Club Assistant

What Club Assistant does

Club Assistant (ClubAssistant LLC) is a privately held, founder-owned SaaS company headquartered in Las Vegas, Nevada, founded in 2001 by Dan Wegner and Julie Austin. The company provides cloud-based online club management and event registration software for amateur sports organizations — primarily aquatic clubs (Masters swimming, USA Swimming age group teams, water polo, open water events) and adjacent verticals such as martial arts. The platform bundles membership databases, automated billing, credit card processing, mass email/text communications, calendars, and integrated website/CMS capabilities into a single subscription-based product, with no software installation required and a self-service signup flow offering same-day setup for swim meets.

Its core products include an Online Club and Team Management module, an Online Swim Meet Entry Software module (with Standard Data Interface Format / SDIF export for interoperability with Hy-Tek Meet Manager and EDive), an Event Registration module for clinics and camps, and Custom Website Design services. Specialized vertical editions are offered for US Masters Swimming (with member verification integration), USA Swimming, USA Water Polo, and Martial Arts. The company also operates two affiliated products: SwimPhone, which provides free online swim meet results with live results and heat sheets fully integrated with the meet entry platform, and SwimShare, a workout-sharing platform for swimmers.

Club Assistant operates on a mixed revenue model combining recurring SaaS subscriptions, per-event or flat-fee meet registration transaction fees, professional services fees for custom website design, and credit card processing margins. Pricing is quote-based and not publicly disclosed, with a freemium first-season trial for high school, community college, and college swim meet entry customers. Distribution is primarily inside-sales-led via phone, email, and the company website, supplemented by deep relationships with national governing bodies — the company is the official or endorsed software provider for US Masters Swimming, USA Swimming, USA Water Polo, NCAA, NFHS, and a range of other organizations — and by attendance at industry events such as the ASCA World Clinic. The company self-reports as the largest provider of USMS and Water Polo online club management software, larger than all other providers combined, and has processed over 500,000 Masters registrations across all 50 U.S. states plus Canada, Australia, and South America.

Name

Club Assistant

Legal name

ClubAssistant LLC

Website

https://clubassistant.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Assistant is a founder-owned, Las Vegas-based SaaS company providing cloud-based club management and event registration software primarily for aquatic sports organizations — including US Masters Swimming, USA Swimming, USA Water Polo, and high school/college programs — processing over 500,000 Masters registrations across all 50 U.S. states and select international markets.

Ownership category

akta.pro rank

Product category

Club Management Software

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Student Organizations & Club Administration (EDALAHAB)

Keywords

• Club management software
• Swim meet registration
• Membership management
• Event registration software
• Aquatic sports software

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription/Membership Software: Monthly or annual subscription for online club management software access, including membership management, billing, email, reports, and calendars
2. Meet Entry Registration: Fee collection for swim meet entries, open water events, postal events, and clinics with per-event or flat fee options
3. Custom Website Design Services: Professional website design services including HTML design, dynamic website design, custom graphics, and website builder tools
4. Credit Card Processing Fees: Integrated credit card processing for collecting dues, event fees, merchandise, and donations with merchant account integration

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Club Assistant provides a cloud-based online membership management and event registration platform for clubs, teams, and leagues, primarily in aquatic sports. Its core offerings include online club and team management (membership database, billing, credit card processing, email/website communications) and online swim meet entry software with SDIF integration to Hy-Tek Meet Manager. The company also delivers event registration for clinics and camps, custom website design services, and the SwimPhone and SwimShare affiliated platforms.

Product overview

Club Assistant is a comprehensive online membership management and event registration platform primarily serving aquatic sports organizations. The platform consists of a core Online Club and Team Management product that handles membership databases, billing, credit card processing, and communications, alongside an Online Swim Meet Entry Software module for swim meet registration. Additional modules include Event Registration for clinics and camps, and Custom Websites for club web presence. The platform offers specialized versions for US Masters Swimming, USA Swimming, Water Polo, and Martial Arts clubs. Related products include SwimPhone (results platform) and SwimShare (workout sharing). The company has provided services to clubs in all 50 U.S. states, Canada, Australia, and South America since 2001.

