SETAIR AIR TRANSPORTATION AND SERVICES LTD.

What SETAIR AIR TRANSPORTATION AND SERVICES LTD. does

Setair Hava Taşımacılığı ve Hizmetleri A.Ş. (legal name of SETAIR AIR TRANSPORTATION AND SERVICES LTD.) is a Turkish premium private aviation operator founded in 1990 as the aviation division of Koç Holding, Turkey's largest conglomerate. The company provides on-demand private jet, helicopter, and seaplane charter services from its base at Atatürk Airport in Istanbul, operating a five-aircraft fleet comprising two Dassault Falcon 8X jets (14-passenger capacity each), an incoming Falcon 6X long-range jet (2025 delivery, 14 passengers, 10,186 km range), two Agusta AW139 twin-engine VIP helicopters (9 passengers each), and a Cessna 208B Grand Caravan EX amphibious seaplane (8 passengers). Aircraft are equipped with KA Band high-speed satellite internet and operate under ICAO, EASA, FAA, and Turkish SHGM regulatory frameworks.

The company serves high-net-worth individuals seeking luxury time-efficient travel, corporate and executive travelers requiring flexible scheduling and security, and luxury hospitality/tourism operators needing helicopter transfer services to hotels, yachts, and remote destinations. Go-to-market is direct enterprise field sales — phone, email, WhatsApp, and website inquiries — with quote-based pay-as-you-go pricing and no publicly disclosed rate cards. Revenue is generated through transactional charter fees per flight plus professional-services fees from the SHGM SHT-145 approved helicopter maintenance center (established 2006), which services both in-house AW139 helicopters and third-party operators. The company holds ISO 9001 (Quality Management) and ISO 14001:2015 (Environmental Management) certifications and operates a 1,500 m² hangar at Atatürk Airport plus a 700 m² hangar at the Tuzla Heliport.

Business model is asset-heavy and capital-intensive, with 36 employees supporting a premium charter fleet and a third-party maintenance services arm. The company is wholly owned by Koç Holding, providing corporate governance, financial stability, and reputational backing. Management comprises a Chairman (Özgür Burak Akkol), Deputy Chairman and General Manager (Ahmet Sönmez, previously Koç Holding Aviation Unit Manager), and a Board Member/Company Manager (İlker İbrahim Tunalı), supported by functional heads for flight operations, finance, technical, and sales. No external funding rounds, public listing, or disclosed financial figures are present in the input data.

Name

SETAIR AIR TRANSPORTATION AND SERVICES LTD.

Legal name

SETAIR HAVA TAŞIMACILIĞI VE HİZMETLERİ ANONİM ŞİRKETİ

Website

https://setair.com.tr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Setair Hava Taşımacılığı ve Hizmetleri A.Ş. is a Turkish premium private aviation operator (founded 1990, Koç Holding subsidiary) providing on-demand jet, helicopter, and seaplane charter services from Istanbul to high-net-worth individuals, corporate executives, and luxury hospitality clients, plus third-party helicopter maintenance.

Ownership category

akta.pro rank

Product category

Private Aviation Charter Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (48121), Other Support Activities for Air Transportation (48819)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

On-Demand Helicopter Charter (Private/Corporate) (TLAFACAB)

akta.pro secondary industries

On-Demand/Charter Helicopter Passenger Services (THABAGAB), VIP/Executive Helicopter Transport (THABAGAH), Aircraft Management & Part 135/135-equivalent Operators (THABAFAD), Helicopter Airport Transfers & Ground-Connection Shuttles (TLAFACAE), Helicopter Charter & Sightseeing (TLAFABAH)

Keywords

• Private jet charter
• Helicopter charter services
• Seaplane transportation
• Executive aviation services
• Helicopter maintenance services

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Private Jet Charter Services: On-demand private jet charter services using Falcon 8X and Falcon 6X aircraft for long-range luxury travel. Revenue is generated on a per-flight basis based on distance, duration, and aircraft type.
2. Helicopter Charter Services: Luxury helicopter charter services using Agusta AW139 helicopters for regional transport, transfer services to hotels, yachts, and remote locations.
3. Seaplane Services: Cessna Grand Caravan amphibious aircraft services for flexible destination access including coastal areas, islands, and waterways.
4. Helicopter Maintenance Services: Setair 145 Bakım Merkezi provides helicopter maintenance services to third-party helicopter operators since 2006, including AW139 line maintenance and complex maintenance operations (excluding renovation).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Setair Hava Taşımacılığı ve Hizmetleri A.Ş. provides on-demand private aviation charter services using a fleet of two Falcon 8X jets, one Falcon 6X jet (2025), two AgustaWestland AW139 helicopters, and one Cessna 208B Grand Caravan amphibious seaplane, operating from Atatürk Airport in Istanbul. The company offers luxury time-flexible transportation for corporate executives, high-net-worth individuals, and luxury hospitality guests. In parallel, the Setair 145 Bakım Merkezi (operating since 2006) provides SHT-145/EASA Part-145 approved helicopter line and complex maintenance for AW139 helicopters belonging to Setair and third-party operators.

