U.S. Highbush Blueberry Council
- Company typePrivate
- Founded2000
- HeadquartersFolsom, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
U.S. Highbush Blueberry Council firmographics
Firmographics- Name
- U.S. Highbush Blueberry Council
- Legal name
- U.S. Highbush Blueberry Council
- Website
- https://ushbc.blueberry.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
U.S. Highbush Blueberry Council industry classification
Industry- Product category
- Agricultural Commodity Promotion
- NAICS
- Berry (except Strawberry) Farming (111334)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industry
- Berry Sorting & Packing Facilities (AFAOAGAD)
Keywords
Where U.S. Highbush Blueberry Council is headquartered
LocationHeadquarters
- HQ city
- Folsom
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
U.S. Highbush Blueberry Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations, Others
Revenue model
- Federal Research and Promotion Program: USHBC operates as a federal agriculture research and promotion program mandated by USDA, funded by grower and importer assessments. Revenue comes from mandatory industry contributions rather than product sales, supporting promotion, health research, and market development activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Blueberry Convention 2026 Registration |
| Freemium | One time | Blueberry Convention 2026 Complimentary Events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels14 records
U.S. Highbush Blueberry Council product offering
Product offeringCore offering
USHBC is a federal agriculture research and promotion program that drives demand for highbush blueberries through consumer marketing campaigns, retail and foodservice partnerships, export market development, industry data platforms, and peer-reviewed health research. Funded by mandatory grower/importer assessments and USDA grants, it represents approximately 2,500 blueberry industry members across North and South America.
Product overview
The U.S. Highbush Blueberry Council (USHBC) operates a portfolio of interconnected programs and platforms designed to drive demand for blueberries globally. The core offerings include: the Blueberries GO BIG consumer marketing campaign creating emotional connections through video ads, social media, and connected TV; the BerrySmart suite of data tools (BerrySmart Insights, BerrySmart Food Safety, BerrySmart Field, and BerrySmart Sustainability) providing real-time production data, food safety resources, smart farm networks, and sustainability measurement; the Blueberry Boost Accelerator program partnering with VentureFuel to mentor food brands; the Blueberry Industry Leadership Program developing future industry leaders; Health Research and Tools providing peer-reviewed research and nutrition resources; the Business of Blueberries podcast covering markets and industry trends; and the annual Blueberry Convention as the premier industry gathering. The Export Database and International MRL Database support international trade, while the Behind the Blue newsletter keeps stakeholders informed.
Differentiator
Problem solved
Functional benefit
Brands
- Blueberries GO BIG Campaign: Consumer marketing campaign that creates demand-driving emotional connection by showing that big things happen when you Grab a Boost of Blue. Award-winning campaign targeting blueberry consumers through video ads, social media, connected TV, and paid search.
- Blueberry Boost Accelerator
- BerrySmart
- The Business of Blueberries Podcast
- Blueberry Industry Leadership Program
Products and services
- BerrySmart Insights Real-time data hub providing blueberry production and pricing data to help industry stakeholders make smarter business decisions.
- BerrySmart Food Safety Resources for industry-standard food safety practices supporting the blueberry supply chain.
- BerrySmart Field Collaborative smart farm network uniting growers, researchers and technology partners for agricultural innovation.
- BerrySmart Sustainability Data-driven sustainability measurement and advancement initiatives for the blueberry industry.
- The Business of Blueberries Podcast Weekly podcast featuring conversations with leading voices in the blueberry industry covering markets, research, technology, crop reports, and industry trends.
- Blueberry Boost Accelerator Accelerator program in partnership with VentureFuel that mentors emerging food brands on developing innovative blueberry-based products, offering cash awards, mentorship, and industry exposure with pitch competition at The Blueberry Convention.
- Blueberries GO BIG Campaign Award-winning consumer marketing campaign creating emotional connection to blueberries through 'Grab a Boost of Blue' messaging, targeting consumers through video ads, social media, connected TV, and paid search.
