FarmCamps

What FarmCamps does

FarmCamps B.V. is a Dutch direct-to-consumer glamping marketplace founded in 2012 and headquartered in Bussum, Netherlands. The company aggregates 25+ working partner farms across 10 Dutch provinces (Drenthe, Friesland, Gelderland, Limburg, Noord-Brabant, Noord-Holland, Zuid-Holland, Overijssel, Zeeland) plus one location in Hessen, Germany, and sells pre-set luxury tent accommodations in six variants (Luxe Barntent, Lodgetent, Ranchtent, Farmtent, Haytent, Safaritent) to families with children seeking farm-stay vacations. The core go-to-market is a self-service e-commerce booking site at farmcamps.com supplemented by phone and email reservations and a high-touch inside-sales motion for group bookings of three or more tents; distribution is direct only, with no OTA reseller layer.

The platform is built on a standard web booking stack with an added Dutch-language NLP chatbot ('Boerderij AI-ssistent') for customer inquiries. Pricing is dynamic, ranging from approximately €75 to over €150 per night depending on farm location, tent type, season, and group composition, with children under 3 staying free and tiered discounts for newsletter signups (€25), seasonal campaigns (e.g., €75 until July 5), and group sizes. Revenue is recorded as a transaction-fee stream on bookings, with optional add-ons (towel packages, pony/horse activities, additional farm activities) layered on top.

The company operates with an 11-50 headcount and was taken over in June 2025 by siblings Bram and Alette Bastiaansen, who stated intent to scale the model in the Netherlands and beyond. Marketing is content-led (regional blogs, social channels on Instagram/Facebook/YouTube, email newsletter) and the supplier base is grown through a formal recruitment programme ('FarmCamps zoekt boer'). Loyalty and risk-reduction offerings ('Vaste Gasten Voordeel', 'Fijn Weer Garantie') are positioned to drive repeat bookings.

Name

FarmCamps

Legal name

FarmCamps B.V.

Website

https://farmcamps.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

FarmCamps is a Dutch direct-to-consumer glamping platform offering families with children curated luxury tent stays on 25+ working farms across the Netherlands and Germany, transacted via its own booking website with dynamic nightly pricing.

Ownership category

akta.pro rank

Product category

Farm Glamping Accommodations

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farmstay Rooms (Working Farms/Ranches) (THAMABAG)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Farm glamping accommodations
• Farm vacation rentals
• Luxury tent camping
• Family farm stays
• Glamping booking platform

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Farm vacation bookings: FarmCamps earns revenue by facilitating bookings for luxury tent accommodations on partner farms across the Netherlands and Germany. Customers pay for tent rentals which include access to farm activities and animal interactions. Optional extras such as towel packages and additional farm activities can be added.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FarmCamps curates a network of 25+ working farms across the Netherlands and Germany and operates a direct-to-consumer booking platform for luxury tent (glamping) accommodations on those farms. The company supplies pre-set-up furnished tents (six types) and bundles them with farm-based activities such as animal interactions, pony rides, and farm experiences, targeting families with children. Additional services include group bookings (3+ tents) and add-on activities such as towel packages and pony programs.

Product overview

FarmCamps is a glamping platform that connects families with luxury tent accommodations on working farms across the Netherlands and Germany. The core offering consists of six distinct luxury tent types (Luxe Barntent, Luxe Lodgetent, Luxe Ranchtent, Luxe Farmtent, Luxe Haytent, and Luxe Safaritent) that come fully furnished and ready for guests. The platform enables direct booking of farm stays through its website, with farm locations spanning 10 Dutch provinces plus Germany. Additional services include group accommodations (booking 3+ tents with discounts), pony and horse activities (lessons, camps, pony care), and various themed vacation packages. FarmCamps operates an AI-powered chatbot assistant to help users navigate farm selections and bookings.

