SaladStop!
SaladStop! is a Singapore-headquartered healthy fast-casual restaurant chain operating 80+ outlets worldwide, serving customizable salads, wraps, warm protein bowls, açai bowls, and smoothies to health-conscious consumers with an emphasis on nutrition transparency, B Corp-certified sustainability, and an AWS-backed GenAI assistant for personalized meal recommendations.
- Company typePrivate
- Founded2009
- HeadquartersMedia, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What SaladStop! does
SaladStop! is a Singapore-headquartered healthy fast-casual restaurant chain founded in 2009 that operates more than 80 company-owned and franchised outlets worldwide, offering customizable salads, wraps, warm protein bowls, açai bowls, and smoothies under signature items (e.g., Hail Caesar, Tuna San, Kokoro, Harvest Bowl). Its core product surface is anchored on a 'Create Your Own' customization platform that the company states yields 85 million+ plant-based meal combinations, with approximately 80% of the salad bar positioned as plant-based. The brand achieves B Corp certification (2023) and emphasizes nutritional transparency through an ingredient-level Nutritional Calculator that exposes calories, macronutrients, and per-ingredient carbon footprint data.
SaladStop! firmographics
Firmographics- Name
- SaladStop!
- Legal name
- Salad Stop Pte. Ltd.
- Website
- https://saladstop.com.sg
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SaladStop! is a Singapore-headquartered healthy fast-casual restaurant chain operating 80+ outlets worldwide, serving customizable salads, wraps, warm protein bowls, açai bowls, and smoothies to health-conscious consumers with an emphasis on nutrition transparency, B Corp-certified sustainability, and an AWS-backed GenAI assistant for personalized meal recommendations.
- Ownership category
- akta.pro rank
SaladStop! industry classification
Industry- Product category
- Healthy Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where SaladStop! is headquartered
LocationHeadquarters
- HQ city
- Media
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SaladStop! business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Direct Food Sales (Outlets): Revenue from company-owned and franchised physical restaurant outlets serving salads, wraps, protein bowls, warm bowls, acai bowls, and smoothies. Over 80 outlets worldwide.
- Online Ordering Platform: Direct online orders through order.saladstop.com.sg for pickup or delivery, processed through the company's own ordering system.
- Third-Party Delivery: Orders placed through delivery aggregators including Deliveroo, Foodpanda, and Grabfood. Note: third-party delivery purchases are not eligible for SaladStop Rewards.
- Corporate Catering: B2B corporate catering services through FreshKitchen (freshkitchen.sg).
- Partnership Revenue: Revenue from enterprise partnerships including WhyQ corporate dining platform where SaladStop! is featured as one of the restaurant brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Rewards program with Chops earning system |
| Unit Pricing | Pay-as-you-go | Create Your Own (CYO) customizable meals |
| Unit Pricing | Pay-as-you-go | Climate Positive Surcharge |
| Unit Pricing | Pay-as-you-go | Bring Your Own Bowl Discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
SaladStop! product offering
Product offeringCore offering
SaladStop! is a Singapore-based healthy fast-casual restaurant chain operating 80+ company-owned and franchised outlets that sell fresh salads, wraps, warm protein bowls, acai bowls, and smoothies. It offers customizable 'Create Your Own' meals with nutritional and carbon-footprint transparency, online/app ordering, and corporate catering through FreshKitchen.
Product overview
SaladStop! is a Singapore-based healthy fast-casual restaurant chain with over 80 outlets worldwide offering fresh, healthy salads, wraps, warm protein bowls, and smoothies. The core product portfolio includes signature salads (Hail Caesar, Tuna San), Create-Your-Own customizable meals, warm Protein Bowls (Kokoro, Seoul-ful, Game Changer, Harvest Bowl), Smoosha Açaí Bowls, and Smoosha Smoothies. Digital offerings include a Nutritional Calculator for tracking calories and carbon footprint, and a Rewards Program for customer loyalty. The company has launched Lulu, a GenAI assistant for personalized meal recommendations. Sustainability features include 'Go Climate Positive' carbon offset and eco-friendly packaging initiatives including collapsible bowls and Muuse partnership. The product ecosystem emphasizes customization, nutrition transparency, and sustainable eating practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Salads & Wraps Fresh, healthy salads and wraps including signature items like Hail Caesar and Tuna San, sold to health-conscious consumers via outlets and online ordering.
