Shake Salad

What Shake Salad does

Shake Salad is a Singapore-based ready-to-eat healthy food company founded in 2015 that sells fresh salads, mini meals, snacks, sandwiches, onigiri, overnight oats, and beverages to urban health-conscious consumers in Singapore. The company operates through retail stores and its proprietary NOMMI smart vending machines that dispense fresh products with 24/7 access; it discontinued online orders as of November. Its core technology combines daily-packed fresh food preparation with miniaturized vending machine hardware that keeps products refrigerated at 1-4°C for shelf lives of 5-21 days.

The product portfolio is organized under two sub-brands: NOMMI, which fronts vending machine offerings including onigiri, overnight oats, sandwiches, and yogurt parfaits, and NOMZY, a broader line including drinks, snacks, and meal options. Unit pricing ranges from $2.00 for soy pudding to $5.90 for Caesar salad, with NOMZY items priced at $2.50-$3.80 and mini meals starting at $3.90. Products are halal certified, targeting Singapore's Muslim consumer segment as well as the broader urban professional demographic seeking convenient, healthy meal solutions.

The business model is direct-to-consumer with revenue from one-time product sales through retail stores and vending machines. The company is privately held with 15 employees, no disclosed institutional investors or parent company, and operates exclusively in Singapore. Marketing relies on organic social media (Facebook, Instagram) and earned media coverage in major Singapore outlets including The Straits Times and Channel News Asia.

Name

Shake Salad

Website

https://shakesalad.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shake Salad is a Singapore-based ready-to-eat healthy food company founded in 2015 that sells fresh salads, snacks, sandwiches, onigiri, and beverages through retail stores and proprietary NOMMI vending machines to urban health-conscious consumers.

Ownership category

akta.pro rank

Product category

Healthy Ready-to-Eat Convenience Food

NAICS

Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

akta.pro secondary industries

Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

Keywords

• Ready-to-eat salads
• Fresh meal vending
• Healthy convenience food
• Asian-inspired salads
• Grab-and-go meals

Headquarters

HQ city

Singapore, Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: Direct sales of fresh salads, meals, snacks, and beverages to consumers through retail stores and vending machines

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Shake Salad produces and sells ready-to-eat fresh salads, mini meals, sandwiches, onigiri, overnight oats, yogurt parfaits, chia puddings, and beverages (lemonade, cold brew coffee, oolong tea) directly to Singapore consumers through its own retail stores and NOMMI automated refrigerated vending machines. Products are packed daily, kept refrigerated at 1-4°C, are halal-certified, and are offered in portion-controlled Full Meal, Mini Meal, Snack, and Drink formats.

Product overview

Shake Salad is a Singapore-based healthy food company operating through vending machines and retail stores, offering ready-to-eat meals, snacks, and beverages. The product portfolio is organized into two main sub-brands: NOMMI (featuring vending machine products like onigiri, overnight oats, sandwiches, and yogurt parfaits) and NOMZY (a broader product line including drinks, snacks, and meal options). The core offering includes Full Meals (salads and wraps), Mini Meals (compact portions), Snacks (puddings and parfaits), and Drinks (lemonade and cold brew coffee). Products are sold through their e-commerce platform (built on Shopify) and physical vending machines.

Differentiator

Problem solved

Functional benefit

Brands

• NOMZY: Sub-brand for ready-to-eat meals including sandwiches, onigiri, overnight oats, yogurt parfaits, and drinks
• NOMMI

