What SERVPRO - Property Restoration Services does

SERVPRO operates the largest cleanup and restoration franchise system in the United States, with 2,200+ independently owned and operated franchises serving more than 97% of US zip codes within a two-hour response window. The franchise, headquartered in Gallatin, Tennessee since 1969 and ranked on the Fortune 500 for 39 consecutive years, provides water damage restoration, fire and smoke damage restoration, mold remediation, storm and disaster recovery, specialty cleaning, and full reconstruction services to both residential and commercial customers. Service delivery relies on industry-standard extraction, drying, dehumidification, deodorization, and disinfection equipment, supplemented by a proprietary line of branded cleaning products including SERVPROXIDE disinfectant, SERVPRO Green, SERVPRO Orange, BioBlast RBT, and specialized stain removers. The subject entry is SERVPRO of Ft. Lauderdale North, one franchise group serving Broward County, Florida.

The franchise revenue model is professional-services based: individual franchises earn revenue through project-level service fees billed to property owners and, in many cases, reimbursed through homeowner insurance claims. Pricing is quote-based and determined at the local franchise level, with no public price list. The corporate franchisor (Servpro Industries, LLC, with Servpro Franchisor, LLC and Servpro Industries (Canada) ULC as related entities) monetizes through franchise fees, royalties, and proprietary product distribution, while supporting franchisees with national brand marketing, training, and operational standards. Go-to-market combines 24/7 emergency call-center routing, a national website with location finder, insurance-professional referral partnerships, and PGA TOUR/PGA TOUR Champions/LPGA sponsorships anchored by brand ambassadors Brandt Snedeker, Tim O'Neal, and Sarah Schmelzel.

Customer segmentation is hybrid: residential homeowners drive emergency water/fire/mold volume, while commercial accounts (hotels, restaurants, retail, property managers, and enterprise real estate clients) generate larger project work and recurring service contracts. The SERVPRO Emergency Ready Plan serves as a pre-loss commercial onboarding tool, and the American Red Cross national partnership positions the system as a large-loss disaster-response vendor. At the franchise-unit level, SERVPRO of Ft. Lauderdale North has expanded from a single territory to nine locations across South Florida, with a dedicated national commercial account manager, business development specialists, and in-house construction-operations leadership reflecting an active shift upmarket into commercial and reconstruction revenue.

Name

SERVPRO - Property Restoration Services

Legal name

Servpro Industries, LLC

Website

https://servproftlauderdalenorth.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

SERVPRO is the largest cleanup and restoration franchise system in North America, operating 2,200+ franchises providing 24/7 water, fire, mold, and storm damage restoration to residential and commercial customers nationwide.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (562910)

akta.pro primary industry

Emergency Mitigation & Site Stabilization (Board-Up, Tarping, Water Extraction) (HSAPAOAA)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Fire/Smoke Damage Cleaning & Sanitization (HSAEAHAN), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Disinfection, Sanitization & Infection Prevention Services (BPABABAE)

Keywords

• Property restoration services
• Water damage restoration
• Fire damage cleanup
• Mold remediation services
• Commercial restoration services

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Restoration and Cleaning Services: SERVPRO franchises generate revenue through providing emergency restoration and cleaning services to residential and commercial property owners. Services include water damage restoration, fire damage restoration, mold remediation, storm damage repair, general cleaning, specialty cleaning, and construction/reconstruction services. Revenue is primarily earned through service fees billed to customers, often processed through insurance claims. The company serves customers directly through individually owned and operated franchises.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SERVPRO Fundamentals provides emergency restoration and cleaning services for residential and commercial properties through a franchise network, including water damage restoration, fire damage restoration, mold remediation, storm/disaster recovery, construction and reconstruction, and specialty cleaning (biohazard, crime scene, sewage, virus/pathogen, document restoration). The company also manufactures and distributes a proprietary line of SERVPRO-branded cleaning chemicals such as SERVPROXIDE disinfectant, SERVPRO Green, and BioBlast RBT. Services are billed primarily through insurance claims and direct customer fees, with 24/7 emergency availability and rapid response across 97% of U.S. zip codes within two hours.