- Protein Bowls Warm protein bowls including Kokoro (Japanese-inspired), Seoul-ful (Korean), Game Changer (plant-based BBQ), and Harvest Bowl with sous-vide chicken and organic wild rice.
- Warm Bowls Warm grain and protein bowls featuring quinoa, wild rice, roasted vegetables, and various proteins for comfort and nutrition.
- Smoosha Acai Bowls Acai-based smoothie bowls (Acai Glory, Samba, Triple G, Green Glow, Choco Nana) topped with fruits, granola, seeds, and nut butters.
- Smoosha Smoothies All-natural smoothies including Cheaper than a Facial, Power Shake, Detox Tonic, Supreme Defense, and Energy Elixir, featuring fruits, superfoods, and functional ingredients.
- Create Your Own (CYO) Customizable meal builder allowing customers to create personalized salads, wraps, or grain bowls with choice of bases, proteins, toppings, and dressings, including 50+ vegan ingredients.
- Sensei Protein Bowl Seasonal limited-time offering protein bowl featuring grass-fed brisket, organic wild rice, and Daikon Ponzu.
- SaladStop! Rewards Program Loyalty program where customers earn 'chops' for in-store and online purchases, redeemable for free toppings, discounts, and special offers. Chops have 6-month validity; rewards 3-month validity.
- Corporate Catering (FreshKitchen) B2B corporate catering services for events, meetings, and workplace dining delivered through FreshKitchen.sg.
- Lulu GenAI Assistant Generative AI-powered conversational meal recommendation assistant built on AWS that suggests personalized meals based on customer dietary preferences and health goals.
- Salad Kits Pre-packaged fresh salad kits for home or office with a curated selection of greens, vegetables, proteins, and dressings ready to assemble.
- Collapsible Bowl Reusable BPA-free silicone collapsible bowl for on-the-go meals, an eco-friendly alternative to disposable containers.
Quantifiable outcome
- 20% boost in operational efficiency expected from AI-powered technology
- +3 more outcomes
Companies that use SaladStop!
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
SaladStop! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
SaladStop! partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Amazon Web Services (AWS)coreTechnology infrastructure partner for SaladStop!'s generative AI-powered meal recommendation assistant. Uses Amazon Bedrock for conversational AI and Amazon SageMaker for machine learning. Enables personalized nutrition recommendations and improved inventory management.
- EcoMatchercoreB-Corp Certified reforestation partner that plants trees with vetted foundations/NGOs globally. Blockchain-based platform allows customers to trace trees planted through the climate positive option, including geolocation, tree caretaker, species, and carbon sequestered data.
- WhyQminorSaladStop! is featured as one of the restaurant brands on WhyQ's enterprise dining platform serving corporate clients across Singapore's business districts with 2,500+ daily meal deliveries.
- MuuseminorEco-friendly takeaway partnership allowing customers to use Muuse containers at SaladStop! outlets as alternative to single-use packaging.
- HSBCminorCredit card partnership offering S$10 SaladStop! e-vouchers for new HSBC card applicants, with 2 trees planted on behalf of approved cardholders through One Tree Planted.
- One Planet PlateminorGlobal restaurant campaign contributing towards a better food future. SaladStop! participates as member committed to responsible sourcing and sustainability practices.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SaladStop! competitors and assessment
Company assessmentDirect peers
- Sweetgreen: US-based healthy fast-casual chain specializing in customizable salads, warm bowls, and grain bowls with a strong digital and loyalty focus. Most directly comparable peer given shared salad/bowl-led menu, customization platform, and tech-forward ordering experience.
