Gibson Insurance Agency

What Gibson Insurance Agency does

Gibson Insurance Agency is an independent insurance agency headquartered at 3880 Greenhouse Rd Ste 202 in Houston, Texas. Founded in 1997 by Steve Gibson, the firm operates as a multi-carrier broker, placing personal, commercial, and recreational-vehicle insurance policies on behalf of individual consumers and small businesses in the Houston market. The agency earns revenue through commissions paid by the insurance carriers whose products it distributes, and there is no indication of fee-for-service advisory income, premium finance, or ancillary revenue streams.

The agency's product portfolio spans three broad groupings: personal lines (auto, home, umbrella, renters, mobile home, life, and health), commercial lines (commercial auto and trucks, general liability, small business, group health, and commercial buildings), and recreational vehicles (boat, motorcycle, RV, ATV, and golf cart). Coverage is sourced from multiple unspecified carrier partners, which the agency uses to deliver custom-fit policies rather than standardized packages. There is no disclosed proprietary technology platform, no mobile application, no public API, and no integration partners; the company's digital presence consists of a basic GoDaddy Website Builder–hosted site at sgibsoninsurance.com.

The go-to-market motion is sales-led and relationship-driven, with growth primarily generated through client referrals and word-of-mouth following the founder's stated goal of 100% client satisfaction. Distribution is concentrated in direct channels — phone, email, and in-person consultations at the single Houston office — with no evidence of digital lead capture, marketing automation, or outbound sales operations. The firm is privately held, founder-owned, and has no disclosed external investment, parent company, subsidiaries, or non-founder leadership team.

Name

Gibson Insurance Agency

Legal name

Gibson Insurance Agency

Website

https://sgibsoninsurance.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Gibson Insurance Agency is a Houston, Texas-based independent insurance agency founded in 1997 by Steve Gibson. The firm brokers personal, commercial, and recreational-vehicle insurance policies from multiple carriers, earning commissions on placements to individuals and small businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance coverage
• Multi-carrier insurance broker
• Recreational vehicle insurance

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: Earns commissions from multiple insurance carrier partners for policies placed. Revenue derived from sales of auto, home, umbrella, life, health, commercial, and specialty insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gibson Insurance Agency is an independent insurance brokerage that places personal, commercial, and recreational-vehicle insurance policies on behalf of clients by selecting from multiple insurance carriers. Its core activity is matching individuals, families, and small businesses with coverage in auto, home, umbrella, life, health, commercial auto, general liability, small business, group health, and commercial buildings lines, plus boats, motorcycles, RVs, ATVs, and golf carts. The agency earns commissions from carrier partners for each policy placed.

Product overview

Gibson Insurance Agency is an independent insurance agency founded in 1997 by Steve Gibson, offering a comprehensive portfolio of insurance products across personal and commercial lines. The agency provides personal coverage including Auto, Home, Umbrella, Renters, Mobile Home, Life, and Health insurance. For commercial clients, they offer Commercial Auto & Trucks, General Liability, Small Business, Group Health, and Commercial Buildings insurance. Additionally, they insure recreational vehicles and toys including Boat, Motorcycle, RV, ATV, and Golf Cart insurance. The agency acts as a broker, selecting from multiple carriers to deliver custom solutions tailored to each client's unique protection needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage protecting against accidents, theft, and damage, sourced from multiple carriers for individual and family clients.
• Home Insurance Coverage for owner-occupied homes, placed across multiple carriers for Houston-area homeowners.
• Umbrella Insurance Additional liability coverage providing extra protection beyond standard auto and home policy limits.
• Renters Insurance Coverage for rented homes and apartments, placed for individual renters.
• Mobile Home Insurance Insurance coverage for mobile and manufactured homes.
• Life Insurance Financial protection coverage for families in the event of death.
• Health Insurance Medical insurance plans covering healthcare expenses for individuals and families.
• Commercial Auto & Trucks Insurance Vehicle insurance for business-owned commercial autos and trucks.
• General Liability Insurance Business liability coverage protecting against third-party claims.
• Small Business Insurance Comprehensive coverage tailored for small business needs, packaged across carriers.
• Group Health Insurance Health coverage plans for businesses and groups providing employee benefits.
• Commercial Buildings Insurance Insurance coverage for commercial property and buildings.
• Boat Insurance Coverage for boats and watercraft.
• Motorcycle Insurance Insurance coverage for motorcycles.
• RV Insurance Coverage for recreational vehicles.
• ATV Insurance Insurance coverage for all-terrain vehicles.
• Golf Cart Insurance Coverage for golf carts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Insurance Carriers (unspecified)coreOthersAgency partners with multiple insurance carriers to offer variety of coverage options. The 'Our Partners' page indicates future plans to list additional professional partners including longtime professionals trusted by owner Steve Gibson. Currently no specific carrier names disclosed.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Hub International: Large North American insurance brokerage offering property, casualty, life, and employee benefits. Comparable as an independent brokerage placing business with multiple carriers on behalf of clients.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm serving commercial and individual clients. Comparable brokerage function with multi-carrier access, but at vastly larger scale and broader portfolio.
• USI Insurance Services: Major U.S. insurance brokerage and consulting firm serving middle-market and small business clients. Comparable brokerage model with multi-carrier placement and commercial line focus.
• Brown & Brown Insurance: Large national insurance brokerage and risk management firm offering personal, commercial, and employee benefits lines. Comparable as an independent agency/brokerage model, though at significantly greater scale and geographic reach.

Direct peers

• Goosehead Insurance: Independent personal-lines insurance agency with multiple carrier partnerships, selling auto, home, and life insurance through a network of franchised agents. Directly comparable as an independent brokerage competing for the same Houston-area individual and small business customers.
• The Hilb Group: Mid-Atlantic-headquartered insurance brokerage growing through acquisition of smaller agencies. Comparable as an independent agency model, often acquiring smaller single-market brokerages like Gibson.
• The Horton Group: Midwestern independent insurance brokerage offering personal, commercial, and employee benefits. Comparable as a multi-line independent agency placing business with multiple carriers.

Regional players

• Higginbotham: Fort Worth-based independent insurance brokerage offering commercial and personal lines across Texas. Comparable as a Texas-focused brokerage serving small business and individual clients with multi-carrier access.
• TWFG Insurance: Texas-based personal-lines insurance agency and carrier, headquartered in the Houston region. Comparable as a Texas-rooted independent agency selling auto, home, and commercial lines through local agent relationships.

Others

• State Farm Agent (Independent): Captive agency model that competes with independent brokerages for the same personal-lines customers in the Houston market. Comparable as a primary local competitor for auto, home, and life insurance prospects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gibson-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gibson Insurance Agency