Shaker's Lincon &Mercury,Kia

What Shaker's Lincon &Mercury,Kia does

Shaker's Family Ford Lincoln operates a single-location Ford and Lincoln authorized dealership in Watertown, Connecticut. The business sells new Ford vehicles across the full lineup — cars, SUVs, trucks, vans, hybrids, and EVs (including the Mustang Mach-E and F-150 Lightning) — alongside Lincoln luxury vehicles, ROUSH Performance vehicles, certified pre-owned Ford/Lincoln inventory, and a broader pre-owned selection. It also operates a commercial vehicle sales channel targeting fleet and small-business buyers.

Beyond vehicle sales, the dealership runs a full after-sales operation: a service center staffed by factory-trained Ford technicians, a parts department, and a mobile service option that brings repairs to the customer. Financing and leasing are arranged through Ford Motor Credit and external lenders via in-house F&I. The business has been recognized with a J.D. Power Brand Award and integrates the FordPass digital ecosystem for owner services.

The dealership is family-owned and privately held with approximately 10 employees disclosed. Its revenue model is the standard franchise mix — new- and used-vehicle gross profit, finance and insurance product income, and recurring service and parts revenue — with no public financial disclosures. Customers are primarily individual retail buyers and commercial accounts in northwestern Connecticut.

Name

Shaker's Lincon &Mercury,Kia

Legal name

Shaker's Family Ford

Website

https://shakerlm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Shaker's Family Ford Lincoln is a family-owned, single-location Ford and Lincoln authorized dealership in Watertown, CT, selling new, certified pre-owned, and used vehicles, plus service, parts, financing, and mobile service to retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford and Lincoln vehicles including cars, SUVs, trucks, and commercial vehicles. Revenue generated from the transaction price of vehicles.
2. Pre-Owned Vehicle Sales: Sale of used and certified pre-owned vehicles including vehicles priced under $20k.
3. Service and Maintenance: Vehicle service including oil changes, tire rotations, brake repairs, battery service, and general maintenance. Factory-trained technicians using genuine parts.
4. Parts Sales: Sale of genuine Ford and Motorcraft parts for vehicle repairs and maintenance.
5. Vehicle Financing and Leasing: Facilitates financing through connections with various lenders and offers Ford lease programs for new vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Shaker's Family Ford Lincoln is an authorized Ford and Lincoln franchised car dealership in Watertown, CT that sells new and pre-owned vehicles, offers vehicle service and parts, facilitates financing and leasing, and supplies commercial fleet vehicles. The core revenue is driven by vehicle retail (new Ford/Lincoln, certified pre-owned, and used inventory) supported by fixed-ops service and parts, with ancillary trade-in appraisal, mobile service, and ROUSH Performance upgrades.

