Academy of Solution Focused Training
Academy of Solution Focused Training is a Singapore-based, ICF-, EMCC-, and IASTI-accredited training firm founded in 2004 that delivers cohort-based Solution Focused coaching and therapy certification programs to individual professionals and organizations across Asia, Europe, and the US.
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Academy of Solution Focused Training does
Academy of Solution Focused Training Pte Ltd is a Singapore-incorporated, founder-led professional training company founded in 2004 by Debbie Hogan. It specializes in Solution Focused Brief Therapy (SFBT) and Solution Focused Coaching methodology originally developed by Steve de Shazer and Insoo Kim Berg. The Academy operates two main credential tracks: ICF-accredited coach training across three levels leading to ACC, PCC, and MCC designations, and SFBT therapy training across three levels leading to Solution Focused Practitioner, Advanced, and Master Practitioner certifications. Supporting programs include the ICF Advanced Certification in Team Coaching (ACTC) and an EMCC-accredited 150-hour coach supervision course co-developed with Solutions Academy.
The business is structured around cohort-based certification programs delivered live online via Zoom and in-person in Singapore, with dedicated US time-zone cohorts and an India channel partner (Pivtox Academy). Tiered pricing ranges from SGD 2,800 for therapy training to SGD 5,900 for the MCC masterclass, with supplementary recurring revenue from group supervision sessions (SGD 100/session or SGD 600/package), workshops (SGD 600 each), mentor coaching packages, and professional coaching services for corporate clients across banking, government, social service, education, and medical sectors. Named institutional clients include Singapore Prison Service, Ministry of Education school counsellors, and Singapore Children's Society. The company holds three international accreditations (ICF ACTP, EMCC Global, IASTI founding member), is GDPR-compliant, and sustains a community layer through SF Coaching Circles, peer supervision groups, weekly Q&A Zoom Drop-Ins, and published SF practice books.
Academy of Solution Focused Training firmographics
Firmographics- Name
- Academy of Solution Focused Training
- Legal name
- Academy of Solution Focused Training Pte Ltd
- Website
- https://sf-academy.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Academy of Solution Focused Training is a Singapore-based, ICF-, EMCC-, and IASTI-accredited training firm founded in 2004 that delivers cohort-based Solution Focused coaching and therapy certification programs to individual professionals and organizations across Asia, Europe, and the US.
- Ownership category
- akta.pro rank
Academy of Solution Focused Training industry classification
Industry- Product category
- Professional Coaching and Therapy Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Performance & Accountability Coaching (EDABANAD)
- akta.pro secondary industry
- Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)
Keywords
Where Academy of Solution Focused Training is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Academy of Solution Focused Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Certification Programs: ICF-accredited coaching programs (Level 1 ACC, Level 2 PCC, Level 3 MCC) and Solution Focused therapy certification courses sold as cohort-based training with tiered pricing based on certification level
- EMCC Accredited Coach Supervisor Training: 150-hour EMCC accredited supervision certification course offered at SGD $5,300
- Team Coaching Certification: Advanced Certification in Team Coaching (ACTC) at SGD $4,800 for 60-hour program
- Group Supervision Services: Ongoing group supervision sessions for coaches and therapists, offered at $100/session or package pricing of $600 for 6 sessions
- Mentor Coaching: Individual mentor coaching packages (10-session or 3-session) to support credential applications and professional development
- Continuing Education Workshops: Specialized workshops (e.g., Working with Children, Supporting clients with Mental Health Challenges, Utilization Principles of Milton Erickson) at $600 per workshop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Level 1 ACC Coaching Certification - $4,800 SGD |
| Subscription | Multi-year contract | Level 2 PCC Coaching in Organisation - $5,600 SGD |
| Subscription | Multi-year contract | Level 3 MCC Masterclass Course - $5,900 SGD |
