Shagun Events

What Shagun Events does

Shagun Events is a privately-held event and wedding planning services company headquartered in Lucknow, India, operating since 2015 under founder ownership with no external institutional funding. The company delivers end-to-end event execution across a portfolio of more than fifteen service modules — including wedding planning, wedding decor, catering, sound/light/laser shows, entertainment and artist management, special effects, hospitality and logistics, gift packaging, photography, and theme parties — packaged as a single integrated offering or sold as discrete components. It has built a multi-city destination wedding capability spanning seven Indian locations (Udaipur, Jaipur, Goa, Rishikesh, Jim Corbett, Agra, Mussoorie), and has extended into corporate event planning, corporate tours, fashion shows, and college fest management as secondary verticals.

The underlying technology stack is essentially absent: there is no proprietary platform, no mobile application, no API, no disclosed integrations, and no data or automation layer. The business is labor-intensive and execution-driven, relying on a team that claims 30 years of combined experience (referenced principals Abhijit and Aditya) and an outsourced network of vendors, artists, and venue partners. The company maintains a content and SEO presence via its website (shagunevents.in) and social channels, supplemented by word-of-mouth referrals as the primary bottom-of-funnel driver.

Revenue is generated on a project-based professional services model with custom quote-based pricing per event and a structured milestone payment schedule (30% advance at booking, 50% one month before the event, 20% on event date). Pricing is not publicly disclosed, and additional charges apply for scope exceeding minimum guaranteed levels plus applicable taxes and logistics. The customer base is almost entirely SMB/individual households (weddings and personal celebrations); corporate and institutional segments are listed as service offerings but no enterprise logos or contract values are disclosed. Across ~9 years of operation, the company has completed ~180 events (125 weddings) and served ~380 customers, implying a throughput of roughly 20 events per year with no disclosed revenue or headcount figures.

Name

Shagun Events

Legal name

Shagun Events

Website

https://shagunevents.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shagun Events is a privately-held, Lucknow-based event and wedding planning company operating since 2015, delivering end-to-end wedding, corporate, destination, and theme-party services across multiple Indian cities for individual and SMB clients.

Ownership category

akta.pro rank

Product category

Event Management and Wedding Planning Services

NAICS

Amusement, Gambling, and Recreation Industries (713), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Party Favors, Gifts & Custom Merchandise (HSACACAM), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Wedding planning services
• Event management
• Corporate event planning
• Destination weddings
• Event decoration services

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Planning Services: Project-based professional services revenue generated through wedding planning, corporate events, destination weddings, and related event services. Revenue is earned through a structured payment schedule: 30% advance at booking, 50% one month before event, and 20% on event date.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shagun Events is a full-service event and wedding planning agency based in Lucknow, India, that plans and executes weddings, corporate events, destination weddings, college fests, fashion shows, theme parties, and personal celebrations. Its offering bundles venue/decor, catering, sound-light-laser production, entertainment/artist management, special effects, hospitality and guest logistics, photography, gifts/packaging, and theme design into a single coordinated project delivered by an in-house team supplemented by local vendor networks across seven Indian destination markets.

