SGR GROUP

Name

SGR GROUP

Legal name

SGR Group

Website

https://sgrgroup.eu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SGR Group is a family-owned European B2B distribution platform supplying spare parts, accessories, and equipment to motorcycle and scooter professionals through five wholly-owned subsidiaries across Italy, France, Spain, Germany, and the UK, distributing 60+ premium brands alongside its own private-label ranges.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Parts Distribution: SGR Group generates revenue through B2B distribution of spare parts, accessories, and equipment for motorcycles and scooters to motorcycle professionals across European markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SGR Group is a family-owned European B2B distribution platform for motorcycle and scooter spare parts, accessories, and equipment. Through five regional subsidiaries (SGR Italia, MORACO, Euromoto85, Langenscheidt, and Supersprox), the group distributes more than 60 premium branded and private-label products to motorcycle professionals across Italy, France, Spain, Germany, the UK, and Poland.

Product overview

SGR Group operates as a unified European distribution platform for motorcycle and scooter parts, accessories, and equipment. The group functions as a holding company整合ing five regional subsidiaries across Europe: SGR Italia (founding entity, Italy), MORACO (France), EUROMOTO85 (Spain), Langenscheidt (Germany), and Supersprox (UK manufacturing). The group distributes over 60 premium branded products while simultaneously developing its own private label brands. Originally an expert in spare parts distribution, SGR Group has expanded into accessories lines, offering a comprehensive catalog covering technical spare parts through accessories for B2B motorcycle professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Supersprox: World leader in high-performance motorcycle sprockets manufacturing

Products and services

• SGR Italia (Società Generale Ricambi) B2B distribution of spare parts, accessories, and equipment for motorcycles and scooters to motorcycle professionals in Italy; the founding entity of the SGR Group.
• MORACO Major B-to-B distributor of parts, accessories, and equipment for motorcycles and scooters serving the French market for over 50 years.
• EUROMOTO85 Spanish distributor selling spare parts and accessories for mopeds, scooters, and motorcycles to motorcycle professionals.
• Langenscheidt GmbH German importer and distributor that has built bridges between motorcycle parts manufacturers and specialist retailers for over 40 years, importing parts from all over the world.
• Supersprox World leader in the production of high-performance motorcycle sprockets, founded in 1959 in Wales, UK; acts as SGR Group's exclusive transmission group partner.
• SGR Group Private Label Brands SGR Group's proprietary/private-label brands offering spare parts and accessories, developed to deliver best value and service to distribution partners alongside the portfolio of 60+ premium branded products.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• SupersproxcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2015Acquired in 2015 as SGR Group's exclusive transmission group partner. Supersprox was founded in 1959 in Wales, UK, and is a world leader in high-performance motorcycle sprocket production.
• MORACOcoreChannel Partner/ Reseller/ Distributor · 1 January 1985Acquired in 1985, MORACO is a major player in B-to-B distribution of parts, accessories and equipment for motorcycles and scooters in France for over 50 years.
• Euromoto (Spain)coreChannel Partner/ Reseller/ Distributor · 1 January 1985Acquired in 1985 (Euromoto85, SA), sells spare parts and accessories for mopeds, scooters and motorcycles to motorcycle professionals in Spain.
• Langenscheidt GmbH (Germany)coreChannel Partner/ Reseller/ Distributor · 1 January 1985Acquired in 1985, Langenscheidt has been building bridges between motorcycle parts manufacturers and specialist retailers in Germany for over 40 years, importing parts from all over the world.

Scale indicators6 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Regina Catene / Regina Chain: Italian manufacturer of drive chains for motorcycles and other vehicles; brand partner (DID/Regina) within SGR's portfolio. Comparable to SGR's vertical integration via Supersprox, both producing high-performance motorcycle transmission components.
• Western Power Sports (WPS): US-based powersports aftermarket distributor with deep V-twin and off-road brand portfolios. Comparable to SGR in the multi-brand, B2B distribution model for motorcycle and powersports parts, though primarily North American in geography.
• Motorcycle Aftermarket Group (MAG): Holding company consolidating premium motorcycle aftermarket brands and distribution. Comparable to SGR as a group structure with both proprietary brands and distribution across motorcycle parts categories.
• BIHR Group: European motorcycle and powersports parts distributor with strong presence in France and Spain. Comparable to SGR as a B2B multi-brand distributor serving motorcycle professionals across Europe.
• Parts Europe GmbH: One of the largest European motorcycle and powersports parts distributors, headquartered in Germany with a broad multi-brand catalog. Directly comparable to SGR as a B2B distributor of motorcycle aftermarket parts and accessories serving professional dealers across Europe.
• Tucker Rocky / All Balls Racing: Large US V-twin and powersports distributor with proprietary All Balls product line. Comparable to SGR's combination of multi-brand distribution and own-brand development for motorcycle professionals.
• Parts Unlimited / LeMans Corporation: Major North American distributor of motorcycle, ATV and snowmobile parts and apparel, with an expansive multi-brand catalog. Comparable to SGR as a multi-brand B2B powersports aftermarket distributor serving professional dealers.

Regional players

• André Riehl GmbH: German motorcycle parts and accessories wholesaler focused on the German-speaking market. Comparable to SGR's Langenscheidt subsidiary in Germany as a regional motorcycle parts B2B distributor serving specialist retailers.

Emerging players

• Moto-Master: Netherlands-based manufacturer of high-performance motorcycle brake systems and a related distribution business. Comparable to SGR's Supersprox in being a premium motorcycle component specialist with European distribution reach.

Broad incumbents

• LKQ Corporation: Largest North American distributor of aftermarket auto parts with growing European presence. Comparable to SGR as a multi-brand vehicle parts distributor; much larger and broader in scope (cars + commercial vehicles), not specialized in motorcycles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sgrgroup-moto

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGR GROUP