SET Water Polo Club

What SET Water Polo Club does

SET Water Polo Club (legally SET Water Polo Club, operating as Saddleback El Toro) is a private, founder-led youth water polo club founded in 1990 by Coach Don Stoll in South Orange County, California. The club delivers tiered training programs from Junior Polo (ages 6+) through Age Group (10U, 12U, 14U), Club/High School (grades 9-12), and University-level athletes, operating across four seasonal training cycles per year at three high school aquatic facilities (El Toro, Laguna Hills, Aliso Niguel). SET serves individual youth athletes and their families rather than enterprise customers, and monetizes primarily through recurring monthly team dues with sibling discounts, separate per-session fees for the acquired Aliso Polo community program ($399-$499 per session), and ancillary merchandise through a KAP7-powered storefront.

The club has no proprietary technology platform, operating instead on the third-party Club Assistant club management system for registration and billing, and provides supplementary content including a Skills Video Library and structured College Recruiting Services to support its college-placement value proposition. SET has produced three Olympic Gold Medalists and secured over $10 million in college scholarships for alumni, with current scale at approximately 200+ year-round athletes and 4,000+ cumulative alumni since founding. Leadership is anchored by Olympic Gold Medalist Bradley Schumacher (SET Director since 2005), with a coaching staff drawn from collegiate All-Americans and former international players, positioning the club as a credentialed training provider whose competitive advantage rests on coaching talent and outcome track record rather than technology.

Name

SET Water Polo Club

Legal name

SET Water Polo Club

Website

https://setwaterpolo.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

SET Water Polo Club is a private South Orange County youth water polo club founded in 1990, serving athletes ages 6 through college level across four seasonal training programs at three high school facilities, monetized through monthly dues and per-session fees.

Ownership category

akta.pro rank

Product category

Youth Sports Training & Aquatics

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Youth water polo training
• Age group sports programs
• Swimming and aquatics coaching
• Club athletics training
• College recruiting services

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Team Dues: Recurring monthly membership fees for club training programs. Billing is processed monthly when registering for club training sessions. Four training sessions per athletic year (Fall, Winter, Spring, Summer), each running 10-12 weeks.
2. Referral Credits: Existing members can refer new athletes and receive $20 credit per completed sign-up.
3. Aliso Polo Program Fees: Separate recreational water polo program with flat fees: 10U $399, 12U $449, 14U $499 per session.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SET Water Polo Club is a youth water polo training club that delivers seasonal aquatic coaching programs across four annual sessions (Fall, Winter, Spring, Summer) for athletes ages 6 through college level. Offerings are tiered by age and ability—from Junior Polo (entry-level learn-to-play) and Age Group (10U/12U/14U) to Club/High School and University-level training—with monthly membership dues, tournament participation, and college recruiting support. The club also operates a community recreational sub-brand called Aliso Polo and sells team merchandise through KAP7.

Product overview

SET Water Polo Club is a multi-level youth water polo organization established in 1990, offering a tiered training program portfolio spanning from entry-level Junior Polo (ages 6+) through age group programs (10U, 12U, 14U), high school club programs (grades 9-12), and university-level training. The core offerings are organized by age and skill level, with Junior Polo serving as the entry point that feeds into Age Group Water Polo, which then progresses to Club/High School and University programs. The club complements its training with Aliso Polo (a community recreational sub-brand acquired in 2026), tournament participation, college recruiting services, and a skills video library. The SET Store provides required team gear. All programs operate across four seasonal training sessions (Fall, Winter, Spring, Summer) with billing processed monthly, and athletes can register for USA Water Polo Silver Membership through the club.

Differentiator

Problem solved

Functional benefit

Brands

• ALISO POLO: Community-based recreational water polo program serving Aliso Niguel High School area, teaching fundamental water polo skills to boys and girls ages 6-14.

Products and services

• Junior Polo Entry-level learn-to-play water polo program for athletes as young as age 6 who can safely swim across the pool. Includes Splash-Ball, Introduction to Polo, and Junior Water Polo levels with fundamental trainings, games, and controlled scrimmages.
• Age Group Water Polo

Quantifiable outcome

• Over $10 million in college scholarships secured for athletes
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Club AssistantcoreTechnology or IntegrationClub Assistant provides the website platform, member login system, event registration, and calendar functionality for SET Water Polo. All membership registrations and event sign-ups are processed through Club Assistant's club management software.
• KAP7 Inc.coreStrategic or Co-development PartnerKAP7 Inc. is a water polo equipment and apparel company co-founded by SET Director Bradley Schumacher. SET operates their team store through KAP7. KAP7 provides branding, merchandise, and equipment support for the club.
• USA Water PolocoreOthersSET Water Polo is registered as Club #18 (Saddleback El Toro) with USA Water Polo. All members must maintain USA Water Polo Silver Membership to participate in tournaments and competitions.
• Southern Pacific Zone (SOPAC)minorOthersSOPAC is the regional zone organization for USA Water Polo covering Southern California. SET participates in zone tournaments and events organized through SOPAC.
• Aliso Niguel High SchoolminorStrategic or Co-development PartnerSET Water Polo acquired the Aliso Polo community program which operates at Aliso Niguel High School. Coach Erick Lynch founded Aliso Polo 20+ years ago as a feeder program for the high school water polo team. SET now operates this program to maintain the community connection.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• USA Water Polo: The national governing body for the sport in the U.S., which registers clubs (including SET as Club #18), sets membership requirements, and sanctions tournaments — an overlapping entity that competes for athlete participation through national teams and Olympic development programming.

Others

• KAP7 Inc. A water polo equipment and apparel brand co-founded by SET Director Bradley Schumacher; operates SET's team merchandise store and provides equipment/branding support — a strategic commercial partner with deep operational ties.

Regional players

• San Diego Shores Water Polo Club: A youth water polo club based in San Diego serving similar age-group athletes with comparable training and tournament programs, but operating in a separate Southern California geography.
• LA Premier Water Polo: A Greater Los Angeles-area youth water polo club offering age-group and high school competitive programs comparable to SET, but serving a different geographic market within Southern California.
• Stanford Water Polo Club / Bay Area youth water polo programs: Bay Area-based youth water polo development programs offering age-group and club-level training comparable to SET but serving Northern California families.

Direct peers

• Orange County Water Polo Club: A leading Southern California-based competitive youth water polo club offering year-round training, age group programs, and tournament participation comparable to SET's structure and athlete base.
• Vanguard Water Polo Academy: A Southern California-based water polo development club with year-round training and competitive teams serving junior and high school athletes, comparable in scope and geographic market to SET.
• SoCal Water Polo: A Southern California youth water polo club providing tiered age-group training, club teams, and college recruiting pathways — directly overlapping with SET's age-segmented program model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SETWPC
• Instagraminstagram.com/setwpc/?utm_source=ig_embed&utm_campaign=loading
• LinkedInlinkedin.com/company/setwpc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SET Water Polo Club