The Shameful Tiki Room

What The Shameful Tiki Room does

The Shameful Tiki Room is a privately held hospitality company operating two immersive tiki bar locations in Vancouver (opened March 2013) and Toronto (opened 2015), with a headcount of 12 employees. The core product is a physical, dimly-lit cocktail bar experience featuring vintage exotic cocktails (Zombie, Jet Pilot, Mai Tai), share plates, curated low-volume music, and live entertainment such as ukulele and surf bands. The Toronto location additionally operates "The Triple 7," a second-floor themed lounge, while the Vancouver location runs the Vancouver Rum Club, a passport-based loyalty program where members sample 25 to 50 rums to unlock status tiers and commemorative merchandise.

The underlying "technology" is experiential and operational rather than software-based: carefully measured cocktail recipes, a curated atmosphere built from decor imported from Tonga and Fiji and one-off carvings from Californian carvers, and a WooCommerce-powered online shop (Shameful Tiki Shop) for branded merchandise including tiki mugs, syrups, apparel, and music. There is no disclosed software platform, app, API, or AI/ML capability; customer reservations are managed through Yelp and email, and digital presence is limited to organic social media on Facebook, X, and Instagram.

The business model is direct-to-consumer with two revenue streams: (1) in-person food and beverage sales at the two bar locations, with table reservations (including a 20% auto-gratuity for parties of 6+), 2-hour seating windows for up to 8 guests, daily happy hour until 7pm, and a 19+ after-9pm policy in Toronto; and (2) one-time online merchandise sales via the e-commerce store. The company serves three primary segments: nightlife and hospitality seekers (primary), tiki collectors and enthusiasts, and families/all ages during earlier hours. No external funding, institutional investors, or parent company are disclosed; the company is founder-led, and in 2023 the Vancouver location was sold to a team headed by former bar manager Jason Laidlaw while founder Rod Moore continues to operate Toronto and pursue related music and tiki projects.

Name

The Shameful Tiki Room

Legal name

The Shameful Tiki Room

Website

https://shamefultikiroom.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Shameful Tiki Room operates two immersive vintage tiki cocktail bars in Vancouver and Toronto, serving adult nightlife seekers, families, and tiki culture enthusiasts with crafted exotic cocktails, share plates, live entertainment, and branded merchandise via an online shop.

Ownership category

akta.pro rank

Product category

Tiki Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

Keywords

• Tiki bar hospitality
• Craft cocktail bars
• Vintage tiki drinks
• Immersive bar experience
• Bar merchandise retail

Headquarters

HQ city

Vancouver, British Columbia

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Sale of cocktails, spirits, beer, mocktails, and share plates at both Vancouver and Toronto locations. Table reservations with 2-hour seating times for groups of up to 8 guests.
2. Merchandise Sales: Online shop selling tiki mugs, syrups, collectibles, apparel, and music including The Hang Ten Hangmen albums and collaborative mugs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Shameful Tiki Room operates two physical tiki bar locations in Vancouver and Toronto, providing immersive hospitality experiences featuring dimly lit ambiance, vintage exotic cocktails (Zombie, Jet Pilot, Mai Tai), share plates, and live entertainment including surf bands and ukulele players. The company also operates an online merchandise shop selling tiki mugs, syrups, collectibles, apparel, and music, supplemented by the Vancouver Rum Club sampling program and the Triple 7 themed upstairs lounge in Toronto.

Product overview

The Shameful Tiki Room is a single unified concept — an immersive tiki bar experience with two physical locations in Vancouver (opened 2013) and Toronto (opened 2015). The core offering is the vintage exotic cocktail bar experience featuring dimly lit ambiance and craft cocktails like the Zombie, Jet Pilot, and Mai Tai. The Toronto location also houses 'The Triple 7,' an upstairs themed lounge with its own distinct cocktail menu. The Vancouver location features an exclusive Rum Club membership program. The company operates an e-commerce store (Shameful Tiki Shop) at shop.shamefultikiroom.com selling merchandise including tiki mugs, syrups, collectibles, and apparel. All locations offer food menus (Grog for drinks, Chow for food) with share plates designed for groups.