Differentiator

Problem solved

Functional benefit

Brands

• FarmCamps Koepon: A gift voucher/coupon system offered by FarmCamps for holiday bookings
• Fijn Weer Garantie
• Vaste Gasten Voordeel

Products and services

• Luxe Barntent Barn-styled luxury tent accommodation offering a premium glamping experience on partner farms, with furnished interior and farm-activity access. Targeted at families seeking turnkey farm-stay lodging.
• Luxe Lodgetent
• Luxe Ranchtent
• Luxe Farmtent
• Luxe Haytent
• Luxe Safaritent
• Groepsaccommodatie (Group Accommodation)
• Pony & Paarden Activiteiten

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• Bram and Alette BastiaansencoreOthers · 8 June 2025FarmCamps was acquired by siblings Bram and Alette Bastiaansen in June 2025. The new ownership represents a strategic transition as FarmCamps aims to expand further in the Netherlands and beyond. The Bastiaansen siblings bring a new phase of growth to the company while maintaining its core mission of connecting families with authentic farm experiences and providing farmers with additional revenue streams.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Glamping Hub: Glamping Hub is a global online marketplace dedicated exclusively to glamping and unique outdoor accommodations, paralleling FarmCamps' curated-booking model. It is an emerging player in the same niche category and addresses similar experiential-traveller demand via aggregation rather than inventory ownership.

Broad incumbents

• Landal GreenParks: Landal GreenParks is a large Dutch/European operator of holiday parks with nature-themed accommodations including safari tents and luxury lodges. It is broader and more scaled than FarmCamps but competes for the same Dutch family nature-vacation spend and has overlapping luxury-tent inventory.
• Booking.com: Booking.com is the global lodging and vacation-rental OTA, listing campgrounds, holiday parks and unique stays including farm properties. Although it is a broad incumbent rather than a specialist, it can intercept FarmCamps' demand through SEO and aggregated inventory and is the dominant alternative booking channel for Dutch travellers.
• EuroParcs: EuroParcs operates multiple holiday-park brands across the Netherlands and surrounding countries, including nature- and luxury-themed accommodations. It competes for the Dutch family nature-vacation segment and pressures FarmCamps' positioning with greater scale and marketing reach.
• Roompot: Roompot is a major Dutch holiday-park operator with parks across the Netherlands and coastal Europe offering bungalows and unique accommodations. It competes for the same Dutch family vacation wallet as FarmCamps and represents the scaled-incumbent alternative to FarmCamps' curated farm-stay model.

Direct peers

• Suncamp Holidays: Suncamp is a European camping holiday operator offering pre-erected tents and mobile homes at established campgrounds across multiple countries. It mirrors FarmCamps' turnkey family camping product and booking flow, serving as a comparable scaled alternative within the same pan-European camping category.
• Vacansoleil: Vacansoleil is a European camping specialist offering pre-erected tents, mobile homes and lodges at established campgrounds across multiple countries. It mirrors FarmCamps' turnkey luxury-tent booking flow and family-camp focus, with a broader campground footprint instead of working farms.
• Under Canvas: Under Canvas operates luxury safari-style tent glamping near US national parks, matching FarmCamps' Safaritent concept and its premium-tent positioning. It is structurally comparable in product (luxury tents), target customer (experience-seeking families) and booking model, operating in a different geography.
• Huttopia: Huttopia is a French-founded glamping and nature-cabin operator with sites across Europe offering pre-set tents, chalets and lodges in natural settings. It is the closest direct comparable to FarmCamps' model of bookable, ready-made glamping accommodations delivered through a single consumer brand, though FarmCamps adds a working-farm immersion layer Huttopia typically does not.
• Hipcamp: Hipcamp is a US marketplace and platform that books stays on private land, ranches and farms — directly analogous to FarmCamps' curated farm-stay proposition. Both aggregate third-party landowner supply behind a unified brand and booking flow, differentiated primarily by geography and the farm-focus of each platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FarmCamps/videos
• Facebookfacebook.com/FarmCamps
• Instagraminstagram.com/farmcampsnl
• Xx.com/FarmCamps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FarmCamps