Shades of Pink Foundation

Name

Shades of Pink Foundation

Legal name

Shades of Pink Foundation

Website

https://shadesofpinkfoundation.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Services — Breast Cancer Patient Financial Assistance

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

akta.pro primary industry

Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

akta.pro secondary industry

Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Breast cancer financial assistance
• Nonprofit patient grants
• Charitable fundraising events
• Community health support
• Cancer patient hardship grants

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: Private donors contribute through the website, with options for one-time and recurring donations. The foundation promotes estate gifts and planned giving for long-term support.
2. Corporate Sponsorship: Corporate sponsors support the organization through the sponsorship program, with tiers for major foundation donors and sponsors outlined on the website.
3. Fundraising Events: Annual events including the Shades of Pink Walk, Comedy for a Cause, Nine Wine and Dine, and Pars Fore Pink generate revenue through participant registration, ticket sales, and associated fundraising.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Shades of Pink Foundation provides financial grants to breast cancer patients undergoing active treatment in Southeast Michigan, covering daily living expenses such as co-pays, house payments, and utilities. Grants are paid directly to creditors with prompt application review. The foundation supplements grant services with corporate sponsorship programs, individual donations, and annual fundraising events.

Product overview

Shades of Pink Foundation is a charitable nonprofit organization, not a technology product company. The organization offers financial assistance grants for daily living expenses to individuals undergoing active breast cancer treatment in Southeast Michigan, along with educational resources, community events, and partnerships with social workers to identify and assist qualifying patients. No products or software offerings exist for this organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Assistance Grants for Breast Cancer Patients Grants paid directly to creditors covering daily living expenses (co-pays, house payments, utilities such as water, electric, and gas) for individuals undergoing active breast cancer treatment in Southeast Michigan's nine-county service area. Applications are reviewed and approved promptly with direct payment to creditors.
• Corporate Sponsorship Program Tiered sponsorship program for major foundation donors and corporate sponsors, providing visibility and partnership with the foundation's mission to support breast cancer patients in Southeast Michigan.
• Online Store Merchandise Online merchandise store selling items to support the foundation's mission and fundraising efforts, with pricing determined by product type.

Quantifiable outcome

• Distributed over $3.8 million in financial support over 21 years
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Living Beyond Breast Cancer (LBBC)coreStrategic or Co-development PartnerLBBC serves as an educational content partner, providing resources on financial matters, emotional health, support groups, and school planning for parents with cancer. SOPF shares LBBC resources with its community and collaborates on content to support breast cancer patients and survivors.
• National Breast Cancer Foundation, Inc. (NBCF)coreStrategic or Co-development PartnerNBCF shares educational resources including the Life After Breast Cancer Survivor's Guide and Glossary of Common Breast Cancer Terms. SOPF distributes these free resources to its community and acknowledges NBCF's dedication to supporting individuals navigating breast cancer diagnosis.
• Know Your Lemons FoundationminorStrategic or Co-development PartnerCreated a highly visual tool for the 12 signs of breast cancer. Provides a free app available in English, Spanish, French, German, and Dutch for all genders. SOPF shares this educational content to help women know breast cancer symptoms.
• Michigan Department of Health and Human ServicesminorStrategic or Co-development PartnerMichigan DHHS shares helpful guides for individuals living with metastatic breast cancer (MBC), including guides from the Young Survival Coalition and Living Beyond Breast Cancer. SOPF distributes these state resources to Michigan residents.
• Young Survival CoalitionminorStrategic or Co-development PartnerProvides guides for young adults living with metastatic breast cancer, including information on treatment options and resources for communicating with doctors, family, and friends. SOPF shares these resources through Michigan DHHS partnerships.
• Ferdinande PhotographyminorGTM or Marketing PartnerEvent photography partner for the Shades of Pink Walk events (2024, 2025, 2026) and other signature events. Photography documentation supports marketing and donor engagement.
• Zack Silver PhotographyminorGTM or Marketing PartnerEvent photography partner for Nine Wine and Dine events and Pars Fore Pink events. Photography documentation supports marketing and donor engagement.
• Hailey Kasper PhotographyminorGTM or Marketing PartnerEvent photography partner for the Annual Comedy Event 2023. Photography documentation supports marketing and donor engagement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CancerCare: CancerCare provides free professional support services and limited financial assistance to anyone affected by cancer. As a broad incumbent in cancer financial support, it competes for donor and grant dollars with disease-specific charities like SOPF.
• Susan G. Komen Foundation: Komen is the largest U.S. breast cancer charity, with a portfolio spanning research, community health, and direct support. As a broad incumbent, it competes with SOPF for Michigan donors and corporate sponsors while serving a much wider mission.
• Breast Cancer Research Foundation: BCRF is a major breast cancer-focused nonprofit that directs most of its funding to research. Although its core mission is research rather than direct financial aid, it competes with SOPF for national breast-cancer-related donor dollars.

Direct peers

• Patient Advocate Foundation: PAF provides direct case-management and financial-aid services to patients with chronic and life-threatening illnesses including breast cancer. It overlaps with SOPF on the financial-assistance use case but operates at national scale with a broader disease mandate.
• National Breast Cancer Foundation: NBCF provides education, early detection, and patient support services including financial assistance navigation. It is also a current content partner of SOPF and competes for the same donor and corporate-sponsor pool.
• Young Survival Coalition: YSC supports young adults affected by breast cancer through resources, advocacy, and community. It is a current content partner of SOPF and serves a similar patient demographic with overlapping educational and support needs.
• The Pink Fund: The Pink Fund provides direct financial assistance to breast cancer patients in active treatment for everyday living expenses such as housing, utilities, and transportation. It is the closest analog to SOPF in mission, model, and beneficiary profile, making it the most directly comparable peer.
• Living Beyond Breast Cancer: LBBC provides education, community, and support resources to breast cancer patients and survivors. It is a current core content partner of SOPF and overlaps with SOPF's mission of helping patients navigate the financial and emotional burdens of treatment.
• Pink Ribbon Good: Pink Ribbon Good delivers direct support services including financial assistance, meals, and housecleaning to breast cancer patients nationwide. It shares SOPF's focus on non-medical daily-living support and a referral-based client acquisition model.

Emerging players

• Tigerlily Foundation: Tigerlily Foundation focuses on young women, with particular emphasis on women of color, navigating breast cancer. It intersects SOPF's mission through patient support and education, but with a narrower demographic and emerging brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shadesofpinkfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shades of Pink Foundation