Shahzan Hotel Kuantan, Trademark Collection by Wyndham

What Shahzan Hotel Kuantan, Trademark Collection by Wyndham does

Shahzan Hotel Kuantan is a 152-room mid-scale hotel located in Kuantan, the capital of Pahang, Malaysia, operating under Wyndham Hotels & Resorts' Trademark Collection soft brand. The property is owned by Trinidad Hotel Kuantan Sdn Bhd (Malaysian company registration 201901046923 / 1356253-X) and operated by Trinidad Hospitality Sdn Bhd, part of the Trinidad Group, with MAA Group Berhad as the ultimate holding company. The hotel offers five room categories (Standard Queen, Standard Twin, Deluxe Queen, Deluxe Twin, and Junior Suite), three dining venues (Puteri Teja Cafe, Pekan Deli, and Cigar Divan), and two event spaces (Seri Lela Wangsa accommodating up to 140 guests and Seri Lela Manja for up to 80), plus ancillary facilities such as a fitness center, swimming pool, and 24-hour security.

The property positions itself as a Muslim-friendly accommodation, providing prayer mats, Qiblat direction indicators, and Qurans on request across rooms. Its underlying technology stack is conventional for a mid-scale hotel: a standard property management system, an online booking engine powered by Roiback, and a direct distribution website supplemented by WhatsApp and email communications. No proprietary technology, data platform, or AI-enabled product was disclosed. Compliance posture includes adherence to Malaysia's Personal Data Protection Act (PDPA) 2010.

The business model is multi-stream: room revenue across published rate tiers (Early Bird from MYR 149, Non-Refundable from MYR 161, Flexible from MYR 195+, and a 24-Hour Full Stay offer), food and beverage revenue from the three venues, meetings and events revenue from the two function rooms, and facility rental income. Go-to-market is split between the direct booking website and Wyndham's global distribution channels. The customer base comprises business travelers, families, leisure visitors to Pahang, Muslim travelers, and event attendees, with no disclosed enterprise or contracted-volume accounts. Founded in 1997, the hotel has operated continuously under successive management arrangements before its current Trademark Collection affiliation.

Name

Shahzan Hotel Kuantan, Trademark Collection by Wyndham

Legal name

Trinidad Hotel Kuantan Sdn Bhd

Website

https://shahzanhotels.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shahzan Hotel Kuantan is a 152-room mid-scale hotel in Kuantan, Pahang, Malaysia, operating under Wyndham's Trademark Collection brand. It serves business and leisure travelers, including Muslim travelers, with five room categories, three dining venues, two event spaces, and Muslim-friendly amenities.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodation services
• Guest room rentals
• Meeting event venues
• Halal-friendly hospitality
• Hotel dining services

Headquarters

HQ city

Kuantan

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue stream from 152 guest rooms across 5 room categories (Standard Queen, Standard Twin, Deluxe Queen, Deluxe Twin, Junior Suite). Offers flexible, non-refundable, and early bird pricing tiers.
2. Food & Beverage: Dining venues including Puteri Teja Cafe (full-service restaurant), Pekan Deli (quick-service deli), and Cigar Divan (premium cigar lounge). Revenue from breakfast, lunch, dinner, and specialty items.
3. Meetings & Events: Event space rental including Seri Lela Wangsa (140 capacity) and Seri Lela Manja (80 capacity). Offers meeting packages with complimentary participant incentives.
4. Facility Rentals & Services: Additional revenue from outdoor BBQ area, room service, and other hotel facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Shahzan Hotel Kuantan operates a 152-room hotel in central Kuantan, Pahang, Malaysia, offering five guest room categories, three on-site dining venues, and two meeting/event rooms under the Wyndham Trademark Collection brand. The hotel sells overnight accommodation, food and beverage services, meeting and event space rentals, and ancillary facilities (outdoor BBQ, room service) to business and leisure travelers.