Product overview

SERVPRO is a property restoration services company operating through a franchise network of over 2,100 locations nationwide. The company offers a unified suite of restoration and cleaning services centered around rapid emergency response for water damage, fire damage, mold remediation, storm/disaster recovery, and construction repair. The core service portfolio includes Water Damage Restoration, Fire Damage Restoration, Mold Remediation, Storm/Disaster Restoration, Construction Services, Commercial Services, General Cleaning, and Specialty Cleaning. Beyond services, SERVPRO manufactures and distributes a proprietary line of professional cleaning products including SERVPROXIDE Disinfectant, SERVPRO Green, SERVPRO Orange, BioBlast RBT, and numerous specialty stain removers, deodorizers, and surface cleaners. The franchise model provides standardized services across residential and commercial segments with 24/7 emergency availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency water extraction, drying, and moisture removal services to prevent secondary damage and mold growth following water intrusion events such as pipe bursts or flooding. Targeted at residential and commercial property owners.
• Fire Damage Restoration Comprehensive fire damage restoration including soot removal, smoke odor elimination, structural cleaning, and content cleaning and restoration for residential and commercial properties.
• Mold Remediation Certified mold inspection, containment, safe removal of mold-infested materials, antimicrobial treatment application, and drying protocols to prevent recurrence and restore indoor air quality.
• Storm/Disaster Restoration Emergency storm damage repair including board-up services, tarping, water extraction, structural repairs, and comprehensive restoration following hurricanes, tropical storms, and severe weather events.
• Construction Services Reconstruction and repair services following damage, including structural repairs, drywall, painting, flooring, and full rebuilds to restore properties to pre-damage condition.
• Commercial Services Tailored commercial restoration services including large-loss capabilities, emergency ready planning, and rapid response to minimize business downtime for hotels, restaurants, retail, and office properties.
• General Cleaning Professional cleaning services for carpets, upholstery, ceilings, floors, walls, drapes, and blinds for residential and commercial properties.
• Specialty Cleaning Specialized cleaning services including air duct/HVAC cleaning, biohazard/crime scene cleanup, sewage cleanup, virus/pathogen cleaning, document restoration, odor removal, and vandalism/graffiti cleanup.
• Packout & Contents Restoration Packout services to protect and restore damaged contents, including cleaning and restoration of personal belongings, furniture, and valuables.
• Emergency Ready Plan Commercial emergency preparedness planning service to help businesses prepare for potential disasters before they occur, including facility mapping, key shutoff locations, and chain-of-command documentation.
• SERVPROXIDE Disinfectant Professional-grade disinfectant product from the SERVPRO proprietary cleaning line for commercial and residential use, with ingredients disclosure and safety data sheet documentation available.
• SERVPRO Green Cleaning Product Environmentally-conscious cleaning product from the SERVPRO proprietary cleaning solutions line.
• SERVPRO Orange Cleaning Product Professional cleaning product from the SERVPRO proprietary cleaning solutions line.
• BioBlast RBT Biohazard remediation product for specialized cleaning applications.
• SERVPRO Furniture Stain Remover (101 & 447) Professional furniture stain removal product for cleaning and restoration services.