| Subscription | Multi-year contract | Advanced Certification in Team Coaching (ACTC) - $4,800 SGD |
| Subscription | Multi-year contract | EMCC Accredited SF Coach Supervisor Training - $5,300 SGD |
| Subscription | Multi-year contract | Level 1 SFBT Therapy Training - $2,800 SGD |
| Subscription | Multi-year contract | Level 2 SFBT Advanced Practitioner - $2,800 SGD |
| Subscription | Multi-year contract | Level 3 SFBT Master Practitioner - $2,800 SGD |
| Unit Pricing | Pay-as-you-go | Individual SFBT Workshop - $600 SGD per workshop |
| Unit Pricing | Monthly | SFBT Group Clinical Supervision - $100 SGD per session or $600 package |
| Subscription | Monthly | Mentor Coaching Package - 10-session or 3-session options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Academy of Solution Focused Training product offering
Product offeringCore offering
The Academy delivers accredited professional training and certification programs in Solution Focused coaching and Solution Focused Brief Therapy (SFBT), spanning ICF coach training Levels 1-3 (ACC, PCC, MCC pathways), SFBT Levels 1-3, Advanced Certification in Team Coaching (ACTC), and an EMCC-accredited Coaching Supervision course. Complementing the credentialing programs, the Academy sells standalone coaching services, mentor coaching, team coaching, group supervision (clinical and coaching), and short workshops for individuals and organizational clients in more than 35 countries.
Product overview
The Academy of Solution Focused Training is a professional training and consulting company offering a comprehensive portfolio of coaching and therapy training programs. The offering consists of two main tracks: ICF-accredited Coach Training (Levels 1-3 leading to ACC, PCC, MCC credentials) and SF Therapy Training (Levels 1-3 leading to IASTI/CCPC certifications). Supporting programs include the Advanced Certification in Team Coaching (ACTC) and EMCC Accredited Coaching Supervision Course. Professional services include Coaching Services, Mentor Coaching, Team Coaching, and various supervision offerings (SFBT Group Clinical Supervision, Group Supervision for Coaches). The portfolio also includes community programs (SF Coaching Circle, Q&A Zoom Drop In), workshop series (SFBT Video Series, individual workshops), and published resources.
Differentiator
Problem solved
Functional benefit
Products and services
- ICF Coach Training Program
Companies that use Academy of Solution Focused Training
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Academy of Solution Focused Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Academy of Solution Focused Training partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- International Coaching Federation (ICF)coreICF provides ACTP accreditation for the Academy's coaching programs (Level 1 ACC, Level 2 PCC), enabling graduates to apply for ICF credentials. The Academy is a member of ICF Singapore Chapter.
- European Mentoring and Coaching Council (EMCC)coreEMCC provides global supervision accreditation for the Academy's coach supervisor training program. Partnership enables graduates to pursue EMCC senior practitioner and ESIA accreditation.
- International Alliance of Solution Focused Teaching Institutes (IASTI)coreAcademy is a Founding Member of IASTI, established to develop and promote quality training and gold-standard industry practices in Solution Focused Practice.
- Solutions AcademycoreCo-developed the EMCC accredited Coach Supervision course in partnership with Solutions Academy (led by Kirsten Dierolf). Companion book published jointly.
- CCPC GlobalminorCertified Solution Focused Coach (CSFC) and Master Solution Focused Coach (MSFC) certifications available through CCPC (Canadian Council of Professional Certification)
- Pivtox AcademyminorPartnership with Pivtox Academy (India, led by Baijesh Ramesh) to deliver coach training programs for those seeking ICF certification in the Indian market
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Academy of Solution Focused Training competitors and assessment
Company assessmentDirect peers
- Coach U: One of the largest ICF ACTP-accredited coach training schools globally, offering multi-level certification programs leading to ICF credentials. Operates in the same coach-training category with significantly larger scale and broader methodology coverage.
- iPEC Coaching: ICF ACTP-accredited coach training program offering multi-level certification (ACC, PCC, MCC). Direct competitor in the same credential-track space as the Academy, with a proprietary energy-based coaching methodology.
