Share the Dignity

What Share the Dignity does

Share the Dignity is an Australian registered nonprofit charity founded in 2015 by Rochelle Courtenay and headquartered in Sandgate, Queensland. It exists to end period poverty and advance menstrual equity for women, girls, and menstruators experiencing homelessness, domestic violence, financial hardship, or geographic isolation — with a stated goal of achieving menstrual equity for all in Australia by 2031. The organisation combines direct product distribution, advocacy, and research, supported by 82 employees, 2,500+ volunteers, and a network of 3,000+ registered charity partners that re-distribute donations to end beneficiaries. Since founding it has distributed 6M+ period products and 1.1M+ It's in the Bag donations, with 473,400+ products shipped specifically to remote Indigenous communities.

The core technical asset is the Dignity Vending Machine (DVM), described as a world-first machine purpose-built to dispense free Period Packs containing tampons and pads. Each DVM features telemetry for remote stock and usage monitoring, a configurable delayed-vend timing function, and low-stock alerts, and is sold or sponsored through tiered packages ranging from $5,000 stock-only to a $26,000 all-inclusive four-year package. The organisation complements DVMs with a non-powered Dignity Dispenser range (Portable, Slim, Wall), branded Period Packs, and physical Collection Boxes sold through its online shop. Adjacent programs include biannual Dignity Drives (March and August at Woolworths), It's in the Bag (November at Bunnings), DigniTea (May high-tea fundraisers partnered with Monash IVF Group), Strength in Every Bag (gym-channel), and the Aboriginal and Torres Strait Islander Wellbeing Strategy in partnership with Libra (Essity).

The operating model is donation- and partnership-led rather than commercial. Revenue streams include online monetary donations, regular giving, bequests, corporate and bulk donations, in-kind product contributions collected through retail partners, merchandise and dispenser sales, and DVM sponsorship tiers. Key corporate partnerships provide both funding and infrastructure: Woolworths contributes 5c per period product sold during Drive months and has donated over $3.5M to date (funding 116 DVMs), Bunnings hosts all It's in the Bag collections nationwide, and Libra/Essity supplies hundreds of thousands of products for Indigenous communities. Marketing runs through owned digital channels (website, social, newsletter, podcast), seasonal campaigns, and earned media driven by the Bloody Big Survey — the world's largest body of data on menstruation with 153,620 respondents in 2024.

Name

Share the Dignity

Legal name

Share the Dignity

Website

https://sharethedignity.org.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Share the Dignity is an Australian nonprofit charity that distributes free period products through 1,208 Dignity Vending Machines, retail collection drives, and 3,000+ charity partners, serving women, girls, and menstruators facing period poverty across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandgate , Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Donations: In-kind donations of period products collected during Dignity Drives (March and August) and It's in the Bag campaigns (November). Products are distributed to charity partners and individuals in need.
2. Monetary Donations: Online donations, regular giving programs, sponsorship of It's in the Bag donations, and corporate/bulk donations. The organization also sells merchandise and Dignity products (dispensers, period packs) through its shop.
3. Dignity Vending Machine Fundraising: Organizations and individuals can fundraise to sponsor Dignity Vending Machines at various funding tiers ($5,000 stock-only, $11,000 upfront + annual, $26,000 all-inclusive 4-year package).
4. Woolworths Partnership: Woolworths donates 5c from every period product sold during Dignity Drive months (March and August), contributing to Dignity Vending Machine installation. Over $3.5 million donated to date.
5. DigniTea Events: High tea fundraising events held annually in May aligned with World Menstrual Hygiene Day. Has raised $1.6+ million since 2016.
6. Bequests and Legacy Giving: Individuals can leave a gift in their will to support Share the Dignity's ongoing mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Share the Dignity is an Australian nonprofit charity that collects and distributes free period products to women, girls, and menstruators experiencing period poverty. Its flagship offerings are the world's first Dignity Vending Machines (DVMs), which dispense free Period Packs 24/7 with telemetry-enabled remote monitoring, and companion non-powered Dignity Dispensers. The organization also runs biannual Dignity Drives (March/August), the It's in the Bag Christmas appeal (November), and DigniTea fundraising events to source donations, while channeling distributed products through 3,000+ registered charity partners and 1,208 vending machines nationwide.

Product overview

Share the Dignity is a women's charity organization operating primarily in Australia, focused on achieving menstrual equity. Their product portfolio centers on physical products and programs rather than a unified software platform. The core offering includes Dignity Vending Machines (world-first innovation dispensing free period products) and Dignity Dispensers (non-powered range including Portable, Slim, and Wall variants), along with Period Packs dispensed by these machines. Their service programs include Dignity Drive (biannual product collection campaign), It's in the Bag (Christmas appeal distributing filled bags of essentials), DigniTea (annual high tea fundraising event), and Strength in Every Bag (gym-focused extension). Advocacy programs include Bloody Big Survey (menstrual research with 153,620 respondents), Bloody Good Sport (sport participation initiative), Building Bloody Change (workplace advocacy), Council Cares, and an Education Hub. The organization also supports Indigenous communities through its Aboriginal and Torres Strait Islander Wellbeing Strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Dignity Vending Machine: World-first vending machine that dispenses free period products to those in need.
• Dignity Drive
• It's in the Bag
• DigniTea
• Strength in Every Bag
• Bloody Big Survey
• Bloody Good Sport
• Building Bloody Change

