Setu

What Setu does

Betzillo Casino is an online casino and sportsbook operated by Betzillo Limited, launched in December 2024 under a Curacao license and targeted at players in Australia and New Zealand. The platform combines casino gaming (pokies, table games, live dealer, crash games) and sports wagering across Australian Football, Rugby League, Basketball, Soccer, Cricket, Tennis, and other sports within a single web-based interface accessible via desktop and mobile browsers (iOS and Android), with no dedicated mobile application. Content is supplied through integrations with 11 third-party game studios — including Pragmatic Play, Evolution, Play'n GO, BGaming, BetSoft, NoLimit City, Hacksaw Gaming, Yggdrasil, Quickspin, Red Tiger, and Push Gaming — alongside a proprietary suite of in-house games called BZ Originals (Mines, Crash, Plinko, Dice, HiLo, Limbo, Keno, Dragon's Tower, Wheel).

The business model is direct-to-consumer gambling, generating revenue through the house edge on casino wagers and the spread/margin on sportsbook odds, supplemented by a 10-tier loyalty program (BZ Points, Amberflame to Pyrocryst) that drives retention. Player acquisition runs through the Betzillo website, affiliate and review partners, and organic search, with a 3-part welcome package (up to AU$1,500 plus 60 free spins) and a sportsbook free bet (AU$50) as primary incentives. Banking supports both fiat (AUD via Visa, Mastercard, and bank transfer) and cryptocurrency (BTC, ETH, USDT on TRC20/ERC20, USDC), with a minimum deposit of AU$30 and per-transaction withdrawal limits of AU$50 to AU$9,000. Customer support operates 24/7 via live chat and email. As an offshore operator without Australian regulatory licensing, the platform competes on convenience, crypto access, combined casino-and-sportsbook offering, and bonus generosity rather than regulatory legitimacy.

Name

Setu

Legal name

Betzillo Limited

Website

https://setu-deso.web.app

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Betzillo Casino, operated by Betzillo Limited and launched December 2024 under a Curacao license, is a combined online casino and sportsbook targeting Australian and New Zealand players with crypto-friendly banking, 11 third-party studio integrations, and proprietary BZ Originals games.

Ownership category

akta.pro rank

Product category

Online Casino and Sportsbook

NAICS

Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Crypto Casinos (MPAEABAD)

akta.pro secondary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online casino gaming
• Sports betting platform
• Pokies and live dealer
• Crypto casino banking
• Casino loyalty program

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Casino Gaming Revenue: Revenue generated from casino game wagers including pokies, table games, live dealer games, and crash/casual games. House edge built into games creates consistent margin. Wagering requirements on bonuses help retain player funds.
2. Sports Betting Revenue: Revenue from sports wagers across Australian Football, Rugby League, Basketball, Soccer, Cricket, Tennis, and other sports. Spread/margin on odds creates revenue.
3. Loyalty Program Revenue: 10-level BZ Points loyalty program (Amberflame to Pyrocryst) that rewards regular play with cashback, wager-free bonuses, free spins, and VIP host support. Creates retention and re-engagement revenue opportunity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Setu operates a web-based online casino and sportsbook that delivers real-money gambling entertainment including pokies, table games, live dealer games, crash/casual games and proprietary BZ Originals, alongside a sportsbook covering Australian Football, Rugby League, Basketball, Soccer, Cricket, Tennis and other sports. The platform accepts fiat (AUD via Visa/Mastercard) and crypto (BTC, ETH, USDT, USDC) deposits, offers a three-part welcome package up to AU$1,500 plus 60 free spins and a AU$50 sportsbook free bet, and rewards players through a 10-tier BZ Points loyalty program. The offering is targeted at Australian and New Zealand adult players aged 18+ under a Curacao license.

Differentiator

Problem solved

Functional benefit

Brands

• BZ Originals: Exclusive in-house games including Mines, Crash, Plinko, Dice, HiLo, Limbo, Keno, Dragon's Tower and Wheel.

Products and services

• Online Casino Web-based online casino offering pokies, table games (blackjack, roulette, baccarat, poker variants), live dealer games (live blackjack, live roulette, live baccarat, game shows), crash and casual games, and proprietary BZ Originals in-house titles. RNG-certified, with KYC verification. Targeted at Australian and New Zealand adult players.
• Online Sportsbook Online sports betting product covering Australian Football, Rugby League, Basketball, Soccer, Cricket, Tennis, Rugby Union, Boxing, Baseball, MMA, Ice Hockey and American Football. Revenue generated via spread/margin on odds. AU$50 Free Bet welcome offer with no wagering for new players in Australia and New Zealand (capped at AU$200).

Quantifiable outcome

• Welcome package up to AU$1,500 + 60 Free Spins across first 3 deposits
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and major.