- Blueberry Industry Leadership Program Fifteen-month leadership development program providing in-depth training, industry education, and meaningful connections across the supply chain for up-and-coming industry professionals.
- Health Research and Tools Expert-backed resources, nutrition insights, and shareable tools supporting healthy choices, including a peer-reviewed research library and research funding opportunities.
- Behind the Blue Newsletter Monthly newsletter providing updates on blueberry industry news, market insights, and council activities delivered to subscribers.
- Export Database Comprehensive international market data for all markets USHBC has opened, including trade agreements and regulations, available through authenticated access.
- International Blueberry MRL Database Maximum Residue Level data and stoplight charts prepared by Bryant Christie Inc. and Synergistic Labs, providing pesticide MRL information for key export markets.
- The Blueberry Convention Annual industry event providing information, products, and connections needed to succeed, featuring education sessions, networking, pitch competitions, and exhibitor showcases.
Quantifiable outcome
- 14% increase in average annual blueberry consumption
- +8 more outcomes
Companies that use U.S. Highbush Blueberry Council
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
U.S. Highbush Blueberry Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
U.S. Highbush Blueberry Council partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- VentureFuelcorePartnership to operate the Blueberry Boost Accelerator, an eight-week hybrid program mentoring emerging food brands on developing innovative blueberry-based products. VentureFuel provides innovation expertise and network access while USHBC provides industry resources and $20,000 grand prize plus $10,000 runner-up award at The Blueberry Convention.
- USDA Foreign Agriculture ServicecoreUSDA FAS provides grant funding through programs including AFTPP ($850,000), MAP ($513,948), and EMP ($150,000) for market development, trade promotion, and export opportunities for U.S. blueberries.
- Fall Creek Farm & NurserycoreFall Creek provides foundational sponsorship for the USHBC Blueberry Industry Leadership Program, supporting training and development of emerging leaders in the blueberry sector.
- Bryant Christie Inc.supportingPartner for preparing International Blueberry MRL Memo and Database, providing data on pesticide residue limits in major export markets.
- Synergistic Pesticide Laboratory LLCsupportingPrepares MRL stoplight charts and guidance to help blueberry growers select pest management materials for export market compliance.
- University of California, DavissupportingResearch partnership for Blueberry Life Cycle Assessment (LCA), a nationwide project to measure and communicate sustainability of blueberry production.
- KekstCNCsupportingConsulting firm helping develop strategy and focus for USHBC health research investment, including consumer perception research on the blueberry health halo.
- International Fresh Produce Association (IFPA)coreUSHBC participates in IFPA's School Foodservice Partner X-Change and 'Eat the Realest Food All Day' campaign, aligning with federal dietary guidelines and expanding blueberry presence in institutional foodservice.
- National Produce Prescription Collaborative (NPPC)supportingUSHBC participates in Food Is Medicine (FIMCON) convention, positioning blueberries in federal health strategies and medically tailored nutrition programs.
- Ciara (Entertainment Partner)supportingPop and R&B star with 35 million social media followers partnered for Miami Race Weekend activation to build buzz for blueberries among younger audiences.
- People Inc.coreMedia partner for 'Tastiest Snack Alive' campaign and Miami Race Weekend Pit Stop Party activation, creating blueberry-themed content and celebrity influencer experiences.
- Synergy Asia Marketing Services Inc.supportingPhilippines representative office handling USHBC market development activities and trade relations in the Philippine market.
- Category PartnerssupportingData and business intelligence partner providing primary consumer research and technology solutions for blueberry industry market insights.
- Oregon State UniversitysupportingResearch partner in residue decline curve study for pesticides in blueberry export markets, collaborating with Michigan State University, AG Metrics Group, and Synergistic Pesticide Laboratory.
