The Society For Family Health

What The Society For Family Health does

The Society for Family Health (SFH) is a Namibian non-governmental organization and registered trust that has operated since 1997 (under the name Social Marketing Association until its 2011 rebrand), delivering public health programmes with a focus on HIV prevention, care, and treatment, malaria prevention, and water, sanitation, and hygiene (WASH) initiatives. SFH runs programmes in all 14 of Namibia's regions and maintains regional offices in seven locations (Walvis Bay, Rundu, Outapi, Oshikango, Ongwediva, Grootfontein, Katima Mulilo, and Keetmanshoop), in addition to its Windhoek headquarters. Its product portfolio spans the AGYW (Adolescent Girls and Young Women) programme, the Key Populations HIV Prevention Programme, HIV prevention among sex workers, the Community Based Malaria Prevention Programme, the Military Action Prevention Programme (MAPP) with the Namibia Defence Force, and School-Based WASH initiatives. SFH also distributes healthcare products including Pre-Exposure Prophylaxis (PrEP, TDF/FTC), approved by the Namibia Medicines Regulatory Council in May 2017, and HIV self-test kits through PEPFAR-supported outreach campaigns.

SFH is an independent member of the Population Services International (PSI) global network, which provides access to international social marketing expertise and donor-funded programme models. The organization's business model is non-commercial: it implements donor-funded public health programmes at no cost to beneficiaries, with revenue derived from international development assistance — most prominently from PEPFAR via implementing agencies USAID and CDC. The single quantified contract is the US$5 million USAID Strengthening HIV Prevention for Key Populations project implemented across seven health districts. Distribution is conducted through partnership channels: government health facilities operated by the Ministry of Health and Social Services (MoHSS), community clinics (Walvis Bay, Oshikango), partner NGO clinics (Namibia Planned Parenthood Association in Windhoek), and mobile outreach campaigns in higher-risk regions such as the Zambezi.

The headcount disclosure of 31 employees materially understates the organization's operational footprint relative to its regional office presence and multi-disease programme scope, indicating that core staff may be supplemented by a larger field worker, community health volunteer, or contracted implementer base not captured in the data. SFH's competitive position rests on its 28-year operating history, established MoHSS relationship, PSI network affiliation, and community trust among stigmatized key populations. Its primary risk is structural: near-total revenue concentration on a single geopolitical donor (PEPFAR/USAID), with no commercial revenue diversification identified in the data.

Name

The Society For Family Health

Legal name

The Society for Family Health

Website

https://sfh.org.na

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Society for Family Health (SFH) is a Namibian public health NGO and PSI network member that delivers HIV prevention, treatment, malaria, and WASH programmes across all 14 Namibian regions, funded primarily by PEPFAR/USAID and implemented in partnership with the Ministry of Health and Social Services.

Ownership category

akta.pro rank

Product category

Public Health Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411)

SIC

Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Global Programs (HIV/TB/Malaria/NTDs) (HLAJAKAF)

akta.pro secondary industries

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• HIV prevention programs
• Public health services
• Sexual reproductive health
• Malaria prevention programs
• Community health initiatives

Headquarters

HQ city

Windhoek

HQ country

Namibia

HQ region

Africa

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. International Development Funding: SFH operates as an NGO funded primarily through international development assistance, particularly from PEPFAR (U.S. President's Emergency Plan for AIDS Relief) via implementing agencies USAID and CDC. The organization implements donor-funded public health programs rather than generating commercial revenue.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SFH delivers community-based public health programmes across Namibia, including HIV prevention (PrEP distribution and HIV self-test kits), key populations programming, adolescent girls and young women (AGYW) interventions, community-based malaria prevention, Military Action Prevention (MAPP) for the Namibia Defence Force, and school-based WASH initiatives. Services are provided free of charge to beneficiaries and funded through international development grants (primarily PEPFAR/USAID) in partnership with the Ministry of Health and Social Services.

Product overview

The Society For Family Health is a public health NGO, not a technology product company. Its offerings consist of public health programmes focused on HIV prevention, care and treatment, malaria prevention, and community health initiatives. Key programmes include the Adolescent Girls and Young Women (AGYW) Programme, Key Populations HIV Prevention Programme, HIV Prevention Among Sex Workers, Community Based Malaria Prevention Programme, Military Action Prevention Programme (MAPP), and School Based WASH Initiatives. The organization also conducts research studies including the PLACE Study and IBBSS Study, and distributes healthcare products such as HIV self-test kits and PrEP medication.

