Shades of Blue

What Shades of Blue does

Shades of Blue is a Paris-based premium jazz event orchestra operating under the legal entity Vesper Productions, a French SARL registered in Paris (SIREN 521 925 396) with share capital of €10,000. Founded in 2010 and led by founder Tore Velden, the company provides live music entertainment for corporate events, weddings, and high-end private celebrations primarily in Paris, Île-de-France, and across France, with stated capacity for international events. Its core service is delivered through a curated network of professional Parisian musicians rather than fixed in-house headcount, allowing modular ensemble sizes from duo to sextet that adapt to event scale and venue.

The offering spans wedding jazz bands, corporate event orchestras, private party ensembles, agency partnership packages, and specialized themed experiences — notably Gatsby 1930s evenings with dancers and Cinema-themed nights featuring live film soundtrack performances — alongside a 2025 jazz musical theater production called Indigo inspired by Marilyn Monroe. The repertoire covers jazz standards, swing, bossa nova, soul and R&B, French chanson, and film scores. The company holds a French performance entrepreneurship license (licence d'entrepreneur du spectacle, category 2) and markets in both French and English.

Revenue is generated exclusively through quote-based live performance bookings, with a typical 40% deposit required to confirm. Customers are a mix of luxury maisons (Christie's, Chopard, Bentley, Tom Ford Beauty, Mercedes-Benz), large corporates (Goldman Sachs, Schneider Electric, BCG, Axa, Havas), event agencies (Ikebana, Moon Event, OBO Paris), and affluent private clients. The business is bootstrapped with no disclosed external funding, and no revenue or headcount figures are publicly available.

Name

Shades of Blue

Legal name

Vesper Productions

Website

https://shadesofblue.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Shades of Blue is a Paris-based premium jazz event orchestra providing modular live ensembles (duo to sextet) for corporate galas, weddings, and luxury private events across France and internationally, operating via quote-based bookings and a curated network of professional Parisian musicians.

Ownership category

akta.pro rank

Product category

Live Event Music Services

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Custom Music & Original Score/Composition (MPAIALAD), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live event music
• Jazz orchestra services
• Corporate event entertainment
• Wedding live music
• Themed event production

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Music Performance Services: The company generates revenue through providing live jazz and contemporary music performances at corporate and private events. Services are sold as one-time event performances with various formation sizes (duo to sextet) and durations. Pricing is quote-based and tailored to each event based on formation, duration, location, and specific requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Shades of Blue is a premium live jazz event orchestra that delivers customizable live music performances for corporate galas, weddings, private parties, and themed evenings. Services are delivered through modular ensemble formations (duo to sextet) spanning jazz, swing, bossa nova, soul, French chanson, and film music repertoires. The company also produces themed entertainment packages (Gatsby 1930s evenings with dancers, Cinema soundtrack evenings) and a jazz musical theater show (Indigo).

Product overview

Shades of Blue is a premium jazz event orchestra based in Paris, France, operating under the parent company Vesper Productions. The company offers a unified live music entertainment service with modular ensemble formations (Duo through Sextet) that serve both corporate and private clientele across France. Core offerings include wedding jazz orchestras, corporate event bands, private party ensembles, and specialized themed entertainment packages such as Gatsby 1930s evenings and Cinema-themed events featuring live film score performances. The company also produces theatrical productions including the 'Indigo' jazz musical theater show inspired by Marilyn Monroe. Musical repertoire spans jazz standards, bossa nova, swing, soul, R&B, French chanson, and film soundtracks, with formations that can be customized for ceremonies, cocktails, dinners, and dance parties. Services are available in multiple languages (French and English) and the company operates throughout France with a network of professional Parisian musicians.

Differentiator

Problem solved

Functional benefit

Brands

• Indigo: Musical theater production inspired by Marilyn Monroe, combining jazz music with theatrical performance. Premiered 2025 with performances planned for 2026 centenary celebrations.