Products and services

• Caesar Salad with Caesar Dressing Full-meal fresh salad featuring Romaine Lettuce, Baked Russet Potatoes, Caesar Dressing, Seedless Purple Grapes, Cherry Tomatoes, Japanese Cucumber, Walnuts, Parmesan Cheese, and Croutons; packed daily.
• Couscous Salad with Herb Vinaigrette Dressing Full-meal salad with Couscous, Herb Vinaigrette Dressing, Mesclun Mix, Corn Kernel, Japanese Cucumber, Cherry Tomatoes, Roasted Pumpkin Seeds, Black Raisins, and Parmesan Cheese.
• Greek Pasta Salad with Honey Mustard Dressing Full-meal salad with Fusilli Pasta, Honey Mustard Dressing, Cherry Tomatoes, Mesclun Mix, Red Capsicum, Carrots, Black Raisins, and Parmesan Cheese.
• Japanese Egg Mayo Salad with Roasted Sesame Dressing Full-meal salad with Romaine Lettuce, Corn Kernel, Red Apples, Roasted Sesame Dressing, Japanese Cucumber, Cabbage, Egg, Carrots, Japanese Mayonnaise, and Croutons.
• Korean Bibim Salad with Gochujang Dressing Korean-style full-meal salad with Green Coral, Edamame, Pickled Radish, Red Onions, Red Carrots, Purple Cabbage, Red Capsicum, Japanese Cucumber, and Gochujang Dressing.
• Thai Papaya Salad with Spicy Thai Dressing Thai-style full-meal salad with Green Papaya, Cherry Tomatoes, Spicy Thai Dressing, Romaine Lettuce, Carrots, Japanese Cucumber, Purple Cabbage, and Roasted Peanuts.
• Quinoa Salad with Sesame Dressing Full-meal salad with Quinoa, Mesclun Mix, Cherry Tomatoes, Roasted Sesame Dressing, Corn Kernel, Roasted Pumpkin Seeds, and Black Raisins with Parmesan Cheese.
• Soba Salad with Soba Dressing Asian-style full-meal salad with Soba Noodles, Romaine Lettuce, Japanese Cucumber, Purple Cabbage, Carrots, Cherry Tomatoes, Roasted White Sesame Seeds, and Almonds.
• Mini Potato Salad Compact-portion mini meal with Potato, Mayonnaise, Turkey Ham, Onion, Distilled Vinegar, Dijon Mustard, Sugar, Garlic, and Dill Tips; priced at $3.90.
• Mini Pesto Pasta Salad Compact-portion pasta salad with Fusilli Pasta, Cherry Tomatoes, Corn Kernel, Edamame, Turkey Ham, Pesto, and Japanese Mayonnaise.
• Mini Chicken Salad Compact-portion salad with Chicken Breast, Japanese Mayonnaise, Celery, Onion, Raisins, and Black Pepper.
• Mini Tomato Pasta Salad Compact-portion pasta salad with Fusilli Pasta, Edamame, Corn Kernel, Cherry Tomatoes, Tomato Paste, and Japanese Mayonnaise.
• Fresh Soy Pudding Snack dessert with Water, Soy Milk (Soy Bean, Water & Pandan Leaves), Sugar, Creamer, Vanilla Flavour, Agar Agar Powder, and Carrageenan; priced at $2.00.
• NOMZY Original Lemonade NOMZY-branded beverage with Water, Lemon Juice, and Sugar; 21-day refrigerated shelf life.
• NOMZY Cold Brew Coffee Cold brew coffee beverage with Ground Coffee and Drinking Water; 21-day refrigerated shelf life.
• Mango Chia Pudding Plant-based chia pudding snack with Oat Milk, Mango Jam, and Granola (Rolled Oats, Chia Seeds, Almonds, Walnuts).
• Strawberry Matcha Chia Pudding Plant-based chia pudding snack with Oat Milk, Strawberry Jam, Granola, Matcha Powder, and Chia Seeds.
• Pulled Chicken Breast Original Protein side dish/topping with Chicken Breast, Salt, and Monosodium Glutamate; 7-day shelf life.
• NOMZY Banana Caramel Yoghurt Parfait with Granola Yoghurt parfait with Greek Yoghurt, Banana Caramel Mix, and Maple Baked Granola; 14-day shelf life.
• NOMZY Blueberry Yoghurt Parfait with Granola Yoghurt parfait with Greek Yoghurt, Blueberry Chunks, and Maple Baked Granola.
• NOMZY Mango Yoghurt Parfait with Granola Yoghurt parfait with Greek Yoghurt, Mango Chunks, and Maple Baked Granola.
• NOMZY Peach Yoghurt Parfait with Granola Yoghurt parfait with Greek Yoghurt, Peach Chunks, and Maple Baked Granola.
• NOMZY Strawberry Yoghurt Parfait with Granola Yoghurt parfait with Greek Yoghurt, Strawberry Chunks, and Maple Baked Granola; 14-day shelf life.
• NOMZY Chicken Breast Sandwich On-the-go sandwich with White Bread, Chicken Breast, Tomatoes, Cucumber, Cheddar Cheese, Romaine Lettuce, and Japanese Mayonnaise; 6-day shelf life.
• NOMZY Chicken Ham & Potato Sandwich Sandwich with Wholemeal Bread, Potato, Tomato, Japanese Mayonnaise, Chicken Ham, Cheddar Cheese, and Romaine Lettuce.
• NOMZY Egg Mayo Sandwich Sandwich with Wholemeal Bread, Egg, Tomatoes, Japanese Mayonnaise, and Romaine Lettuce.
• NOMZY Japanese Curry Potato & Egg Sandwich Sandwich with Wholemeal Bread, Potato, Egg, Japanese Mayonnaise, and Japanese Curry; 6-day shelf life.
• NOMZY Roast Chicken & Cranberry Sauce Sandwich Sandwich with Wholemeal Bread, Chicken Thigh, Real Mayonnaise, Cheddar Cheese, Lettuce, and Dried Cranberry.
• NOMZY Tuna Mayo Sandwich Sandwich with Wholemeal Bread, Tuna, Japanese Mayonnaise, Tomatoes, Cucumber, Romaine Lettuce, and Onion.
• NOMZY Turkey Ham & Egg Sandwich Sandwich with White Bread, Egg, Tomatoes, Turkey Ham, Cheddar Cheese, Romaine Lettuce, and Japanese Mayonnaise; 6-day shelf life.
• NOMZY Berry Blast Overnight Oats Overnight oats with Oat Milk, Rolled Oats, Blueberry Chunks, Cranberries, Walnuts, Almonds, and Black Chia Seeds.
• NOMZY Chocolate Overnight Oats Chocolate overnight oats with Cocoa Malt Oat Milk, Barley Malt Extract Powder, Inulin, Cocoa Powder, Rolled Oats, Sugar, Cranberries, Almonds, Walnuts, and Black Chia Seeds.
• NOMZY Beef Yakiniku Onigiri Japanese rice ball with White Rice, Beef, Onion, Yakiniku Sauce, Sesame Oil, Roasted Seaweed, and Permitted Flavour Enhancer; 5-day shelf life.
• NOMZY Chicken Satay Onigiri Japanese rice ball with White Rice, Chicken Satay, Sesame Oil, Sugar, Vinegar, Roasted Seaweed, and Permitted Flavour Enhancer.
• NOMZY Crabstick Wasabi Mayo Onigiri Japanese rice ball with White Rice, Crabstick, Japanese Mayonnaise, Sesame Oil, Vinegar, Roasted Seaweed, and Wasabi Powder; 5-day shelf life, 120g, 392 calories.
• NOMZY Salmon Mayo Onigiri Japanese rice ball with White Rice, Salmon, Japanese Mayonnaise, Sesame Oil, Roasted Seaweed, and Permitted Flavour Enhancer; 5-day shelf life.
• NOMZY Teriyaki Chicken Onigiri Japanese rice ball with White Rice, Chicken Thigh, Sesame Oil, Teriyaki Sauce, Roasted Seaweed, and Permitted Flavour Enhancer; 5-day shelf life.
• NOMZY Tuna Mayo Onigiri Japanese rice ball with White Rice, Tuna, Japanese Mayonnaise, Sesame Oil, Roasted Seaweed, and Permitted Flavour Enhancer.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Sushi Burrito / Sando / Onigiri specialty brands in SG (e.g., Sushiro, Temura-ya): Singapore specialty players in the onigiri/ready-to-eat Japanese rice-ball category that NOMZY competes with on its vending-machine shelves.

