De Sfeerstal
- Company typePrivate
- Founded2009
- HeadquartersNieuwveen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
De Sfeerstal firmographics
Firmographics- Name
- De Sfeerstal
- Legal name
- De Sfeerstal
- Website
- https://sfeerstal.nl
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
De Sfeerstal industry classification
Industry- Product category
- Bed & Breakfast Hospitality Services
- NAICS
- Bed-and-Breakfast Inns (721191), Greenhouse, Nursery, and Floriculture Production (1114), Caterers (722320), Florists (4593)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Cookies & Crackers (2052)
- akta.pro primary industry
- Farmstay B&Bs & Agritourism Inns (THAGAHAG)
- akta.pro secondary industries
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK), Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where De Sfeerstal is headquartered
LocationHeadquarters
- HQ city
- Nieuwveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Sfeerstal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- B&B Hotel Accommodations: 10 themed B&B hotel rooms with private bathrooms, breakfast included. Nightly rates not publicly disclosed.
- Theehuis Food & Beverage: Tea house serving homemade cakes, lunches, High Tea, and beverages. Daily service with seasonal menus.
- Bloemen Pluktuin (Flower Picking Garden): Biologische (organic) flower picking garden open June-October. Visitors pay per bouquet based on quantity and flower type (average €6-12 per bouquet).
- Workshops & Events: Floristry workshops, holiday-themed workshops (Easter, Christmas, Mother's Day), team-building events. Prices from €25-30 per person.
- Retail Products (Jam, Chutney, Cookies): Homemade jams (€4.10/jar), chutneys (€3.35), dessert sauce (€2.75), stewed pears (€4.10). Also homemade cookies for take-home sale.
- Private Events (Feesten & Partijen): Weddings, parties, meetings, and celebrations in Theehuis or Tuinkamer. Catering available for groups of 25+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | B&B Hotel Rooms - 10 themed flower-themed rooms |
| One time/ perpetual license | Pay-as-you-go | High Tea - Daily 12:00 or 15:00 |
| Unit Pricing | Pay-as-you-go | Father's Day BBQ - Sunday 21 June 2026 |
| Unit Pricing | Pay-as-you-go | Spiezen Kiezen (Skewer Selection) Evening - February 2025 |
| Unit Pricing | Pay-as-you-go | Floristry/Theme Workshops |
| Unit Pricing | Pay-as-you-go | Homemade Jams and Preserves |
| Unit Pricing | Pay-as-you-go | Vegan Dinner |
| Unit Pricing | Pay-as-you-go | High Tea (recurring daily) |
| Unit Pricing | Pay-as-you-go | Mother's Day Workshop - Tuesday 5 May 2026 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
De Sfeerstal product offering
Product offeringCore offering
De Sfeerstal operates a 10-room flower-themed Bed & Breakfast hotel with breakfast included, an on-site Theehuis (tea house) with terrace serving homemade cakes, lunches, High Tea, and beverages, and a one-hectare biological flower picking garden open June to October. The venue also hosts workshops, weddings, private parties, BBQs, and corporate meetings in its De Tuinkamer meeting room, and sells homemade jams, chutneys, cookies, and gift packages using garden and locally sourced produce.
Product overview
De Sfeerstal is a Bed & Breakfast hotel and hospitality establishment offering a coordinated portfolio of services centered around natural enjoyment in a homely atmosphere. The core offerings include a 10-room B&B hotel with flower-themed rooms and the Theehuis (Tea House) with terrace overlooking the garden. Supporting services include High Tea service, a biological flower picking garden, homemade jams and cookies, meeting facilities (De Tuinkamer), and event venues for parties, weddings, and BBQs. Creative workshops in floral arrangement are also offered. The establishment operates seasonally with adjusted hours and is located mid-cycle between major Dutch cities in the Groene Hart region.
Differentiator
Problem solved
Functional benefit
Products and services
- Bed & Breakfast Hotel A 10-room B&B hotel in the Groene Hart (Green Heart) region of the Netherlands offering overnight stays with a fresh breakfast included. Each room is themed around flowers from the on-site 1-hectare garden and includes a private bathroom with sink, toilet, and shower; check-in from 15:00, check-out by 10:30, dogs allowed with a €12.50/night supplement.
- Theehuis (Tea House) A tea house with terrace offering homemade cakes, lunches, High Tea, and beverages, overlooking the on-site flower picking garden. Open daily with seasonal hours (March-October 10:00-18:00, November-February 10:00-17:00).
- High Tea Reservable High Tea service served at 12:00 or 15:00 featuring homemade sweet and savory treats with unlimited coffee and tea. Children's High Tea is €10.75 including unlimited lemonade; the full offering is freshly prepared daily.
- Bloemen Pluktuin (Flower Picking Garden) A biological (organic) flower picking garden where visitors can pick their own bouquets of organically and sustainably grown flowers. Open June to October, Monday to Saturday 10:00-17:00, with average bouquet prices of €6-12.
- Huisgemaakte Jam (Homemade Jam & Preserves) Homemade jams, chutneys, berry dessert sauces, and stewed pears made from fruit grown in the on-site garden and locally sourced ingredients, using a recipe with about half the usual sugar. Available for purchase daily at the tea house in jars and gift packages.
- Vergaderruimte De Tuinkamer (Meeting Room) A meeting room for conferences and meetings equipped with projector, flip-over, and fiber optic internet. Can be combined with lunch or other activities, suitable for off-site corporate meetings and small team retreats.
- Feesten en Partijen (Parties and Events Venue) Event venue rental for celebrations, birthday parties, weddings, and BBQ events. The Theehuis with terrace can be hired until midnight or 1:00 AM, and catering is available for groups of 25 or more.