- Michigan State UniversitysupportingResearch partner in pesticide residue decline curve study supporting export market compliance for blueberry growers.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
U.S. Highbush Blueberry Council competitors and assessment
Company assessmentDirect peers
- Cotton Board: Federal research and promotion program for U.S. cotton that collects assessments from importers and domestic producers. Directly comparable as a USDA-overseen agricultural checkoff with mandate to drive category demand and conduct research.
- Almond Board of California: Federal marketing order for California almonds that funds nutrition research, consumer marketing, and export development. Comparable in structure as a USDA-overseen commodity checkoff with global market development focus and significant health research investment.
- National Dairy Council: National dairy checkoff program funded by mandatory producer assessments and managed with USDA oversight. Directly comparable as a federal research and promotion program driving category demand for an agricultural commodity, with similar structures for marketing, health research, and export development.
- National Pork Board: Federal pork checkoff program funded by per-animal assessments and overseen by USDA. Comparable in governance, funding model (mandatory producer assessments), and programmatic focus on consumer demand creation and research.
- National Mango Board: National promotion board for fresh mangos with USDA oversight and consumer marketing focus. Comparable as a federal research and promotion program driving fruit category demand, with significant emphasis on health positioning and consumer education.
- Sunkist Growers: Historic agricultural cooperative representing California and Arizona citrus growers with marketing and promotion focus. Comparable as a fruit commodity marketing organization with consumer campaigns, export development, and category demand creation activities.
- California Strawberry Commission: State marketing program representing California strawberry growers with focus on marketing, research, and trade. Directly comparable as a berry category promotion organization that competes with USHBC for consumer fruit consumption and shelf space.
- Washington Apple Commission: State marketing commission representing Washington apple growers with international marketing and export development. Comparable as a fruit commodity promotion organization with global market development focus, though operating at the state level rather than as a federal program.
- Florida Department of Citrus: State agency representing Florida citrus growers with marketing, research, and export development functions. Comparable as a fruit industry marketing organization with health research investment and consumer demand creation mandate.
- National Cattlemen's Beef Association: Beef checkoff program that funds consumer marketing, research, and promotion through the Beef Promotion Operating Committee. Comparable as a federally-mandated research and promotion program with member assessments, international marketing, and category demand creation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
U.S. Highbush Blueberry Council social profiles
Digital presenceU.S. Highbush Blueberry Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.S. Highbush Blueberry Council leadership team
Management profileNumber of profiles
Profiles11 records
U.S. Highbush Blueberry Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.S. Highbush Blueberry Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.S. Highbush Blueberry Council
What does U.S. Highbush Blueberry Council do?
USHBC is a federal agriculture research and promotion program that drives demand for highbush blueberries through consumer marketing campaigns, retail and foodservice partnerships, export market development, industry data platforms, and peer-reviewed health research. Funded by mandatory grower/importer assessments and USDA grants, it represents approximately 2,500 blueberry industry members across North and South America.
Is U.S. Highbush Blueberry Council a public or private company?
U.S. Highbush Blueberry Council is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was U.S. Highbush Blueberry Council founded?
U.S. Highbush Blueberry Council was founded in 2000. It employs 11 to 50 people.
Where is U.S. Highbush Blueberry Council based?
U.S. Highbush Blueberry Council is headquartered in Folsom, United States, in the North America region.
How does U.S. Highbush Blueberry Council make money?
One revenue line is on record: federal Research and Promotion Program.
Who are U.S. Highbush Blueberry Council's main competitors?
Direct peers on record are Cotton Board, Almond Board of California, National Dairy Council, National Pork Board, National Mango Board, Sunkist Growers, California Strawberry Commission, Washington Apple Commission, Florida Department of Citrus and National Cattlemen's Beef Association.
Does U.S. Highbush Blueberry Council have an API?
No public API is recorded for U.S. Highbush Blueberry Council.
What industry is U.S. Highbush Blueberry Council in?
U.S. Highbush Blueberry Council's product category is Agricultural Commodity Promotion. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of AFAOAGAD, Berry Sorting & Packing Facilities. Its NAICS code is 111334 and its SIC code is 100.