tiers (15-LOVE $50 to MATCH $20,000+) supporting court rentals, student sponsorships, and operating expenses. Serving Advantage is a 501(c)(3) nonprofit with Tax ID 85-1019813.
2. Camp and Clinic Registration: Fees for adapted tennis summer camps (July and December) and monthly clinics at various parks. Scholarships available for families needing financial assistance.
3. Merchandise Sales: Sale of branded merchandise including T-shirts ($25), tank tops ($20), hoodies, water bottles, stickers, and tennis balls through the online shop.
4. Fundraising Events: Charity tournament events (Level 6 Junior Charity Tennis Tournament), wine mart nights, Chipotle fundraising events, and community drives.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Serving Advantage is a youth-led 501(c)(3) nonprofit that delivers adapted tennis instruction to children ages 8-17 with intellectual or developmental disabilities (IDD) through a 1:1 Doubles Partner System pairing IDD students with middle and high school tennis player volunteers. Core paid/registered offerings include the annual Adapted Tennis Summer Camp, year-round twice-monthly adapted tennis clinics in partnership with Tustin Parks and Recreation, and a Competitive Pathways Course that prepares advanced students for USTA Unified Doubles tournament play.

Product overview

Serving Advantage is a youth-led nonprofit adaptive tennis program for children ages 8-17 with intellectual or developmental disabilities (IDD). The core offerings consist of the 2026 Adapted Tennis Summer Camp and the Serving Advantage Monthly Clinic program, which provide adapted tennis instruction using a 1:1 Doubles Partner system pairing students with middle and high school volunteer tennis players. The program also offers a Competitive Pathways course for advanced students to train for Unified Doubles tournaments. Supporting the mission, the organization sells branded merchandise including T-shirts, tank tops, hoodie sweatshirts, stickers, water bottles, and tennis balls, as well as ancillary programs such as the Women's Self Defense Seminar. The product portfolio spans core adaptive tennis instruction programs, competitive pathways, and merchandise to fund operations.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Adapted Tennis Summer Camp Annual youth-led adapted tennis summer camp hosted at Anaheim Tennis Center, pairing student athletes ages 8-17 with intellectual or developmental disabilities (IDD) one-on-one with middle and high school tennis players for an inclusive tennis experience. Registration is handled via a Google Form waitlist once the camp is full.
• Serving Advantage Monthly Clinic Year-round twice-monthly adapted tennis clinic program delivered in partnership with Tustin Parks and Recreation (plus Bill Barber Park and Veterans Sports Park locations), serving students with intellectual and/or developmental disabilities with tennis fundamentals, skills development, and social skill building via the 1:1 Doubles Partner System.
• Competitive Pathways Course An advanced-level adapted tennis training course where advanced students play modified points and prepare to compete in USTA Unified Doubles qualifying tournaments, supervised by Head Coach Rohan Grewal.
• Serving Advantage T-Shirt Branded Serving Advantage t-shirt available in Youth Small to Adult XXL sizes, sold as merchandise to support the nonprofit's adaptive tennis programs and operations.
• Serving Advantage Tank Top Women's Serving Advantage tank top available in Small and Medium sizes, sold as merchandise to support adaptive tennis programs.
• Serving Advantage Hoodie Sweatshirt Branded Serving Advantage hoodie sweatshirt sold as merchandise to support the nonprofit's adaptive tennis programs and operations.
• Serving Advantage Stickers Branded Serving Advantage stickers sold as merchandise to support the nonprofit's adaptive tennis programs and operations.
• Serving Advantage Water Bottle Branded Serving Advantage water bottle sold as merchandise to support the nonprofit's adaptive tennis programs and operations.
• Serving Advantage Tennis Balls Branded Serving Advantage tennis balls sold as merchandise to support the nonprofit's adaptive tennis programs and operations.
• Women's Self Defense Seminar A women's self-defense seminar hosted by Serving Advantage for volunteers, focusing on empowerment, finding voice, and team bonding, held at Point of Impact MMA.

