上海好世置业有限公司

What 上海好世置业有限公司 does

Shanghai House Property Development Co., Ltd. (上海好世置业有限公司) is a Sino-Japanese joint venture founded on 1998-07-30 by Marubeni Corporation and Shanghai Tailu Industrial Development Co., Ltd., with USD 18.35 million in registered capital. The firm develops Japanese-influenced, eco-friendly residential communities and mixed-use properties across Shanghai's Minhang, Jiading, and South Xiangjing districts, including villa communities (好世樱园, 麒麟园), apartment complexes (好世凤凰城, 鹿鸣苑, 皇马苑, 凤翔苑), and the integrated transit-oriented 嘉定好世商业广场 above Metro Line 11 Malu Station. Its technical approach draws on Japanese transit-oriented development (TOD) expertise, premium imported materials (TOTO, YKK AP, AICA, Panasonic, WOODONE), eco-friendly construction (insulation, LOW-E glazing, energy-efficient systems), and developer-funded environmental mitigations such as a 600-meter sound barrier along Metro Line 5.

The company monetizes through one-time residential unit sales marketed via direct on-site sales centers, model homes, and Shanghai real estate exhibitions, with project-level co-investment from major Japanese institutional partners including Marubeni, Mitsui Fudosan Residential, Mitsubishi Estate, and Sumitomo Corporation. It serves mid-to-upper-income end-user homebuyers in Shanghai who prioritize Japanese construction quality, eco-friendly design, park-like landscaping, and proximity to metro transit. Brand reinforcement is sustained through the bilingual 好世/HOUSE trademark, the long-running 《HOUSE STYLE》 magazine (published since 2004), Japanese cultural programming at sales centers, photography competitions, and consistent recognition in Shanghai Excellent Residential Gold/Silver Award competitions.

Operationally, the company operates with a team of approximately 70 employees spanning senior leadership, development, engineering, sales, finance, administration, legal, and management functions. Leadership includes General Manager Xue Xiaolu (薛晓路), Chairman Takahashi Yuji (高桥裕治) representing Marubeni, and Deputy General Managers Tokuei Tsukasa (德永贵司) and Shoji Daigo (庄司大吾). Two jointly-controlled subsidiaries — Shanghai Haoshi Jianan Property Co., Ltd. and Shanghai Haoshi Real Estate Brokerage Co., Ltd. — support development and sales operations. The firm has maintained operating continuity since founding and remains headquartered at 288 Shaanxi South Road in Shanghai's central business district.

Name

上海好世置业有限公司

Legal name

Shanghai House Property Development Co.,Ltd.

Website

https://shanghai-house.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Shanghai House Property Development Co., Ltd. (上海好世置业有限公司) is a Sino-Japanese joint venture founded in 1998 that develops Japanese-influenced, eco-friendly residential and mixed-use transit-oriented properties in Shanghai for mid-to-upper-income homebuyers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• Transit-oriented development
• Eco-friendly housing
• Sino-Japanese joint venture
• Villa and apartment communities

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Property Development and Sales: Primary revenue stream from the development and sale of residential properties including villa communities, townhouse developments, and apartment complexes. Properties span multiple Shanghai districts (Minhang, Jiading). Revenue is one-time per unit at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Shanghai House Property Development Co., Ltd. is a Sino-Japanese joint venture that develops and sells residential and mixed-use real estate properties in Shanghai. Its portfolio spans villa communities, low-density apartment complexes, fully furnished mid-rise residences, and a transit-oriented commercial plaza, all built around Japanese-influenced design standards, eco-friendly construction, and park-like landscaping. The company generates revenue primarily through one-time sales of housing units and integrated mixed-use space.

Differentiator

Problem solved

Functional benefit

Brands

• 好世樱园: 联体别墅区，位于上海市闵行区金都路，总占地面积23万平方米
• 好世凤凰城
• 好世麒麟园
• 好世鹿鸣苑
• 好世皇马苑
• 好世凤翔苑
• 嘉定好世商业广场
• 《HOUSE STYLE》（好世界）

