Sesc/RS
Sesc/RS is a non-profit social welfare institution in Rio Grande do Sul, Brazil, serving commerce workers and the general public through 43 units, 52 gyms, hotels, and cultural programs, funded by mandatory employer contributions.
- Company typePrivate
- Founded1946
- HeadquartersPorto Alegre, Brazil
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Sesc/RS does
Sesc/RS — Serviço Social do Comércio do Rio Grande do Sul — is a non-profit social welfare institution founded in 1946 and headquartered in Porto Alegre, Brazil. Operating under federal law as part of the Sistema Fecomércio-RS alongside Senac-RS and the Fecomércio-RS federation, it is funded by mandatory employer contributions from commerce businesses and delivers subsidized services in health, sports, leisure, culture, citizenship, tourism, and education to commerce workers, their families, and the general public.
Its service portfolio spans 43 physical units and 23 Sesc/Senac service desks across all 497 municipalities of Rio Grande do Sul, supported by 52 Academia Sesc gym facilities, three owned hotels (Gramado, Torres, Porto Alegre-Campestre) plus 32 partner hotels, dental clinics, theaters, libraries, event halls, and dedicated venues for cultural circuits (Teatro Sesc, Palco Giratório, Festival Internacional Sesc de Música, CineSesc, BiblioSesc, Circo Sesc). The technology layer is purely enabling: an e-commerce platform for tickets and packages, a digital Sesc credential system, virtual library services (BiblioTela), and standard social media channels.
The revenue model combines a mandated payroll-contribution base (PRONASPCD and similar legal frameworks) with subscription and unit-priced B2C services — gym memberships (R$60.90–R$89.90/month), sports events (R$65–R$140), theater tickets (R$24–R$80), and hotel stays — offered at subsidized rates to credential holders and at multiple price tiers to the general public. Social programs (Maturidade Ativa senior program, Mesa Brasil food bank, Formacão Esportiva youth training) are priced at zero or near-zero. The GTM motion is direct-to-consumer through physical units, the e-commerce portal, and direct customer service (SAC) channels, with minor event-level sponsorships (e.g., Porto Bank, Supermercado Caitá).
Sesc/RS firmographics
Firmographics- Name
- Sesc/RS
- Legal name
- Serviço Social do Comércio do Rio Grande do Sul
- Website
- https://sesc-rs.com.br
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sesc/RS is a non-profit social welfare institution in Rio Grande do Sul, Brazil, serving commerce workers and the general public through 43 units, 52 gyms, hotels, and cultural programs, funded by mandatory employer contributions.
- Ownership category
- akta.pro rank
Where Sesc/RS is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices35 records
Markets served
Sesc/RS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Credencial Sesc (Sesc Card): Free credential program that provides access to Sesc services including health, sports, leisure, culture, citizenship, tourism and education. The credential is provided free of charge to commerce workers and their families.
- Fee-based Services: Revenue generated from gym memberships, sports events, cultural shows, theater tickets, hotel accommodations, package tours, and educational services. These services are offered at subsidized rates for credential holders.
- Social Programs: Free or heavily subsidized social programs funded by the mandatory contribution from commerce businesses (PRONASPCD and other legal frameworks). Programs include Maturidade Ativa for seniors, Mesa Brasil food bank, and community development initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Academia - Musculação (Gym Membership) |
| Subscription | Monthly | Pilates Studio |
| Subscription | Monthly | Natação (Swimming) |
| Subscription | Monthly | Hidroginástica (Hydrogymnastics) |
| Unit Pricing | Pay-as-you-go | Cultural Show - Renato Teixeira Concert |
| Unit Pricing | Pay-as-you-go | Meia Maratona Caravaggio - Sports Event |
| Unit Pricing | Pay-as-you-go | Corrida do Supermercado Bertoletti - Sports Event |
| Unit Pricing | Pay-as-you-go | 7ª Rústica Sesc Caitá |
| Unit Pricing | Pay-as-you-go | Theater Show - Thiago Lacerda |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Sesc/RS product offering
Product offeringCore offering
Sesc/RS is a non-profit social welfare institution that delivers health, sports, leisure, culture, citizenship, tourism, and education services to commerce-sector workers, their dependents, and the general public across Rio Grande do Sul, Brazil. Its offerings span dental and medical care, gym and fitness programs, cultural events and venues, travel/tourism packages, and educational courses, accessible primarily through the free Credencial Sesc membership program.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel Sesc Gramado: Hotel facility operated by Sesc/RS in Gramado
- Hotel Sesc Porto Alegre
- Hotel Sesc Torres
- Sesc Mesa Brasil
- Sesc Maturidade Ativa
- Circuito Sesc de Corridas
- Circuito Verão Sesc de Esportes
- Palco Giratório
- Festival Internacional Sesc de Música
- Sesc Circo
- CineSesc
- BiblioSesc
- LABmais
- Programa Sesc de Voluntariado
- Formação Esportiva
- Orquestra Jovem Sesc
- Sonora Brasil
- Aldeias Sesc
- Arte da Palavra
- Prêmio Sesc de Literatura
- Prêmio Sesc de Artes Visuais
Products and services
- Health and Dental Services Clinical health and dental care services delivered at Sesc/RS operational units, available to commerce-sector workers, dependents, and the broader public.
