Shabu Shabu NL

What Shabu Shabu NL does

Shabu Shabu NL is a privately held Dutch restaurant chain operating an all-you-can-eat / all-you-can-taste Japanese cuisine concept under the brand "SHABU SHABU Sushi & Grill." As of 2026 the chain operates 9 dine-in restaurants across the Netherlands — in Alphen aan den Rijn, Amersfoort, Apeldoorn, Ede, Leiden, Rotterdam (three locations: Centrum, Alexandrium, Zuid), and Zoetermeer — plus a parallel SHABU To Go network of approximately 30 takeaway and delivery points serviced through shutogo.nl. The menu comprises over 100 items spanning sushi, grilled dishes, salads, and desserts, ordered at the table via a QR-code system (QR-bestelapp) that caps each round at 4 items per person; drinks are billed separately, and the brand offers halal meat and vegetarian options alongside an allergen card.

Name

Shabu Shabu NL

Legal name

Shabu Shabu

Website

https://shabushabu.nl

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Shabu Shabu NL is a privately held Dutch restaurant chain operating 9 all-you-can-eat Japanese (sushi and grill) restaurants across the Netherlands, complemented by ~30 SHABU To Go takeaway and delivery points, serving families, groups, and individuals via QR-code ordering and a VIP loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Sausages & Other Prepared Meat Products (2013), Beverages (2080)

akta.pro primary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

akta.pro secondary industry

Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD)

Keywords

• All-you-can-eat dining
• Japanese restaurant chain
• Sushi takeaway delivery
• Casual dining restaurant
• Restaurant loyalty program

Headquarters

HQ city

Alphen aan den Rijn

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in All-You-Can-Eat Service: Fixed-price all-you-can-taste lunch and dinner buffet at restaurant locations. Customers pay a set cover price and can order unlimited items from the menu for 2 hours (with time limits on weekends). Beverages are additional.
2. Takeaway and Delivery (SHABU To Go): Online ordering of sushi and Japanese dishes for pickup or home delivery through shutogo.nl.
3. VIP Loyalty Program: Points-based loyalty program where customers earn 1 point per euro spent. Points can be redeemed for free food and drinks at participating locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shabu Shabu NL operates an all-you-can-taste Japanese restaurant chain with 9 dine-in locations across the Netherlands, offering unlimited sushi, grilled dishes, salads, and desserts for a fixed cover price. The company also runs SHABU To Go, a takeaway and delivery service from approximately 30 locations nationwide, supported by an online ordering platform (shabutogo.nl) and a QR-code self-ordering system at restaurant tables.

Product overview

Shabu Shabu NL operates as a restaurant chain with a unified all-you-can-eat (all-you-can-taste) dining concept. The core offering consists of dine-in restaurant experiences at 9 locations across the Netherlands, complemented by the SHABU To Go takeaway and delivery service operating from approximately 30 locations nationwide. The company also offers a VIP Loyalty Program that enables customers to earn and redeem points for food and drink rewards. The dine-in concept features fresh, homemade sushi, grilled dishes, and over 100 menu options served via tablet ordering, while the SHABU To Go service provides online ordering for pickup and delivery of Japanese cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Shabu Shabu Dine-in Restaurant
• SHABU To Go (Takeaway and Delivery)
• VIP Loyalty Program

Quantifiable outcome

• 9 restaurant locations in the Netherlands
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kaito Sushi: Dutch sushi takeaway and dine-in operator overlapping with Shabu Shabu's SHABU To Go service and competing for delivery orders.
• Sushi & Co: Dutch sushi restaurant brand with dine-in and delivery locations, targeting the same customer demographic with comparable menu and price positioning.
• Sumo: Dutch AYCE Japanese and Chinese restaurant chain with multiple locations across the Netherlands, operating the same all-you-can-eat format with sushi and grill offerings.
• Mr. Sushi: Netherlands-based Japanese restaurant concept with multiple locations and delivery service, directly competing for the same Dutch AYCE customer.
• SushiPoint: Dutch AYCE sushi chain with dine-in and delivery, competing head-to-head on price points and menu breadth in the Netherlands.

Others

• Domino's Pizza: Adjacent delivery/takeaway foodservice operator in the Netherlands; useful comparison for unit economics and delivery infrastructure across the same geographies.
• HelloFresh: Dutch-headquartered meal-kit and food delivery business; adjacent ecosystem player relevant for delivery channel trends and Dutch food consumer behavior.

Broad incumbents

• Wagamama: Established pan-Asian casual dining chain with Dutch locations; competes for the same Asian-cuisine dining occasions at a slightly higher price tier.
• Yo! Sushi: Established UK-headquartered Japanese conveyor/sushi chain with broader European footprint; offers overlapping AYCE-style Japanese dining and is a known incumbent in the category.

Regional players

• Genki Sushi: Asian-based sushi restaurant chain with international presence; relevant for benchmarking operating model and menu design in Japanese casual dining.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shabu-shabu-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shabu Shabu NL