Broad incumbents

• Joe & The Juice: Global healthy QSR chain offering juices, sandwiches, salads and coffee; broader incumbent serving the same health-conscious urban professional demographic across Asia.
• Pret a Manger: Global grab-and-go chain offering sandwiches, salads, wraps and beverages from physical storefronts — benchmarks the broader grab-and-go retail-store play Shake Salad is moving toward.
• Sweetgreen: US leading healthy-salad fast-casual chain; comparable business model (fresh salads, tech-enabled ops) and a strategic reference point for Shake Salad's potential regional expansion.

Direct peers

• Toss'd: Singapore-based salad and wrap casual restaurant chain; competes head-on with Shake Salad's lunch-daypart customer and overlaps on similar salad/wrap SKUs.
• Farmer's Fridge: US-based fresh-food vending company operating smart-fridge vending machines; the closest international analogue to NOMMI in terms of hardware-led distribution of fresh prepared meals.
• SaladStop!: Singapore-headquartered healthy salad QSR chain — the most direct regional competitor; competes in the same 'fresh salad/healthy bowl' category for the same urban Singapore customer.
• MIX Salads: Singapore salad bowl concept serving build-your-own grain/protein bowls — directly comparable product offer (grain/healthy bowls) to Shake Salad's salad portfolio.
• Daily Fresh (Singapore): Singapore prepared-meal/healthy-food brand selling ready-to-eat meals and snacks through retail — overlaps directly with Shake Salad's grab-and-go retail-store model.

Regional players

• Poke & Sushi (regional chains, e.g., A Poke Theory): Singapore poke/sushi players competing for the same healthy, fresh, on-the-go lunch occasion and sharing similar demographic with Shake Salad customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shakesaladsg
• Instagraminstagram.com/shake_salad_sg
• LinkedInlinkedin.com/company/shake-salad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shake Salad