- Gym and Fitness Programs Physical fitness services operated across 52 gym units in Rio Grande do Sul, offering subsidised access to credentialed workers and paid access to the general public.
- Cultural Programs and Events Theater, music, exhibitions, and other cultural activities delivered through Sesc/RS venues, accessible to credentialed members and the general public.
- Education Programs Educational courses and training programs offered at Sesc/RS facilities in areas such as languages, arts, and professional development.
- Tourism Services Travel packages, hotel stays, and tourism experiences offered to members and the general public at subsidised rates.
- Citizenship and Social Assistance Programs Social assistance, citizenship education, and community welfare initiatives serving commerce workers and the broader public.
- Credencial Sesc Membership Program Free membership credential providing commerce-sector workers and dependents access to subsidised Sesc/RS services across all operational units.
Quantifiable outcome
- Nearly 900,000 people mobilized in the Dia do Desafio campaign across 470+ cities
- +3 more outcomes
Companies that use Sesc/RS
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Sesc/RS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sesc/RS partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Supermercado CaitáminorPartnership for organizing the 7th Rústica Sesc Caitá sporting event in Bento Gonçalves. Supermercado Caitá sponsors the running event organized by Sesc Bento Gonçalves.
- Track&Field / TFSportsminorTrack&Field Experience running event organized by Sesc Novo Hamburgo with TFSports as the event organizer and Track&Field as sponsor.
- Porto BankminorSponsor of Track&Field Experience event offering 20% discount on registration for Porto Bank clients.
- Prefeitura Municipal de Estância VelhaminorMunicipal government of Estância Velha organizes the Ouro Futsal Championship with Sesc Novo Hamburgo handling the organization.
- CERC ChimarrãominorClube Esportivo Recreativo e Cultural provides the venue for the Ouro Futsal Championship organized by Sesc Novo Hamburgo.
- Prefeitura de BrochierminorBrochier municipal government partners with Sesc Montenegro to organize the Jogos Escolares de Brochier sporting competition.
- Z5 Treinamento Esportivo and LP Run Assessoria EsportivaminorPartnership for organizing the LP Run relay race event in Carazinho. Multiple companies sponsor the sporting event organized by Sesc Carazinho.
- Fecomércio-RScoreSesc/RS is part of the Sistema Fecomércio-RS system, which includes Sesc (social welfare), Senac (professional qualification), and Fecomércio-RS (trade federation). Fecomércio-RS is the parent organization providing governance and funding framework.
- Bienal do MercosulminorCooperation agreement with Bienal do Mercosul for educational activities under the 11th edition of the event.
- Tampinha Legal / Congresso Brasileiro do PlásticominorPartnership for the accessibility project that provides beach walkers for children with disabilities at Sesc/RS summer facilities on the coast.
- Simplast - Sindicato das Indústrias de Plásticos do RSminorPartnership for environmental sustainability projects including plastic cap collection campaigns.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Sesc/RS competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sesc/RS social profiles
Digital presenceSesc/RS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sesc/RS leadership team
Management profileNumber of profiles
Profiles1 record
Sesc/RS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sesc/RS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sesc/RS
What does Sesc/RS do?
Sesc/RS is a non-profit social welfare institution that delivers health, sports, leisure, culture, citizenship, tourism, and education services to commerce-sector workers, their dependents, and the general public across Rio Grande do Sul, Brazil. Its offerings span dental and medical care, gym and fitness programs, cultural events and venues, travel/tourism packages, and educational courses, accessible primarily through the free Credencial Sesc membership program.
Is Sesc/RS a public or private company?
Sesc/RS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sesc/RS founded?
Sesc/RS was founded in 1946. It employs 1,001 to 5,000 people.
Where is Sesc/RS based?
Sesc/RS is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Sesc/RS make money?
Three revenue lines are on record. Credencial Sesc (Sesc Card) is the primary driver. The others are fee-based Services and social Programs.
Does Sesc/RS have an API?
No public API is recorded for Sesc/RS.