- Just Salad: Multi-market healthy fast-casual chain offering customizable salads, wraps, and warm bowls with reusable bowl programs and sustainability messaging. Closely comparable on menu structure, customization depth, and ESG positioning.
- CAVA: US-based fast-casual Mediterranean bowl, salad, and wrap chain with strong digital and loyalty infrastructure. Comparable on customizable bowl-led menu, technology-driven GTM, and multi-format expansion (dine-in, digital, catering).
- Chop't Creative Salad Company: US-based salad-focused fast-casual chain offering customizable salads and warm bowls with a strong brand identity. Directly comparable on salad-centric menu, customization model, and urban office-lunch customer.
- Honeygrow: US healthy fast-casual chain offering customizable stir-fry, salads, and bowls with a tech-forward ordering experience. Comparable on customizable bowl format and digital-first GTM.
Regional players
- Sweetgreen-style local Asian chains: Regional healthy bowl and salad concepts operating across Singapore and broader Southeast Asia (e.g., Stuff'd, Salad Dynasty, The Salad Shop). Closest competitive set in SaladStop!'s home market, sharing target customer and price band but typically with narrower menus and limited ESG branding.
- Tossed: UK-based healthy fast-casual chain with customizable salads, wraps, and bowls and a focus on fresh, made-to-order meals. Comparable on menu model and customization, but primarily UK-focused with no direct Singapore overlap.
Broad incumbents
- Plenti (formerly known as Pokeworks): Larger fast-casual bowl concept with global franchise footprint. Overlaps in customizable bowl format and digital loyalty, though core offering skews poke rather than salad — broader incumbent rather than direct category match.
- Pret a Manger: Global fast-casual chain with a strong healthy/sandwich/bowl menu and significant Singapore footprint. Comparable on healthy fast-casual positioning and urban office-worker customer, though broader menu and larger incumbent scale.
Emerging players
- Daily Harvest: Direct-to-consumer healthy food brand offering smoothie bowls and prepared meals with a sustainability narrative. Comparable on plant-based and ESG positioning, but operates a DTC delivery model rather than a physical fast-casual fleet.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SaladStop! social profiles
Digital presenceSaladStop! compliance and trust
Trust signalCompliance2 records
SaladStop! financial estimates
Financial estimateRevenue estimate
Valuation estimate
SaladStop! leadership team
Management profileNumber of profiles
Profiles3 records
SaladStop! funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SaladStop! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SaladStop!
What does SaladStop! do?
SaladStop! is a Singapore-based healthy fast-casual restaurant chain operating 80+ company-owned and franchised outlets that sell fresh salads, wraps, warm protein bowls, acai bowls, and smoothies. It offers customizable 'Create Your Own' meals with nutritional and carbon-footprint transparency, online/app ordering, and corporate catering through FreshKitchen.
Is SaladStop! a public or private company?
SaladStop! is a private company. It is classified as venture growth investor backed and is currently operating.
When was SaladStop! founded?
SaladStop! was founded in 2009. It employs 501 to 1,000 people.
Where is SaladStop! based?
SaladStop! is headquartered in Media, United States, in the North America region.
How does SaladStop! make money?
Five revenue lines are on record. Direct Food Sales (Outlets) is the primary driver. The others are online Ordering Platform, third-Party Delivery, corporate Catering and partnership Revenue.
Who are SaladStop!'s main competitors?
Direct peers on record are Sweetgreen, Just Salad, CAVA, Chop't Creative Salad Company and Honeygrow. Regional players are Sweetgreen-style local Asian chains and Tossed. Broad incumbents are Plenti (formerly known as Pokeworks) and Pret a Manger. Daily Harvest is listed as an emerging player.
Does SaladStop! have an API?
No public API is recorded for SaladStop!.
What industry is SaladStop! in?
SaladStop!'s product category is Healthy Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 722513 and its SIC code is 5810.