Differentiator

Problem solved

Functional benefit

Brands

• Vancouver Rum Club: A rum club program at the Vancouver location where patrons receive a passport and can sample 25-50 rums from around the world to achieve Honorary Status and receive commemorative items.
• Triple 7

Products and services

• The Shameful Tiki Room Main Bar Experience Immersive tiki bar experience at Vancouver and Toronto locations featuring dimly lit ambiance, vintage exotic cocktails (Zombie, Jet Pilot, Mai Tai), share plates for groups, live surf bands or ukulele players, and decor imported from Tonga, Fiji, and Californian carvers.
• The Triple 7 Upstairs themed lounge at the Toronto location (777 Queen St W) featuring a themed cocktail menu of 7 cocktails including a disco bowl, low lights, sharing bowls, and music spanning multiple eras.
• Vancouver Rum Club Exclusive rum sampling program where members receive a passport and sample 25 rums from around the world to reach Honorary Status and receive a members-only t-shirt; sampling all 50 rums earns a commemorative plaque on the tiki room wall.
• Shameful Tiki Shop Online merchandise store selling tiki mugs, syrups, collectibles, apparel, and music including The Hang Ten Hangmen albums and collaborative mugs.
• Grog Menu (Beverage Menu) The bar's cocktail and beverage menu featuring vintage exotic cocktails, a rotating selection of bottled beer, non-alcoholic exotic mocktails, and an assortment of rums and fine spirits, updated seasonally.
• Chow Menu (Food Menu) The bar's food menu featuring share plates designed for groups, including tacos, tenders, vegetarian snacks, and a returning pupu platter, updated periodically with seasonal specials.
• House Mug (Tiki Mug Merchandise) Signature house tiki mug available for purchase as a memento of visits, including the Shameful Bob house mug, sold at the bar and through the online shop.
• 15th Anniversary Mug – The Hang Ten Hangmen + FREE CD Limited edition commemorative mug celebrating 15th anniversary of The Hang Ten Hangmen band, priced at $50.00 (reduced from $150.00), includes a free CD.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tonga Hut: Long-running Los Angeles tiki bar (since 1958) with an authentic vintage cocktail program, exotic rum selection, and tiki carver-decorated interior. Comparable niche authentic tiki bar concept with multi-decade operating history.
• Foundation Tiki Bar: Award-winning Los Angeles tiki bar with a vintage cocktail program and immersive decor by tiki carver Bosko Hrnjak. Comparable craft-and-authenticity positioning within the modern authentic tiki category.
• Smuggler's Cove: Award-winning San Francisco tiki bar (opened 2009 by Martin Cate) featuring an extensive rum program, vintage exotic cocktails, and dimly lit immersive atmosphere. Closest direct comp in craft and authenticity to The Shameful Tiki Room's concept and execution.
• Three Dots and a Dash: Chicago's premier destination tiki bar (opened by Paul McGee) serving vintage exotic cocktails including signature Zombie, Jet Pilot, and Mai Tai in an immersive subterranean setting. Same cocktail vocabulary and atmosphere-first concept as The Shameful Tiki Room.
• Tiki Ti: Iconic family-run Los Angeles tiki bar operating since 1961 with an authentic vintage cocktail program and original tiki decor. Comparable small-scale, founder-rooted authentic tiki operation with strong community loyalty.
• Trader Vic's: Pioneer of the tiki bar concept since 1934, with multiple international locations serving vintage exotic cocktails in immersive Polynesian-themed environments. Most globally recognized authentic tiki bar operator and direct conceptual peer to The Shameful Tiki Room.
• Mai Tai Bar: Multi-location tiki bar concept with vintage exotic cocktails, tropical decor, and live entertainment programming. Comparable atmosphere-first bar model with documented multi-market expansion, similar trajectory to The Shameful Tiki Room's Vancouver-to-Toronto growth.
• Hidden Harbor: Pittsburgh-based destination tiki bar with a vintage exotic cocktail program and curated immersive atmosphere. Comparable small-footprint, single-concept authentic tiki bar serving as a regional destination venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theshamefultiki
• Facebookfacebook.com/The-Shameful-Tiki-Room-579285192083653
• Instagraminstagram.com/shamefultikiroom
• LinkedInlinkedin.com/company/the-shameful-tiki-room

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shameful Tiki Room