Products and services

• Dignity Vending Machine (DVM) Sponsorship Proprietary world-first vending machine that dispenses free standardized Period Packs (6 Regular Tampons and 2 Regular Ultra-Thin Pads with wings, or 3 Regular Ultra-Thin pads with wings) 24/7, with built-in telemetry for remote usage and low-stock monitoring and configurable delayed-vend timing (1 vend every 1–10 minutes). Available to sponsors at three tiers: $5,000 stock-only (annual), $11,000 upfront plus annual or PAYG stock over 3 years, and $26,000 all-inclusive 4-year upfront package.
• Dignity Dispensers (Portable, Slim, Wall) Non-powered dispenser product line available in three form factors — Portable Dispenser, Slim Dispenser, and Dignity Wall Dispenser — designed to integrate into schools, workplaces, and community spaces to provide free period products without electricity or vending mechanics.
• Period Packs Standardized individual period product packs containing 6 Regular Tampons and 2 Regular Ultra-Thin Pads with wings (or 3 Regular Ultra-Thin pads with wings), deemed enough for a menstruator for one day. Designed to fit Dignity Vending Machines and Dispensers and available for purchase through the online shop as restocking stock.
• Collection Boxes Physical donation collection containers branded for Dignity Drive campaigns, sold through the organization's online shop to community organizers, businesses, and supporters wanting to host collection points.
• Merchandise & Gifts Branded Share the Dignity merchandise and gift items available for purchase through the charity's online shop, with proceeds supporting the period equity mission.
• It's in the Bag Sponsorship Virtual sponsorship packages allowing donors to fund an Adult, Teen, or Mum & Bub It's in the Bag donation for women and girls in domestic violence shelters or homelessness refuges when they cannot physically attend a Bunnings collection point.

Quantifiable outcome

• 6 million+ period products distributed to those in need since 2015
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• WoolworthscoreGTM or Marketing PartnerMajor retail partner for Dignity Drives held every March and August. All Woolworths supermarkets nationwide serve as collection points for donated period products. Woolworths contributes 5c from every period product sold during drive months, with over $3.5 million donated to date. This contribution has funded 116 additional Dignity Vending Machines. Additionally, customers can make tax-deductible donations at checkout or online.
• BunningscoreChannel Partner/ Reseller/ DistributorOfficial collection partner for It's in the Bag Christmas appeal since 2016. All Bunnings stores nationwide serve as collection points during November (6-22). Over 1.1 million bags have been collected at Bunnings stores since the partnership began. Participating gyms and workplaces deliver donations to local Bunnings for volunteer pickup.
• Libra (Essity Australia)coreGTM or Marketing PartnerLibra proudly supports the Aboriginal and Torres Strait Islander Wellbeing Strategy by donating hundreds of thousands of period care products. Since partnership commencement, over 444,000 packets of period products have been distributed specifically to charity partners supporting remote Indigenous communities. Essity produces Libra products locally in Australia.
• Monash IVF GroupcoreStrategic or Co-development PartnerAs a DigniTea partner, Monash IVF Group supports Share the Dignity and DigniTea to advance women's health and wellbeing. As a reproductive healthcare provider, Monash IVF is committed to raising awareness and driving meaningful impact for menstrual equity across Australia.
• Charity Partners NetworkcoreChannel Partner/ Reseller/ DistributorOver 3,000 registered charity partners across Australia receive distributed period products and It's in the Bag donations. Partners include domestic violence refuges, homelessness services, and community organizations. Partners register via the online portal to request products during drive periods.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• I Support the Girls: US nonprofit collecting and distributing donated bras, underwear, and menstrual products to people experiencing homelessness. Directly comparable in combining product donation drives with charity partner distribution to vulnerable populations.
• The Period Purse: Canadian nonprofit addressing period poverty through product distribution, community drives, and period education. Highly comparable model — donation drives, charity partner distribution, and advocacy campaigns mirror Share the Dignity's structure.
• Days for Girls: Global nonprofit providing reusable menstrual products and education to those in need across 100+ countries. Comparable in mission and global advocacy scope, though focused on reusable kits rather than vending-machine distribution.
• Period.org (PERIOD.): US-based youth-led nonprofit addressing period poverty through product distribution, advocacy, and policy campaigns. Comparable activism-and-distribution model with similar community-volunteer-driven operations.

Regional players

• Bloody Good Period: UK-based charity providing free period products to asylum seekers, refugees, and those in period poverty. Operates a similar product-distribution-to-charity-partners model but is geographically separate from Share the Dignity's Australian focus.
• The Red Box Project: UK-based initiative placing red boxes of free period products in schools. Directly analogous to Share the Dignity's Dignity Vending Machines in educational settings, though operating in a different geography.

Emerging players

• Hey Girls: UK social enterprise selling ethically sourced period products and donating one for every product purchased ('Buy One Give One'). Comparable in tackling period poverty through product access, with a more commercially sustainable model.

Others

• Plan International Australia: Australian arm of global NGO running period poverty programs, advocacy, and education. Partially overlapping mission with comparable advocacy work; included as an ecosystem peer operating in adjacent menstrual-equity programming.
• Essity (Libra brand): Global hygiene and health company producing Libra period products, and Share the Dignity's core product donor for Indigenous communities. Comparable only as an ecosystem supplier/partner rather than a peer; included to flag upstream dependency in the value chain.
• Tab Foundation (formerly Tab for a Cause): Period product-focused nonprofit arm addressing menstrual equity through advocacy and product access. Comparable mission focus with complementary grantmaking and awareness-building activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharethedignity
• LinkedInlinkedin.com/company/share-the-dignity
• Instagraminstagram.com/sharethedignityaustralia
• TikToktiktok.com/@sharethedignity

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Share the Dignity