Products and services

• 好世樱园 (Sakura Garden) Low-density villa community located in Minhang District, Shanghai, total land area 230,000 sqm and total building area 180,000 sqm. Delivered with multiple architectural styles (Spanish, French, American) and Japanese-style property management.
• 好世凤凰城 (Phoenix City) Low-density apartment community in Minhang District, approximately 193,000 sqm land area and 191,000 sqm building area. Marketed under the 'villa-style apartment' concept near Metro Line 5. Won China Most Popular Residential Project award in 2004.
• 好世麒麟园 (Giraffe Garden) Detached villa community located in Minhang's Xianmin premium villa area, land area approximately 130,000 sqm and building area approximately 80,000 sqm. Designed by U.S. JY Architects. Won four gold awards in the 2005 Ecological Garden Home Planning Design Competition.
• 好世鹿鸣苑 (Luming Garden) Apartment community near Metro Lines 1 and 5 in Xizhang area, total land area 60,000 sqm and total building area 150,000 sqm. Co-developed with Sumitomo Corporation and Aoita Bank. Won the 5th Shanghai Excellent Residential Silver Award in 2008.
• 好世皇马苑 (Royal Garden) Fully furnished apartment complex built above Metro Line 11 Malu Station, land area 230,000 sqm and total building area approximately 180,000 sqm. Jointly invested by Marubeni and Mitsui Fudosan Residential. Won 7th Shanghai Excellent Residential Silver Award in 2012.
• 好世凤翔苑 (Fengxiang Court) Park-lakeview fully furnished residential community in South Xiangjing, developed by Marubeni, Mitsui Fudosan Residential, Mitsubishi Estate, and Shanghai Tailu. Won the 9th Shanghai Excellent Residential Gold Award in 2016. Phase 2 launch sold approximately 150 units on the first day with 500+ attendees.
• 嘉定好世商业广场 (Jiading Shanghai House Commercial Plaza) Transit-oriented integrated mixed-use development at Metro Line 11 Malu Station, total land area approximately 65,700 sqm and total building area approximately 190,000 sqm. Includes residential, commercial space (over 40,000 sqm), SOHO office (17,000 sqm), and underground parking, with direct platform-to-building access.

Quantifiable outcome

• 好世凤翔苑 9th Shanghai Excellent Residential Gold Award 2016; 好世皇马苑 7th Shanghai Excellent Residential Silver Award 2012; 好世鹿鸣苑 5th Shanghai Excellent Residential Silver Award 2008
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• 三井不动产Residential株式会社 (Mitsui Fudosan Residential Co., Ltd.)flagshipStrategic or Co-development Partner · 14 June 2013Part of the Mitsui Fudosan Group, Japan's leading real estate developer. Co-invests with Marubeni and Mitsubishi Estate in 好世凤翔苑 and 好世皇马苑 projects, contributing Japanese residential development expertise and brand prestige.
• 三菱地所株式会社 (Mitsubishi Estate Co., Ltd.)flagshipStrategic or Co-development Partner · 14 June 2013One of Japan's largest real estate developers, part of the Mitsubishi Group. Participates as a co-developer in 好世凤翔苑 project, contributing to international-quality residential development in Shanghai.
• 上海实红物业管理有限公司 (Japanese BES Property Management)minorOthers · 1 August 2005Property management company invested by Japanese BES Property Management Co., Ltd., providing Japanese-style rigorous and comfortable property management services at 好世樱园.
• 上海泰路实业发展有限公司 (Shanghai Tailu Industrial Development Co., Ltd.)coreStrategic or Co-development Partner · 1 January 1998Established in January 1998, specializes in real estate investment, investment management, and asset management. Founded by overseas returnees with advanced development design concepts and strong development teams. Primary local joint venture partner operating in the Shanghai real estate market alongside international partners.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunac China Holdings: Sunac is a major Chinese developer focused on premium residential and mixed-use developments in tier-one and key tier-two cities, including Shanghai. Comparable in its emphasis on quality positioning and integrated communities.
• China Vanke: China Vanke is one of China's largest residential developers with significant Shanghai presence. It competes with Shanghai House in the mid-to-upper residential segment but at vastly greater scale and with a broader product portfolio across multiple cities.
• Longfor Group: Longfor is a major Chinese developer with a strong residential focus plus commercial properties, including shopping malls. Comparable to Shanghai House through its residential product offering and mixed-use developments near transit nodes.
• China Resources Land: China Resources Land is a large state-backed developer with a premium residential brand (MIXc) and significant mixed-use capabilities. It competes in Shanghai's upper-mid residential segment and shares a focus on quality, transit-connected developments.
• Shimao Group: Shimao Group is a large Shanghai-rooted Chinese developer with a portfolio spanning residential, commercial, and hotel properties. It competes in the same Shanghai mid-to-upper residential market segments as Shanghai House.
• Greenland Holdings: Greenland is a Shanghai-headquartered state-owned developer and one of the largest in China. It directly competes with Shanghai House for Shanghai residential land and buyers while operating at much larger scale across multiple property types.

Emerging players

• Powerlong Real Estate Holdings: Powerlong is a mid-tier Chinese developer focused on commercial-residential mixed-use developments, often near transit hubs. Comparable to Shanghai House in scale and product strategy, though with broader geographic reach beyond Shanghai.

Direct peers

• Greentown China Holdings: Greentown China is a leading premium-quality residential developer in China known for quality construction and design. It shares a similar positioning to Shanghai House around differentiated, higher-end residential products in tier-one cities, often with international JV elements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%8A%E6%B5%B7%E5%A5%BD%E4%B8%96%E7%BD%AE%E4%B8%9A%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 上海好世置业有限公司