- Bloemschikken Workshops (Floral Arrangement Workshops) Creative workshops using fresh flowers and greenery or dried flowers and decorative materials, available year-round for groups of 8 or more. Conducted by Dita Bos and Mariska Hoogervorst; themed workshops (Easter, Christmas, Mother's Day) are also offered.
- Trouwlocatie (Wedding Venue) Wedding location services at De Sfeerstal using the Theehuis, terrace, and garden areas for wedding ceremonies and receptions, with catering available.
- Home Made Cookies Freshly baked cookies made from De Sfeerstal's own dough, packaged for takeaway and available for purchase at the tea house.
Quantifiable outcome
- Flower bouquet average price €6-12 per bouquet
- +2 more outcomes
Companies that use De Sfeerstal
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
De Sfeerstal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Sfeerstal partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Jan-Wim Kroon TweewielersminorRecommended bike rental partner for guests wanting to explore the Groene Hart region by bicycle. Located in Ter Aar.
- Golf & Country Club LiemeerminorAdjacent golf course recommended for guests. Golf clinic packages available for meeting groups wanting to combine business with recreational activities.
- Restaurant de Heeren van LiemeerminorRecommended neighboring restaurant for guests needing dinner (1-minute walk). Located at Golfpad 1, Nieuwveen.
- Bistro bij PeterminorRecommended alternative dining option in Nieuwveen center, 1.5 km from De Sfeerstal.
- Menken Maritiem B.V.minorBoat docking service in Ter Aar (Papenveer) for guests arriving by boat. Approximately 2 km from De Sfeerstal. Contact: 0172-604742.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
De Sfeerstal competitors and assessment
Company assessmentBroad incumbents
- Landal GreenParks: Large Dutch operator of vacation parks and bungalows across the Netherlands. Overlaps with De Sfeerstal's countryside leisure and family-stay positioning, but at much larger scale and as a national chain.
- Van der Valk Hotels: Family-owned Dutch hotel group with restaurants, leisure facilities, and event venues. Competes for the same Dutch family and business-meeting demand that De Sfeerstal targets.
- Fletcher Hotels: Large Dutch hotel-restaurant chain with locations across the Netherlands. Competes for both leisure travelers and meeting bookings (Tuinkamer equivalent) with a much broader footprint.
- Hampshire Hotels: Dutch collection of mid-scale hotels and boutique properties often in scenic/countryside locations. Comparable meeting and event venue offering alongside overnight stays.
- Roompot Vakanties: Major Dutch vacation park operator with parks and coastal/forest resorts. Competes for the same Randstad/weekend leisure travelers with a broader, more commodity product.
- Center Parcs: Network of forest-based holiday parks in the Netherlands with cottages, restaurants, and family activities. Targets a similar family-stay demand but at significantly larger scale.
Regional players
- Theetuin.nl (collective listing): Aggregator and listing of Dutch tea gardens and theehuis-style country hospitality venues. Direct overlap with Theehuis offerings at De Sfeerstal, including High Tea, homemade cakes, and garden settings.
Direct peers
- Molecaten Parken: Family-focused Dutch holiday park operator with campgrounds and small-scale lodging. Comparable niche of outdoor-oriented family stays and group activities in natural settings.
- FarmCamps (Buitenplaats): Dutch agritourism operator offering farmstay experiences for families across multiple locations. Directly comparable to De Sfeerstal's concept of pairing countryside lodging with on-site agricultural/garden activities.
Emerging players
- Puur Exclusief (Natuurhuisje): Platform and brand focused on small-scale nature-embedded holiday rentals in the Netherlands. Direct channel overlap with De Sfeerstal's nature-driven, single-location B&B model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
De Sfeerstal social profiles
Digital presenceDe Sfeerstal financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Sfeerstal leadership team
Management profileNumber of profiles
Profiles2 records
De Sfeerstal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Sfeerstal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Sfeerstal
What does De Sfeerstal do?
De Sfeerstal operates a 10-room flower-themed Bed & Breakfast hotel with breakfast included, an on-site Theehuis (tea house) with terrace serving homemade cakes, lunches, High Tea, and beverages, and a one-hectare biological flower picking garden open June to October. The venue also hosts workshops, weddings, private parties, BBQs, and corporate meetings in its De Tuinkamer meeting room, and sells homemade jams, chutneys, cookies, and gift packages using garden and locally sourced produce.
Is De Sfeerstal a public or private company?
De Sfeerstal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Sfeerstal founded?
De Sfeerstal was founded in 2009. It employs 1 to 10 people.
Where is De Sfeerstal based?
De Sfeerstal is headquartered in Nieuwveen, Netherlands, in the Europe region.
How does De Sfeerstal make money?
Six revenue lines are on record. B&B Hotel Accommodations are the primary driver. The others are theehuis Food & Beverage, bloemen Pluktuin (Flower Picking Garden), workshops & Events, retail Products (Jam, Chutney, Cookies) and private Events (Feesten & Partijen).
Who are De Sfeerstal's main competitors?
Broad incumbents on record are Landal GreenParks, Van der Valk Hotels, Fletcher Hotels, Hampshire Hotels, Roompot Vakanties and Center Parcs. Theetuin.nl (collective listing) is listed as a regional player. Direct peers are Molecaten Parken and FarmCamps (Buitenplaats). Puur Exclusief (Natuurhuisje) is listed as an emerging player.
Does De Sfeerstal have an API?
No public API is recorded for De Sfeerstal.
What industry is De Sfeerstal in?
De Sfeerstal's product category is Bed & Breakfast Hospitality Services. Its primary akta.pro industry code is THAGAHAG, Farmstay B&Bs & Agritourism Inns, with a secondary code of THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals). Its NAICS code is 721191 and its SIC code is 7000.