Quantifiable outcome

• 97% of all US zip codes served within two hours
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sarah SchmelzelcoreGTM or Marketing Partner · 1 January 2025LPGA Tour player and SERVPRO brand ambassador since early 2025. Native of Phoenix, Arizona, played at University of South Carolina. Earned LPGA card in 2019, represented the United States at 2024 Solheim Cup going 2-2 in four matches.
• LPGAcoreStrategic or Co-development Partner · 1 February 2024Official partner of the LPGA as 'Official Cleanup and Restoration Company'. Supports the Mulligan program during tournament pro-ams with proceeds benefiting First Responders Children's Foundation.
• PGA TOURcoreStrategic or Co-development Partner · 1 February 2024Official Cleanup and Restoration Company of the PGA TOUR and PGA TOUR Champions. Presents the Hero Outpost at several tournaments where first responders and military receive complimentary entrance and exclusive hospitality.
• Tim O'NealcoreGTM or Marketing Partner · 1 January 2022PGA TOUR Champions player and SERVPRO brand ambassador since 2022. Graduate of Jackson State University. Has three Top 10 finishes, 3rd in overall driving distance, and 26-for-26 cuts made in 2023 on PGA TOUR Champions.
• Brandt SnedekercoreGTM or Marketing Partner · 9 January 2020PGA TOUR golfer and SERVPRO brand ambassador since 2020. Snedeker wears the recognizable SERVPRO house logo on the collar of his golf shirt at TOUR events and makes appearances on behalf of the brand. A native of Nashville, Tennessee, he played at Vanderbilt University near SERVPRO headquarters.
• First Responders Children's FoundationminorStrategic or Co-development PartnerCharitable partner for the Mulligan program during tournament pro-ams. Proceeds from SERVPRO-branded ball purchases benefit the foundation.
• American Red CrosscoreStrategic or Co-development PartnerNational partnership for Large Loss situations. The American Red Cross looks to SERVPRO restoration leaders to partner in major disaster response and recovery efforts.
• MS SocietyminorStrategic or Co-development PartnerCharitable partner supported by owners April and Michael Panster of SERVPRO of Ft. Lauderdale North. Franchise owners are committed to supporting this cause.
• Big Brothers Big SistersminorStrategic or Co-development PartnerCharitable partner supported by owners April and Michael Panster of SERVPRO of Ft. Lauderdale North. Franchise owners actively support youth mentorship programs in the community.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AdvantaClean: AdvantaClean is a Neighborly-owned franchise specializing in water damage, mold, and air duct cleaning for residential and commercial customers. Overlapping service portfolio with SERVPRO's specialty cleaning and water damage restoration offerings.
• Rainbow International Restoration: Rainbow International is a Neighborly brand franchise network providing restoration and cleaning services across the US and Canada. Direct competitor in water, fire, and mold remediation services with similar franchise economics and insurance-driven revenue model.
• Paul Davis Restoration: Paul Davis Restoration is a national franchise network specializing in residential and commercial property damage restoration and reconstruction. Comparable in franchise model, insurance carrier relationships, and emergency response positioning.
• PuroClean: PuroClean is a franchise-based property damage restoration company with 400+ locations across the US and Canada, focused on water, fire, mold, and biohazard remediation. Direct competitor to SERVPRO's franchise system with similar residential and commercial customer mix.
• Coit Cleaning & Restoration Services: Coit provides carpet cleaning, upholstery cleaning, fire/smoke damage restoration, and water damage services through a mix of franchise and corporate locations. Comparable in restoration and specialty cleaning services with established brand recognition.
• BELFOR Property Restoration: BELFOR is the largest privately held property restoration company globally, offering fire, water, mold, and storm damage restoration plus reconstruction. Direct competitor to SERVPRO across both commercial and residential segments, with comparable insurance-carrier preferred-vendor relationships.
• ServiceMaster Restore: ServiceMaster Restore is a long-standing franchise-based restoration network providing water, fire, smoke, and mold damage restoration. Directly comparable to SERVPRO in service mix, franchise distribution model, and insurance channel relationships.

Emerging players

• All Dry Services: All Dry Services is a rapidly growing franchise focused on water damage restoration and specialty cleaning with a national footprint. Comparable in franchise GTM and water-damage specialization, but smaller scale than SERVPRO.

Broad incumbents

• Stanley Steemer: Stanley Steemer is a large franchise-based cleaning services company offering carpet, upholstery, tile, and water damage restoration. Comparable in franchise distribution and cleaning/restoration crossover, but with cleaning as the primary revenue driver rather than insurance-driven restoration.

Others

• Servpro (Corporate franchisor): Servpro Industries, LLC is the corporate franchisor that owns the brand, IP, and franchise system underlying individual franchise locations like this one. Relevant as the parent context for the franchise economics, brand standards, and revenue-share structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDTCuL8UbqJYGvp74l8Vbpg
• LinkedInlinkedin.com/company/servpro-of-ft--lauderdale-north

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERVPRO - Property Restoration Services