Product overview

Shaker's Family Ford is a Ford and Lincoln automobile dealership offering a comprehensive automotive retail platform consisting of new and pre-owned vehicle sales, vehicle service and maintenance, parts supply, and financing services. The core product is vehicle retail supported by service operations, with the dealership selling the complete Ford and Lincoln vehicle lineup including cars (Mustang), SUVs (Escape, Bronco Sport, Bronco, Explorer, Expedition), trucks (Maverick, Ranger, F-150, Super Duty), vans (Transit, E-Transit), and electric vehicles (Mustang Mach-E, F-150 Lightning, Escape Hybrid, Escape Plug-In Hybrid). Lincoln luxury vehicles include Navigator, Aviator, Corsair, and Nautilus. The dealership also offers commercial vehicles and ROUSH Performance upgrades. Services include a service center with factory-trained technicians, mobile service, parts department, financing center, and online tools including trade-in appraisals and service scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford and Lincoln Vehicles Brand-new Ford and Lincoln vehicles sold through the franchised dealership, available for purchase, custom factory order, or lease. Targeted at individual consumers, families, and commercial buyers in the Watertown and greater Waterbury, CT market.
• Pre-Owned Vehicles Used cars, trucks, and SUVs from various manufacturers and model years offered at reduced prices, including a specific segment of vehicles priced under $20,000. Intended for budget-conscious individual buyers and families.
• Certified Pre-Owned Vehicles Factory-certified pre-owned Ford vehicles that meet manufacturer quality standards and include extended warranty coverage, offering near-new condition with cost savings versus new vehicles.
• Commercial Vehicles Ford commercial fleet and work-truck inventory including E-Series Cutaway, Chassis Cab, Transit CC-CA, F-650/F-750, E-Series Stripped Chassis, and E-Transit, marketed to businesses requiring durable, on-the-job duty vehicles.
• Vehicle Service and Maintenance Scheduled and repair services performed by factory-trained technicians using genuine parts, including oil changes, tire rotations, brake repairs, battery service, engine tune-ups, and general maintenance, available at the dealership or via mobile service.
• Mobile Service Mobile maintenance and repair service where technicians come to the customer's home or office rather than requiring a dealership visit, offering convenience for routine service needs.
• Vehicle Financing and Leasing Financing and leasing facilitation through connections with multiple lenders and Ford Motor Credit programs, including online credit applications, payment calculator, and lease-versus-purchase guidance for new and used vehicle buyers.
• Vehicle Trade-In Appraisal Online vehicle valuation and trade-in appraisal service powered by Kelley Blue Book pricing data, allowing customers to estimate the value of their current vehicle toward a purchase.
• Genuine Ford Parts and Accessories Retail sale of genuine Ford and Motorcraft factory parts and accessories for vehicle repairs, maintenance, and customization, sourced through the manufacturer parts channel.
• ROUSH Performance Upgrades Performance vehicle modifications and upgrades supplied by ROUSH Performance, a Ford-approved performance parts manufacturer, available through the dealership for Ford vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer representing Ford's complete lineup of vehicles including cars, SUVs, trucks, vans, hybrids, and electric vehicles. Dealer operates under Ford branding guidelines and receives manufacturer support, marketing materials, and access to Ford's financing programs and rewards systems.
• Lincoln (Ford Luxury Division)coreChannel Partner/ Reseller/ DistributorAuthorized Lincoln dealer selling Lincoln luxury vehicles including Navigator, Aviator, Corsair, and Nautilus models. Full Lincoln showroom experience within the dealership.
• ROUSH PerformanceminorStrategic or Co-development PartnerROUSH Performance products available at Shaker's Family Ford Lincoln, offering performance upgrades and accessories for Ford vehicles.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• Hoffman Auto Group: Privately-held Connecticut-based dealer group operating multiple franchises (including Ford/Lincoln and luxury brands) across CT. Closest regional peer to Shaker's given shared Connecticut operating geography and overlapping Ford/Lincoln franchise model with full service/parts stack.
• Herb Chambers Companies: Large privately-held New England automotive dealer group operating 50+ franchises across multiple brands including Ford-adjacent OEMs. Highly comparable regional peer — same franchise dealership model, overlapping Massachusetts/Connecticut geography, similar F&I/service/parts revenue mix.

Broad incumbents

• Asbury Automotive Group: Public automotive retailer with 150+ new-vehicle franchises across Sunbelt and select other states. Operates the same dealership business model — new car sales, used, service, parts, F&I — that defines Shaker's, but with significantly larger scale and brand diversification.
• Lithia Motors: Major U.S. automotive retailer (Driveway, Lithia, Pendragon, Jardine brands) operating hundreds of new-vehicle franchises globally. Comparable on full-line franchised retail with service, parts, F&I, and used car operations, but at public-company scale spanning many OEMs and geographies.
• Group 1 Automotive: Public U.S./U.K. automotive retailer with 200+ dealerships including Ford franchises, plus pre-owned, service, parts, and F&I. Mirrors Shaker's revenue mix (new, used, service, parts, F&I) across a multi-brand, multi-region portfolio.
• AutoNation: Largest U.S. automotive retailer with ~300+ new-vehicle franchises across multiple brands including Ford/Lincoln. Compares as a broad incumbent because it operates franchised new car dealerships with the same OEM relationships, service/parts/financing stack, and used vehicle inventory as Shaker's — just at vastly greater scale and geographic breadth.
• Penske Automotive Group: Diversified public automotive retailer with premium and commercial truck franchises plus Premier Truck Group. Comparable as a multi-brand dealer group operating the same franchised retail, service, parts, and F&I model, with stronger commercial truck overlap via Premier.
• Sonic Automotive: Public automotive retailer (EchoPark used-car plus franchised dealerships) operating Ford and luxury franchises with same service/parts/F&I stack as Shaker's. Relevant broad incumbent due to identical franchised dealership operating model and revenue mix.

Emerging players

• CarMax: Public used-vehicle retailer with national footprint and growing reconditioning/service capabilities. Comparable as a competing used-car channel that pressures Shaker's pre-owned pricing and customer capture, plus increasingly competes for service work.
• Carvana: Public online used-vehicle retailer with national delivery model and reconditioning centers. Emerging channel competitor pressuring Shaker's used-vehicle gross profit per unit and customer acquisition funnel, particularly within the sub-$20k inventory segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shaker's-lincon-&mercury-kia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaker's Lincon &Mercury,Kia