Product overview

Setair provides private aviation transportation services through a diversified fleet of private jets, helicopters, and seaplanes. The fleet consists of: 2 Falcon 8X jets (14-passenger capacity each), 1 Falcon 6X jet (14-passenger capacity), 2 Agusta AW139 helicopters (9-passenger capacity each), and 1 Cessna 208B Grand Caravan amphibious seaplane (8-passenger capacity). The company operates from Atatürk Airport with a 1500 m² hangar facility and at Arçelik Tuzla Heliport with 700 m² hangar. Setair also operates a SHGM-approved EASA Part 145 maintenance center for helicopter maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Falcon 8X Private Jet Charter (TC-SSA) On-demand long-range private jet charter aboard a Falcon 8X configured for executive and VIP travel, with KA Band high-speed internet, 14-passenger capacity, and 11,945 km range suitable for intercontinental flights. Targeted at corporate executives and high-net-worth travelers needing flexible, time-efficient long-haul travel.
• Falcon 6X Private Jet Charter (TC-MRK) On-demand long-range private jet charter aboard the latest-generation Falcon 6X, offering the widest, longest, and quietest cabin in the segment with 30 large windows and a ceiling window. Targeted at corporate executives and high-net-worth travelers seeking premium long-haul comfort.
• AgustaWestland AW139 Helicopter Charter (TC-HLK) Luxury helicopter charter aboard a twin-engine AgustaWestland AW139 with VVIP configuration, suitable for executive transfers, regional transport, and access to hotels, yachts, and remote destinations. Targeted at corporate clients, HNW individuals, and luxury hospitality operators requiring 9-passenger regional helicopter transfers.
• AgustaWestland AW139 Helicopter Charter (TC-HRK) VIP helicopter charter aboard an AgustaWestland AW139 with full VVIP executive configuration including removable leather seats and 9-passenger capacity. Targeted at executives, HNW individuals, and luxury hospitality guests requiring premium regional transfers.
• Cessna 208B Grand Caravan Amphibious Seaplane Charter (TC-KRK) Amphibious seaplane charter aboard a Cessna 208B Grand Caravan EX providing flexible access to airports, hotels, marinas, and yachts via both runway and water landings. Targeted at luxury travelers, hospitality operators, and corporate clients needing access to destinations beyond commercial airport reach.
• Helicopter Maintenance Services (Setair 145 Bakım Merkezi) SHT-145 / EASA Part-145 approved helicopter maintenance services, including line maintenance and complex maintenance procedures for AW139 helicopters, performed for both Setair's fleet and third-party helicopter operators. Targeted at AW139 operators and owners needing certified maintenance in Turkey.

Quantifiable outcome

• Aircraft availability and safety maintained through SHT-145, ISO-9001, and ISO 14001 certifications

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Luxaviation: European-based business aviation group operating aircraft management, charter, and FBO services across multiple jurisdictions. Directly comparable charter and managed services targeting HNW and corporate customers.
• Jet Aviation: Swiss-headquartered private aviation services company (owned by General Dynamics), offering aircraft management, charter, MRO, and FBO services. Comparable as a broader private aviation platform with overlapping charter and maintenance capabilities.
• TAG Aviation: Global aviation services group offering aircraft management, charter, and maintenance. Comparable to Setair's multi-modal charter and in-house maintenance offering, particularly for European and Middle Eastern HNW clients.

Direct peers

• Wheels Up: US-based private aviation company offering on-demand charter and membership programs. Comparable demand-side business model serving corporate and HNW clients with on-demand private jet access.
• NetJets: Global leader in fractional jet ownership and private aviation, operating a fleet of hundreds of aircraft. Directly comparable to Setair in serving HNW and corporate clients with on-demand private jet services, though at significantly larger scale.
• VistaJet: Global private aviation company operating a large fleet of business jets (including Bombardier Global series) for VVIP and corporate travel. Highly comparable to Setair's fixed-wing jet charter offering and target customer base of HNWIs and enterprises.
• Flexjet: Provider of fractional jet ownership and private aviation services primarily in North America and Europe. Comparable fractional/charter business model serving HNW and corporate clients, competing for similar premium travel demand.

Emerging players

• PrivateFly: European private jet charter broker and operator, owned by Directional Aviation. Comparable in offering on-demand private jet charter to HNW and corporate clients, with a digital booking platform.

Regional players

• Setur (Koç Group): Koç Holding's tourism and travel subsidiary, serving as a sister company within the same conglomerate. Adjacent in serving premium Turkish travelers and could cross-refer high-end clientele to Setair's private aviation services.

Others

• AtlasAir: US-based cargo and charter airline operating a large fleet of Boeing freighters and passenger aircraft. Provides context for global charter operations but is primarily a cargo carrier rather than a direct competitor in VVIP private aviation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/setair-air-transportation-and-services-ltd-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETAIR AIR TRANSPORTATION AND SERVICES LTD.