Products and services

• Orchestre Jazz Mariage (Jazz Wedding Orchestra) Jazz wedding orchestra providing live music for ceremonies, cocktails, dinners, and dancing parties in Paris and throughout France, with formations ranging from duos to sextets. Targeted at couples planning weddings and wedding planners coordinating client receptions.
• Orchestre pour soirée d'entreprise (Corporate Event Orchestra) Corporate event jazz orchestra offering live music for cocktails, galas, product launches, inaugurations, and professional gatherings with customizable repertoire and formations. Targeted at companies, event agencies, high-end caterers, and prestigious venues hosting corporate events.
• Orchestre pour soirée privée (Private Event Orchestra) Private event jazz orchestra for birthdays, family receptions, and intimate gatherings, providing elegant live music tailored to each celebration. Targeted at affluent individuals and families planning high-end private celebrations.
• Orchestre événementiel pour agences (Event Agency Orchestra) Event agency partnership service providing turnkey musical solutions for corporate events, themed evenings, and prestigious gatherings. Targeted at professional event agencies and wedding planners seeking reliable premium musical partners for their clients.
• Soirée Gatsby (Années 30) — Gatsby 1930s Themed Evening Immersive 1930s-themed evening package featuring jazz swing live music, period costumes, and optional professional dancers recreating the Roaring Twenties atmosphere. Targeted at corporate and private clients seeking differentiated themed entertainment experiences.
• Soirée à thème Cinéma (Cinema-Themed Evening) Cinema-themed evening featuring live performances of iconic film soundtracks from movies and TV series, with optional blind test entertainment. Targeted at corporate and private clients seeking movie-themed immersive entertainment experiences.
• Wedding Jazz Band (English-language service) English-language wedding jazz band service offering elegant live music for ceremonies, cocktails, dinners, and dance parties throughout France. Targeted at English-speaking couples and international wedding clients.
• Musique pour remise de prix (Award Ceremony Music) Award ceremony musical accompaniment featuring live jingles for trophy presentations, with repertoire spanning pop, jazz, film scores, and custom arrangements. Targeted at corporations and organizations hosting award ceremonies and recognition events.
• Indigo — Théâtre Musical Jazz Jazz musical theater production inspired by Marilyn Monroe's life, featuring live musicians, two actors, and original arrangements, available for cultural events and prestige galas. Targeted at cultural venues, prestige galas, and corporate events seeking theatrical musical content.
• Orchestre pour funérailles et obsèques (Funeral and Memorial Music) Funeral and memorial live music service providing solemn, respectful musical accompaniment with personalized repertoire selections for remembrance ceremonies. Targeted at families and funeral organizers arranging memorial services.

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La Coupole (Montmartre, Paris)minorStrategic or Co-development PartnerOfficial partner of the famous Brasserie La Coupole in Montmartre, Paris. Shades of Blue delivers performances with authentic charm inspired by the legendary venues of the 1930s era.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Embassy Music: UK premium event music agency supplying jazz, soul, and swing ensembles for luxury weddings and corporate events. Comparable in formation-based offering, premium pricing tier, and B2B/B2C event-driven GTM motion.
• Function Junction: UK-based premium party and event band agency providing formation-based live music for corporate events and luxury weddings. Comparable to Shades of Blue in premium/luxury targeting, modular ensemble sizes, and quote-based B2B sales model.
• Aston Events: Paris-headquartered luxury event entertainment provider offering live bands and themed productions for high-end corporate and private clients. Directly comparable in geography, premium segment, and themed entertainment IP (e.g., Gatsby, jazz, swing).
• Sternenberg Music: Paris-based premium live music agency supplying orchestras, bands, and ensembles for corporate and private events across France. Directly comparable to Shades of Blue in target market, premium positioning, and formation-based modular offerings.

Emerging players

• Le Balcon: Paris-based ensemble performing classical, jazz, and contemporary programs for cultural events and private functions. Comparable in Paris-based live music delivery but focuses more on classical/contemporary crossover than pure jazz event entertainment.
• Gigmit: European live music booking platform connecting event organizers with bands and musicians across Germany, France, and beyond. Comparable in event-driven GTM motion but competes as a marketplace rather than a single branded orchestra.
• Music & Co: European live music agency curating jazz and acoustic ensembles for corporate events, weddings, and private parties. Comparable in premium jazz targeting and modular formations but with broader geographic distribution across Europe.

Broad incumbents

• Encore Musicians: Large UK/European online marketplace and agency for booking live musicians and bands for events. Comparable in live music booking for events but operates as a platform/aggregator rather than a single branded orchestra.
• Live Nation Entertainment: Global live entertainment conglomerate producing concerts, festivals, and corporate event experiences. Operates broadly in live music delivery and represents an indirect competitive threat through scale and venue relationships.
• The Live Music Agency: Established UK corporate event entertainment agency with a broad roster of bands, orchestras, and performers. Overlaps with Shades of Blue in live music for corporate events but serves a much wider range of styles and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ShadesofblueJazz
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/shades-of-blue
• Instagraminstagram.com/shadesofblue.france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shades of Blue