Product overview

Shahzan Hotel Kuantan, Trademark Collection by Wyndham is a 152-room hotel operating under Wyndham Hotels & Resorts' Trademark Collection brand. The hotel offers a portfolio of five room categories (Standard Queen, Standard Twin, Deluxe Queen, Deluxe Twin, and Junior Suite) with views of the Kuantan River or city. Dining options include three venues: Puteri Teja Cafe (full-service restaurant), Pekan Deli (quick-service deli), and Cigar Divan (cigar lounge). The property features meeting and event facilities including the Seri Lela Wangsa room (capacity 140) and Seri Lela Manja room (capacity 80). The hotel also provides special rate offers including Early Bird, Non Refundable, Flexible Rate, and 24-Hour Full Stay packages. The hotel positions itself as Muslim-friendly with prayer amenities in all rooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Queen Room Standard Queen rooms feature 16.5 m2 of space designed for up to two adults and one child, with a Queen-size bed and separate bathroom. Targeted at individual travelers and couples.
• Standard Twin Room Standard Twin rooms offer 16.5 m2 of space designed for up to two adults and one child, with twin beds and a separate bathroom.
• Deluxe Queen Room Deluxe Queen rooms designed for couples or families with one child, offering a Queen-size bed and en-suite bathroom with 17 m2 of elegantly designed space.
• Deluxe Twin Room Deluxe Twin rooms feature two comfortable twin beds with 17 m2 of space, a separate bathroom, and modern design suitable for couples or business travellers.
• Junior Suite Junior Suite offers 37 m2 of space for two adults and one child, featuring a master bedroom with an adjoining lounge and bathroom.
• Puteri Teja Cafe In-house full-service cafe serving breakfast daily and a variety of local and international dishes for lunch and dinner. Open to hotel guests and walk-in diners.
• Pekan Deli Quick-service deli located in the lobby area offering snacks and quick meals for on-the-go guests.
• Cigar Divan Cigar lounge on the mezzanine level offering premium cigars from Cuba, Nicaragua, and Honduras. Premium specialty venue for guests.
• Seri Lela Wangsa Event Room Event room with maximum capacity of 140 guests in theatre-style arrangement, suitable for business conferences and private events.
• Seri Lela Manja Meeting Room Meeting room with maximum capacity of 80 guests in theatre-style layout, suitable for smaller business meetings or intimate private events.

Quantifiable outcome

• Central location in Kuantan - walking distance to major attractions including Kuantan 188 and Esplanade Kuantan
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Wyndham Hotels & Resorts (Trademark Collection)coreChannel Partner/ Reseller/ DistributorFranchise partnership with Wyndham Hotels & Resorts operating under the Trademark Collection brand. Provides global brand recognition, Wyndham Rewards loyalty program access, and international distribution network.
• Trinidad Hotel Kuantan Sdn Bhd (Owner)coreOthersRegistered property owner of Shahzan Hotel Kuantan. Company registration: 201901046923 (1356253-X).
• Trinidad Hospitality Sdn BhdcoreOthersOperating company for the hotel. Part of Trinidad Group along with subsidiaries, related companies, and affiliates. Governed by Trinidad Group's Privacy & Anti-Corruption Policy.
• MAA Group BerhadcoreOthersUltimate holding company of Trinidad Hotel Kuantan. Full commitment to eradicating corruption per Anti-Corruption Policy. Website: https://www.maa.my/

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyatt Regency Kuantan Resort: Established international full-service resort in Kuantan directly competing for the same business and leisure travelers in the same city market, with comparable meeting facilities and full F&B offerings.
• Hotel Sentral Kuantan: Centrally located Kuantan hotel targeting business and leisure segments with comparable meeting and dining amenities at a similar price tier.
• Swiss-Belhotel Kuantan: Mid-to-full service international-branded hotel in Kuantan targeting the same business and family traveler segments with similar room counts and MICE facilities.
• Zenith Hotel Kuantan: Mid-scale full-service hotel in central Kuantan, comparable in room inventory and city-center positioning, competing directly for corporate and leisure stays.

Broad incumbents

• Royale Chulan Kuala Lumpur: Malaysian full-service business hotel competing in the same international mid-to-upscale tier for corporate and event demand, with larger MICE infrastructure.
• AC Hotel by Marriott Kuala Lumpur: Marriott-affiliated select-service business hotel in Malaysia competing for international business travelers seeking brand-recognized accommodations in the mid-tier segment.
• Travelodge Bukit Bintang Kuala Lumpur: International mid-scale lodging brand operating in Malaysia at a similar price band, addressing comparable business and family traveler needs through a multi-property footprint.

Regional players

• Cititel Express Kuantan: Malaysian mid-scale chain hotel in Kuantan offering similar value-tier business and leisure accommodations with comparable city-center access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shahzanhotelkuantan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shahzan Hotel Kuantan, Trademark Collection by Wyndham