Quantifiable outcome

• 600%+ growth in three years
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• USTA FoundationcoreStrategic or Co-development Partner · 1 January 2024Partnership through National Junior Tennis and Learning (NJTL) program. Serving Advantage became first youth-led IDD-focused NJTL chapter. Coach Euri Kim won 2024 NJTL Essay Contest.
• USTA Southern CaliforniacoreStrategic or Co-development Partner · 1 January 2023Serving Advantage volunteers participated in BNP Paribas/USTA SoCal Family Tennis Day helping to coach 2,600+ participants. Ongoing partnership for adaptive tennis events and Unified Doubles tournaments.
• USTA (National)coreStrategic or Co-development Partner · 1 January 2023Students Gavin Wong and Konhee Lee won USTA SoCal Unified Doubles Tournament Qualifier and advanced to Nationals at USTA National Campus in Orlando, Florida.
• Point of Impact MMAminorStrategic or Co-development Partner · 1 January 2023Host venue for Serving Advantage Women's Self-Defense Seminar celebrating Women's History Month with volunteers.
• Tustin Parks and Recreation DepartmentcoreStrategic or Co-development Partner · 1 January 2022Year-round twice monthly tennis clinics in partnership with Tustin Parks and Recreation Department. Contract renewed for 2023 with adaptive tennis programming at Tustin facilities.
• Anaheim Tennis Center (ATC)coreStrategic or Co-development Partner · 1 January 2022Host venue for Disney-themed summer camps and December winter camps. ATC provided facilities for largest summer camp turnouts with camp fees waived for students through donors and sponsors.
• Regional Center of Orange County (RCOC)minorStrategic or Co-development PartnerRCOC recognized Serving Advantage with 2026 Spotlight Award for Community Partnership.
• Corona Del Mar High SchoolminorChannel Partner/ Reseller/ DistributorFirst high school Serving Advantage club established at Corona Del Mar High School by a doubles partner volunteer.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• KultureCity: National nonprofit focused on accessibility and inclusion for individuals with sensory and developmental disabilities across sports, entertainment, and education venues. Comparable as a youth-engagement and inclusion-focused nonprofit with similar community-driven and partnership-based delivery models.
• National Ability Center: Park City, Utah-based nonprofit providing adaptive recreation and sports programs for people of all abilities. Comparable as an established adaptive sports nonprofit with multi-sport youth programming, though operating in a different geographic region than Serving Advantage.

Broad incumbents

• Move United (formerly Disabled Sports USA): National umbrella organization supporting a network of community-based adaptive sports programs across the United States. Comparable as a larger, established adaptive sports organization with chapter network and broader disability focus than Serving Advantage's IDD-specific tennis niche.
• Challenged Athletes Foundation: National nonprofit providing opportunities and grants to people with physical challenges to access adaptive sports. Comparable as an established adaptive sports nonprofit with a fundraising-and-grants model serving athletes with disabilities, though focused on physical rather than intellectual disabilities.

Direct peers

• Angel City Sports: Southern California-based adaptive sports nonprofit providing year-round adaptive sports programs, clinics, and the Angel City Games for youth and adults with physical disabilities. Highly comparable adaptive sports delivery model, geographic focus, and youth programming approach.
• USTA Foundation / National Junior Tennis and Learning (NJTL): National network of youth tennis and education chapters that Serving Advantage joined as its first youth-led IDD-focused chapter. Directly comparable as a tennis-based youth development network with chapter-style local operations and similar volunteer-driven program models.
• Best Buddies International: National nonprofit focused on creating opportunities for people with intellectual and developmental disabilities (IDD) through one-to-one friendships, leadership development, and inclusive programs. Highly comparable to Serving Advantage's mission, volunteer-driven model, and IDD-focused inclusive programming.
• Special Olympics Southern California: Regional affiliate of Special Olympics providing year-round sports training and athletic competition for children and adults with intellectual disabilities. Directly comparable as an adaptive sports nonprofit serving the same IDD community in Southern California with tennis and other sports programs.

Regional players

• Orange County Adaptive Sports & Recreation: Regional nonprofit providing adaptive recreational sports programs for people with disabilities in Orange County, California. Highly comparable geography, audience, and adaptive sports mission to Serving Advantage, with a potentially overlapping participant base.
• USTA Southern California: Regional tennis governing body that oversees adaptive tennis, NJTL chapters, and Unified Doubles tournaments in Southern California. Comparable as a strategic partner and the parent tennis ecosystem in which Serving Advantage operates and competes for adaptive tennis participants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/servingadvantage
• Instagraminstagram.com/serving.advantage
• LinkedInlinkedin.com/company/serving-advantage-adaptive-tennis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serving Advantage Adaptive tennis