- Co-Active Training Institute (CTI): One of the largest ICF-accredited coach training organizations globally, offering multi-level Co-Active Coach certification. Direct competitor in the same ICF-credentialed coach training category with substantially greater brand recognition and scale.
- Erickson Coaching International: ICF ACTP-accredited international coach training school founded on solution-oriented principles, offering The Art and Science of Coaching program. Operates globally with similar credential-track offerings to the Academy.
- Solutions Academy: Founded by Kirsten Dierolf (an Associate Trainer of ASFT), Solutions Academy offers Solution Focused coach training programs since 2008. It is a co-development partner with the Academy on the EMCC-accredited Supervision course and shares the same SF methodology orientation.
- Pivtox Academy:
Broad incumbents
- NeuroLeadership Institute: Global research-driven coaching and leadership development organization offering certification programs (e.g., The Coaching Habit). Competes for the same enterprise coaching-training budgets as ASFT's corporate team coaching offerings.
- Marshall Goldsmith Stakeholder Centered Coaching: Premium executive coaching certification and methodology developed by Marshall Goldsmith. Operates broadly in the executive coaching training category and serves a similar high-end corporate and senior leader customer base as the Academy's Team Coaching track.
Others
- International Coaching Federation (ICF): Global accreditation body that grants the Academy its ACTP standing and issues the ACC/PCC/MCC credentials. Not a competitor but a critical ecosystem participant whose standards and credentialing framework directly shape ASFT's product structure.
- European Mentoring and Coaching Council (EMCC): European accreditation body that accredits the Academy's Supervision course and issues the Senior Practitioner (ESIA) and Master Practitioner credentials. Functions as an ecosystem standards body rather than a direct training competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Academy of Solution Focused Training social profiles
Digital presenceAcademy of Solution Focused Training compliance and trust
Trust signalCompliance4 records
Academy of Solution Focused Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Academy of Solution Focused Training leadership team
Management profileNumber of profiles
Profiles11 records
Academy of Solution Focused Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Academy of Solution Focused Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Academy of Solution Focused Training
What does Academy of Solution Focused Training do?
The Academy delivers accredited professional training and certification programs in Solution Focused coaching and Solution Focused Brief Therapy (SFBT), spanning ICF coach training Levels 1-3 (ACC, PCC, MCC pathways), SFBT Levels 1-3, Advanced Certification in Team Coaching (ACTC), and an EMCC-accredited Coaching Supervision course. Complementing the credentialing programs, the Academy sells standalone coaching services, mentor coaching, team coaching, group supervision (clinical and coaching), and short workshops for individuals and organizational clients in more than 35 countries.
Is Academy of Solution Focused Training a public or private company?
Academy of Solution Focused Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Academy of Solution Focused Training founded?
Academy of Solution Focused Training was founded in 2004. It employs 11 to 50 people.
Where is Academy of Solution Focused Training based?
Academy of Solution Focused Training is headquartered in Singapore, Singapore, in the Asia region.
How does Academy of Solution Focused Training make money?
Six revenue lines are on record. Professional Certification Programs are the primary driver. The others are EMCC Accredited Coach Supervisor Training, team Coaching Certification, group Supervision Services, mentor Coaching and continuing Education Workshops.
Who are Academy of Solution Focused Training's main competitors?
Direct peers on record are Coach U, iPEC Coaching, Co-Active Training Institute (CTI), Erickson Coaching International, Solutions Academy and Pivtox Academy. Broad incumbents are NeuroLeadership Institute and Marshall Goldsmith Stakeholder Centered Coaching. Others are International Coaching Federation (ICF) and European Mentoring and Coaching Council (EMCC).
Does Academy of Solution Focused Training have an API?
No public API is recorded for Academy of Solution Focused Training.
What industry is Academy of Solution Focused Training in?
Academy of Solution Focused Training's product category is Professional Coaching and Therapy Training. Its primary akta.pro industry code is EDABANAD, Performance & Accountability Coaching, with a secondary code of EDADACAF, Continuing Education (CE/CPD) & Provider Accreditation Bodies. Its NAICS code is 611430 and its SIC code is 8200.