Differentiator

Problem solved

Functional benefit

Products and services

• Adolescent Girls and Young Women (AGYW) Programme A public health programme aimed at reducing the vulnerability of adolescent girls and young women (aged 15-24) to HIV infection, unintended pregnancies, and related social determinants.
• Key Populations (KP) HIV Prevention Programme A programme aimed at improving access to comprehensive HIV prevention, care, treatment and support for individuals at substantial risk of HIV, including sex workers, men who have sex with men, transgender individuals, and people in high-risk occupations.
• HIV Prevention Among Sex Workers Programme A programme focused on rolling out PrEP throughout Namibia as an additional HIV prevention tool for sex workers and other key populations.
• Community-Based Malaria Prevention Programme A community-based malaria prevention programme implemented since 2003 in the malaria-prone regions of Kavango, Oshana, and Omusati.
• Military Action Prevention Programme (MAPP) A programme aimed at reducing the impact of HIV within the Namibia Defence Force, providing prevention, testing, and care services to military personnel and their families.
• School-Based Water, Sanitation and Hygiene (WASH) Initiatives Water, Sanitation and Hygiene in Schools (WinS) programme to promote sanitation and hygiene in school communities.
• Pre-Exposure Prophylaxis (PrEP) Distribution Anti-HIV medication (TDF/FTC) dispensed as a single pill taken once daily, approved by the Namibia Medicines Regulatory Council in May 2017 for PrEP use; 92% to 100% effective at preventing HIV infection when taken daily after 20 days.
• HIV Self-Test Kits Distribution HIV self-test kits distributed through PEPFAR-supported outreach campaigns; self-administered kits allow individuals to test themselves without requiring a needle prick for blood. Over 5,560 kits used by individuals from priority and key populations to date.

Quantifiable outcome

• Over 5,560 HIV self-test kits distributed to priority and key populations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Population Services International (PSI)coreStrategic or Co-development PartnerSFH is an independent member of the international PSI global network. PSI is a non-profit organization focused on encouraging healthy behavior and making essential health products and services accessible. SFH was formerly known as Social Marketing Association (SMA) from 1997 to 2011.
• Ministry of Health and Social Services (MoHSS)coreStrategic or Co-development PartnerSFH collaborates extensively with MoHSS on HIV prevention, care, and treatment programs. The Ministry provides policy guidance, health facility access, and program oversight for SFH's public health interventions.
• Anova Health InstituteminorStrategic or Co-development PartnerDr Kevin Rebe from Anova Health Institute in Johannesburg provided expert lectures on PrEP medication in Windhoek, contributing to healthcare provider education on HIV prevention protocols.
• Namibia Planned Parenthood AssociationminorStrategic or Co-development PartnerPartner organization providing PrEP distribution through their clinic in Windhoek as part of the pilot study alongside SFH and MoHSS.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jhpiego: Jhpiego is a Johns Hopkins-affiliated global health INGO implementing HIV prevention, PrEP rollout, and integrated health programs in Southern Africa. Comparable as a PEPFAR implementing partner focused on differentiated HIV prevention, task-shifting, and capacity building of Ministries of Health — directly overlapping SFH's PrEP and KP mandates.
• IntraHealth International: IntraHealth International works on HIV prevention, health workforce strengthening, and key population programs across Africa. Directly comparable as a PEPFAR implementer focused on health worker capacity, KP-friendly service delivery, and Ministry of Health partnership models similar to SFH's MoHSS collaboration.
• Pathfinder International: Pathfinder International implements sexual and reproductive health, HIV prevention, and AGYW programs across Africa. Highly comparable as an INGO delivering SRH/HIV integrated services to adolescents and key populations through community-based and clinic-linked models that mirror SFH's AGYW and PrEP programs.
• Management Sciences for Health (MSH): MSH is a global health INGO providing HIV prevention, supply chain, and health systems support in Africa under USAID/PEPFAR funding. Comparable as a competing implementer of integrated HIV and primary healthcare programs through Ministry of Health partnerships similar to SFH's MoHSS relationship.
• FHI 360: FHI 360 is a large US-based INGO implementing PEPFAR-funded HIV prevention, care, and treatment programs in Namibia and across Sub-Saharan Africa. Directly competes for USAID/PEPFAR prime awards in HIV prevention and KP programming, with overlapping target populations (sex workers, MSM, AGYW) and similar community-based delivery models.
• John Snow, Inc. (JSI): JSI implements public health programs globally, including PEPFAR supply chain, HIV prevention, and health systems strengthening. Comparable as a competing INGO bidding on USAID/PEPFAR awards, with similar models of supporting MoHSS systems and community-based service delivery.
• Anova Health Institute: Anova Health Institute is a South Africa-based NGO implementing key population HIV programs and PrEP rollout across Southern Africa. Directly comparable as a peer KP-focused INGO with technical expertise on MSM and PrEP — already a strategic partner to SFH on PrEP training in Namibia.
• Elizabeth Glaser Pediatric AIDS Foundation (EGPAF): EGPAF is a major PEPFAR implementing partner focused on HIV prevention, care, and treatment across Sub-Saharan Africa. Comparable as a direct competitor for PEPFAR prime awards, with particular overlap in HIV testing, PMTCT, and integrated service delivery through MoHSS partnerships.

Broad incumbents

• Population Services International (PSI): PSI is SFH's global parent/network organization, operating the world's largest social-marketing and HIV prevention platform across 40+ countries. Directly comparable as the umbrella for SFH and the principal channel through which SFH accesses technical resources, donor relationships, and replication of differentiated HIV prevention models for key populations.

Regional players

• Namibia Planned Parenthood Association (NAPPA): NAPPA is a Namibian IPPF-affiliated SRH NGO delivering SRH and HIV prevention services through clinics in Windhoek and beyond. Comparable as a domestic SRH/HIV peer delivering PrEP and related services to overlapping populations, and an existing operational partner to SFH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SFH_Namibia
• Facebookfacebook.com/SFH Namibia
• LinkedInlinkedin.com/company/the-society-for-family-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Society For Family Health