• Pragmatic PlaycoreTechnology or Integration · 1 December 2024Game studio providing popular slot titles including Gates of Olympus Super Scatter, Sugar Rush, and Sweet Bonanza. Pragmatic Play provides the bulk of Betzillo's pokies library and is a flagship game provider on the platform. Free spins on Gates of Olympus Super Scatter included in welcome package.
• EvolutioncoreTechnology or Integration · 1 December 2024Leading live casino provider supplying live dealer games including Live Blackjack (Gravity Blackjack, One Blackjack, Speed Blackjack), Live Roulette (Gravity Roulette, Mega Roulette, Auto Roulette), and Live Baccarat variants (Speed Baccarat, Squeeze Baccarat, Fortune 6 Baccarat).
• BGamingmajorTechnology or Integration · 1 December 2024Game studio providing certified casino games to the Betzillo platform, contributing to the pokies and table games library.
• BetSoftmajorTechnology or Integration · 1 December 2024Game studio providing casino game titles to the Betzillo platform, known for 3D slots and innovative game mechanics.
• NoLimit CitymajorTechnology or Integration · 1 December 2024Game studio providing high-volatility slot titles and innovative casino games to the Betzillo platform.
• Play'n GOcoreTechnology or Integration · 1 December 2024Leading game studio providing popular slot titles and casino games to the Betzillo platform. Contributes to the diverse pokies library alongside Pragmatic Play.
• Hacksaw GamingmajorTechnology or Integration · 1 December 2024Game studio providing innovative slot titles and crash-style games to the Betzillo platform.
• YggdrasilmajorTechnology or Integration · 1 December 2024Game studio providing casino game titles to the Betzillo platform, known for innovative mechanics and engaging slot experiences.
• QuickspinmajorTechnology or Integration · 1 December 2024Game studio providing high-quality video slots and casino games to the Betzillo platform.
• Red TigermajorTechnology or Integration · 1 December 2024Game studio providing slot titles and casino games to the Betzillo platform, known for daily jackpots and quality gaming experiences.
• Push GamingmajorTechnology or Integration · 1 December 2024Game studio providing slot titles and casino games to the Betzillo platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SkyCrown Casino: SkyCrown is an offshore online casino targeting Australian players with combined pokies, table, live dealer content and crypto-friendly deposits. Comparable to Betzillo on ANZ targeting, crypto payments, and multi-studio content aggregation.
• Wild Fortune Casino: Wild Fortune is a Curacao-licensed online casino with pokies, live dealer, and table games marketed to Australian and NZ players with multi-currency support. Comparable to Betzillo on geography, license type, and bonus-led acquisition strategy.
• King Billy Casino: King Billy is a Curacao-licensed online casino with extensive slots, live dealer, and loyalty program aimed at international players including Australia. Comparable on licensing posture, multi-studio aggregation, and tiered loyalty model.
• PlayAmo Casino: PlayAmo is an offshore online casino serving Australian players with pokies, live casino, table games, and crypto-friendly banking (BTC, ETH, USDT). Directly comparable to Betzillo on Australian geo-targeting, crypto support, and multi-provider content aggregation.
• Bizzo Casino: Bizzo Casino is an offshore online casino explicitly targeting Australian and New Zealand players with combined pokies, table games, and live dealer content under one roof. Directly comparable to Betzillo on geography (ANZ), Curacao-style offshore model, and multi-studio game aggregation.
• BitStarz: BitStarz is a well-established crypto-friendly online casino offering thousands of slots, table games, and live dealer titles, plus multi-currency support including BTC/ETH/USDT. Closely comparable to Betzillo on crypto banking, game library breadth, and bonus-driven acquisition model.
• Woo Casino: Woo Casino is an offshore online casino with strong Australian focus, multi-provider pokies library, and crypto deposit options. Comparable to Betzillo on offshore Australian targeting, bonus-led GTM, and combined slots + live dealer offering.

Emerging players

• FortuneJack: FortuneJack is a long-running crypto-only online casino offering slots, live dealer, and sports betting with BTC, ETH, USDT support. Comparable to Betzillo on crypto-only banking, combined casino + sportsbook, and offshore licensing model.
• Roobet: Roobet is a crypto-native online casino and sportsbook with proprietary crash-style games and strong brand presence in crypto-native player segments. Comparable to Betzillo on crypto-native banking and proprietary in-house games (BZ Originals overlap with Roobet's exclusive titles).

Broad incumbents

• Stake.com: Stake.com is the dominant crypto-first online casino and sportsbook globally and a major acquisition competitor for Australian-facing traffic. Comparable because of crypto-native banking (BTC, ETH, USDT, etc.) and combined casino + sportsbook on a single platform, though at much larger scale and brand recognition.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/setuforcreators

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setu