Sharebeta Digital LTD

What Sharebeta Digital LTD does

Sharebeta Digital LTD (operating as Sharebeta) is a privately-held, founder-led Through The Line (TTL) marketing communication agency incorporated in Nigeria in 2019 and headquartered in Lagos. The firm delivers an integrated suite of marketing services spanning three pillars: Digital & Social Media (social media marketing, search engine marketing, email marketing, content creation); Experiential & BTL (experiential marketing, storytelling advertising, events & activations, brand assets); and Web & Tech (website design, web applications, SEO, DTC promotions). It targets consumer brands operating in African and adjacent international markets, with publicly visible enterprise clients that include Danone, Heineken, Tiger Beer, Goldberg, Polo, Star, Life, MTN, Samsung, Zagg, NHS, and Terraform Restaurant and Bar.

The agency operates without proprietary technology, relying instead on industry-standard tools for social media management, SEO, web development, and email marketing. Its stated scale metrics are 15+ team members, 50+ projects delivered, 8+ services offered, and 5+ years of operating history, supported by a named leadership team of eight professionals led by CEO Martin Uro. There is no evidence of external funding, no patents or trademarks, no disclosed awards, and no published AI/ML capabilities.

Revenue is generated through three streams: project-based engagements with custom one-time pricing (e.g., website design delivered over 4–8 weeks), recurring monthly retainer contracts for continuous social, experiential, and web services with monthly analytics reporting, and professional services for brand storytelling and demand generation consulting. Go-to-market is direct sales-led, with prospects routed to a free 20-minute strategy call with the CEO. Delivery is executed across offices in Lagos, Abuja, London, and Johannesburg, with a stated delivery footprint in 14 cities spanning Nigeria, the UK, and South Africa.

Name

Sharebeta Digital LTD

Legal name

Sharebeta LTD

Website

https://sharebetang.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sharebeta Digital LTD is a Lagos-based, founder-led Through The Line (TTL) marketing communication agency serving consumer brands with digital, experiential, and web services across Nigeria, the UK, and South Africa. It operates a 15–20 person team with enterprise clients including Heineken, MTN, and Samsung.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Transcreation (Creative Copy & Concepts) (MPAAANAA)

Keywords

• Digital marketing agency
• Social media marketing
• Experiential marketing services
• Brand storytelling advertising
• Search engine optimization

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Services: One-time engagements for specific deliverables such as website design, content creation campaigns, SEO audits, and advertising campaigns. Pricing varies by project scope.
2. Ongoing Retainer Contracts: Recurring monthly or annual contracts for continuous services such as Social Media Marketing, Experiential Marketing, and Website Maintenance. Delivers monthly analytics reports and continuous optimization.
3. Professional Services: Consulting and strategic advisory services including brand storytelling, demand generation strategy, and marketing consultation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sharebeta Digital LTD is a full-service TTL (Through The Line) digital marketing communication agency that delivers integrated marketing services to consumer brands. It combines Above-The-Line and Below-The-Line capabilities across three pillars — Digital & Social Media, Experiential & BTL, and Web & Tech — sold through both project-based engagements and recurring retainer contracts. Services include social media marketing, SEO/SEM, email marketing, content creation, experiential/activation campaigns, storytelling advertising, and website design and development.

Product overview

Sharebeta Digital LTD operates as a full-service TTL (Through The Line) digital marketing communication agency offering a comprehensive suite of marketing services. The agency provides three main service pillars: (1) Digital & Social Media including Social Media Marketing, Search Engine Marketing, Email Marketing, and Content Creation; (2) Experiential & BTL including Experiential Marketing, Storytelling Advertising, Events & Activations, and Brand Assets; and (3) Web & Tech including Website Design & Development, SEO, and DTC Promotions. Services are delivered through project-based and ongoing engagement models, with deliverables including analytics reports, content calendars, campaign creative assets, and performance dashboards.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Manages social media channels with smart targeting, reaching the right audience and personas to ensure effective digital presence that helps brands grow. Targeted at consumer brands seeking social media channel management.
• Experiential Marketing Uses creative ideas to immerse consumers in live experiences and activations that leave lasting impressions. Targeted at brands seeking Below-The-Line (BTL) consumer engagement.
• Search Engine Optimization (SEO) Technical SEO audits, keyword research, on-page and off-page optimization to improve organic search rankings and drive traffic. Targeted at brands seeking organic search visibility.
• Content Creation Smart content creation including copy, visuals, and video production that transforms businesses and generates leads through relevant content. Targeted at brands needing multi-format content production.
• Website Design & Development Website design and development that fulfills business goals and drives conversions, including responsive design, CMS integration, and analytics. Targeted at brands needing conversion-focused websites with 4-8 week typical delivery.
• Storytelling Advertising Brand narrative development and multi-channel campaign execution that helps consumers understand and connect with brands. Targeted at consumer brands seeking brand storytelling campaigns.
• Email Marketing Personalized email campaigns with list segmentation, automation workflows, A/B testing, and optimization to drive traffic and sales. Targeted at brands seeking owned-channel direct marketing.
• Search Engine Marketing (SEM) Smart targeting and approach to boost posts and reach the right audience and personas through paid search campaigns. Targeted at brands seeking paid search advertising.

Quantifiable outcome

• 50+ Projects Delivered
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ogilvy Africa: WPP-owned global advertising network with deep African operations offering integrated creative, digital, and brand strategy services. Directly comparable as a full-service agency serving multinational brands across African markets.
• SO&U: Leading Nigerian full-service advertising agency founded in Lagos, offering integrated creative, digital, and experiential marketing. Comparable as a homegrown Nigerian agency competitor serving enterprise consumer brands.
• Publicis Africa: Publicis Groupe's African operations providing advertising, digital, and media services across the continent. Comparable as a full-service network competitor chasing the same multinational clients in Nigeria and South Africa.
• Yellow Brick Road Marketing: Lagos-based Nigerian creative agency offering brand storytelling, digital, and experiential marketing. Comparable as a similarly sized homegrown Nigerian agency targeting consumer brands.
• BBDO Africa: Omnicom-owned BBDO network with African operations delivering creative advertising and brand strategy. Comparable in service scope and target clientele (multinational consumer brands).
• DDB Lagos: DDB Worldwide's Lagos office offering creative advertising and brand-building services in Nigeria. Directly comparable as a network-affiliated full-service agency operating in Sharebeta's home market.

Broad incumbents

• Digitas Africa: Publicis digital arm operating across Africa with technology-led marketing services. Comparable as a global incumbent with broader digital capabilities than Sharebeta but overlapping target market.
• Wunderman Thompson Africa: WPP's digital-focused agency network operating across Africa with strong data and technology capabilities. Comparable as a larger incumbent offering overlapping digital, social, and content services to the same enterprise brands.
• Dentsu Africa: Global advertising network with African operations providing integrated marketing and media services. Comparable as a broad incumbent competing for the same multinational brand budgets in Africa.

Emerging players

• 7even Interactive: Nigerian digital marketing agency specializing in social media, content, and experiential campaigns. Comparable as a smaller-scale emerging competitor in Nigeria's digital marketing services market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sharebeta-digital
• Instagraminstagram.com/sharebeta

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharebeta Digital LTD