Product overview

Shagun Events is an event and wedding planning company based in Lucknow, India, operating since 2015. The company offers a comprehensive portfolio of event services organized as individual service modules that can be combined for full-event coverage. Core services include Wedding Planning, Wedding Decor, Catering Services, Sound Light Laser Shows, Entertainment Setup, Artist Management, Jaimaal Special Effects, Hospitality & Logistics, Gift & Packaging, Photography, and Theme Parties. The company also specializes in Destination Weddings across seven iconic Indian locations: Udaipur, Jaipur, Goa, Rishikesh, Jim Corbett, Agra, and Mussoorie. Additional services include Corporate Event Planning, Corporate Tours, Fashion Shows, College Fests, and DJ/Orchestra entertainment. The offering functions as a full-service event agency where clients can access multiple services under one roof for cohesive event execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning End-to-end wedding planning including venue selection, theme-based decor, catering coordination, and day-of execution for couples and families.
• Wedding Decor Theme-based wedding decoration including patterns, colors, lights, flowers, and stage setups for traditional and modern weddings.
• Catering Services Food catering with menu customization, live counters, regionally themed setups (Punjabi Dhaba, Rajasthani, Gujarati), and international cuisines (Mexican, Italian, Chinese).
• Sound Light Laser Shows High-quality sound and lighting systems with laser shows for events using latest production technology.
• Entertainment Setup Artist management including celebrity management, Bollywood and TV stars, dancers, theme dancers, international artists, and choreographers for events.
• Artist Management Makeup artists and makeover experts for bridal and event styling.
• Jaimaal Special Effects Special effects for wedding entries and themed events including confetti, fireworks, and fog effects.
• Hospitality & Logistics Guest management including ticketing, visas, transport, room allocation, and hospitality services for events.
• Gift & Packaging Gift solutions and packaging services for weddings and events.
• Photography Professional photography covering pre-wedding shoots, various wedding styles (Kashmiri, Bengali, Gujarati, Punjabi), engagement, reception, candid, destination, and concept weddings.
• Corporate Event Planning Corporate event management including conferences, meetings, holiday parties, and business gatherings.
• Corporate Tours Corporate travel and team outing planning services.
• Fashion Shows Fashion show organization including models, clothing photoshoots, ramps, and stage setups.
• College Fest College festival and large-scale campus event planning services.
• Theme Parties Theme-based party arrangements with traditional Indian and modern design elements, tent decoration, and custom setups.
• Destination Wedding Planning Full-service destination wedding planning across seven Indian locations (Udaipur, Jaipur, Goa, Rishikesh, Jim Corbett, Agra, Mussoorie) with local vendor networks and venue coordination.
• DJ and Orchestra Live music services including orchestra bands, ghazal nights, classical dance performances, melody singers, and DJ players.
• Tent Decor Luxury Indian themed tenting and decor hand-made in India with traditional fabrics, colors, motifs, and modern design innovation.

Quantifiable outcome

• 100% client satisfaction rate mentioned in testimonials

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cineyug Weddings: Indian event and wedding entertainment company spanning celebrity management, decor, and full wedding production. Comparable offering to Shagun Events in entertainment-led wedding execution.
• Weddingz.in: Wedding planning and execution service with pan-India venue and vendor coverage. Comparable to Shagun Events in offering end-to-end wedding coordination including decor, catering, and entertainment.
• WedMeGood: India's largest wedding planning marketplace and vendor directory. Overlaps directly with Shagun Events as a wedding-planning service provider to Indian couples, and competes for both supply (vendors) and demand (brides/grooms).
• Tamarind Global: India-based event management and wedding firm executing destination weddings and corporate events. Direct competitor in the premium destination-wedding and corporate-event segments.
• ShaadiSaga: Indian wedding planning platform connecting couples with vendors and planners across categories. Competes with Shagun Events for the same SMB wedding customer in North India and serves as an alternative discovery channel.
• White Sky Events: India-based event management company offering weddings, corporate events, and themed celebrations. Comparable to Shagun Events across event categories including theme parties, decor, and entertainment.
• Var Vadhu Weddings: Destination wedding planning company focused on Indian weddings. Competes head-to-head with Shagun Events for the same destination-wedding segment including Udaipur, Jaipur, and Goa.

Broad incumbents

• Ferns N Petals (FNP): Large established Indian gifting, flowers, and wedding services brand. Overlaps with Shagun Events in wedding gifts, decor, and event services, but operates at significantly greater scale and brand recognition.
• Percept Weddings: Part of Percept Limited, a large Indian media and event conglomerate. Competes in the same wedding and corporate-event management category but with broader portfolio reach, deeper institutional backing, and larger execution capacity.

Emerging players

• Vows & Venues: Boutique Indian wedding planning firm focused on personalized and destination weddings. Comparable in service model to Shagun Events with similar target customer profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shagun-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shagun Events