Differentiator

Problem solved

Functional benefit

Brands

• SwimPhone: Swim meet and open water results platform providing free online results, easy-to-use mobile access, and full integration with online meet entry.
• SwimShare

Products and services

• Online Club and Team Management Comprehensive membership management software for clubs, teams, and leagues featuring membership database, automatic member billing, credit card processing, shopping cart and calendar tools, emailing and texting, financial reporting, and website management. Used by swimming, water polo, martial arts, volleyball, triathlon, biking, and running clubs.
• Online Swim Meet Entry Software Web-based online registration software for swim meets, open water events, postal events, virtual swims, pool open water events, and clinics. Supports coach-driven and swimmer-driven registration with fee collection, credit card processing, and SDIF export to Hy-Tek Meet Manager.
• Event Registration

Quantifiable outcome

• 71% of registrations were online in 2009 for one organization, demonstrating adoption efficiency
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• US Masters Swimming (USMS)coreStrategic or Co-development PartnerOfficial provider of online club management and meet entry software since 2003. Deep integration with USMS member verification systems and event sanctioning.
• USA SwimmingcoreStrategic or Co-development PartnerOfficial software provider for USA Swimming age group teams and meet entry systems with SDIF integration.
• USA Water Polo (USAWP)coreStrategic or Co-development PartnerOfficial online club management software provider for USA Water Polo with tournament registration and cap number tracking.
• YMCA Masters SwimmingmajorStrategic or Co-development PartnerProvider of online meet entry and club management for YMCA masters swimming programs.
• Jewish Community Center (JCC) Masters SwimmingmajorStrategic or Co-development PartnerProvider of registration and management software for JCC swimming programs.
• Masters Swimming Canada (MSC)majorStrategic or Co-development PartnerInternational partner providing software services for Masters Swimming Canada programs.
• Senior Games / Senior OlympicsminorStrategic or Co-development PartnerProvider of meet entry and registration services for Senior Games and Senior Olympics swimming events.
• International Gay and Lesbian Aquatics (IGLA)minorStrategic or Co-development PartnerProvider of online meet entry and club management for IGLA aquatic events.
• World Open Water Swimming Association (WOWSA)minorGTM or Marketing PartnerPartner organization supporting open water swimming events and promotion.
• USA Triathlon (USAT)majorStrategic or Co-development PartnerProvider of open water event registration software integrated with USA Triathlon events.
• National Federation of High Schools (NFHS)coreStrategic or Co-development PartnerIntegration with NFHS for high school swim meet entry software and state-level adoption.
• National Collegiate Athletic Association (NCAA)coreStrategic or Co-development PartnerProvider of college swim meet entry software for NCAA member institutions.
• California Interscholastic Federation (CIF)majorStrategic or Co-development PartnerState-level integration with CIF for California high school swim meet entry across multiple sections.
• American Swim Coaches Association (ASCA)minorGTM or Marketing PartnerAttends ASCA World Clinic annually for networking and marketing to swim coaches.
• SwimPhonecoreTechnology or IntegrationRelated product providing free online swim meet results, live results, and heat sheets. Full integration with Club Assistant online meet entry.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeagueApps: Sports league and club management platform for youth and adult sports organizations. Comparable in serving registration, scheduling, and payment needs for sports clubs — a likely competitor for non-aquatic verticals Club Assistant targets.
• Wild Apricot: Membership management software for clubs, associations, and nonprofits. Comparable in providing membership database, billing, and website tools — competes for the broader club-management use case beyond sports.
• SwimTopia: Swim team management platform serving USA Swimming clubs with rostering, meet entry, and billing. Direct competitor in the age-group and youth swim segment where Club Assistant also competes.
• TeamUnify: Swim team and club management software (now part of ACTIVE Network) used by USA Swimming teams for member management, billing, and meet entry. Closest direct competitor in the youth/USA Swimming segment.
• MemberPlanet: Membership management and engagement platform for clubs, associations, and groups. Comparable core functionality (member database, dues collection, communications) targeting similar small-to-mid club customers.
• Hy-Tek: Swim meet management software (Hy-Tek Meet Manager) used to run swim meets and integrate with Club Assistant via SDIF. Adjacent but distinct — covers meet-day operations versus club membership/registration.

Broad incumbents

• TeamSnap: General-purpose sports team management platform used by tens of thousands of youth sports organizations. Broad incumbent that could encroach on the high school and youth swim segments with a more modern, mobile-first product.
• SportsEngine: NBCUniversal-owned sports management platform serving leagues, clubs, and governing bodies across many sports. Broad incumbent with the scale and budget to expand into swim-specific workflows and compete for school and college swim customers.
• ACTIVE Network: Large sports and activity management platform (parent of TeamUnify) serving events, camps, leagues, and clubs across many verticals. Broad incumbent with distribution scale and integrations that threaten niche swim providers.

Emerging players

• Upper Hand: Sports facility and program management software for academies, clubs, and training centers. Emerging player in adjacent sports-business management, comparable in serving club operations and registration workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clubassistant
• Facebookfacebook.com/Club-Assistant-and-Swimphone-146665298677357

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Assistant